how an auto dearlerships can use social media tools

8/7/2019 How an Auto Dearlerships Can Use Social Media Tools

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TOP 10 AUTOMOTIVE

SOCIAL MEDIA

MARKETING

TIPS & TRICKS!

3 Parklands Drive | Suite 101 | Darien, CT 06820 | t. 203.275.8126 e. [email protected] | w ww.powerplaymm.Identify. Plan. Negotiate.

Results.



10. Communication

3 Parklands Drive | Suite 101 | Darien, CT 06820 | t. 203.275.8126 e. [email protected] | www.powerplaymm.comIdentify. Plan. Negotiate. Results.

Social Media Outlets such as Twitter, Facebook & Youtube allow you to share greatinformation about your dealership with people in your local market and beyond.

The power of content allows you to build a huge following online to build your brandawareness without spending any money at all.

Some things you can share are: Hiring of a new employee, promoting an employee, newvehicles in your line up, showcase your best employees & more! Whatever you can thinkof, you can share with the world and build a great following.



8. Outreach


Outreach relates back to communication. As a dealer, you are always trying to reach asmany people as you can.

Look at your staff, look at yourself, look at your family members, your vendors, your adagency, everyone who touches the dealership.

Reach out to those people and make sure that you get as many of them interacting withyour dealership online as possible.

Outreach will draw in the masses. Each Person has avg. 130 Friends within their socialnetwork. When one person ³shares or likes´ all 130 friends see it.

Have all your staff members send out socialmedia ³like´ suggestionsto all of their friends onFacebook.



7. Specials & Promotions


Running a great radioadvertising campaign about agreat lease deal you can offer?

Share it on facebook,communicate the specialthrough twitter, promote itthrough a youtube video.

Integrate your specials andpromotions, as well as other marketing efforts through thesocial media platform you havecreated.



6. Contests & Interaction


Run a contest. Engage your customers.

Ok. Lets recap. You have built this greatfollowing. You have communicated witheveryone, you have shared your informationand you have established great outreach.

N g g th il !

Think outside the box here, you can doanything your brain can think of. Run acontest to give away a car for a month.Enter to win $1,000 off your next vehiclepurchase, get $10 Itunes giftcard when you

register for our sweepstakes.

(quick sales note. Power Play Marketing createscustom sweepstakes, promotions and contests for several clients to integrate with their social media)



4. Increased Sales Awareness


Showcase the fact that you are selling cars.

Thank customers for buying cars.

Let everyone know what is going on at your dealership so

you can increase your sales awareness.

Don¶t be afraid to showcase the deals that people get and tiethem in with a testimonial from that customer.



3. Photos & Videos


Here is the bread and butter.

Take photos of your staff, facility, customers, dailyevents, new cars in stock, funny things that happen ata dealership and post them to your FB page, put themon Flickr, share them with the world!

Take videos of your inventory, do a simple walkthrough, highlight a vehicle and sales team in a video,post to youtube, share on FB and tweet about it!

This is a great way to build organic search traffic andget intimate.

Let your users post photos about their experiencewith your dealership. If someone just bought a car from you, take a photo of them with it, or they mighttake a photo when they get home, ask them to post iton your FB wall, maybe give them an extra $500 off todo so! CREATE USER ENGAGEMENT!



2. Increased Organic Search Marketing


EVERYTHING YOU DO ONLINE LINKS BACK TOYOUR WEBSITE. PERIOD!

If you put something on Youtube, link it to your website.Online Press Release. Link it to website.Photo of a car in inventory, link it to the listing.

All of the social networks are ranked very highly by thesearch engines.A link from their site to yours will create a great searchranking for those terms.



1. Showcase your inventory


If you do nothing else, you must showcase your inventory through Facebook.

Over 500 Million active Facebook users.

You can input them manually or get a Facebook

inventory feed.

With 500 MILLION active users, Facebook is thelargest social networking site on the planet. That's aHUGE opportunity for car dealers to connect withpeople and market to them. All you need to getstarted is to create a Facebook account for your dealership.

To MAXIMIZE your presence on Facebook, we offer our Facebook plugins.We can help enhance your Facebook page by loading up your inventory,specials and incentives right on your Facebook page. Users can not onlyinteract with you but also shop right on your Facebook page! Sell your car right on Facebook and reach more people.

how an auto dearlerships can use social media tools

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