1) Gender a) Male b) Female2) What is your age group?a) 20 to 35 b) 35 to 50 c) 50 & above3) What is your income level (per month) if you are earning?a) Below 50kb) Above 50k and below 100kc) Above 100k4) What kind of travel makes you to make hotel booking frequently?a) Businessb) Personalc) Leisure5) How do you get to know about a hotel?1) Internet2) Travel agency3) Word of mouth4) Informational brochures5) Articles/Magazines6) Newspapers6) Which of the following factors prompts you to decide the selection of a hotel?1) Location2) Qualities of life3) Value4) Official star rating5) Property size6) Facilities/Activities available7) Do you comparison shop before deciding on a hotel?1) Yes2) No8) Do you use mobile applications to do a research on a hotel?1) Yes2) No9) If you prefer economical stay, are you aware of ginger hotels of Taj?1) Yes2) No

The study reveals that different groups of customers have different needs, and individual within the groups will also have different requirements. In addition, most of the variables in overall hotel experience satisfaction can be explained are namely intangible aspects of the reception; atmosphere, services by people and tangible aspects of the housekeeping department; cleanliness of the guest room and hotel area. The factors which influence the booking decision of a hotel are Value, location, Quality of life, Facilities/Activities available, Property size and Official star rating. Of all these factors 85% of the purchase decisions are influenced by the first three criteria.Internet is the leading source for planning and booking hotels. The other sources for planning and booking hotels are Word of mouth, Informational brochures, Newspapers, Online travel agents(OTA) and advertisements. 85% of the travellers consider the internet as their main source for booking hotels. 81% of the travellers consider online reviews about hotel are important to decide which hotel to stay at. Travellers review and experience of his stay in a hotel, accounts to 55% of new guests. 37% of the travellers reported that the internet prompted them to book more than any other channel. An average traveller visits more than 10 websites prior to booking. Travellers increasingly turn to mobile to research and book hotels.Travellers are more informed than ever and do a lot of comparison study before they book a hotel. Online travel agents such as Trip advisor, Yatra, Makemytrip, etc and search are the most common websites used to comparison shop for a hotel. 42% of the Personal travellers and 47% of the business travellers do comparison study before they book a hotel.