housekeeping cover sheetdesign.umn.edu/about/intranet/governance/committees/... · 2018. 6. 29. ·...

HOUSEKEEPING COVER SHEET Use this form to propose changes to courses that fall under the College of Design Policy on Routine Maintenance and Housekeeping Decisions. Housekeeping Department: DHA Course Designator: GDES Program: Graphic Design

Effective Term: Spring 2017 Career: X Undergraduate □ Graduate Course Number: 3352 Submission Date: 8/19/16 Submission from: Sue Chu

Required: Academic Support Resources (ASR) Needed □ Libraries □ Computer Lab □ Digifab Lab □ Goldstein □ Imaging Lab □ Other Technology □ Workshop □ ASR Support not needed.

Select Changes: □ Change in Delivery Format X Change in Grading Method □ Change in Prerequisite □ Other:

□ Change in Catalog Description □ Change in Course Number □ Change in Course Title □ Change in Term Offered

□ Correction of typographical or grammatical errors □ Offering of a Topic Can be offered a maximum of 2 times.

I. Briefly describe proposed changes. (Executive Summary in Workflow Gen)

GDES 3352 Identity and Symbols Remove “or Audit” from the grading basis. Add GDES 3352H as an equivalent course.

GDES 3352 - VIEW COURSE PROPOSALUpdate This Proposal

Back to Proposal List

Approvals Received: None

Approvals Pending: Department > College/Dean > Provost > Catalog > PeopleSoftManual Entry

Effective Status: Active

Effective Term: New: 1169 - Fall 2016Old: 1153 - Spring 2015

Course: GDES 3352

Institution:Campus:

UMNTC - Twin Cities/RochesterUMNTC - Twin Cities

Career: UGRD

College: TALA - College of Design

Department: 10830 - DHA Graphic Design

General

Course Title Short: Identity and Symbols

Course Title Long: Identity and Symbols

Max-Min Creditsfor Course:

3.0 to 3.0 credit(s)

CatalogDescription:

New: Representation of abstract ideas through symbols.Development of visual identity systems.

prereq: [2345 or DHA 2345], GDES 3351, pass portfolio review,graphic design majorOld: Representation of abstract ideas through symbols.Development of visual identity systems.prereq: [2345 or DHA 2345], GDES 3351, pass portfolio review,graphic design major

Print in Catalog?: Yes

CCE CatalogDescription:

Only include CCE Catalog Description in CCE Catalog.Using graphic design to create symbols representing abstract ideas.Combining graphics with typographic applications to develop visualidentity and systems.

Campuses: Twin Cities Crookston Duluth Morris Rochester Other LocationsSigned in as: aheldt | Sign out

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ECAS View Course Proposal https://onestop2.umn.edu/ecas/viewCourseProposal.jsp?EcasId=27302&...

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Grading Basis: New: A-F onlyOld: A-F or Aud

Topics Course: No

Honors Course: No

Online Course: No

InstructorContact Hours:

4.5 hours per week

Course Typically Offered: Every Fall & Spring

Component 1 : LAB (with final exam)

Auto-EnrollCourse:

No

GradedComponent:

LAB

AcademicProgress Units:

Not allowed to bypass limits.3.0 credit(s)

Financial AidProgress Units:

Not allowed to bypass limits.3.0 credit(s)

Repetition ofCourse:

Repetition not allowed.

QuarterPrerequisite:

3351, pass portfolio review, DHA major

CoursePrerequisitesfor Catalog:

<no text provided>

CourseEquivalency:

New: GDes 3352HOld: No course equivalencies

Add ConsentRequirement:

No required consent

Drop ConsentRequirement:

No required consent

EnforcedPrerequisites:(course-based ornon-course-based)

003791 - GDes or DHA 2345, 3351, Graphic Design Major

Editor Comments: New: [added to PS note field, course notes sequence nbr 3:] creditwill not be granted if credit already received for:DHA 3352

Crosslisted with GDes 3352H. This is the non honors section.8/17/16Old: [added to PS note field, course notes sequence nbr 3:] creditwill not be granted if credit already received for:DHA 3352

Proposal Changes: <no text provided>

History Information: <no text provided>


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FacultySponsor Name:

Sauman Chu

FacultySponsor E-mail Address:

[email protected]

Student Learning Outcomes

Student Learning Outcomes: * Student in the course:

- Can communicate effectively

New:

Please explain briefly how this outcome will be addressed inthe course. Give brief examples of class work related to theoutcome.

Students will design three symbols for a particularbusiness/service that he/she identify. The symbols will beused as an identity for that business. Students will learnsymbol design through a rigorous design process, fromconceptual stage of 100 hand sketches to a fully developedand refined composition.

How will you assess the students' learning related to thisoutcome? Give brief examples of how class work related tothe outcome will be evaluated.

Symbol design assignment: Each student will be required tocomplete 3 different symbol designs for his/her chosenbusiness. Critiques will be held though out the designprocess, and also serve as part of the grading criteria.

Old:

Please explain briefly how this outcome will be addressed inthe course. Give brief examples of class work related to theoutcome.

Students will design three symbols for a particularbusiness/service that he/she identify. The symbols will beused as an identity for that business. Students will learnsymbol design through a rigorous design process, fromconceptual stage of 100 hand sketches to a fully developedand refined composition.

How will you assess the students' learning related to thisoutcome? Give brief examples of how class work related tothe outcome will be evaluated.

Symbol design assignment: Each student will be required tocomplete 3 different symbol designs for his/her chosenbusiness. Critiques will be held though out the designprocess, and also serve as part of the grading criteria.


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Liberal Education

Requirementthis course fulfills:

None

Other requirementthis course fulfills:

None

Criteria forCore Courses:

Describe how the course meets the specific bullet points forthe proposed core requirement. Give concrete and detailedexamples for the course syllabus, detailed outline,laboratory material, student projects, or other instructionalmaterials or method.

Core courses must meet the following requirements:

They explicitly help students understand what liberaleducation is, how the content and the substance of thiscourse enhance a liberal education, and what thismeans for them as students and as citizens.They employ teaching and learning strategies thatengage students with doing the work of the field, notjust reading about it.They include small group experiences (such asdiscussion sections or labs) and use writing asappropriate to the discipline to help students learn andreflect on their learning.They do not (except in rare and clearly justified cases)have prerequisites beyond the University's entrancerequirements.They are offered on a regular schedule.They are taught by regular faculty or underexceptional circumstances by instructors on continuingappointments. Departments proposing instructorsother than regular faculty must provide documentationof how such instructors will be trained and supervisedto ensure consistency and continuity in courses.

<no text provided>

Criteria forTheme Courses:

Describe how the course meets the specific bulletpoints for the proposed theme requirement. Giveconcrete and detailed examples for the coursesyllabus, detailed outline, laboratory material, studentprojects, or other instructional materials or methods.

Theme courses have the common goal of cultivating instudents a number of habits of mind:

thinking ethically about important challengesfacing our society and world;reflecting on the shared sense of responsibilityrequired to build and maintain community;connecting knowledge and practice;fostering a stronger sense of our roles ashistorical agents.

<no text provided>


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LE Recertification-Reflection Statement:(for LE courses being re-certified only)

<no text provided>

Statement of Certification: This course is certified for a Core, effective as of This course is certified for a Theme, effective as of

Writing Intensive

Propose this courseas Writing Intensivecurriculum:

No

Question 1 (see CWB Requirement 1): How do writing assignments and writing instructionfurther the learning objectives of this course and howis writing integrated into the course? Note that thesyllabus must reflect the critical role that writingplays in the course.

<no text provided>

Question 2 (see CWB Requirement 2): What types of writing (e.g., research papers, problemsets, presentations, technical documents, lab reports,essays, journaling etc.) will be assigned? Explain howthese assignments meet the requirement that writingbe a significant part of the course work, includingdetails about multi-authored assignments, if any.Include the required length for each writingassignment and demonstrate how the minimum wordcount (or its equivalent) for finished writing will bemet.

<no text provided>

Question 3 (see CWB Requirement 3): How will students' final course grade depend on theirwriting performance? What percentage of the coursegrade will depend on the quality and level of thestudent's writing compared to the percentage of thegrade that depends on the course content? Note thatthis information must also be on the syllabus.

<no text provided>

Question 4 (see CWB Requirement 4): Indicate which assignment(s) students will berequired to revise and resubmit after feedback fromthe instructor. Indicate who will be providing thefeedback. Include an example of the assignmentinstructions you are likely to use for this assignmentor assignments.

<no text provided>

Question 5 (see CWB Requirement 5): What types of writing instruction will be experiencedby students? How much class time will be devoted toexplicit writing instruction and at what points in thesemester? What types of writing support andresources will be provided to students?

<no text provided>


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Question 6 (see CWB Requirement 6): If teaching assistants will participate in writingassessment and writing instruction, explain how willthey be trained (e.g. in how to review, grade andrespond to student writing) and how will they besupervised. If the course is taught in multiple sectionswith multiple faculty (e.g. a capstone directed studiescourse), explain how every faculty mentor will ensurethat their students will receive a writing intensiveexperience.

<no text provided>

Statement of Certification: This course is certified as Writing Internsive effective as of

Course Syllabus

ProvisionalSyllabus:

Please provide a provisional syllabus for new courses andcourses in which changes in content and/or descriptionand/or credits are proposed that include the followinginformation: course goals and description; format/structureof the course (proposed number of instructor contact hoursper week, student workload effort per week, etc.); topics tobe covered; scope and nature of assigned readings (texts,authors, frequency, amount per week); required courseassignments; nature of any student projects; and howstudents will be evaluated.

The University policy on credits is found under Section 4A of"Standards for Semester Conversion" athttp://www.policy.umn.edu/Policies/Education/Education/STUDENTWORK.html . Provisional course syllabusinformation will be retained in this system until newsyllabus information is entered with the next major coursemodification, This provisional course syllabus informationmay not correspond to the course as offered in a particularsemester.

New: University of MinnesotaCollege of DesignDesign, Housing, and ApparelFall 2016GDES 3352 Identity and Symbols3 credits; post portfolio review; pre-requisite DHA/GDES 2351 or3351Tuesdays & Thursdays 11:45-1:55pm McNeal 336Associate Professor Sauman Chu, Ph.D.240H McNeal Hall624.9705 (Direct line)[email protected] Hours: Tuesdays 10:45-11:45 and by appointmentCourse Description This course will build on previously learnedgraphic design principles including a continuedinvestigation of typography and its application. Students willexplore the representation of abstract ideas in the form of symbolsfor the purpose of building identity. The class will focus on thedevelopment of visual identity through a systems approach todesign with application to various printed collateral. This course will


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prepare students to design a symbol, a logotype, stationarysystem, and collateral products, keeping the identity consistent andintact throughout the process. Students will apply gestalt designprinciples, figure-ground relationships, and contrast within thestructure of the grid to aid organization from piece to piece andwithin the whole.Objectives Upon completion of this course students will:? demonstrate an ability to communicate abstract and conceptualideas through the design of symbols? gain further experience and knowledge in the use of designelements of form, type, color, image, and space? gain experience designing an identity system and applying it invaried formatsLearning Outcomes Students will demonstrate an ability to identify,define, and solve problem and mastered a body of knowledge inidentity design. Students will design three symbols for a particularbusiness/service that he/she identify. The symbols will be used asan identity for that business. Students will learn symbol designthrough a rigorous design process, from conceptual stage of 100hand sketches to a fully developed and refined composition.Critiques will be held though out the design process, and also serveas part of the grading criteria.Expected knowledge ? Students are expected to have experience intext layout and the use of grid systems.? Fluency with typographic terms and understanding of productionprocess are required.? Students should have skills in working an illustration program, apage layout program and photo-manipulation.? Students are expected to have a firm grasp of design principles,color theory, and two-dimensional composition skills.Attendance Attendance is absolutely essential and entirely yourresponsibility as are the consequences of your actions. Attendancefor every class and staying for the entire class is required. Thestudent is required to be on time for each class and is expected towork in class for the entire class period. If students arrive 30minutes or more after class starts, it counts as an absence.Students with more than three absences will receive a reduction oftwo letter grades from their earned grade (i.e. an A becomes a C)and five absences will receive a F as the final grade.Incomplete There are no incompletes given in this class except forsituations of extreme medical emergencies. An official letter from aphysician must be submitted before an incomplete can beconsidered. Incompletes must be made up within the followingsemester, otherwise, an ?F? will be given.University Grading A - achievement that is outstanding relative tothe level necessary to meet course requirements.Standards B- achievement that is significantly above the levelnecessary to meet course requirements.C - achievement that meets the course requirements in everyrespect.D - achievement that is worthy of credit even though it fails tomeet fully the course requirements.S - achievement that is satisfactory, which is equivalent to a C- orbetter (achievement required for an S is at the discretion of theinstructor but may be no lower than a C-).F (or N) Represents failure (or no credit) and signifies that the workwas either (1) completed but at a level of achievement that is notworthy of credit or (2) was not completed and there was no


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agreement between the instructor and the student that the studentwould be awarded an I.I (Incomplete) Assigned at the discretion of the instructor when,due to extraordinary circumstances, e.g., hospitalization, a studentis prevented from completing the work of the course on time.Requires a written agreement between instructor and student.Credits and Workload For undergraduate courses, one credit isdefined as equivalent to an average of three hours of learningeffort per week (over a full?semester) necessary for an averagestudent to achieve an average grade in the course. For example, astudent taking a three credit course that meets for three hours aweek should expect to spend an additional six hours a week oncoursework outside the classroom.Classroom Conduct All activities in the University , including thiscourse, are governed by the university of Minnesota StudentConduct Code. Students who engage in behavior that disrupts thelearning environment for others may be subject to disciplinaryaction under the Code. In addition, students responsible for suchbehavior may be asked to cancel their registration (or have theirregistration canceled).Scholastic Dishonesty Academic misconduct is defined as any actthat violates the rights of another student with respect and Studentto academic work or involves misrepresentation of a student?s ownwork. Academic misconduct Conduct Code includes but is notlimited to: cheating on assignments or examinations, plagiarizingpieces of work, depriving others of necessary coursework, andsabotaging other's work. Discovery of academic misconduct isgrounds for an ?F? for the course.Visit http://www1.umn.edu/regents/policies/academic/Student_Conduct_Code.pdfHarassment The University of Minnesota is committed to providinga safe climate for all students, faculty, and staff. All persons shallhave equal access to its programs, facilities, and employmentwithout regard to race, color, creed, religion, national origin, sex,age, marital status, disability, public assistance status, veteranstatus, or sexual orientation. Reports of harassment are takenseriously, and there are individuals and offices available for help.Sexual Harassment This policy governs the commitment to theprevention and awareness of and response to sexualharassment at the University of Minnesota (University). Visithttp://www1.umn.edu/regents/policies/humanresources/SexHarassment.pdfExpectations of ? students are responsible for all class meetingsand materials, including any information contained Students in thesyllabus? students are responsible for being on time and preparing for allclass sessions? students are responsible for meeting all course requirements,observing all deadlines, examination times, and other courseprocedures? students are responsible for seeking help when needed? students who need special accommodations are responsible forworking with the instructor and the relevant University offices? students may not make commercial use of their notes of lecturesor University -provided materials without the express ?writtenconsent of the instructorAcademic freedom Academic freedom is the freedom, withoutinstitutional discipline or restraint, to discuss all relevant and


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responsibility matters in the classroom, to explore all avenues ofscholarship, research, and creative expression, and to speak orwrite on matters of public concern as well as on matters related toprofessional duties and the functioning of the University. Academicresponsibility implies the faithful performance ofprofessional duties and obligations, the recognition of the demandsof the scholarly enterprise, and the candor to make it clear thatwhen one is speaking on matters of public interest, one is notspeaking for the institution. http://www1.umn.edu/regents/policies/academic/Academic_Freedom.pdfClimate of inclusivity You are expected to be attentive during class,ask questions if you do not understand something, and to offeryour opinion. You are also expected to listen respectfully to otherstudents and to me when speaking. The University of Minnesota iscommitted to providing a safe climate for all students, faculty, andstaff. All persons shall have equal access to its programs andfacilities without regard to race, color, creed, religion, nationalorigin, sex, age, marital status, disability, public assistance status,veteran status, or sexual orientation. Racism, sexism, homophobia,classism, ageism and other forms of bigotry are inappropriate toexpress in this class. Reports of harassment are taken seriously,and there are individuals and offices available for help.http://regents.umn.edu/sites/regents.umn.edu/files/policies/Equity_Diversity_EO_AA.pdfAvailability of Disability The University of Minnesota is committed toproviding all students equal access to learningand Mental Health opportunities. The Office of Equity and Diversityhas a Disability Resource Center (DRC) that works Services withstudents who have disabilities to provide and/or arrangereasonable accommodations. ? Students who have, or think theymay have, a disability (e.g. mental health, attentional, learning,vision, hearing, physical or systemic), are invited to contact DS toarrange a confidential discussion at 612- 626-1333 (V/TTY) or [email protected].? Students registered with DRC, who have a letter requestingaccommodations, are encouraged tocontact the instructor early in the semester to discussaccommodations outlined in their letter.For additional information please visit: https://diversity.umn.edu/disability/As a student you may experience a range of issues that can causebarriers to learning, such as strained relationships, increasedanxiety, alcohol/drug problems, feeling down, difficultyconcentrating and/or lack of motivation. These mental healthconcerns or stressful events may lead to diminishedacademic performance or reduce your ability to participate in dailyactivities. University of Minnesota services are available to assistyou with addressing these and other concerns you may beexperiencing. You can learn more about the broad range ofconfidential mental health services available on campus viawww.mentalhealth.umn.edu or contact Counseling/ConsultingServices at 612-624-3323.Academic Services If you would like additional help, please contactone of the offices listed below.tudent Writing Support http://writing.umn.edu/sws/index.htmlStudent Academic Success Service http://www.uccs.umn.edu/Use of Class Notes and Visit http://policy.umn.edu/Policies/Education/Education/CLASSNOTESSTUDENTS.html


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MaterialsPersonal Electronic No cell phone is allowed in the classroom. Visithttp://policy.umn.edu/Policies/Education/Education/ Devices inClassroom CLASSROOMPED.htmlAccepting and You will turn in your assignments directly to meduring class time. Assignments will be returnedReturning Assignments from me. Please don't drop off any work atthe DHA front desk.Makeup work for Please contact your instructor for meeting yourcourse work requirement and alternative due dates. Visitlegitimate absences http://www.policy.umn.edu/Policies/Education/Education/MAKEUPWORK.htmlLate Project Policy The student is required to complete all classassignments, and present them on time. Projects, which are oneclass period late, will be marked down two letter grades. After thattime projects will not be graded except for extraordinarycircumstances. If you have a problem completing the work onschedule, please see your instructor about alternative means ofmeeting your course obligation. Should such arrangements bemade, it does not release you from any of the assignmentsrequired by this course. You will be given as much class time aspossible to work on your assignments with your instructor in class.Late work will not be accepted.Extra credit options There is no extra credit option for this class.Release of Work Students understand that enrollment in this coursegrants consent for their work to be selected forStatement inclusion in college or departmental publications (onlineor in print). Your instructor may select to useyour work to represent her/his skills as an instructor in a teachingportfolio (online or in print).Critiques There will be regular critiques. You are required to attendwhether or not your own work is ready for presentation. You areexpected to critique your own work as well as the work of yourpeers. Critiques provide important ongoing feedback and supportthroughout the design process and help students refine their workand develop a constructive critical eye and increased vocabulary.Materials & The student is required to bring all of the necessarymaterials for working on assignments to eachExpenses: class meeting. All final comps need to be very tight andof portfolio quality. The estimated cost for necessary printing maybe between $20-$50.00 for the semester. Final work must bepresented in a neat, professional format. Poorly presented work willlower your grade.Journal Maintain a professional journal that contains all of yourresearch, work in progress, etc.... in an easily accessiblepresentation that shows the sequence of your work. Document allyour brain storms, questions, research, and findings, sketches,problems, type and color studies, etc... in short document and saveall materials gathered as part of your project. Consider how toorganize, plan and present this material professionally. Make iteasy to go through, with work labeled clearly. Bring this Journal oryour ?rough working? journal to every class. Due 12.13. ( 10points)Course Text Capsule (2007). Design matters: logos. RockportPublishers.Course Evaluation Students will be required to complete all classassignments. Design work will be evaluated on concept, ideadevelopment, research, design process, class participation,


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execution, craftsmanship, and presentation skills. (See theattached date-specific course outline and schedule). Final coursegrades will be distributed on a point/percentage system:? Assignment 1: Symbol Redesign 10 points Grading: Out of the400 possible points? Assignment 2: Symbol 70 points 94%/ 375 points and above = A? Assignment 3: Logotype 70 points 90%/360 points and above =A- ? Assignment 4: Stationery and business card 70 points85%/340 points and above = B+ ? Assignment 5: Website design65 points 80%/320 points and above = B ? Assignment 6: GraphicStandards Manual 65 points 77%/308 points and above =B-* Assignment 7: Service learning projects 40 points 73%/292points and above =C+70%/280 points and above =C? Journal 10 points 67%/268 points and above =C-63%/252 points and above =D+60%/240 points and above =DBelow 240 points =F * Please note: ALL assignments must beturned in to receive a final grade. One missing assignment willautomatically result in an ?F? as the final course grade.Course Outline This course outline is tentative and subject tochange depending on the progress of the class. Staying on track isessential to completing your projects. If your projects are notcompleted as per final specifications, you will receive a lowergrade.Week Date Agenda1T 9.6Introduction of course, go through syllabus, discussion of symbols.Discussion of Assignment 1 and 2. Reading:pp.6-13.1 Th 9.8 Assignment 1 step one due. Discussion. Working sessionfor step two. Research(collect 30 of each ?good? and ?bad" symbols). Reading: pp.14-402 T 9.13 Assignment 1 step two due. Discussion of collectedsymbols, the product regarding its identity development. Purchaseproduct. Reading: pp.56-1122 Th 9.15 Assignment 2 mission statement dues, presentation.Working session for assignment 2. Rough stage: 100 symbolsminimum. Reading: pp. 124-1503T 9.20Working session: Assignment 2 rough stage continues.3 Th 9.22 Rough stage symbols due. Critique. Working session:second stage begins.4T 9.27Working session: second stage continues. 4 Th 9.29 Second stagesymbols due. Critique. Assignment 3: logotypes. (Collect 20 ofeach ?good? and ?bad" logos). Working session: final stage ofsymbols.5T 10.4Discussion of collected logos. Working session: symbols final stage.


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5Th 10.6Working session: rough stage, 50 logotypes minimum/final stage ofsymbols.6T 10.11Rough stage logotypes due. Critique Working session forassignment 3, second stage. 6 Th 10.13 Working session: secondstage continues.7T 10.18Second stage logotypes due. Critique. Working session: final stage.7 Th 10.20 Working session: Assignment 2 and 3 final designs.Collect 10 good business system.8T 10.25Assignment 4. Stationery development and business card Discussion. Discussion ofpaper samples and stationery samples. Discussion of collectedstationery.Working session.8Th10.27 3 variations of symbols due. 3 variations of logotypes due.Critique.Working session: rough stage: 20 business cards and stationery.9 T 11.1 Assignment 4 rough stage dues. Critique. Workingsession: second stage.9Th 11.3Working session: second stage continues. Assignment 7 client visits.10 T 11.8 Assignment 4 Second stage dues. Critique. Workingsession: Final stage. Discussion of Assignment 5.10 Th 11.10 Working session: assignment 5/assignment 4 finalstageAssignment 7 rough stage dues. Critique.11T 11.15Assignment 5 rough stage dues. Critique. Working session.11 Th 11.17 Assignment 7 second stage dues. Critique Workingsession: assignments 4 and 5 final stage.12T 11.22Discussion of assignment 6. Working session assignments 5.(Critique optional)12Th11.24 Thanksgiving.13T 11.29W


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orking session assignment 6 rough stage. (Critique optional)13Th 12.1Assignment 7 dues.Rough stage due: assignment 6. Critique. Working session for finalcomps.14T 12.6Working session: Assignment 6 final design.14 Th 12.8 Working session: Assignment 4, 5, 6. (Critique optional)15T 12.13Turn in journal, assignments 4, 5, and 6.Final Exam There is no final exam for this class. Last day of theclass is 12/13.Assignment Two: Symbols DevelopmentChoose one of the following business:1. Food and/or Beverage;2. Entertainment and/or internet-based;3. Fashion and /or fitnessDesign three symbols/marks for this new business. The productshould have its target audience. For example, fitness clothing forteenagers, an internet-based toy company for children; andnutritional food and beverage for seniors.Limitations Final designs must be done in either Adobe Illustratoror FreeHand. Scanning pictures is not allowed. The symbols have tobe recognizable at a 1? X 1? scale. Only black and white (no graytones) can be used until the design is finalized and applied on thestationery and the website design.Design Process Step 1: Go shopping and buy a product for thisproject. Buy a piece that you can relate to, study and learn to loveit.Step 2: Collect good and bad symbols -30 of each- not necessarilyrelated to the product that you chose. Due 9.13.Create a name and write a mission statement (due 9.15) for thecompany that sells the new line of product you chose.Rough Stage: A minimum of 100 rough hand sketches arerequired. In this stage, focus is placed on generating as many ideasas possible. All rough sketches must be independent and notrelated to each other. Try to look for references related to thisproject in magazines, design books, catalogs, printed ads, etc.Rough drawings must be done by hand. No computer work isallowed. Use a black razor point pen or a fine marker and do yoursketches on layout/marker pads. There is no need to get detailedat this stage. Generating ideas is the main goal. Due 9.22.Second stage: After ten best solutions have been chosen from therough stage, each solution will then be refined and developed. Inthis stage, drawings can be done on the computer. Due 9.29.Final stage: The three best design solutions are selected from thesecond stage designs. The symbols must then be refined andfinalized. A higher quality of black and white output is required,such as from the Copies on campus printer. The final solutionsmust be presented in two different scales: 4? X 4? and 1? X 1?.The two scales of the same symbol must be mounted on an 8 1/2?X 11? black matte board with the larger one on the top (seefigure). Due 10.27.


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4?1?Assignment Three: LogotypesDesign three typographic marks for the new line of product/nameof the business.Limitations The logotypes must be readable at a small scale (e.g.,1/4? in height). Only black and white (no gray tones) can be useduntil the design is finalized and applied on the stationery andwebsite design.Design Process Research: Collect 20, of each, good and badlogotypes. Due 10.4.Rough Stage: A minimum of 50 rough hand sketches are required.In this stage, focus is placed on generating as many ideas aspossible. All rough sketches must be independent and not relatedto each other. Rough concepts can be done by hand or on thecomputer. Use a black razor point pen or a fine marker and do yoursketches on layout/marker pads. There is no need to get detailedat this stage. Generating ideas is the main goal. Due 10.11.Second stage: After ten best solutions have been chosen from therough stage, each solution will then be refined and developed. Inthis stage, designs can be done on the computer. Pay attention tothe typeface that you choose. Due 10.18Final stage: The three best design solutions are selected from thesecond stage designs. The logos must then be refined and finalized.A higher quality of black and white output is required, such as fromthe Copies on campus printer. The final solutions must bepresented in two different scales: approximately 1? and 1/4? inheights . The two scales of the same logos must be mounted on a 81/2 ? X 11? black matte board with the larger one on the top (seefigure). Due 10.27.1?1/4?Assignment Four: Stationery and Business CardDesign the letterhead, envelope, and business card for the new lineof product/name of the business.Limitations Final designs must be done in either Adobe Illustratoror InDesign. You can choose one of the symbols/logotypes or thecombination of both for the identity system. No limitations are setfor the choice or number of colors.Design Process Research: Collect 10 good business systems. Due10.25.Rough Stage: A minimum of 20 rough hand sketches are required.In this stage, focus is placed on generating as many ideas aspossible. All rough sketches must be independent and not relatedto each other. Try to look for references. Rough designs must bedone by hand. No computer work is allowed. Use a black razorpoint pen or a fine marker and do your sketches on layout/markerpads. There is no need to get detailed at this stage. Generatingidea is the main goal.Due 11.1.Second stage: After three best solutions have been chosen fromthe rough stage, each solution will then be refined and developed.In this stage, designs can be done on the computer. Due 11.18.Final stage: The one best design solution is selected from thesecond stage designs. The systems must then be refined andfinalized. A color laser output is fine for this project but specialpaper is required. You need to select your own paper. Pick differentoptions for the paper and print them out. Compare the results and


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discuss these with me prior to turning them in. The final solutioncan be mounted on a 15? X 20? black matte board and arranged inan aesthetic and logical way or you can make a folder to hold allthe pieces. You will also need to include the originalsymbol/logotype on the mounting board or on the cover of thefolder. Due 12.13.Assignment Five: Homepage DesignUsing the identity that you created for your business, design 3options for a promotional website's homepage. The 3 homepagesdo not need to be as an actual html file. This assignment focuseson the design of the homepages, and not on the technical ornavigation aspects of a website.Limitations The homepage should include/apply:1. Main and extended color palette2. Images3. Links to other pages, such as products information, services,contact us.4. Copyright information5. Main headline6. Mission statement of your businessDesign Process Rough Stage: A minimum of 10 rough sketches arerequired. Roughs can be done in Illustrator or Photoshop. Due11.15.Final stage: The three best design solutions are selected from thefirst stage designs. The homepages must then be refined andfinalized. The final three solutions can be turned in as PDF (sendemail as attachment). Size of each design is 1366 x 768 pixelshorizontally. Due 12.13.Assignment Six: Graphic Standards ManualDesign a minimum four-page manual to describe the limitationsand guidelines of using the symbol/logotype for the new line ofproduct.Limitations Final design must be done in Illustrator or InDesign.You need to write up your own limitations and guidelines for themanual. Assuming that the manual is an in-house product that willbe used by various designers in the company. There is no limitationon the choice of color. You can use as many as you want. Size is upto you with the minimum of 5 1/2? X 6?.Design ProcessRough Stage: A minimum of 5 rough sketches are required. Due12.1.Final stage: The one best design solution is selected from the roughstage designs. The manual must be refined and assembled. A coloroutput is required. Due 12.13.Graphic StandardsCompanies and designers frequently set up a system of rules forthe use of the symbol/logo. These rules ensure that the identity isalways used appropriately and that the integrity of the design ismaintained. This set of rules includes information about the identitymay and may not be used. For this assignment, develop a set ofrules for your identification system.1. Develop a specification sheet for your symbol/logotype/combination mark.? Identify font and any manipulations that you have made? Identify PMS colors? For stationary system, specify size measurements for the identity2. Develop a set of rules:A. Size and proportion


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? What are minimum and maximum sizes?? When the symbol and logotype are combined is there a consistentproportional relationship?? Is there a minimum font size for the logotype or for otherpublications?B. Variations:? When are reversal allowed? Are there any restrictions onreversing type or images?? Are there variations of the identity? If so, what is acceptable,what is not?? What color variations are allowed?? Rules about using the identity as background pattern and/orrepetitionsC. Format in identity system:? Are there specified placements in stationery systems?? When can symbol appear alone? When can logotype appearalone?? Must the symbol/logotype appear on all print items? What mightbe exceptions?? What are inappropriate uses of the identity?Assignment Seven: Service learning projectsSignage design on grocery shopping cart for marketingproduce/vegetable. More detiails will follow.Limitations Final design must be done in Adobe Illustrator.Scanning pictures is not allowed.Design Process Rough Stage: 10 roughs hand sketches arerequired. Due 11.10.Second stage: After two best solutions have been chosen from therough stage, each solution will then be refined and developed.Critique with clients. Due 11.17.Final stage: The one best design solution is selected from thesecond stage designs. Due 12.1.Assignment One: Symbol RedesignYou will be given an abstract symbol that represents abusiness/service. However, you will not be given any informationabout the business/service.Design Process Step 1: Examine the symbol carefully. Write :a. the mission statement of the business/serviceb. design objectives of the symbolDue 9.8.I will let you know the true identity of the business after step 1.Step 2: Redesign 2 different symbols for the business. You can usehand drawing or use Illustrator for the final redesigns. Each designshould be 3" X 3". The two symbols must be mounted on an 8 1/2?X 11? black matte board.Due 9.13.

Old: UN of MinnesotaCollege of DesignDesign, Housing, and ApparelSpring 2012

GDes 3352 Identity and Symbols 3 credits; post portfolio review; pre-requisite GDes 2345

Tuesdays & Thursdays 11:45-1:55pm


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Associate Professor Sauman Chu, Ph.D. 246f McNeal Hall 624.9705 (Direct line) [email protected] Hours: Tuesdays 10:40-11:40 and by appointment

Course Description This course will build on previously learnedgraphic design principles including a continued investigation of typography and its application. Students willexplore the representation of abstract ideas in the form ofsymbols for the purpose of building identity. The class will focus onthe development of visual identity through a systemsapproach to design with application to various printedcollateral. This course will prepare students to design a symbol, alogotype, stationary system, and collateral products, keepingthe identity consistent and intact throughout the process. Students will apply gestalt design principles, figure-groundrelationships, and contrast within the structure of the grid toaid organization from piece to piece and within the whole.

Objectives Upon completion of this course students will: ï¿½ demonstrate an ability to communicate abstract andconceptual ideas through the design of symbols ï¿½ gain further experience and knowledge in the use ofdesign elements of form, type, color, image, and space ï¿½ gain experience designing an identity system andapplying it in varied formats ï¿½ understand the communication process and be able togenerate the most effective way to communicate visually

Expected knowledge ï¿½ Students are expected to haveexperience in text layout and the use of grid systems. ï¿½ Fluency with typographic terms and understanding ofproduction process are required. ï¿½ Students should have skills in working an illustrationprogram, a page layout program and photo-manipulation. ï¿½ Students are expected to have a firm grasp of designprinciples, color theory, and two-dimensional composition skills.

Attendance Attendance is absolutely essential and entirelyyour responsibility as are the consequences of your actions. Attendance for every class and staying for the entire class isrequired. The student is required to be on time for each classand is expected to work in class for the entire class period. Ifstudents arrive 30 minutes or more after class starts, itcounts as an absence. Students with more than three absences will receive a reduction of two letter grades from theirearned grade (i.e. an A becomes a C) and five absenceswill receive a F as the final grade. Incomplete There are no incompletes given in this class exceptfor situations of extreme medical emergencies. An officialletter from a physician must be submitted before an incompletecan be considered. Incompletes must be made up within thefollowing semester, otherwise, an ï¿½Fï¿½ will be given.


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University Grading A - achievement that is outstandingrelative to the level necessary to meet course requirements.Standards B- achievement that is significantly above the levelnecessary to meet course requirements. C - achievement that meets the course requirements in everyrespect. D - achievement that is worthy of credit even though it failsto meet fully the course requirements. S - achievement that is satisfactory, which is equivalent to aC- or better (achievement required for an S is at thediscretion of the instructor but may be no lower than a C-). F (or N) Represents failure (or no credit) and signifies thatthe work was either (1) completed but at a level ofachievement that is not worthy of credit or (2) was not completedand there was no agreement between the instructor and thestudent that the student would be awarded an I. I (Incomplete) Assigned at the discretion of the instructorwhen, due to extraordinary circumstances, e.g.,hospitalization, a student is prevented from completing the work ofthe course on time. Requires a written agreement betweeninstructor and student.

Academic Dishonesty Academic dishonesty in any portion ofthe academic work for a course shall be grounds for awardinga grade of F or N for the entire course.

Credits and Workload For undergraduate courses, one creditis defined as equivalent to an average of three hours of learning effort per week (over a full semester) necessary for anaverage student to achieve an average grade in the course. For example, a student taking a three credit course that meets for three hours a week should expect to spend an additionalsix hours a week on coursework outside the classroom.

Disability Reasonable accommodations will be provided forstudents with documented disabilities. Please Accommodations contact the instructor to work out thedetails for any accommodations. You will also need to workwith the Office of Disabilities Services, 12 Johnston Hall.

Classroom Conduct All activities in the University , includingthis course, are governed by the university of Minnesota Student Conduct Code. Students who engage in behavior thatdisrupts the learning environment for others may be subjectto disciplinary action under the Code. In addition, studentsresponsible for such behavior may be asked to cancel theirregistration (or have their registration canceled).

Academic Misconduct Academic misconduct is defined as anyact that violates the rights of another student with respect toacademic work or involves misrepresentation of a studentï¿½s ownwork. Academic misconduct includes but is not limited to:cheating on assignments or examinations, plagiarizing pieces of


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work, depriving others of necessary coursework, andsabotaging other's work. Discovery of academicmisconduct is grounds fro an ï¿½Fï¿½ or ï¿½Nï¿½ for the course.

Harassment The University of Minnesota is committed toproviding a safe climate for all students, faculty, and staff. Allpersons shall have equal access to its programs, facilities, andemployment without regard to race, color, creed, religion,national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation. Reports ofharassment are taken seriously, and there are individuals andoffices available for help.

Expectations of ï¿½ students are responsible for all classmeetings and materials, including any information contained Students in the syllabus ï¿½ students are responsible for being on time and preparingfor all class sessions ï¿½ students are responsible for meeting all courserequirements, observing all deadlines, examination times, andother course procedures ï¿½ students are responsible for seeking help when needed ï¿½ students who need special accommodations areresponsible for working with the instructor and the relevantUniversity offices ï¿½ students may not make commercial use of their notes oflectures or University -provided materials without theexpress written consent of the instructor

You are expected to be attentive during class, ask questions ifyou do not understand something, and to offer your opinionYou are also expected to listen respectfully to other students and tome when speaking. Racism, sexism, homophobia, classism,ageism and other forms of bigotry are inappropriate forms ofexpression in this class.

Course Evaluation Students will be required to complete allclass assignments. Design work will be evaluated on concept, idea development, research, design process, class participation,execution, craftsmanship, and presentation skills. (See theattached date-specific course outline and schedule). Final coursegrades will be distributed on a point/percentage system: ï¿½ Assignment 1: Symbol Redesign 10 points Grading: Out of the 400 possible points ï¿½ Assignment 2: Symbol 80 points 94%/ 375points and above = A ï¿½ Assignment 3: Logotype 80 points 90%/360 points and above = A- ï¿½Assignment 4: Stationery and business card 80 points 85%/340 points and above = B+ ï¿½ Assignment 5:Website design 60 points 80%/320 points and above = B ï¿½ Assignment 6: Graphic Standards Manual 70points 77%/308 points and above =B- 73%/292 points and above =C+ 70%/280 points and above =C


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ï¿½ Journal 20 points 67%/268 points andabove =C- 63%/252 points and above =D+ 60%/240 points and above =D Below 240 points =F * Please note: ALLassignments must be turned in to receive a final grade. Onemissing assignment will automatically result in an ï¿½Fï¿½ asthe final course grade.

Course Text Capsule (2007). Design matters: logos. RockportPublishers.

Critiques There will be regular critiques. You are required toattend whether or not your own work is ready for presentation. You are expected to critique your own work as well asthe work of your peers. Critiques provide important ongoingfeedback and support throughout the design process and helpstudents refine their work and develop a constructive criticaleye and increased vocabulary. Materials & The student is required to bring all of thenecessary materials for working on assignments to eachExpenses: class meeting. All final comps need to be very tightand of portfolio quality. The estimated cost for necessaryprinting may be between $20-$50.00 for the semester. Final workmust be presented in a neat, professional format. Poorlypresented work will lower your grade.

Late Project Policy The student is required to complete allclass assignments, and present them on time. Projects, which are one class period late, will be marked down two letter grades.After that time projects will not be graded except forextraordinary circumstances. If you have a problem completing thework on schedule, please see your instructor aboutalternative means of meeting your course obligation. Should such arrangements be made, it does not release you fromany of the assignments required by this course. You will begiven as much class time as possible to work on your assignmentswith your instructor in class. Late work will not beaccepted.

Journal Maintain a professional journal that contains all of yourresearch, work in progress, etc.... in an easily accessiblepresentation that shows the sequence of your work. Document allyour brain storms, questions, research, and findings,sketches, problems, type and color studies, etc... in shortdocument and save all materials gathered as part of yourproject. Consider how to organize, plan and present this material professionally. Make it easy to go through, with worklabeled clearly. Bring this Journal or your ï¿½roughworkingï¿½ journal to every class. Due 5.7. ( 20 points)

Course Outline This course outline is tentative and subject tochange depending on the progress of the class. Staying ontrack is essential to completing your projects. If your projects arenot completed as per final specifications, you will receive a


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lower grade. Week Date Agenda 1 T 1.20 Introduction of course, go throughsyllabus, a ï¿½symbolï¿½ game, discussion of symbols. Discussion of Assignment 1 and 2. Reading:pp.6-13. 1 Th 1.22 Assignment 1 step one due. Discussion.Working session for step two. Research (collect 30 of eachï¿½goodï¿½ and ï¿½bad" symbols). Reading: pp.14-40 2 T 1.27 Assignment 1 step two due. Discussion ofcollected symbols, the product regarding its identitydevelopment. Purchase product. Reading: pp.56-112 2 Th 1.29 Assignment 2 mission statement dues,presentation. Working session for assignment 2. Rough stage: 100 symbols minimum. Reading: pp. 124-150 3 T 2.3 Working session: Assignment 2 rough stagecontinues. 3 Th 2.5 Rough stage symbols due. Critique.Working session: second stage begins. 4 T 2.10 Second stage symbols due. Critique. Working session: final stage of symbols. Can meet with individuals on Wednesday for critique ifnecessary. 4 Th 2.12 Conference - NO CLASS. Assignment 3:logotypes. (Collect 20 of each ï¿½goodï¿½ and ï¿½bad"logos). Put them in your journal.

5 T 2.17 Conference - NO CLASS. Working session:rough stage, 50 logotypes minimum/final stage of symbols. 5 Th 2.19 Conference - NO CLASS. Workingsession: rough stage assignment 3. 6 T 2.24 Rough stage logotypes due. Critiquee (send me an email before T on your prefer time for crirtique). Working session for assignment 3, second stage. 6 Th 2.26 Working session: second stage continues. 7 T 3.3 Second stage logotypes due. Critique.Working session: final stage. 7 Th 3.5 Working session: Assignment 2 and 3 finaldesigns. Collect 10 good business system. 8 T 3.10 Assignment 4. Stationery development andbusiness card. Discussion of paper samples and stationerysamples. Discussion of collected stationery. 8 Th 3.12 3 variations of symbols due. 3 variationsof logotypes due. Critique. Working session: rough stage: 20 business cards andstationery.

Spring break 3/16-20 9 T 3.24 Assignment 4 rough stage dues. Critique.Working session: second stage. 9 Th 3.26 Working session: second stage continues. 10 T 3.31 Assignment 4 Second stage dues.Critique. Working session: Final stage. Discussion of


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Assignment 5. 10 Th 4.2 Working session: assignment5/assignment 4 final stage 11 T 4.7 Assignment 5 rough stage dues. Critique.Working session. 11 Th 4.9 Working session: assignment 5 finalstage.

12 T 4.14 Discussion of assignment 6. Workingsession assignments 5. 12 Th 4.16 Working session assignment 6 roughstage.

13 T 4.21 Rough stage due: assignment 6. Critique.Working session for final comps. 13 Th 4.23 Working session: final stage assignment 6.

14 T 4.28 Working session: Assignment 6 finaldesign. 14 Th 4.30 Working session: Assignment 4, 5, 6.

15 T 5.5 Working session for final comps. 15 Th 5.7 Turn in journal, assignments 4, 5, and 6.

Assignment Two: Symbols Development Choose one of the following business: 1. Food and/or Beverage; 2. Entertainment and/or internet-based; 3. Fashion and /or fitness Design three symbols/marks for this new business. Theproduct should have its target audience. For example, fitnessclothing for teenagers, an internet-based toy company for children;and nutritional food and beverage for seniors.

Limitations Final designs must be done in either AdobeIllustrator or FreeHand. Scanning pictures is not allowed. Thesymbols have to be recognizable at a 1ï¿½ X 1ï¿½ scale. Onlyblack and white (no gray tones) can be used until the designis finalized and applied on the stationary and the website design.

Design Process Step 1: Go shopping and buy a product for thisproject. Buy a piece that you can relate to, study and learn tolove it. Step 2: Collect good and bad symbols -30 of each- notnecessarily related to the product that you chose. Due 1.27. Create a name and write a mission statement (due 1.29) forthe company that sells the new line of product youchose. Rough Stage: A minimum of 100 rough hand sketches arerequired. In this stage, focus is placed on generating as many


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ideas as possible. All rough sketches must be independent and notrelated to each other. Try to look for references related to thisproject in magazines, design books, catalogs, printed ads,etc. Rough drawings must be done by hand. No computer work isallowed. Use a black razor point pen or a fine marker and doyour sketches on layout/marker pads. There is no need to getdetailed at this stage. Generating ideas is the main goal. Due 2.5.

Second stage: After ten best solutions have been chosen fromthe rough stage, each solution will then be refined anddeveloped. In this stage, drawings can be done on the computer.Due 2.10.

Final stage: The three best design solutions are selected fromthe second stage designs. The symbols must then berefined and finalized. A higher quality of black and white output isrequired, such as from the Copies on campus printer. The final solutions must be presented in two differentscales: 4ï¿½ X 4ï¿½ and 1ï¿½ X 1ï¿½. The two scales of the samesymbol must be mounted on an 8 1/2ï¿½ X 11ï¿½ blackmatte board with the larger one on the top (see figure). Due 3.12.4ï¿½1ï¿½Assignment Three: Logotypes Design three typographic marks for the new line ofproduct/name of the business.

Limitations The logotypes must be readable at a small scale(e.g., 1/4ï¿½ in height). Only black and white (no graytones) can be used until the design is finalized and applied on thestationery and website design.

Design Process Research: Collect 20, of each, good and badlogotypes. Due 2.12. Rough Stage: A minimum of 50 rough hand sketches arerequired. In this stage, focus is placed on generating as manyideas as possible. All rough sketches must be independent and notrelated to each other. Rough concepts must be done by hand. No computer work is allowed. Use a black razor point pen ora fine marker and do your sketches on layout/marker pads. Thereis no need to get detailed at this stage. Generating ideas isthe main goal. Due 2.24.

Second stage: After ten best solutions have been chosen fromthe rough stage, each solution will then be refined anddeveloped. In this stage, designs can be done on the computer.Pay attention to the typeface that you choose. Due 3.3.

Final stage: The three best design solutions are selected fromthe second stage designs. The logos must then be refinedand finalized. A higher quality of black and white output is required,such as from the Copies on campus printer. The finalsolutions must be presented in two different scales: approximately 1ï¿½ and 1/4ï¿½ in heights . The two scales of thesame logos must be mounted on a 8 1/2 ï¿½ X 11ï¿½ black


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matte board with the larger one on the top (see figure). Due 3.12.1ï¿½1/4ï¿½Assignment Four: Stationery and Business Card Design the letterhead, envelope, and business card for thenew line of product/name of the business.

Limitations Final designs must be done in either AdobeIllustrator or InDesign. You can choose one of thesymbols/logotypes or the combination of both for the identitysystem. Two final outputs are required, one in black & white(with gray scales) and the other in color. No limitations are set for the choice or number of colors.

Design Process Research: Collect 10 good business systems.Due 3.10. Rough Stage: A minimum of 20 rough hand sketches arerequired. In this stage, focus is placed on generating as manyideas as possible. All rough sketches must be independent and notrelated to each other. Try to look for references. Roughdesigns must be done by hand. No computer work is allowed.Use a black razor point pen or a fine marker and do your sketcheson layout/marker pads. There is no need to get detailed atthis stage. Generating idea is the main goal. Due 3.24.

Second stage: After three best solutions have been chosenfrom the rough stage, each solution will then be refined anddeveloped. In this stage, designs can be done on the computer.Due 3.31.

Final stage: The one best design solution is selected from thesecond stage designs. The systems must then be refined andfinalized. A color laser output is fine for this project but specialpaper is required. You need to select your own paper. Pickdifferent options for the paper and print them out. Comparethe results and discuss these with me prior to turning them in. Thefinal solution can be mounted on a 15ï¿½ X 20ï¿½ blackmatte board and arranged in an aesthetic and logical wayor you can make a folder to hold all the pieces.. You will also needto include the original symbol/logotype on the mounting board or on the cover of the folder. Again, two sets are required for the final output, one in black and white and onein color. You must use the same paper for both sets. Due 5.7.Assignment Five: Homepage Design Using the identity that you created for your business, design3 options for a promotional website's homepage. The 3homepages do not need to be as an actual html file. Thisassignment focuses on the design of the homepages, and noton the technical or navigation aspects of a website.

Limitations The homepage should include/apply: 1. Main and extended color palette 2. Images 3. Links to other pages, such as products information,


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services, contact us. 4. Copyright information 5. Main headline 6. Mission statement of your business

Design Process Rough Stage: A minimum of 10 roughsketches are required. Roughs can be done in Illustrator or Photoshop. Due 4.7. Final stage: The three best design solutions are selected fromthe first stage designs. The homepages must then berefined and finalized. The final three solutions must be printed outand mounted on three 15 " X 20" black matte boardseparately. Size of each design is 800 X 600 pixels horizontally. Due 5.7.

Assignment Six: Graphic Standards Manual Design a minimum four-page manual to describe thelimitations and guidelines of using the symbol/logotype forthe new line of product.

Limitations Final design must be done in Illustrator orInDesign. You need to write up your own limitations andguidelines for the manual. Assuming that the manual is an in-houseproduct that will be used by various designers in thecompany. There is no limitation on the choice of color. You can useas many as you want. Size is up to you with the minimum of5 1/2ï¿½ X 6ï¿½.Design Process Rough Stage: A minimum of 5 rough hand sketches arerequired. Due 4.21. Final stage: The one best design solution is selected from therough stage designs. The manual must be refined andassembled. A color output is required. Due 5.7.

Graphic StandardsCompanies and designers frequently set up a system of rules forthe use of the symbol/logo. These rules ensure that the identity isalways used appropriately and that the integrity of the design ismaintained. This set of rules includes information about the identitymay and may not be used. For this assignment, develop a set ofrules for your identification system.

1. Develop a specification sheet for your symbol/logotype/combination mark.ï¿½ Identify font and any manipulations that you have madeï¿½ Identify PMS colorsï¿½ For stationary system, specify size measurements for theidentity

2. Develop a set of rules:A. Size and proportionï¿½ What are minimum and maximum sizes?


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ï¿½ When the symbol and logotype are combined is there aconsistent proportional relationship?ï¿½ Is there a minimum font size for the logotype or for otherpublications?

B. Variations:ï¿½ When are reversal allowed? Are there any restrictions onreversing type or images?ï¿½ Are there variations of the identity? If so, what is acceptable,what is not?ï¿½ What color variations are allowed?ï¿½ Rules about using the identity as background pattern and/orrepetitions

C. Format in identity system:ï¿½ Are there specified placements in stationery systems?ï¿½ When can symbol appear alone? When can logotype appearalone?ï¿½ Must the symbol/logotype appear on all print items? Whatmight be exceptions?ï¿½ What are inappropriate uses of the identity?

Assignment One: Symbol Redesign You will be given an abstract symbol that represents abusiness/service. However, you will not be given anyinformation about the business/service.

Design Process Step 1: Examine the symbol carefully. Write : a. the mission statement of the business/service b. design objectives of the symbol Due 1.22. I will let you know the true identity of the business after step1. Step 2: Redesign 2 different symbols for the business. Youcan use hand drawing or use Illustrator for the finalredesigns. Each design should be 3" X 3". The two symbols mustbe mounted on an 8 1/2ï¿½ X 11ï¿½ black matte board. Due 1.27.

Strategic Objectives & Consultation

Name of Department ChairApprover:

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Strategic Objectives -Curricular Objectives:

How does adding this course improve the overallcurricular objectives ofthe unit?

<no text provided>

Strategic Objectives - CoreCurriculum:

Does the unit consider this course to be part of itscore curriculum?


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<no text provided>

Strategic Objectives -Consultation with OtherUnits:

In order to prevent course overlap and to inform otherdepartments of new curriculum, circulate proposal tochairs in relevant units and follow-up with directconsultation. Please summarize response from unitsconsulted and include correspondence. Byconsultation with other units, the information about anew course is more widely disseminated and can havea positive impact on enrollments. The consultation canbe as simple as an email to the department chairinforming them of the course and asking for anyfeedback from the faculty.

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