1

How a Low Tech Internet Radio

Show Creates Audience of 3.4

MILLION People For Computer

Phobic Grandmother in Her

Seventies!

…And How You Can Do It Too!

January Jones

Daniel Hall

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© Copyright 2015 Daniel Hall Combined Enterprises. All Rights Reserved. This guide may not be reproduced or transmitted in any form without the written permission of the publisher. Every effort has been made to make this guide as complete and accurate as possible. Although the author and publisher have prepared this guide with the greatest of care, and have made every effort to ensure the accuracy, we assume no responsibility or liability for errors, inaccuracies or omissions. Before you begin, check with the appropriate authorities to insure compliance with all laws and regulations.

Every effort has been made to make this report as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this report contains information on online marketing and technology only up to the publishing date. Therefore, this report should be used as a guide – not as the ultimate source of Internet marketing information.

The purpose of this report is to educate. The author and publisher does not warrant that the information contained in this report is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this report, nor do we make any claims or promises of your ability to generate income by using any of this information.

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Table of Contents

Click The Anchored Texted Links To Navigate

WHO CAN DO TALK RADIO?

WHAT IS TALK RADIO

WHY DO IT

WHY IS IT SO EFFECTIVE:

WHEN TO DO IT:

WHERE IS THE BEST PLACE TO START

What You Need To Be:

How to meet WHO YOU NEED TO KNOW?

How To Create Your Show

Choose a Show Title

Good Topics:

CREATE A SHOW FORMAT:

Host or Co-Host?

Buy Your Radio Time Wisely:

Where to Start Broadcasting:

When to go to the next level?

How to Get Guests: I highly recommend RadioGuestList.com

Template: INTERVIEW REQUEST

INTERVIEW SCHEDULE

Template: Day Before or Reminder Day of Show

Template: THX U Right After Show

HOW TO PROMOTE YOUR SHOW

Marketing:

HOW TO GET SPONSORS & ADVERTISERS

SPONSOR BENEFITS

WHO IS YOUR MARKET:

WHAT YOU NEED TO DO’s and DON’TS

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WHO CAN DO TALK RADIO?

ANYONE CAN DO IT! I am living proof that no matter what your age,

location or talents talk radio is available for you to pursue. If a grandmother

in her 70’s can get over 3.4 million listeners to date, then anyone can do it.

Remember….my mantra….If you think it, then you can do it.

WHAT IS TALK RADIO

n. noun

1. Broadcast radio programming consisting of talk shows, often including

telephone conversations with members of the audience.

Talk radio is a radio format containing discussion about topical issues. Most

shows are regularly hosted by a single individual, and often feature interviews with

a number of different guests.

Talk radio typically includes an element of listener participation, usually by

broadcasting live conversations between the host and listeners who "call in"

(usually via telephone) to the show. Listener contributions are usually screened by

a show's producer(s) in order to maximize audience interest and, in the case of

commercial talk radio, attract advertisers.

Generally, the shows are organized into segments, each separated by a pause for

advertisements; however, in public or non-commercial radio, music is sometimes

played in place of commercials to separate the program segments. Variations of

talk radio include conservative talk, hot talk, liberal talk (increasingly known as

Progressive talk) and sports talk.

While talk radio has historically been associated with broadcast radio, starting

around 2005 the technology for Internet-based talk-radio shows became cost

effective in the form of live internet website streaming and podcasts.

Now, it is possible for an individual to use a variety of services to host an Internet-

based talk-radio show without carriage by a traditional radio station. Talk radio

listening is now enjoyed not only on radios, but a wide variety of other devices and

services including mobile phones and PCs using iTunes.

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WHY DO IT

This will be one of the most exciting things you will ever do!

Start with your passion…something you love talking about!

Decide where to do your show on a podcast or internet streaming.

Create a Brand…so very, very important!

Increase Name Recognition…….

Promote Your Products

Become a Celebrity

Entertain, Inform & Inspire

January’s Story beginning LA now with over 3.4 million listeners to date

WHY IS IT SO EFFECTIVE:

INTERNET RADIO IS THE MOST INEXPENSIVE AND EFFECTIVE

WAY

TO ADVERTISE YOUR BUSINESS, PRODUCT, OR SERVICES.

Your Internet Customers will hear your message!

Demographics: Listeners Looking for Success!

Nearly half (49%) of Americans over 12 listen to Internet.

Nearly 89 million Americans listened to online radio last month.

Internet reached 32% of active radio listeners monthly.

iHeartRadio Talk Archived 24/7 with constant streaming with over 55+ million

subscribers is broadcast to over 55 million people world-wide which means you

have a greater potential to reach a much larger client base.

Keep in mind, that according to recent statistics, people need to be exposed to an

ad more than 20 times (it used to be 7) before they act on it.

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Obviously, the more exposure you receive the greater the benefits to you and your

audience.

Mission:

Your mission describes how you will provide value to your listeners. Having a

clear and listener-focused mission will help you maintain a consistent voice, make

high-quality editorial decisions, and help you build your brand. Remember,

successful podcasts are relevant, delightful, well-crafted, unique, and have

relatable hosts. Your mission statement should reflect these values and serve as

your compass. As a host, you’ll find that there are an infinite number of topics and

approaches to choose from. Your mission can help you make choices that benefit

your listener.

Take a moment to think about what role you’d like to play in the lives of your

listeners.

Once you craft your mission, write it down and stick to it for at least 5 episodes.

WHEN TO DO IT:

In 2013, Apple surpassed 1 billion subscriptions for podcasts via iTunes. Edison

Research found that over 39 million Americans listen to radio podcasts each

month. Moreover, one in five listeners consumes six or more episodes each week.

You have the opportunity to enter a space that doesn’t have well-defined rules and

make a name for yourself. This is the time to experiment and find your voice. You

can emerge as a leader if you focus on the experience of your listener and use high

production values.

Start right now.

WHERE IS THE BEST PLACE TO START lowest prices or 4 FREE

www.blogtalkradio.com $39. per month. FREE

www.spreaker.com $19.95 per month FREE

www.Live365.com

www.VoiceAmerica.com

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What You Need To Be: Enthusiastic

Clever

Opinionated

Funny

Smart

Informed

Good listener

Love chit-chatting with people

Be able to treat each show like a phone call with your best friend

Someone that people listen too.

Become an expert - write an e-book

Build a community

Be seen as a thought leader

Connect to a diverse audience

I love to meet people who have discovered their passion, something they love

doing so much that they would do it for free without pay and doing something that

will help other people.

The best radio hosts initially relied on someone who is more experienced that

wants to share their expertise to help you get started., to grow and to develop their

natural abilities. No need to try and re-invent the wheel in this industry.

Remember in Radio: It’s critical to know how the radio broadcasting industry

actually works, thinks and operates. Understanding the mindset that drives the

industry is important if you want to be successful.

Bottom Line:

It’s not just WHAT you know …..but WHO you know.

How to meet WHO YOU NEED TO KNOW?

You need to meet someone who is already doing it and is successful.

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They have paid their dues and want to help you to access information that will

insure your success too.

They have been there and DONE THAT

….NO NEED TO RE-INVENT THE WHEEL!

“January Jones sharing Success Stories”

Syndicated on 3 Networks: Talk4Media at iHeart Radio & BlogTalkRadio

iHeart Radio with over 55 million subscribers

Talk4Media W4CY.com, W4WN.com & W4VET.com Broadcast LIVE in over

197 countries 4.5 million listeners

BlogTalkRadio.com 2.2+ million listeners to date “January Jones sharing

Success Stories” BlogTalkRadio.com: archived 24/7 with 16 million listeners

All of Ms. Jones’ Shows are on Front Page “Featured Host” at BlogTalkRadio

Social Media: Twitter, Facebook, LinkedIn, Goggle +, YouTube, & eBlogger

How To Create Your Show

Consider the listener you’d like to reach.

• Which gender is likely to be interested?

• What age group?

• What’s a good description of your intended audience? (Busy moms?

Survival preppers? French chefs?)

• What are their unique attributes?

• How many people fit this profile?

• Is the group too broad or narrow?

Choose a Show Title

Include Your Brand plus what the show is about

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Brand can be your name or what you do

Title ….26 characters

What interests you?

Who is your audience/your market?

Who do you want to interview?

Who do you enjoy listening too?

At the end of the day, your title needs to distill your mission in very few words.

Here are a few guidelines to help you select a name for your show:

1 Make sure the name is easy to say out loud and read in print.

2 The name should give potential listeners an idea of what they’ll hear if they

press play. It’s possible to go too far with inside jokes.

3 Check to see if there are other podcasts or media properties that share the

same name.

4 Make sure you can reserve social media properties (Twitter handle,

Facebook page, Tumblr name, etc). You might also consider reserving a

URL in the future - see if one is available with your desired name.

Good Topics:

You should think of your podcast as an ongoing conversation with your listeners.

You want your show to be broad enough to attract lots of listeners but not so broad

that it’s generic.… “Entertainment”

New, recent events

Controversial issues

Book Authors

Celebrity Gossip

Humor with hope

Self-Help

Health & Fitness

Trivia

Create Great Content: We’re talking about content that is ranked highly in

search, receives downloads months after it is created, and delivers social and

monetary value back to the creator for years. Podcasts with staying power are

relevant, delightful, well-crafted, unique, and have relatable hosts. Radio Podcast

hosts that succeed in making compelling content put their listeners first.

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Creating great content isn’t easy. Big hook!

Goal:

Interesting, Informative, and Inspiring

Eclectic, Exciting & Energizing

Amusing, Amazing & Astonishing

CREATE A SHOW FORMAT:

Host or Co-Host?

Depends on you. However I would start on your own and keep the co-host

opportunities and option when you are ready to invite future sponsors on your

show as co-host, guest/sponsors.

I do both, however my co-hosts are paid advertisers who visit with me once a

month and have their spots that are professionally done commercials played 84

times per month on 3 syndicated networks. Talk4Media @ iHeart Radio and

BlogTalkRadio.

Buy Your Radio Time Wisely:

If you are just beginning to test the waters, I recommend that you sign on to

BlogTalkRadio.com When I started out, I did just 30 minutes a week and that

was quite an experience and now I am on 7 days a week on 3 different

networks.

I liked BlogTalk because they have a fantastic tutorial program and they

always took my insane phone calls, especially when I was on the air LIVE and

really screwing things up.

Plus their program is financially suited to whatever you are willing to invest

in your new career……….it can even be for FREE!

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Radio Time, there are many other free radio networks on the Internet that

you can research and explore their programs.

BlogTalkRadio.com worked for me because I like to KISS it.

TEMPLATE:…but let’s start with 30 minutes to keep things simple….. KISS!

1. Intro: 1 min. professional: Listen to my INTRO with with David Jones.

2. Questions: 1 minute: I like to start with provocative hypothetical questions for

my audience.

3. INTRO GUEST: 1-2 MINUTES

4. GUEST INTERVIEW: 10 min

Their questions that will make you sound brilliant.

5. Commercial/Message: 1 minute-plug your book or anything about your

sponsors.

6. Guest Q & A: 10 minutes: Go back to the rest of their brilliant questions.

7. Close: 2 minutes….professionally done

8. Outro Music: 1 minute

Where to Start Broadcasting:

www.blogtalkradio.com

When to go to the next level?

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This is the big question and you are the only one who will know when you

are ready to go to the next level. It is a big exciting question in your career.

I was fortunate enough to connect with Dean Piper at W4CY.com. I adore

working with Dean. He is one of those lovely people who always answers

your calls or gets back to you ASAP. It is because of Dean and W4CY.com that

my show is now on iHeart.com owned by Clear Channel Communications.

Your air time on W4CY.com will be not be FREE but I feel that it has been

money well spent since this network has enabled me to get syndicated and bring on

so many sponsors. They have been wonderful to work with and I recommend

W4CY.com

How to Get Guests: I highly recommend RadioGuestList.com

They are the best ever and you will adore working with them.

All you need to do is list your show topic and you will have a waiting line with

wonderful, wise and witty guests contacting you for interivies.

• Sshhhh... Radio Publicity Secrets!

• free publicity strategy you need to try

• How to get booked for radio interviews

• You as a Radio Star?

• How to Get Interviewed on the Radio – 4 MP3 Training Seminars!

• Free Radio Publicity to Help Your Biz

• Ever been on the radio?

• >> Learn to get Radio Interviews

• Get your Get Radio Interviews Training MP3s

• * MP3s teach you how to Get Radio PR

• Heres how to get free Radio publicity (insider tips)

• Rare insider recordings teach Radio Interview PR

• Radio interviewing?

• * Need more customers and publicity?

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Send them a formal e-mail inviting them on the show with all of your

requirements listed.

You need to include:

Date and time of interview

Call in number

You can use a landline, and NO SPEAKER PHONES allowed!

Please eliminate noises or distractions, including the ringer on your cell phone.

We will look forward to interviewing you and sharing you with our listeners.

Template: INTERVIEW REQUEST

TUESDAY 6 PM

Hello ,

We would like to request a 50 minute LIVE interview with you to be a guest on

“January Jones sharing success Stories” on The Intertainment Network.com LIVE

at W4CY.com, re-broadcast on W4WN ( the Women’s Network)

@ iHeartRadio.com and re-broadcast on BlogTalkRadio.com.

You interview will be archived 24/7 at iheart.com and blogtalkradio.com

We are syndicated on 3 networks with over 2.2 million listeners to date.

We are now booking a show for TUESDAY, March 17, 2015 at 6 pm ET.

The call in number is 561-623-9429 5 minutes before 6:00 pm ET.

You can Skype: w4cyradio with a headset (set up in advance).

You can use a landline, and NO SPEAKER PHONES allowed!

Please eliminate noises or distractions, including the ringer on your cell phone.

We will look forward to interviewing you and sharing you with our listeners.

You will need to send us ASAP:

1. Short Bio & Show Description……. 500 words

2. Suggested Show Title 40 characters

3. Three Tags:

2. Headshot jpg and jpg book cover

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3. Website info

4. Book Title and Content Page

5. Phone Number or preferred Skype contact you will be calling in from

6. Please send in 15 questions about your topic that you

are prepared answer that will make both you and January sound brilliant.

The show is done in four 12 minute segments:

1. Your success story with the struggles, the bad and ugly.

2. Your story with the successes, the triumphs!

3. Your personal message and promotions.

4. What success means to you, regrets and advice.

INTERVIEW SCHEDULE LIVE: TUESDAY March17, 2015, on W4CY.com & W4VET.com at 6 pm ET

on

Re-Broadcast: Friday, March 20, 2015 at 6 pm ET on W4WN.com Re-Broadcast: Thursday, March 26, 2015 at 10 am ET on

BlogTalkRadio.com

We are so looking forward to you show.

Kelly VA/ASST.

Template: Send Thank You:

Template: SEND REMINDERS

Interview Reminder One Week Prior to Show

Hi ,

I would like to confirm our 50 min. interview with you for my show.

Wednesday, April 8, 2015 at 6 pm ET.

Call In Number 561-623- 9429 (5 minutes

prior to airtime)

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We prefer to use Skype if you would please connect to

Skype: W4CY Radio prior to our show.

Please send the # or Skype contact name you will be calling in from asap!

Be sure to let us know that you have received our reminder.

Be sure to send me the questions that will make me sound brilliant.

We look forward to having a wonderful, magical interview with you.

Our interview will be posted at iHeartRadio with over 55 million subscribers

and at BlogTalkRadio with over 2.1 million listeners to date

January Jones

Template: Day Before or Reminder Day of Show

Interview Reminder

Hi ….,

I would like to confirm our 50 min. interview with you for my show tomorrow

or today.

Wednesday, April 8, 2015 at 6 pm ET.

Call In Number 561-623-9429 (5 minutes prior to airtime)

We prefer to use Skype if you would please connect to

Skype: W4CY Radio prior to our show.

Please send the # or Skype contact name you will be calling in from asap!

Be sure to let us know that you have received our reminder.

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We look forward to having a wonderful, magical interview with you

tomorrow.

January Jones

Template: THX U Right After Show

THX U W4CY SHOW

Dear ……..,

I want to thank you for such a wonderful interview.

I'm thrilled that we had over 169,000+ downloads at iHeart Radio last month.

Also, we are now at over 2.2 million listeners to date at BlogTalkRadio!

Your interview will be re-played on:

Thursday March 5, 2015 W4WN at 5 pm ET

Sunday, March 8, 2015 on W4WN at 5 pm ET.

March 9, 2015 at BlogTalkRadio.com at 10 am ET

with over 2.2 listeners to date at 10 am ET.

Your show will be archived on Clear Channel iHeartRadio with 55 million

listeners & BlogTalk Radio 24/7 with over 30 million listeners!

Listen 24/7 on Demand:

http://www.iheart.com/talk/show/53-January-Jones-Sharing-Succ/

It will be posted it to Facebook, Twitter, Google+, LinkedIn, and eBlogger.

I will let you know when your interview is posted at iHeart Radio.com

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I hope you can post it at your website and send it out to all of your followers

too!

Thxs again and let’s keep in touch,

January Jones

HOW TO PROMOTE YOUR SHOW

Do Social Media: Facebook, Twitter, Google+, LinkedIn, etc. etc..

Write an e-book:

Create a killer website

Talk to everyone you can then sign on to all the socially media networks. Be

sure to create a fun, fascinating website. www.janurayjones.com

Sign on to aweber.com and send out a weekly e-blast.

Keep it simple just to let everyone know who’s on your show and include a link so

your fans can listen to the shows that they may have missed.

Marketing:

1 Understand the relationship between your profile and search results

keywords

2 Write a show description…..more keywords

3 Design cover art that gets you noticed in iTunes

4 Learn about syndication via RSS and iTunes

5 Launch your social media presence at your website

HOW TO GET SPONSORS & ADVERTISERS

INTERNET RADIO IS THE MOST INEXPENSIVE AND EFFECTIVE

WAY

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TO ADVERTISE YOUR BUSINESS, PRODUCT, OR SERVICES.

SPONSOR BENEFITS

Your Internet Customers will hear your message!

Demographics: Listeners Looking for Success! Nearly half (49%) of Americans

over 12 listen to Internet.

Nearly 89 million Americans listened to online radio last month.

Internet reached 32% of active radio listeners monthly.

Make them a deal that they can’t refuse.

What do they need? publicity? exposure? controversy?

IMPORTANT: They will get a show link, they can use for their

own promotions & POST on their website.

Share you traffic numbers, but only when they are really, really

good.

e.g. Print out BTR stats with over 2.2 million listeners to

date.

Whatever the topic ….create a home for it.

Stress what Internet exposure can mean to them.

Inexpensive, effective and exciting.

Do FREE give aways and promotions

Remind your advertisers that it takes at least 3 months to work.

Advertising on Talk Radio works because people want to

interact whereas on music stations they just want to listen.

PLUS all of their ads/spots are archived 24/7 forever and

ever

THIS IS A BIG PLUS!!!

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You need to get a sponsor from day one, however it is easier said then done.

I was lucky to find a sponsor that desperately needed publicity so they recruited

me. That being said, they went out of business after one year and I am still on the

radio. So go figure?

Sponsor Benefits

Your Internet Customers will hear your message!

Affordable advertising that can be archived & used again.

Sponsor one of the fastest growing shows on the Internet!

You can Guest Host with January once a month!

WHO IS YOUR MARKET:

Demographics: Listeners Who Want to Be Successful!

Females: 55% Males: 45%

Ages 18 – 70+ yrs: 80% of the purchasing decisions made in America.

Social Media & Online Resources:

Twitter, Facebook, LinkedIn, Goggle +, YouTube, eBlogger

WHAT YOU NEED TO DO’s and DON’TS

Do’s:

If You have a Great Guest…..include their name in the title of your show.

eg. January Jones-Get A Girl-Steve Nash 36 characters

Be original, try to use and create titles and keywords that will attract listeners! The

Internet net is looking for keywords that a new and exciting.

HAVE FUN: be sure to include all the essential information in each description.

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Use spell check

Use a landline or preferably Skype with high quality headset plugged directly into

your computer with a wireless connection

DON’T:

Use all CAPS!

Use a cell phone or speaker line, causes echoes and feedback.

Use the same title or key words, description for every show.

Use profanity.

AFFILIATES:

BLOGTALKRADIO

RADIO GUEST LIST

DAVID JONES

aweber

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RADIOGUE