how a 30-year-old hardware company is bringing products to market 3x faster by kevin ellsworth - the...
DESCRIPTION
Hardware companies face particular challenges testing and iterating on their product ideas. It's often cost-prohibitive to get an MVP in the hands of customers, and it can be seemingly impossible to ramp up production cycles. But you can push the boundaries of convention. Kevin Ellsworth, Product Manager at Cirris, explains how his team has built systems for consistent learning that have helped them release new products over a matter of months rather than years.TRANSCRIPT
www.cirris.com
How a 30-Year-Old Hardware Company is Bringing Products to Market 3x Faster
Kevin Ellsworth
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Pin-Sight
“This is great!”
“This won’t work for us.”
“This won’t work for us.”
• Can’t change hardware overnight
• B2B
• Small market
• Customers far away
• High expectations – Military, Medical
• Cannot afford errors – people might die
We’re not trying to act like a web startup
We’re just trying to be faster than we are now
Getting started
1. Me
2. Internal systems
3. Ease into product testing
Light-Sight
Typical process
1 2 3 4 5 Years
Development
Product
Development
Module process
1 2 3 4 5 Years
Platform
Module
Module
Module
Module
Typical vs. Module
Platform
ModuleModuleModuleModule
Product
Other ideas• Website analytics – Many options• Sales brochure beta tests• Ship hardware – Morae software• Training events• Software usage tracking• Get data from any source you can
– Newsletter, tech support, repair, sales
Just because you can’t do everything
doesn’t mean you can’t do anything
You don’t need to act like a web startup
Just try to befaster than you are now
