How 3D Systems Dominated Stratasys at CES 2014

A Big Showing

• Stratasys and 3D Systems had a huge presence at the Consumer Electronics Show in Las Vegas.

• Stratasys used the opportunity to show off its new MakerBot line of products.

• 3D Systems released a range of consumer and professional 3-D printing products, and stole the show.

Bombarded with AnnouncementsMakerBot made nine 3-D printing announcements,

including:

• Three different models of its iconic Replicator series printer

• Two apps to help manage the MakerBot 3-D printing experience and one to easily create 3-D models

• A digital store to affordably buy 3-D printable models

• A strategic partnership with SoftKinetic to improve capability of its Digitizer 3-D scanner

Stealing the Show3D Systems made more than a dozen new 3-D printing

announcements, including:

• Three new product category introductions (ceramics, sugar, and affordable full-color 3-D printing)

• Two entirely new “prosumer” 3-D printers (CubePro and CubeJet)

• A revamped and more affordable Cube 3 consumer desktop 3-D printer.

• will.i.am named as Chief Creative Officer.

Conclusion: 3D Is Expanding its Opportunity

• 3D Systems is taking a “leave no stone unturned” approach to 3-D printing.

• Stratasys and MakerBot remain focused on specializing in plastic 3-D printing.

More product segments = greater opportunity

3-D printed sugar cubes in full color. Source: 3D Systems

The “Prosumer” Battle Intensifies• “Prosumer” 3-D printers offer professional features for a more

affordable price in an easy-to-use package.

• MakerBot’s Z18 3-D printer introduced a large print bed and a heated build chamber to prevent “curling” on larger printed objects.

• 3D Systems’ CubeJet offers full-color 3-D printing for less than $5,000.

• 3D Systems’ CubePro offers simultaneous triple-color printing for under $5,000.

The Z18: For the Bigger Jobs

• Print multiple models at once

• 100-micron layer thickness

• Single extrusion

• Orders start in spring

• Priced at $6,499

Print 18-inch tall objects

CubePro: For the Serious Enthusiast

• 75-micron layer thickness

• Multi-material (PLA & ABS)

• Controlled environment

• Sub-$5,000 price

• Available Q2-2014

Triple extrusion printing made easy

CubeJet: Color Printing for Under $5,000

• Uses professional ColorJet printing technology typically reserved for $100,000 printers.

• Allows users to print full-color objects.

• Available H2-2014

Emphasizes ease of use

Conclusion: MakerBot Left in Dust

Prosumer segment is 3D Systems’ for the taking

3D Systems dominated MakerBot on prices, capabilities, and resolution with Prosumer offerings.

Watch if MakerBot lowers price of Z18 to remain competitive.

Consumer 3-D Printing Battle Royale• 3-D printers made for everyday people play an important

role in mainstreaming 3-D printing.

• Big emphasis on ease of use.

• MakerBot released the Replicator Mini Compact 3-D Printer.

• 3D Systems released its third-generation Cube 3-D printer.

Replicator Mini: For the Little Jobs

• One-touch 3-D printing

• 200-micron layer thickness

• Single extrusion

• Available in Spring

• $1,375 starting price

3.9” x 3.9” x 4.9” build area

Cube 3: The 3-D Printer for Everyone

• Dual extrusion

• Multi-material (PLA & ABS)

• 75-micron layer thickness

• Easy filament loading system

• Sub-$1,000 price

• Available Q2-2014

6” x 6” x” 6” build area

Conclusion: Cube Dwarfs Mini

Cube 3 beats on price, build area, and resolutionIf 3-D printing is going mainstream, the Cube 3 is

the better horse to bet on.

Why 3D Systems Stole the Show

• More aggressive pricing for new models

• Wider range of prosumer offerings with professional features.

• More compelling consumer product.

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