house style guide
TRANSCRIPT
Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
�Verizon House Style � Verizon House Style
www.verizon.com/business 1.800.NETWORK www.verizon.com/business 1.800.NETWORK
When your network extends all around the world, you can rely on Verizon Business to help you design and manage it more e�ciently.
If we’re not the most reliable network you’ve ever had, we’ll pay for the calls you’ve made.
With the power of our far-reaching global IP network, our experts can create integrated network solutions and help you.
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Contact Us | Careers | Site Map | Privacy Policy | Other Business Options
Business site lorem Ipsum is the industry's standard dummy text.
Contact Us | Careers | Site Map | Privacy Policy | Other Business Options
PERSONAL SITE LOREM IPSUM IS THE INDUSTRY'S STANDARD DUMMY TEXT.
�Verizon House Style � Verizon House Style
Introduction
This document sets out the six principles that define the Verizon house style. The new house style was developed to create greater impact in the market by more accurately reflecting the energy and excitement of our brand personality and leadership position. Using a single visual system that is consistent across the entire range of our business creates a look and attitude that stands apart from our competitors.
�Verizon House Style � Verizon House Style
www.verizon.com 1.800.NETWORK
Guiding Principles Overview
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Secondarycolor
Horizon
Home forthe logo
The V-mark
The white stage
Unique photographic
style
Use the V-mark as a constant touch point.
Use white as the stage andVerizon red as the hero.
Use the unique photographic style to stand out.
Use the white stage to create depth and dimension.
Use typography to create the right attitude for the audience.
Use the consistent home for the logo.
�Verizon House Style � Verizon House Style
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Myriad Bold
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Elements Overview
The V-mark
Color Typography
White
Verizon Red
Bright Colors
Unique photographic style (Consumer, Business, Product)
The white stage Home for the logo
10Verizon House Style 11 Verizon House Style
Use the V-mark as a constant touch point.
The V-mark is a recognizable graphic element that leverages visual equities in a new way.
The V-mark has a fixed size and position.
The V-mark is always used as a background element.
There is a set of V-mark flavors that can be used.
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The V-mark Stage version The V-mark Close-up version
The V-mark Stage version (Applied) The V-mark Close up version (Applied)
Flavors
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Grayscale�avor
Verizon red/white �avor
Black/white�avor
Flat color�avor
www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORKwww.verizon.com 1.800.NETWORK
1�Verizon House Style 1� Verizon House Style
Use white as the stage andVerizon red as the hero..Although white has the most real estate in the house style, Verizon red should be treated as the most important color in the palette because it is recognizable as Verizon.
Headlines, copy and other graphic elements should predominantly be in Verizon red with black and gray as supporting colors.
The white stage is actually a fixed series of gray tones.
Bright, inviting secondary colors that contrast with or complement Verizon red are a strong feature of the house style. The secondary colors appear in any amount within photography or as less than �0% of overall color when used in type or graphic elements.
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Secondary colorsthrough photography
White stage
Verizon red
White stage
Verizon red
Secondary colorsthrough graphic elements
The white stage
Verizon red, black, gray graphic elements
Verizon red
Black
Gray
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C: 0 M: 0 Y: 0 K: 4
C: 0 M: 0 Y: 0 K: 4
C: 0 M: 0 Y: 0 K: 12
Verizon red
C: 0 M: 0 Y: 0 K: 12
C: 0 M: 0 Y: 0 K: 4
C: 0 M: 0 Y: 0 K: 0
1�Verizon House Style 1� Verizon House Style
Use the unique photographic style to stand out.
Verizon can really stand out against competitors through photography. No company in the market has a distinctive photographic approach except Verizon.
One style exists for all photography.
Consumer, business and device images are all shot as silhouettes with floor reflections and then placed on the white stage.
Photographs of individuals capture a utopian energy through genuine moments.
The hyper-real photography style is bright, energetic and intimate.
The photography subject should reflect the target audience.
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Consumer
Business Device
1�Verizon House Style 1� Verizon House Style
Images not for available for commercial use. Images not for available for commercial use.
1�Verizon House Style 1� Verizon House Style
Use the white stage to create depth and dimension.
The stage is a virtual place where anything can be imagined. The white stage gives a sense of depth and space that invites the viewer in. Dynamic visual relationships are created between the elements that are positioned within the space.
Place elements in combinations using foreground, mid-ground and background to create a sense of depth.
The horizon line is in a fixed position, located 1/� up from the bottom of the layout.
The stage has a reflective floor. It mirrors the bottom 1/� of subjects by gradating from �0% opacity to 0% opacity.
Reflections have no color.
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2/3
1/3
1/3
20%
0%
Op
acity
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Use typography to create the right attitude for the audience.
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Title Case
All uppercase(uses same gradient as upper and lowercase)
www.verizon.com 1.800.NETWORK
C: 0 M: 100 Y: 85 K: 40
C: 0 M: 100 Y: 85 K: 0There is a distinctive and ownable proprietary typeface currently being designed for Verizon. As an interim measure Myriad will be used in all creative until the new typeface is ready to be implemented.
Headlines in the top left position.
Headline copy has a color gradient to create dimension. (C0 M100 Y�� K�0 to C0 M100 Y�� K0 at ��º)
Title Case Myriad typography should be used for most situations.
All uppercase Myriad can be used to communicate a stronger attitude.
��Verizon House Style �� Verizon House Style
Use the consistent home for the logo.
A home for the logo has been created to increase recognition and maintain consistency and legibility.
The logo, call-to-action and Verizon red bar are the three elements that make up the logo home.
The logo home should appear at the bottom of layouts except for a few exceptions.
Use the existing logo suite.
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www.verizon.com 1.800.NETWORK
The new ChocolateTM by LG• takes and sends pictures and videos
• downloads music over the air
• audible, turn-by-turn GPS directions
• fast downloads — typical speeds of 400 - 700 Kbps
• $99.99 ($149.99 2-yr price - $50 mail-in rebate.)With new 2-yr activation.
www.verizon.com 1.800.NETWORK
www.verizon.com 1.800.NETWORK
Home for the logo
LogoCall-to-action Verizon red bar
–X1/2 X
1 1/2 X 1 1/2 X
www.verizon.com 1.800.NETWORK
The new ChocolateTM by LG• takes and sends pictures and videos
• downloads music over the air
• audible, turn-by-turn GPS directions
• fast downloads — typical speeds of 400 - 700 Kbps
• $99.99 ($149.99 2-yr price - $50 mail-in rebate.)With new 2-yr activation.
www.verizon.com 1.800.NETWORK
www.verizon.com 1.800.NETWORK
www.verizon.com 1.800.NETWORK
The new ChocolateTM by LG• takes and sends pictures and videos
• downloads music over the air
• audible, turn-by-turn GPS directions
• fast downloads — typical speeds of 400 - 700 Kbps
• $99.99 ($149.99 2-yr price - $50 mail-in rebate.)With new 2-yr activation.
www.verizon.com 1.800.NETWORK
www.verizon.com 1.800.NETWORK
1/2 X
On the CD, the following files are included for your use.
www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK
The new ChocolateTM by LG• takes and sends pictures and videos
• downloads music over the air
• audible, turn-by-turn GPS directions
• fast downloads — typical speeds of 400 - 700 Kbps
• $99.99 ($149.99 2-yr price - $50 mail-in rebate.)With new 2-yr activation.
Grayscale�avor
Verizon red/white �avor
Black/white�avor
Flat color�avor
www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORK www.verizon.com 1.800.NETWORKwww.verizon.com 1.800.NETWORK
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VZN_ad_example_1.ai VZN_ad_example_2.ai
VZN_vmark_closeup.ai VZN_vmark_stage.ai
VZN_vmark_flavors.ai