ENTERTAIN YOUR PLAYERSTHRILL THEMKEEP THEM

HOW AUGMENTED REALITY CAN TRANSFORM THE GAMBLING INDUSTRY.

Mobile Augmented Reality games – such as Niantic’s Pokemon GO – gave the start to a new concept of gameplay in mobile gaming and made people become familiar with this novel concept.

AR+ POTENTIAL ACCORDING TO BtoBet

AR+ POTENTIAL ACCORDING TO BTOBET

The Gambling industry is catching the trend of Augmented Reality.

How does it work in this specific market and how can the Gambling industry grasp real opportunity from AR?

AR+ POTENTIAL ACCORDING TO BTOBET

AR is a new way – more emotional, involving, and focused on the users’ preference - of getting the attention of players using the mobile App.

Analysis concerning the user’s experience, stated it involves 4 aspects:

PhysicalEmotional SocialMental.

The gaming industry can benefit from the AR, thanks to the personalization and involvement of the players which adds a sense of excitement and appeal to a greater number of customers.

AR+ ACCORDING TO BTOBET

AR is one of the newer forms of strategies adopted by farsighted companies which view it as an ideal way of delivering persuasive messages to a technologically minded audience.

AR+: THE LATEST MARKETING PUSH

The potential benefits of using this technology as a marketing tool are:

PersonalisationNoveltySocialisationAccessibility

PERSONALISATION: the operators can upload their own content to create a personalised form of media which is marketed by them only.

NOVELTY: augmented reality is considered to be the ‘latest thing’ on the technology front so there is still that drive to be an early adopter.

SOCIALISATION: there is the opportunity for customers to share their personalised content with others, i.e. viral augmented reality marketing.

ACCESSIBILITY: it enables customers who do not have the technical skills or know-how to create their own multimedia product.

AR+: THE LATEST MARKETING PUSH

ASSUMING THIS INFORMATION,

HOW CAN OPERATORS IN THE GAMING INDUSTRY ATTRACT, PLEASE AND KEEP THE PLAYERS THROUGH THE AUGMENTED REALITY?

Go beyond the bets, through TECHNOLOGY and ENTERTAINMENT offers.

Give the players EMOTIONS (creative approach).

Entertain players with NEW TOOLS (AR for mobile).

1 4

5

62

3

interact with players to GIVE and GET INFORMATION.

Build the perfect OFFER to thrill them and retain them.

Propose a different kind of SPORTSBOOK and gaming EXPERIENCE to players.

6 CENTRAL TIPS TO KEEP IN MIND TO CREATE RUNNING MKT TOOLS

The combination of 2 elements – technology and entertainment - is crucial to make AR become a useful and long lasting tool:

The perfect integration between the Artificial intelligence of the platform and the behaviour of the player, in the total respect of security that the Gaming market imposes, gives operators a full data:

Players control and management

The possibility to propose to the players what they prefer through its Sportsbook & Casino Recommendation Engine [RE].

The totally new AR solution provides players with the most advanced and exciting gaming experience, ever.

COMBINATION OF AR+ & INTELLIGENT PLATFORM TO SUCCEED

1

2

FOCUS ON THE VITAL INTERACTION: RECOMMENDATION ENGINE & AR

WHY?BtoBet’s AR is based on the A.I. that drives its RE, focused on the ability to analyze in real time the online players’ behaviours and data, to monitor their preferences and to provide the user direct products when it comes to Casinos, or Events when it comes to betting on what interests them. AUTOMATICALLY.

Its Recommendation Engine assists both players and operators to combine the perfect connection wish-offer, at the ideal time, for each user through the A.I. platform and the gaming intelligence.

The interaction between the A.I. and the AR solution allows operator to drive always effective business and marketing strategies.

AR & PLATFORM INTERACTION FLOW

Gaming intelligence

Database Recommendation Engine

Recommendation

Fully immersive experienceProfile generation

Analysis

PLAYER

Predictive analytics

Geo -localization

AR Marketingtools

Virtual Assistant

AR Marketing games

AR Games and Marketing tools.

Btobet proposes AR marketing tools that can involve users cross-channel and satisfy each player at the ideal time, anywhere.

EXAMPLE OF AR MKT TOOLS TESTED FOR iGAMING INDUSTRY BY BTOBET

Bonus huntingOdds comparisonVirtual assistant (in 3 versions)

1. Bonus Hunting

With this game, players can navigate, and walk around in the real environment and focus on tags to find bonuses, superimposed over the real world.

In this way they can collect bonuses in an augmented environment.

BONUS HUNTING

This game is tailored to the specific requirements of the Sportsbook and Casino operators and all the bonuses collected can be used directly online or push players to the nearest related shop, as regular ones that the brand offers.

Licensees can customize the value, position, look, geo-location, and everything they need.

BONUS HUNTING

With Btobet’s Odds comparison, players can bet with the best odds, scanning the logo, tapping on operator’s best odds while walking on the street and decide to go directly in the nearest betting shop or to bet straight on the website online.

ODDS COMPARISON

Operators can choose the position for geo-localisation points while Btobet’s A.I. tool for odds comparison gives them an easy to-use interface which focuses on what is important for the player.

It is an avatar that comes out of the AR, communicates with the player and can be transformed in:

A. Tutorial Virtual assistantB. Interactive AvatarC. Push notification Avatar

VIRTUAL ASSISTANT

She can be totally personalized - her skin, her look, her voice, clothes - and any company can obtain and create its own tailor-made Avatar.

She proposes events and bets using the Recommendation Engine that completely fits the interest of every single player or segment of players.

Players interact with her, listening to her suggestions and through the AR they receive offers that anticipate their desires and allows them to explore an extraordinary multidimensional gaming experience.

VIRTUAL ASSISTANT

By receiving interesting and personalized gaming/betting offers, the player feels himself special and tends to stay loyal to the brand, sharing his joyful experience with other players.

A. TUTORIAL VIRTUAL ASSISTANT A guide for players via Sportsbook and Casino, to discover aspects of the brand or the games that can attract the player’s attention.

VIRTUAL ASSISTANT

B. PUSH NOTIFICATION AVATAR

As testimonial of the brand, she interacts with the player, suggesting what he certainly likes more - thanks to the interaction between the platform and the game - and pushes him to play and play more.

VIRTUAL ASSISTANT

C. INTERACTIVE AVATAR

The Virtual assistant can be used for your marketing strategies and activities, as testimonial of the brand for new AR marketing opportunities in 3D.

VIRTUAL ASSISTANT

The future of the Gaming industry is becoming an evolving MIX of:

TECHNOLOGY INTERACTIONENTERTAINMENT

The AUGMENTED REALITY is part of this exciting world!Explore more, download Btobet app for a TRIAL RUN.

CONCLUSION

DOWNLOAD

ENDBtoBet Ltd.Advance House Lvl 2 375 Manwel Dimech StreetSliema SLM1058Malta

Ph: +356 27135974Mail: sales@btobet.comSkype: BtoBetwww.btobet.com