how can we do better business?
TRANSCRIPT
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How can we do better business?
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www.flickr.com: weaselmcfee
Eist le fuaim na habhann agus gheobhaidh tú breacListen to the sound of the river and you will catch a fish - declining trust of businesses is presenting opportunities to connect with customers in new ways - through conversations
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www.flickr.com: weaselmcfee
Eist le fuaim na habhann agus gheobhaidh tú breacListen to the sound of the river and you will catch a fish - declining trust of businesses is presenting opportunities to connect with customers in new ways - through conversations
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The past few decades dominated by market growth - chasing ever improving profitability and growth - with market pressures on corporations - excessive growth in property valuations
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But things have changed - with a rapid decline in trust (ref. Edelman Trust Barometer)
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Declining trust ....
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Cc: megapiksel
.... of banks and business
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.... and Government
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Cc:art crimes
At the same time, we’ve lost much of what was valued and trusted - the demise fuelled by scaling businesses, chasing economies of scale and growth
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!jonrawlinson
Dealing with customers, has become another cost to be contained through use of technology, sometimes at the expense of customer experience
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But we do still trust our friends and peers and will increasingly turn to them for recommendation and referral
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But people are inherently sociable and continue to spread the word...
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www.flickr.com: bovinity
....to recommend and voice opinion
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..they are more informed and can be demanding
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Media is changing, with huge fragmentation and reduced attention
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And newspapers get less audience
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www.flickr.com: brymo
Consumer can be less receptive and believing of marketing messages
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So what will happen to advertising?
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www.flickr.com: 708718
The internet has enabled people to become informed and keep in touch across the globe
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www.flickr.com: macieklew
Local commuities rely less on the church and the pub, but don’t make the most of the Internet to help keep in touch and build their community
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Peoples concern about the planet...
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www.flickr.com: mike138
..and the environment, does not get the attention and commitment of Government
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.But social media offers business a new way of engaging customer - through conversations
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Cc: keylosa
The starting point is to set their goals... to sell, support, listen or build reputation
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Cc: g-hat
Start with designing the approach ... (long story stole from Tom Peters, about the naturally designed efficiency of the termite mound)
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with a splash of creativity
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www.flickr.com: sfllaw
The internet offers a rich means of listening to consumers needs, attitudes and concerns
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Cc:cleverdame107
or a way to promote and sell
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Cc:eco-photography
offer great, personable support
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Cc: Tim Bradshaw
whilst building credibility and reputation
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So can we re-create the openess of the marketplace?
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Cc:jaqian
With the intimacy and trust of the local shopkeeper?
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By having lots of conversations?
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Cc: Thai Jasmine
to do better business!