how did it begin?
DESCRIPTION
Lisa Lachenmayr Food Stamp Nutrition Education Program University of Maryland Cooperative Extension. How did it begin?. Social Marketing Project FSNEP MCE Baltimore County Maryland State Department of Health and Mental Hygiene Small amount of money LOTS and LOTS of discussion. - PowerPoint PPT PresentationTRANSCRIPT
Food Stamp Nutrition Education Program
Lisa LachenmayrFood Stamp Nutrition Education
ProgramUniversity of Maryland Cooperative
Extension
Food Stamp Nutrition Education Program
How did it begin?• Social Marketing Project
– FSNEP– MCE Baltimore County– Maryland State
Department of Health and Mental Hygiene
• Small amount of money• LOTS and LOTS of
discussion
Food Stamp Nutrition Education Program
Target Audience and Message
• Baltimore City and Prince George’s County
• Low income• African American
youth• Physical activity
Food Stamp Nutrition Education Program
Key ObjectivesIdentify:• Physical activity patterns in African
American children • Motivations for physical activity• Barriers to physical activity• Key messages to promote physical
activity
Food Stamp Nutrition Education Program
Focus Group Testing• 6 focus groups were conducted• Baltimore City and Prince George’s
County• Participants
Children ages 6-9 Children ages 10-12 Parents of 6-12 year old children
Food Stamp Nutrition Education Program
Eligibility of Participants
• African American• Residing in Baltimore or Prince
George’s county• Eligible for food stamps
Food Stamp Nutrition Education Program
Role Models of Youth
• Historical figures• Musical entertainers• Sports celebrities• Family members
Food Stamp Nutrition Education Program
Types of Physical Activity• 6-9 year olds played
outdoors and indoors. Valued family time
• 10-12 year old girls spent time with peers
• 10-12 year old boys were involved in sports
Food Stamp Nutrition Education Program
Motivations for Physical Activity
• 6-9 year olds– Please parents– Spending time with family and friends– Health and strength– Avoid weight gain– Protection
Food Stamp Nutrition Education Program
Motivations for Physical Activity
• 10-12 year olds– Health– Look better– Spend time with friends at school
Food Stamp Nutrition Education Program
Motivations for Physical Activity
• Parents– Health– Social development– Time with family– Structure– Moral development
Food Stamp Nutrition Education Program
Barriers to Physical Activity
• Homework• Babysitting and other constraints• Safety• Lack of space and privacy• TV and videos• Lack of encouragement from parents• Lack of opportunity
Food Stamp Nutrition Education Program
Key Messages• Social aspects of physical activity• Emphasize activities they already
enjoy• Parents as role models• Limit TV and video time• Focus on older children• Emphasize free activities and safety
Food Stamp Nutrition Education Program
Next Steps• Develop key messages to promote
physical activity in African American girls 9-12 years old
• Develop an intervention to promote physical activity
• Develop collaborators in Baltimore City
Food Stamp Nutrition Education Program
• Program designed for youth 9-13 years old (4-8th graders)
• Designed for after-school programs• Train-the-trainer • Club format
Food Stamp Nutrition Education Program
Baltimore City Pilot• Partners: MSDHM, The After School
Institute and Kangaroo Kids• 25 clubs (goal was 5!)• Provided after school programs
– Jump Rope training– JumpSmart kits – The Power of Choice training
Food Stamp Nutrition Education Program
Cost per JumpSmart Club• After-school programs
– None• State FSNEP expenses
– Jump Rope Coach training • Kangaroo Kids, facility rental, lunch
– $150.00 per club• Double Dutch ropes, CDs, videos, CD
players, posters, books
– $3.50 per youth enrolled in club• Jump rope
Food Stamp Nutrition Education Program
Food Stamp Nutrition Education Program
ClubExpectations
• Meet at least weekly• Include both nutrition and jump rope• Provide monthly Nutrition Education Activities
Report to county FSNEP educator• Submit follow-up evaluations to county FSNEP
educator
Food Stamp Nutrition Education Program
Next steps• State-wide• Develop a “campaign”
that supports program and promotes physical activity
• Hire a project leader• Continue in Baltimore
City