How did you attract/address your

audience?

O When it came to addressing my audience, I wanted to take inspiration from other magazines such as Q. Their approach attracts the same audience I would want to attract. The magazine uses some informal and formal language and effective techniques to attract their audience.

O My target audience are 15/16 - 25 year olds, and therefore using Q as a similar approach would be effective. I knew that my product had to be appealing and eye catching to attract the audience I wanted and I had to have the right mode of address. I believe this is portrayed in my magazine

Front CoverFirstly I used a bold masthead to make it stand out on a shelf. The bright colour scheme can attract a reader and make it distinctive. Therefore I have used these colours to highlight my sell lines, splash, pug and web address.The language I’ve used on the front cover is short but catch an will entice the reader into buying and further reading the magazine. The pug also helps attract the reader by advertising the amount of reviews that HITS produces. It helps draw the reader in and absorb the rest of the page.The image of Michael on the front cover attracts the reader as he looks very formal but cool. I made sure Michael had ‘the gaze’ so that he looks directly into the camera so it looks as if he is looking directly at the reader, this may form a connection and encourage the reader to purchase the magazine.

Contents PageOn my contents page I have

included a features section the length of the page and a

reviews section. I have done this so this is more contents and more stories to interest

more readers.

I have also included a footer bar with all the social media icons that we have accounts with, I have done this for the benefit of the technophiles

within my target audience, by doing this we can attract a bigger audience and then

further give them more content and chances to get involved.

Double Page SpreadThe most obvious way of addressing the audience in my article is the mode of address, it was a first person exclusive interview, therefore there are uses of some slang words and laid back language, it would attract a young reader as they will feel connected.

At the end of the article there is information about when Michaels new single is to be released, I have included this because I feel it would appeal to the young readers as they will get first information and access to his new single, this will help to make the readers feel special and as if they’re getting first class treatment.