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GeneralSession

B

reakoutSessions

a 1 Wednesdy, august 3, 2011

Brnded and independent:Winning in todys environment1:15 p.m. 2:15 p.m. Ryman Studios LModertor: Stacey Higgins, HotelNewsNow.comSpekers: Bobby Bowers, STR; Bill Hanley,Lexington Collection Worldwide; Scott Pusillo,Crestline Hotels & Resorts; Bill Carlson, Choice

Hotels InternationalThe Internet has been referred to as the Great Equalizerfor independent hotels and this session will see how truethat statement is. It will examine overall industry trendsfor both branded and independent hotels and analyze theperformances of several key markets, construction trendsand consumer preferences.

Socil nd mobile: Wheres the ROI?1:15 p.m. 2:15 p.m. Governors C

Modertor: Rachael Urie, STRSpekers: Vikram Singh, Evision; JanelleCornett, Coastal Hotel Group; Dawn Ray, HiltonGarden Inn; Roxane Murray, Hilton Garden Inn;Ashish Gambhir, newBrandAnalytics

Social media and mobile communications are more thana fad, theyre a way of doing business. How hotels useand integrate these outlets into their business analyticsis an emerging industry. This panel discussion is morethan just the dos and donts of what makes them work;its an honest look at what social media and mobile

communications mean to a hotels bottom line.

Chnnel mngement nd the OTas:Boom or gloom?1:15 p.m. 2:15 p.m. Ryman Studios MNO

Modertor: Jason Freed, HotelNewsNow.comSpekers: Erich Jankowski, Host Hotels & Resorts;Cara Shortsleeve, Google; Jake Stein, Expedia;Lew Harasymiw, Sabre Hospitality Solutions

The expansion of Googles search results to includerates, availability and links to various OTA channels isenticing to some hoteliers, while others are shaking intheir boots. Meanwhile, the OTAs continue to influencethe industrys room distribution process. Our panelistswill provide insight into maximizing supplementalrevenue drivers by manipulating the availability andprice of rooms.

Hotel proft trends

1:15 p.m. 2:15 p.m. Governors DSpekers: Carter Wilson, STR Analytics;Jack Corgel, PKF Hospitality Research;Wes Dean, M3 Hotel Accounting

An in-depth evaluation of hospitality profit trendsover time, including comparison by chain scale andfull-service vs. limited-service. The presentation willexamine operational expense trends and take a deepdive into payroll analysis as well as explore forecastingtrends and how operators could improve their netoperating income.

Extended

BreakoutSession

STR Tools: Perormnce optimiztion workshop1:15 p.m. 3:30 p.m. Ryman Studios FGSpekers: Orly Ripmaster, STR Analytics; Scott Roby, Evolution Hospitality; Chris Crenshaw,Loews Hotels, Brittany Baldwin, STR; Angela Keen, STR; Caitlyn Hillyard, STR Analytics

A fast-paced, six-part STR Tools workshop for hotel general managers, sales & marketing managers andrevenue managers who want to better identify opportunities to enhance daily performance. The primaryfocus will be to showcase STR data in an operational spotlight.

The six tracks are:

How to read your STAR Report

Analysis tools and making decisions basedon your STAR Report

The most important data to know and theright questions to ask

Distribution 101: What you need to know in anever-changing environment

A team approach: A united effort between the GM,

the RM and the DOS makes a big difference

Best practices/Q&A

US hotel industry overview: Shiting into high ger10:00 .m. 11:45 .m. Governors B

Host: Amanda Hite, STR

Spekers: Michael Tchong, Ubercool, Inc; Jan Freitag, STR; Scott Rosenberger, Deloitte Consulting

The U.S. hotel industrys road to recovery has been lled with obstacles since the middle of 2010. Are wenally in the straightaway or are there more delays ahead? STRs Jan Freitag and Deloitte Consultings ScottRosenberger will look at the performance of hotels during 2011 as they try to accelerate into full recovery mode.

Exhibitors/Trde Show 8:00 .m. 9:30 p.m. Governors AE

Continentl Brekst 8:00 .m. 9:45 .m. Governors AE

Lunch 11:45 .m. 1:00 p.m. Governors AE


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a 1 Wednesdy, august 3, 2011 (continued)

BreakoutSessions

Owning your guest = owning your uture2:30 p.m. 3:30 p.m. Ryman Studios L

Modertor: Paul Breslin, Panther Hospitality

Spekers: Michelle Wohl, Revinate; Chris Klauda,D.K. Shifet & Associates, Ltd.; Matthew A.Woodruff, Hospitality Ventures Management Group

Owning the customer is more important than ever forall facets of the hotel industry. So whats working;brands, loyalty programs, price, social media, directcontact, incentives? What is that ROI? What otherdata points reveal guest ownership? How importantare guest satisfaction scores, and what do you do withthe GOOD ones to capitalize on them while expedientlytaking care of the BAD scores to improve the hotel?

Socil nd mobile: Wheres the ROI?2:30 p.m. 3:30 p.m. Governors C

Modertor: Rachael Urie, STRSpekers: Vikram Singh, Evision; JanelleCornett, Coastal Hotel Group; Dawn Ray, HiltonGarden Inn; Roxane Murray, Hilton Garden Inn;Ashish Gambhir, newBrandAnalytics

Social media and mobile communications are more thana fad, theyre a way of doing business. How hotels use

and integrate these outlets into their business analyticsis an emerging industry. This panel discussion is morethan just the dos and donts of what makes them work;its an honest look at what social media and mobilecommunications mean to a hotels bottom line.

around the Globe2:30 p.m. 3:30 p.m. Governors DSpekers: Sarah Duignan, STR Global

An in-depth look at performance trends around theGlobe and how they relate to each other. The regionsoutside of the Americas have had mixed results as theworld tries to recover from the economic meltdown.What are the strong performers and where are theemerging markets? Learn what key factors areinfluencing worldwide hotel performance.

The dels re coming! The dels recoming! Wht does the dt sy?

2:30 p.m. 3:30 p.m. Ryman Studios MNOModertor: Shawn Turner, HotelNewsNow.comSpekers: Dan Hansen, Summit HotelProperties; Evan Weiss, LW HospitalityAdvisors; Jamie Schwartz, HVS SanFrancisco & Las Vegas; James Merkel,RockBridge Capital

So much of the hotel industrys advancement hingesupon an active transactions environment. After two yearsof near silence, deals are starting to happen again. The

CMBS market is beginning to have some life and lendersare beginning to loosen the purse strings. This panelprovides a look at the data behind the deals of the rsthalf of 2011 and looks ahead to the next 12 months.

15 Minute Brek 2:15 p.m. 2:30 p.m.

GeneralSession

istribution chnnel nlysis: How does the puzzle ft together?4:00 p.m. 6:00 p.m. Governors C

Modertor: Jeff Higley, HotelNewsNow.comSpekers: Mark Lomanno, STR; Steve Hood, STR; Adam Sacks, Tourism Economics;Cindy Estis Green, The Estis Group; Nick Graham, Expedia Partner Services Group

The size and structure of every hotels distribution mix are in constant ux, yet these booking channels are thebloodlines of the business. From online travel agents to the global distribution systems and from brand.comto property-direct bookings, hotel operators face tough decisions every day. This two-part presentation willfeature preliminary results from the American Hotel & Lodging Association and STRs ongoing research aboutwhere consumers are transacting their hotel bookings. Data from more than 25,000 hotels are expected to beincluded in the nal report. The Hotel Data Conference will provide an in-depth look at the preliminary ndings,including just how much money is left on the table when using one channel over another.

30 Minute Brek 3:30 p.m. 4:00 p.m.

Networking Reception 6:30 p.m. 9:30 p.m. Governors ABE

We are thrilled to partner with the famous Bluebird Cafe to provide three established

songwriters who will perform during our networking reception. The Bluebird Cafe is one

of the worlds preeminent listening rooms and has gained worldwide recognition as a

songwriters performance space where the heroes behind the hits perform their own

songs: songs that have been recorded by chart-topping artists in all genres of music.


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STR Tools: Tlk dt to me: Stisying your customers

10:15 .m. 11:00 .m. Ryman Studios LSpekers: Carter Wilson & Steve Hennis, STR Analytics

This STR Tools session will include both simple do it yourself tools as well as new tools andsoftware developed by STR Analytics. We will showcase STR data and how it can be used inconjunction with some of the most innovative tools being used in todays demanding environment.

a 2 Thursdy, august 4, 2011

GeneralSession

Externl orces: Wtching or potholes

8:15 .m. 9:45 .m. Governors BHost: Amanda Hite, STR

Spekers: Michael Tchong, Ubercool, Inc; Kevin Crissey, UBS; Stuart W. Greif, J.D. Power andAssociates; Joseph Carino, Jr., GBTA and Carino Hotels and Resorts Worldwide; Mike Kistner,Pegasus Solutions

The hotel industry in many ways controls its own destiny, but there are a number of external inuences thathelp shape its course. In what has become a Hotel Data Conference tradition, experts on this panel willdiscuss how airline travel, business travel and customer satisfaction trends could alter the hotel industrysroad to recovery.

Exhibitors/Trde Show 7:15 .m. 1:45 p.m. Governors AE

Brekst 7:15 .m. 8:15 .m. Governors AE

30 Minute Brek 9:45 .m. 10:15 p.m.

STR Tools: Customer stisction meets hotel dt

10:15 .m. 11:00 .m. Ryman Studios 0Spekers: Nate Fristoe, RRC Associates; Janet Gerhard, Maritz Research;Theresa Lewis, Wyndham Hotel Group

This STR Tools session will examine a specic case study on guest satisfaction metrics andtheir relation to hotel performance metrics.

Breakou

tSessions

a specil occsion: How clendrdtes impct RevPaR

10:15 .m. 11:00 .m. Ryman Studios MNSpekers: Chad Church, STR

Whether its a specic day of the week or a certain timeof year, where a special occasion falls on the calendarand what the historical trends are for that event canimpact a hotels bottom line. Learn how to plan for anduse these events to your advantage.

Chin-scle: igging beyond the obvious10:15 .m. 11:00 .m. Governors D

Spekers: Duane Vinson, STRWhat is driving the performance of luxury hotels? Whyare Upper Upscale and Upscale segments having somuch success? How are the Upper Midscale and Midscalesegments fairing? When can Economy hotels expectsome relief and how do Independents t into the mix?Well answer all of these questions and more in thiscomprehensive look at chain scale performance.

15 Minute Brek 11:00 .m. 11:15 .m.

Rndy nd Mrk in the spotlight10:15 .m. 11:00 .m. Governors CModertor: Amanda Hite, STRSpekers: Randy Smith & Mark Lomanno, STR

STRs Randy Smith and Mark Lomanno have seenand heard plenty when it comes to hotelsand theymight even be willing to share some of the storiesin this dynamic session! The intimate gatheringprovides a glimpse into the personalities of two ofthe industrys most sought-after insiders. Space islimited, so reserve your space quickly!

Two $500 rwingsSPONSORE BM3 HOTEL aCCOUNTING

Two $500 cash prizes will be awarded at theHotel Data Conference. They will be awarded

during the Day One Opening Session and theDay Two Closing Session.

Must be present to win.


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BreakoutSessions

Hotel pipeline: Lrge supply growthsimpct on perormnce11:15 .m. 12:00 p.m. Ryman Studios MNSpekers: Vail Brown, STR

Hotel pipeline: past, current and future. Measuring theeconomic impact of large supply growth on a market.How can some destinations support large supply growthwhile others struggle?

Everybody loves winner:Top perorming mrkets nd the recovery11:15 .m. 12:00 p.m. Governors DSpekers: Brad Garner, STR;Steve Hennis, STR Analytics

This presentation will summarize the top performing

markets over the past year and present deep dives intothe market data using new visualization tools. It willexamine how hotel metrics for top per forming markets areinuenced by factors including the underlying economic,demographic, and societal trends that contribute topositive performance in each market.

Unique niche segments:a wlk through the dt11:15 .m. 12:00 p.m. Ryman Studios LSpekers: Lindsay Culbreath, STR

From extended-stay to boutique to indoor water parks,the hotel industry is full of unique segments that havedifferent performance and operating trends. Exper tswill look at the data behind these segments andmore as the hotel industry continues to move towardproviding guests with customizable experiences.

Rndy nd Mrk in the spotlight11:15 .m. 12:00 p.m. Governors CModertor: Amanda Hite, STR

Spekers: Randy Smith & Mark Lomanno, STR

STRs Randy Smith and Mark Lomanno have seen andheard plenty when it comes to hotelsand they mighteven be willing to share some of the stories in this dynamicsession! The intimate gathering provides a glimpse intothe personalities of two of the industrys most sought-afterinsiders. Space is limited, so reserve your space quickly!

a 2 Thursdy, august 4, 2011 (continued)

Lunch nd awrds Ceremony 12:00 p.m. 1:30 p.m. Governors AE

GeneralSession

We mde it this r...now wht?1:45 p.m. 3:30 p.m. Governors BHost: Amanda Hite, STR

Spekers: Michael Tchong, Ubercool, Inc; Mark Lomanno, STR; Mark Woodworth, PKFHospitality Research; Kristi White, TravelClick; Scott Berman, PricewaterhouseCoopers

Back by popular demand, this fast-paced session will be full of data and exciting discussions. Last yearwe were wondering if a recovery was coming. This year, the closing general session of the 2011 HotelData Conference will provide attendees with insight into the hotel industrys upswing, including updatedforecasts and trends for the rest of 2011 and into 2012.

Hotel t Conerence Presenttion accessAfter the conference, visit HoteltConerence.com for access to speaker presentations.

Go to www.HoteltConerence.com

Enter the log in and password you created when registering for the conference.

STR Tools: MO Tools

11:15 .m. 12:00 p.m. Ryman Studios O

Spekers: Chris Cares, RRC Associates; Karrie Keen, STR

This STR Tools session will take a look at METROPOLL data as well as showcase different ways CVBs andDMOs can best use the data provided in the Destination reports. It will examine a few key case studiesand highlight changes an organization made and how it impacted their destination. Well also discusstrends in operating revenues, Bandwidth reports for destinations and geospatial use of STR data.


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Rndy Smith is Chairman and Co-Founder of STR. Randy Smith co-founded STR in 1985. He is widely quoted in the industry as theauthority on hotel industry performance and is a frequent keynote speakerat industry conferences and seminars. Mr. Smith received the 2011Lodging Hospitality Magazines Stephen W. Brener Silver Plate Award,

he is the 2010 recipient of the ALIS Lifetime Achievement Award for hiscontribution to the lodging industry, and he was a 2007 inductee to theFlorida State University College of Business Hall of Fame. He is a memberand past co-chairman of the Industry Real Estate Financing AdvisoryCouncil (IREFAC) and the 2002 recipient of the prestigious IREFACC. Everett Johnson Award. He is also vice-chair of the American HotelFoundation Funding Committee. Mr. Smith is a charter member of theInternational Society of Hospitality Consultants and a former member ofthe board of directors. He is the recipient of the 1996 Industry PioneerAward of the ISHC for outstanding contribution to the lodging industry.

Mrk Lomnno is CEO of STR. Mr. Lomanno has been with STRfor over 15 years. Mr. Lomanno is highly regarded for his lodgingindustry expertise and writes a column for Hotel & Motel Managementmagazine. He serves on the advisory boards of the HSMAIFoundation, The Center for Hospitality Research at Cornell University,and Travel Industry of America. He is a frequent speaker at industryseminars and guest lecturer at the School of Hotel Administration atCornell University. Prior to joining STR, Mr. Lomanno was National

Director of Research for Laventhol & Horwath with over twenty yearsof experience in lodging industry research. Mr. Lomanno holds an MSdegree in Marketing from LaSalle University and an MBA in MarketingResearch from Temple University.

amnd Hite is President of STR. As President, Ms. Amanda W. Hitesets company policy and direction while overseeing daily operations.In addition, she coordinates initiatives and implementation for STRsFamily of Companies: HotelNewsNow.com, based in Cleveland, OH;

RRC Associates, based in Boulder, CO; STR Analytics, based in Boulder,CO; and STR Global, based in London, UK. Ms. Hite is a member ofthe Board of Directors of the US Travel Association. She also servesas a member of the Hendersonville Chamber of Commerce Board ofDirectors. Prior to joining STR, Ms. Hite was the Director of Researchfor the Nashville Area Chamber of Commerce. She is a graduate ofBirmingham-Southern College with a B.S. in Business Administration.She resides in Hendersonville, TN with her husband and two children.

Brd Grner is Chief Operating Ofcer of STR. Mr. Garner is responsiblefor managing and directing the day-to-day activities of STRs corebusiness operations. He is a primary contact for STR clients, customers,and the investment bank and institutional investor industries. Mr.Garner is frequently quoted in national and industry publications onlodging trends and statistics. He makes numerous speeches at industryconferences, seminars and hotel company meetings throughout the year.Mr. Garner joined STR in 1995 shortly after earning his BS degree inmarketing from Old Dominion University. He resides in Nashville, TNwith his wife where they recently had their rst daughter. He is an avid

baseball player and loyal supporter of Georgia Tech basketball.

Spekers


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Brittny Bldwin is Sales Executive for STR. Ms. Baldwin is responsiblefor the growth of STRs Independent Hotel participant programs inU.S. resort destinations and the Caribbean, working closely with theCaribbean Hotel & Tourism Association, Caribbean Tourism Organizationand individual country hotel associations. Ms. Baldwin is often featuredas a guest speaker for industry and How-to-Use STAR presentations.She is a member of the American Hotel & Lodging Associations Under30 Gateway & sits on the steering committee for the Tennessee Under30 Gateway. Prior to joining STR, Ms. Baldwin worked for independentVerizon Wireless retailers as a sales representative. She is a graduateof Tennessee Technological University with a bachelors degree inMarketing. She resides in Gallatin, TN with her husband.

Scott . Bermn is Principal, Real Estate Business Advisory Services andIndustry Leader, Hospitality & Leisure for PricewaterhouseCoopers L.L.P.Mr. Berman is a specialist in the eld of hotel and resort development andoperations with 25 years of experience providing consulting services in theUnited States, South America, Central America, Mexico, the Caribbean

Basin, Europe, the Far East and the former Soviet Union. He has experiencewith a multitude of leisure time and tourism related projects, including hotelsand resorts of all types, cruise lines, vacation ownership and resort residentialdevelopment, recreational facilities such as spas and marinas, cruise ships,casinos, theme parks and other public assembly facilities. Mr. Berman isa Founding Member of the Advisory Board of the Cornell University Centerfor Hospitality Research. He is currently the Chair of the Industry RelationsCommittee of the Greater Miami and the Beaches Hotel Association.

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Bobby Bowers is Senior Vice President, Operations for STR. Mr.Bowers is the primary contact for many of STRs major hotel companyclients and oversees all aspects of STR client services and salesefforts. He is frequently quoted in national and industry publicationson lodging trends and statistics. He is often the keynote presenterat international, national and regional industry conferences. Mr.Bowers has over 25 years of global lodging industry experience. Hehas a broad background which includes strategic marketing, industryanalysis and product management.

Vil Brown Vice President, Global Sales and Marketing for STR.Ms. Brown is responsible for the overall coordination, the functionalmanagement and leadership of the sales and marketing strategiesand activities for the STR Family of Companies. Along with hotelspecic sales and marketing, Ms. Browns efforts are directed towardsexpanding relationships with third party vendors by promoting newproducts and services. She is often featured as a guest speaker atinternational, national, regional and state conferences. Ms. Browncurrently is the Chair for the AH&LA Women In Lodging (WIL) Counciland holds a seat on the HSMAI Foundation Board of Directors. Prior tojoining STR, Ms. Brown was the Director of Membership Developmentfor the Tennessee Hotel & Lodging Association and Greater NashvilleHotel & Lodging Association.

Chris Cres is Managing Director for RRC Associates. Mr. Carespossesses a diverse background in public and private planningand market research. A founding partner of RRC Associates, hespecializes in practical applications of quantitative and qualitativeresearch including surveys, modeling, focus group facilitation, andpublic outreach for problem solving in a variety of industries andsettings. His research and recommendations have helped to shapeboth the design and marketing strategies of major resorts and otherdeveloper clients, as well as advertising campaigns, hospitalityperformance evaluations, community development programs, etc. Hehas coordinated the planning and public processing of numerous largeresort and mixed-use projects.

Joseph Crino, Jr.is Vice President of the GBTA Allied Leadership Counciland Board Member, and he is President & CEO of CARINO Hotels & Resorts

Worldwide. CARINO Hotels is a full service sales, customer information andreservations company that helps hotels build business by connecting themto corporate, group and leisure customers. He has also served on both theGBTA Hotel Committee and Political Action Committee. Additionally, heis also a Past President of the Hospitality Sales & Marketing AssociationInternational (HSMAI) Greater New York Chapter. Before launching theCARINO Hotels and Resorts Worldwide, Mr. Carino was with The PreferredHotel Group as the Director of Corporate Sales Worldwide.

Bill Crlson is Senior Vice President, Performance Analytics for ChoiceHotels International, Inc. In this position, he is responsible for providingthe company with business intelligence services to drive strategic andoperating decisions in support of CHIs goals. Since joining Choicein 1998, Mr. Carlson has been instrumental in improving the guestappeal of its rewards programs via new features, unique promotions andpartnerships with companies such as Southwest Airlines. He also hasplayed major roles in establishing the companys customer database,developing its direct marketing capabilities and developing and deploying

the companys hotel-level guest satisfaction system.


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Chd Church is Director, Special Services for STR. In his role asDirector, he manages relationships and special projects for consulting,investment, government, and corporate hotel clients. In addition, Mr.Church is the project lead for the STR Market Forecast and is currentlyinvolved in the development of several new STR initiatives. He is aregular speaker at industry meetings and conventions and is a frequentcontributor to various news media outlets. He is also the Treasurerof the Southeast States Chapter of the Travel and Tourism Research

Association and a board member of the American Hotel & LodgingAssociation Under 30 Gateway. Mr. Church earned his Master of Sciencedegree in Hospitality and Tourism Management from The University ofTennessee, Knoxville and his Bachelors degree in Business Managementand Economics from North Carolina State University.

John (Jck) B. Corgel, Ph. is Senior Advisor for PKF HospitalityResearch. Dr. Jack Corgel holds the Robert C. Baker ChairedProfessorship in Real Estate at the Cornell University School of HotelAdministration. He served as the rst Director of the Hotel Schools

Center for Hospitality Research. After receiving undergraduate andPh.D. degrees from the University of Georgia in real estate andcorporate nance, he held faculty positions in several businessschools at major universities before joining Cornell. At PKF HospitalityResearch (PKF-HR), Dr. Corgel helps the rm develop products forthe hotel industry based on property-level nancial and real estateperformance information, including Hotel Horizons econometricforecast of U.S. hotel market performance.


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Jnelle Cornett is Corporate Director of Revenue Management for CoastalHotel Group, a privately held, Seattle-based hospitality managementcompany that specializes in distinctive luxury hotels, resorts, inns andlodges. She has created a corporate culture focused on revenue generationand guest satisfaction nurtured by hotel associate training and development.Before joining Coastal Hotel Group, Ms. Cornett spent ten years at HiltonHotels as Director of Revenue Management at hotels in Ohio and NorthCarolina, as well as properties in Florida and Missouri. Most recently for

Hilton, she was Director of Catering and Group Revenue Management at TheWaldorf=Astoria, the rst such position in the Hilton organization.

Chris Crenshw is Vice President of Marketing Intelligence for LoewsHotels. He oversees all reporting and analytics for the Sales and Marketingdivision, based out of the Business Services Center in Nashville, TN. Mr.Crenshaw is also responsible for providing support in process and trainingof tools and systems to each of the companys 19 hotels and resorts. Mr.Crenshaw began his career with Loews Hotels in 1998 as Assistant FrontOfce Manager of the Loews Miami Beach Hotel. He then went on tohold several different positions over the next decade, including RegionalDirector of Revenue Management, Director of Revenue Management,Reservations Manager, and Task Force Member. Mr. Crenshaw has alsopreviously held senior revenue related positions with Marriott International.

Kevin Crissey is Executive Director for UBS Investment Research,specializing in US airlines and Online Travel Agencies. He has beennamed as the #1 stock picker for US airlines in the Wall Street JournalBest on the Street report and as one of the top stock pickers byStarMine. Mr. Crissey joined UBS as an associate analyst in February2003, following airfreight, railroad, trucking, logistics and shippingstocks. Prior to joining UBS, he was a consultant to UBS and othernancial services companies for ve years. He also worked in the realestate group for Smith Barney for four years. Mr. Crissey holds anMBA in nance from New York University, and a BS in nance andinternational business from the Pennsylvania State University.

Lindsy Culbreth is Director, Sales for STR. Ms. Culbreath overseesthe sales efforts for STR. She is responsible for the growth of allSTR participant programs as well as building vendor relationships.Ms. Culbreath is often featured as a guest speaker at regional andstate conferences and she was recently a council member of theAmerican Hotel & Lodging Associations Under 30 Gateway. Prior tojoining STR, Ms. Culbreath was the Divested Accounts Supervisor forHospital Corporation of America (HCA). She is a graduate of LipscombUniversity with a bachelors degree in Marketing and Management.

Wes en is Vice President of Information Technology for M3 HotelAccounting. Mr. Dean leads the companys technology organization in thedevelopment of new software solutions, as well as overseeing the upgradeand enhancement of existing products. His responsibilities include directingResearch and Development activities and formulating long-term visions andstrategies for the companys technology and service offerings. Mr. Deanalso directs the companys multi-location hosting operations and serves asthe executive security ofcer; as such, he directs the design, budget andcapacity planning for M3s distributed data center operations. Mr. Deanholds a Bachelors in Management Information Systems and a Mastersdegree in Business Administration from the University of Georgia. He hasalso served as an infantry ofcer in the 82nd Airborne Division of the United

States Army with three deployments, most recently just four years ago.


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Srh uignn is Director of Account Management for STR Global.Ms. Duignan joined the HotelBenchmark team at Deloitte in Londonas a Business Development Executive and as the team re-structuredcame to manage a number of key international clients in the AccountManagement Team. STR Global was formed in March 2008 following themerger of the HotelBenchmark team with The Bench and Smith TravelResearch. Sarah is now the Director of Account Management within theteam and regularly attends and presents at Hotel Operator and Industry

events. She holds an Honours Degree in Translation (German andSpanish) from Dublin City University, Ireland.

Jn Freitg is Senior Vice President, Global Development for STR.Mr. Freitag is charged with exploring opportunities related to STRsdevelopment initiatives. He is the author of a recurring column inLodgingmagazine, presents lodging performance trends at industryconferences, and is often quoted in trade publications and the generalnews media such as The Wall Street Journal, New York Times, AssociatedPress, Reuters, Forbes, etc. Prior to joining STR, Mr. Freitag was theDirector of Content Integrity at hotelreports.com in upstate New Yorkand a hospitality consultant with Ernst & Young in Phoenix. Mr. Freitagholds a Bachelors Degree, with distinction, from the School of HotelAdministration, Cornell University, and received his Executive MBA, withhonors, from Vanderbilt University.

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Nte Fristoe is Director of Operations for RRC Associates. Mr. Fristoehas over ten years of experience in market research and has pioneeredthe development of a variety of consumer travel and leisure researchtechniques for resorts across North America. These methods have mostsignicantly been applied to develop long-range strategic growth plansfor the snowsports industries in the U.S. and Canada. In addition, Mr.Fristoe has extensive research experience in the elds of customersatisfaction, publishing, analysis of consumer trends, and real estate. He

has been a featured speaker and panelist at many national and regionalconferences and seminars. Mr. Fristoe did his undergraduate work atWashington University and graduate work at Georgia Tech.

ashish Gmbhir is Co-Founder and Executive Vice President ofnewBrandAnalytics. Mr. Gambhir leads strategic business developmentand sales for newBrandAnalytics. Under his direction, the rm hassuccessfully launched market-validated and industry-specic socialbusiness intelligence solutions for over a thousand hotels, restaurants, andspa & tness organizations. He developed the newBrandAnalytics suite of

products collaboratively with restaurant, hotel, and spa and tness leadersfor two years prior to their release. Prior to founding newBrandAnalytics,Mr. Gambhir was a top tier performer at Deloitte Consulting in the Strategy& Operations practice where he concentrated on strategic assessmentsand new media projects. After Deloitte, he joined Liberty Lane Partnersoverseeing a $220 million portfolio company.

Jnet Gerhrd is Account Executive for Maritz Research. Janet possessesextensive experience developing and managing global quality assuranceand customer loyalty (satisfaction) programs for hospitality and leisureindustry clients. At Maritz, she works closely with client teams, seniormanagement and operating staff to construct programs and ensure actionrecommendations are implemented uniformly across all client properties.Janet began her career with The Ritz-Carlton Hotel Company. Her broadfamiliarity with the hospitality industry was obtained through workexperience in a variety of facets, such as country clubs, private resortsand independent hotels. She was recruited to Maritz in 2002 to build thecompanys brand equity in the hospitality sector.

Nick Grhm is Sr. Director of Market Management for Expedia, Inc.,where he oversees the team that provides support to Northeast lodging

partners through the marketing and distribution of their properties onthe more than 90 Expedia and hotels.com sites worldwide, in additionto Hotwire.com, Egencia, Venere, and eLong websites, and more than10,000 active afliate sites through the Expedia Afliate Network. Mr.Grahams team also actively drives demand for travel to New York Cityand other Northeast destinations by developing targeted marketingand merchandising campaigns to promote travel to the city throughoutthe year. Since joining Expedia in 2004, Mr. Graham has overseen thedevelopment of lodging supply relationships in California, Florida, CentralUS, and most recently led the market management team in Dallas.

Sturt W. Grei is Vice President and General Manager of the GlobalTravel and Hospitality Practice at J.D. Power and Associates. Mr. Greifis responsible for leading the practice, which includes the hotel, airline,airport and car rental industries, among others. Prior to assumingleadership for the Global Travel and Hospitality Practice, Mr. Greif ledStrategic Planning and Business Development and served as a memberof the companys executive team. He previously served as the directorof Planning and Business Development for McGraw-Hills Information &Media segment. Previously, Mr. Greif served as a director of Finance and

Operations for Macmillan/McGraw-Hill.


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Cindy Estis Green is Managing Partner of The Estis Group. Ms. Greenscareer spans thirty-ve years in hospitality. With an MBA in Marketingand a BS from Cornell University, she spent seven years with HiltonInternational as head of corporate marketing information systems andresearch and as a general manager for the Vista hotel brand. Afterstarting up the marketing consultancy, Driving Revenue, and selling itto Pegasus Solutions, Ms. Green is now managing partner of The EstisGroup, providing strategic marketing consulting to travel organizations

in the areas of distribution, CRM, predictive modeling/data mining,social media and online marketing best practices.

Bill Hnley is Group President of Lexington Collection, where he brings awealth of hospitality industry experience and a proven track record of revenuegeneration, value creation, and innovative growth to Vantage HospitalityGroup, Inc., the 10th largest hotel company worldwide. Through his expertisein development, franchising, sales, marketing, and operations, Hanley isconcentrating on further developing the Lexington Collection throughout NorthAmerica and in key international markets. Before coming to Vantage, Hanley

served as the Managing Director and COO of the International Hotel Divisionand Senior Vice President of Cendant Corporation. Hanley has also servedin executive positions for several hotel groups, including Radisson HotelsInternational, Trust House Forte/Forte Hotels and ITT Sheraton. As ExecutiveVice President for the American Hotel & Lodging Association, he was directlyresponsible for the organizations operations.

n Hnsen is President and Chief Executive Ofcer for Summit HotelProperties, Inc. Mr. Hansen led the company through the transition from aprivately held LLC to a publicly traded REIT. Summit Hotel Properties, Inc(NYSE: INN) completed an initial public offering on February 14, 2011 of

$265 million. Mr. Hansen was appointed President of The Summit Group,Inc and Chief Financial Ofcer of Summit Hotel Properties, LLC in 2008.His primary responsibilities included the development and executionof growth strategies, raising equity capital and hotel development andacquisition. In 2005, he was appointed to the companys board ofmanagers and promoted to Executive Vice President. In this capacity hewas part of the team that acquired over $140 million in hotel propertiesand led the development of over $240 million of hotel assets.

Lew J. Hrsymiw Esq. is of Director of Interface Solutions for SabreHospitality Solutions, the industry leader in distribution technology andservices. Mr. Harasymiw has been working in technology since graduatingfrom Boston College Law School in 1996. After working for nearly four yearsas a consultant, Mr. Harasymiw entered the hospitality industry and in 2000,became one of the founding members of hubX Inc. After hubX was acquired bySynXis in 2004, Mr. Harasymiw continued in his role and was instrumental inthe transition to SynXiss RedX platform. Shortly after Sabre Holdings acquiredSynXis in 2005, Mr. Harasymiws focus became centered on interfaces. He isnow responsible for the planning and implementation of strategic partnershipsand automation with the industrys leading booking sites and property system.

Steve Hennis is Director for STR Analytics. Mr. Hennis has over fteen yearsof experience in the analysis of lodging investments. He has appraised andevaluated over 500 lodging facilities, and has been involved in the underwriting,negotiation and acquisition of over $400 million in luxury hotels and resorts.Mr. Hennis focuses his expertise on lodging investments, destination/CVBstudies and Excel modeling. He currently assists in the development of HotelInvestment Barometer Newsletter and the Tableau dashboards. Mr. Hennisfounded Hospitium, a consulting rm focused on the upscale and luxurysectors of the lodging industry. He served as Vice President of HospitalityInvestments for Lowe Hospitality Group and Destination Hotels & Resorts and

was Vice President and Director of Research for HVS International.


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Citlyn Hillyrd is Business Intelligence Manager for STR Analytics.Ms. Hillyard is a recent graduate of the University of Central FloridasRosen College of Hospitality program. She recently traveled to Berlinand won the Fractional Industry Strategic Business Plan Challenge atthe International Hotel Investment Forum. Ms. Hillyard is excited to bethe newest member of STR Analytics and looks forward to making strongconnections within the global hotel network.

Steve Hood is Senior Vice President, Research for STR. Mr. Hood has beenwith STR for 15 years. He is responsible for research-related activities,including special analyses and methodologies. He manages STRsrelationships with the government and with the educational community. Hecurrently serves as the Director of the SHARE Education Center. Mr. Hood hasa database and training background, and, prior to joining STR, he served asVice President at two database consulting rms in the DC area. He frequently

represents STR at lodging and tourism events as well as at hotel companyconferences. He has worked closely on hotel-related research projects forcorporations and colleges around the country and for the US government.

Erich Jnkowski is Director of Corporate Revenue Management forHost Hotels & Resorts, the largest lodging real estate investment trustand one of the largest owners of luxury and upper-upscale hotels. Mr.Jankowski has over 13 years of revenue management experience andis responsible for providing strategic leadership to over 100 hotels. He

joined Host in 2004 and helped establish the revenue managementgroup, built systems, and created reporting tools. Prior to joining Host,Mr. Jankowski worked for Marriott International for 14 years in variousrevenue management and operational roles.

angel Keen is Director, Client Services for STR. Ms. Keen isresponsible for managing and maintaining positive relationshipsbetween STR and its corporate clients and properties. She joinedSTR in 2000 as a receptionist, and has worked in differentdepartments of the company through the years. Ms. Keen was avital part in the creation of the Client Services department. She hasspoken and presented at various industry events and specializesprimarily in the STAR Report. Ms. Keen resides in Westmoreland, TNwith her husband and daughter.

Krrie Keen is Director, CVB/DMO Operations for STR. Ms. Keenis responsible for overseeing the relationships of North Americanconvention and visitor bureaus and destination marketingorganizations. She also assists in the service and support of corporateand customer requests across the globe. Ms. Keen has been withSTR for over ten years, serving in multiple roles and departmentsincluding Census, Data Output, Trend Processing, Sales and ClientServices. She received a Bachelor of Science degree in BusinessAdministration from the University of Louisiana at Monroe.


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Christine Klud is Vice President, Lodging Services for D.K. Shifet& Associates. Chris is a senior member of the DKS&A staff and shehas been part of the DKS&A team since 1986. She provides strategicand tactical lodging data analysis to hotel chains and other travelindustry organizations. Her expertise is in syndicated and customquantitative market research methods as well as consulting with abroad base of clients in the travel industry on all aspects of researchmethodology and analysis. Chris is frequently called upon by major

hotel companies and other travel industry organizations to assistthem in applying market research information to their marketingefforts and to present research to senior management.

Mike Kistner is President, Chief Executive Ofcer and Chairman ofthe Board of Pegasus Solutions, Inc. Mr. Kistner joined Pegasus aschief operating ofcer from Best Western International, Inc., where hewas chief information ofcer and senior vice president of distribution,responsible for worldwide systems development and management. Beforejoining Best Western, Mr. Kistner was a senior vice president at CendantCorp., where he implemented the largest-ever hotel technology rollout.Previously, Mr. Kistner worked for Super 8 Motels where he was executivevice president of operations, heading IT, reservations, corporate travel,guest service, convention planning, corporate and franchise insuranceand facilities management. He also was vice president for managementinformation systems and reservations at HFS Inc.


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Theres Lewis is Vice President of Market Research for Wyndham HotelGroup. In this role, she handles the market research needs acrossfteen different hotel brands ranging from the economy segment tothe upper upscale segment. Research conducted includes qualitative,quantitative, and competitive intelligence. Ms. Lewis has helped toreposition brands, launch a loyalty program, build promotions, andestablish international franchises. She has been with the WyndhamHotel Group (formerly Cendant Corporation) for eleven years. Prior

to joining Wyndham, Ms. Lewis worked at Merrill Lynch. Her workexperience at Merrill Lynch included marketing, operations, and marketresearch roles.

Jmes Merkel is President and CEO of RockBridge Capital. As CEO,Mr. Merkel is responsible for establishing the strategic direction andmanaging the affairs of the rm and is actively involved in the rmscapital markets, investment origination, and investment managementactivities. He also chairs the rms Investment Committee and isa member of the Investment Management Committee, which has

responsibility for strategic decisions with respect to RockBridges fouractive hotel Funds. Prior to RockBridges formation, Mr. Merkel was anexecutive with the rms predecessor, the Real Estate Investment Groupof Banc One Capital Markets, Inc. (now JPMorgan). Mr. Merkel currentlyserves or has served on industry boards such as the Sheraton FranchiseAdvisory Board, Lodging Industry Investment Council, and the HunterHotel Conference Advisory Board.

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Roxne Murry is Director Online Marketing for Hilton Garden Inn. Shedrives the global online strategy for the award-winning hotel brandof more than 515 hotels, including the digital advertising and mediaand website creative. Her passion for numbers and solving problemscomes in handy as she works to drive brand analytics to ensure HiltonGarden Inn achieves booking and revenue goals. Ms. Murray alignsHilton Garden Inns online efforts to complement traditional marketingand public relations initiatives and works to identify and capitalize on

emerging online opportunities and trends. She previously worked as theDirector of Media Strategy and Digital Marketing for Embassy SuitesHotels, where she won various creative and hospitality awards.

Scott Pusillo is Corporate Director of Revenue Management & eCommercefor Crestline Hotels and Resorts. Based in Northern Virginia, Mr. Pusillooversees a diverse team of senior-level revenue management leaders andonline marketing personnel. He is responsible for the revenue, distribution,and online marketing of their managed hotels, encompassing Marriott,Starwood, Hilton, Intercontinental, and 10 private label hotels and

conference centers. Mr. Pusillo has more than 10 years of hotel and travelindustry experience. Before joining the corporate Crestline team, he ledthe revenue management efforts at some of Crestlines Private Label hotelsin Washington DC and Chicago, IL. Prior to Crestline, he held revenuemanagement and operations positions with Hyatt Hotels & Resorts.

wn Ry is Director of Public Relations for Hilton Garden Inn. As thedirector of public relations for the Hilton Garden Inn brand, Ms. Rayworks to manage the reputation and provide hands-on guidance to morethan 500 hotels globally. She also uses the online world to keep media

updated on Hilton Garden Inn happenings and, most importantly, connectwith the brands guests from all over the world. With experience at HiltonWorldwide working with the Homewood Suites, Embassy Suites and nowHilton Garden Inn brands, her wide range of understanding and dedicationto the hospitality industry is key. She is known as a mentor to others andhas dedicated time as an adjunct professor at the University of Memphis,teaching the next generation of public relations professionals.

Orly Ripmster is Senior Manager, Business and Product Developmentfor STR Analytics. Orly Ripmaster is a Certied Revenue Management

Executive (CRME). She is an expert in Brand/Comp set analysis and iscurrently working on forward booking tools.

Scott Roby is Vice President, Revenue Management for Evolution

Hospitality. Mr. Roby oversees the revenue management departmentsefforts in driving total revenue and increasing market share forEvolution Hospitalitys portfolio. Using a collaborative approach,the team leverages proprietary technology to provide world-classanalysis, utilizes brand systems and resources to maximize franchisecontribution, and capitalizes on in-depth market knowledge to generateproactive strategies. Prior to being a part of the launch of EvolutionHospitality in March 2011, Mr. Roby held revenue managementpositions with Tarsadia Hotels, La Costa Resort & Spa, and HiltonHotels in San Diego. He earned his bachelors degree in Hotel

Administration from Cornell University.


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Scott Rosenberger is Senior Partner in Deloitte Consultings Consumer& Industrial Markets, and he is the Industry leader for THL andTransportation Sectors. His specialization for client service is focusedon Technology Integration, where he is the service leader for EnterpriseArchitecture. Mr. Rosenberger works daily with clients by guidingbusiness strategy and the application of information technology. Withover twenty-ve years of experience, he has consulted globally to Fortune2000 companies in the THL and Transportation industries. He has been

involved in all phases of technology planning, development and integrationfrom strategy through implementation, and has particular expertise inEnterprise Architecture.

adm Scks is Founder and Managing Director for Tourism Economics, anOxford Economics company dedicated to quantitatively-based consulting tothe tourism sector. Over the past fteen years, Mr. Sacks has worked withhundreds of destinations and tourism companies around the world. He isan authority on measuring the economic impact of tourism activityboth forthe broader visitor economy and for specic events and investments. Hehas developed extensive analysis of tourism investment policies, the effectsof proposed entry procedures, tourism taxation, and destination marketingstrategies. Mr. Sacks has advised hotel companies, airlines, aircraftmanufacturers, theme parks, and developers on market opportunities.

Jmie Schwrtz is Vice President for Consulting and Valuation withHVS San Francisco. He has been with HVS since 2004, specializing inhotel-motel valuations, market studies and feasibility reports. Prior togaining his hotel operational experience with Fairmont Hotel & Resorts,and Intraurban Projects in Toronto, Canada, Mr. Schwartz was a memberof the Merger and Transition Team for TD Canada Trust. Mr. Schwartzsprofessional experience includes appraisals or evaluations of 150-plushotels, motels, resorts and condominium hotels throughout the UnitedStates, Mexico and the Caribbean. He has authored various articles onhotel transitions and market trends.

Cr Shortsleeve is Sales Lead for New Advertising Products for Google. In thiscapacity, she helps incubate and bring new Travel advertising formats to market,ultimately driving adoption at scale. Ms. Shortsleeve joined Google in 2007 asa Manager in Online Sales, Googles mid-market sales channel. Through 2010,she was a Vertical Lead for rst the Financial Services and then the Healthcareverticals; she lead the sales and account management teams, and set thestrategic approach, for advertising clients in these verticals. Prior to her role asa Vertical Lead, Ms. Shortsleeve led the Agency channel for Googles east coastOnline Sales operations, and helped launch the Google Cambridge Online Salesofce. Before joining Google, she managed the US running apparel business atNew Balance Athletic Shoe, and prior to that, served as the Director of NationalAccounts for Hind (a division of Saucony, Inc.).

Vikrm Singh is CEO of Evision Worldwide. As a founder of Evision Worldwide,he heads a team of specialists that craft winning strategies to optimize clientvisibility and online revenue. His expertise in technology sales combined witha decade of experience in operations and revenue management at global hotelbrands (such as the Taj Group of Hotels, Resorts and Palaces) enable Mr.Singh to bridge the gap between emerging technologies and the hospitalityindustry. A well-respected speaker, he shares his knowledge through dynamicand action-oriented lectures, workshops and seminars worldwide, includingan international workshop for the U.S. Department of Commerce. He is alsoa featured presenter for the national 2010 and 2011 American Express/

American Hotel & Lodging Association Educational Series.


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Jke Stein is Strategic Accounts Director for Expedia, Inc., where he isresponsible for managing Expedias relationships with some of the worldslargest hotel chains, management companies and other organizationswithin the hospitality industry. Mr. Stein also oversees contractnegotiations, partner online distribution strategy, training, and securingchain participation in all Expedia and hotels.com programs. He joinedExpedia in 2004, having previously worked with private hotel companyClub Quarters, lodging management company Potomac Hospitality,

and Oakwood Corporate Housing. With more than 15 years experienceworking in the hospitality industry, Mr. Stein frequently contributes to thespeakers faculty at EyeForTravel and HSMAI University events.

Michel Tchong is Founder, Trend Analyst and Inspirational Speakerfor Ubercool Inc. Throughout his career, he has been riding thelatest waves, including desktop publishing, personal informationmanagement, Internet research and online marketing. A reinventionspecialist, Mr. Tchong motivates and inspires audiences by exploring

innovative products and services that successfully ride market waves.He is currently writing the denitive social networking resource,Social Engagement Marketing, which provides an easy-to-navigateoverview of the rapidly changing world of social media.

une Vinson is Vice President, Client Services for STR, where he servesas the head of STRs Client Service and Trend Departments, overseeingthe day to day care of all client requests. Mr. Vinson joined STR in 1997and serves as the contact for over 350 Convention & Visitors Bureaus,local and state lodging associations and tourism ofces. Mr. Vinson

is also head of the STRs Global Lodging Census and Global PipelineGroups, which oversees the creation and updating of hotel informationfrom the earliest stages of planning through the life of the property. Mr.Vinson is often requested as a guest speaker at local, state and nationallodging and tourism conferences and is often quoted in leading tradepublications and the news media.

Evn Weiss is Executive Managing Director, Principal for LW HospitalityAdvisors. Mr. Weiss was previously an associate at CBRE Hotels Hospitality & Gaming Valuation Advisory Services Group, where he

was awarded Silver and Gold production awards during each year ofhis tenure. He also received the Valuation Services Professional of theYear Award for the Tri-State region in 2007. Prior to joining CBRE, hewas the executive position of Director of Operations for CARINO Hotels& Resorts in New York. Following successful terms as Board Memberand Vice President, Mr. Weiss currently serves as President of the NYUTisch Center Alumni Society, as well as a member of the Tisch CentersAdvisory Board.

Kristi White is the Director of Revenue Optimization for TravelClick.Ms. Whites team is dedicated to providing personalized attention toTravelClicks iHotelier Central Reservations customers to maximize eachhotels transactions revenue through best practices in marketing anddistribution. Ms. White advises hundreds of hotels across the globe on theirbusiness strategy, improving hotel performance and overall protability.Ms. White has more than twenty years of experience in the hospitalityindustry, with positions ranging from Front Ofce Operations to RegionalDirector of Sales at both independent and agged hotels. A recognizedexpert in her eld, she is a frequent speaker on revenue management anddistribution at industry conferences and hospitality schools.


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Crter Wilson is Director of STR Analytics. Mr. Wilson has over 18years of experience in the hospitality industry and consulting for over15. As Director of STR Analytics, he is part of a team whose goal is tond new ways to analyze STR data and bring more meaningful resultsto his clients, including developing new subscription-based reports,new hospitality metrics, and new data-modeling technologies. Prior tojoining STR Analytics, Mr. Wilson performed appraisal and consultingassignments for over 3,000 hotels, resorts, casinos, conference centers,

and golf courses in all 50 states and abroad. He served as Senior VicePresident of HVS, where he co-managed the day-to-day operations of theofce and spearheaded efciency and scalability efforts for the group.

Michelle Wohl is Vice President of Marketing and Client Services forRevinate. Used by leading hotels, brands and management companies,Revinate is a software platform designed exclusively for the hospitalityindustry that makes it easy for hoteliers to take control of their onlinereputation by using online reviews and social media to learn from andconnect with travelers. Ms. Wohl spent her early career at Adobe, where

she led product marketing for the Web products, and later, Adobe Acrobat.Passionate about helping people communicate better on the Web, sheleft Adobe to join the rst social network, Friendster, as the Director ofMarketing. Later, Ms. Wohl took her passion for social media to Sproutas VP of Marketing. At Sprout she worked with leading brands such asDisney, Coke and Pepsi to develop social media campaigns and strategies.

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Mtthew a. Woodru is Vice President Guest and Brand Excellence forHospitality Ventures Management Group. Mr. Woodruff has specialized inhotel operations and guest experience for more than 25 years. He focuseson providing analytical guest research, support, guidance and celebrationto all HVMG hotels in the realm of guest and brand excellence. He partnerswith franchise representatives of several major brands to ensure all HVMGhotels provide an excellent guest experience which will ensure high guestsatisfaction scores, brand and property loyalty and a signicant ROI. He has

also held the position of general manager, and served in managerial and linelevel roles throughout the rooms and food & beverage departments.

Mrk Woodworth is President of PKF Hospitality Research (PKF-HR), anafliate of PKF Consulting USA (PKF/C). Mr. Woodworth has managed andconducted consulting assignments, involving both the public and privatesectors, throughout the U.S. He has worked for the industrys leadinglenders, developers, chains and management companies and has dealtwith all aspects of operations, development and nancing. Mr. Woodworthis a frequent speaker at industry conferences and is a Deans Distinguished

Lecturer at Cornell University. He serves on the Board of Directors of theAtlanta Convention & Visitors Bureau and the Finance Committee of theUnited Way of Metropolitan Atlanta. He is a member of the Conference ofBusiness Economists and also completed a three-year term on the Board ofAdvisors for the Center for Hospitality Research at Cornell University.

Modertors

Pul Breslin is Managing Partner of Panther Hospitality. As founder ofPanther Hospitality, Mr. Breslin heads a team of industry professionalswho guide developers and hoteliers in all aspects of their businessesfrom acquisition and infrastructure to opening and operating of a hotel. A20-year veteran of the hospitality industry, Mr. Breslin is responsible forcasting the vision and setting the direction of the hotel consulting company.Prior to founding Panther, Mr. Breslins hospitality career spannedten hotels in nine cities, and included positions at the world-famousFontainebleau Hilton Resort and Spa, the Sheraton San Diego Resort, theSheraton New Orleans, and three high-prole Atlanta convention hotels.A passionate industry leader, Mr. Breslin teaches hotel management at

Georgia State Universitys Cecil B. Day School of Hospitality.Json Freed is News Editor, Americas for HotelNewsNow.com. Mr.Freed joined HotelNewsNow.com as News Editor of the Americasregion in September 2010 after reporting on the hotel industryfor three years at a print publication. Prior, he spent ve years inthe newspaper journalism eld and has won several awards for hiswriting. Jason is a graduate of the School of Journalism and MassCommunication at Kent State University.

Stcey Mieyl Higgins is News Editor, International for HotelNewsNow.com,where she is responsible for HotelNewsNow.coms internationalnews coverage. She manages content outside of the Americas andoversees HotelNewsNow.coms team of foreign correspondents. Staceyjoined the HotelNewsNow.team with four years of experience in hoteltrade journalism. She is a member of the American Hotel & LodgingAssociations Under 30 Gateway Council. She is a graduate ofBaldwin-Wallace College.


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Je Higley is Vice President of Digital Media and Communications forSTR and HotelNewsNow.com. He is a 25-year journalism veteran whohas specialized in the hotel industry for the past dozen years. Prior tojoining HotelNewsNow.com and STR in March 2008, Mr. Higley servedin various leadership positions for Questex Media Groups Hotel & MotelManagement. Mr. Higley was instrumental in the companys launchof Hotel Design, Luxury Hotelier and The Hotel Times magazines. Mr.Higley began his career in the newspaper industry and worked as a

sportswriter for several medium-sized Midwest newspapers, coveringeverything from high school basketball to the World Series.

Shwn Turner is Finance Editor for HotelNewsNow.com, where hefocuses on news writing and editing. His past work experience includesstints as a nancial journalist in Vermont and Ohio, as well as workingas a media and investor relations professional at a publicly tradedcompany. He holds a bachelors degree in newspaper journalism with aminor in marketing from Kent State University in Ohio, and a mastersdegree in business journalism from Baruch College in New York.

Rchel Urie is Director, Public Relations for STR. She is responsiblefor strategic communications and media relations for the STR familyof companies, which includes STR, STR Global, STR Analytics,HotelNewsNow.com and RRC Associates. Ms. Urie is a memberof the Public Relations Society of America and has experience inconsumer sales and marketing. She is a graduate of Bowling GreenState University.

HotelNewsNow.com Provides Vital Information

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Platinum Sponsorproud to be the

of the 3rd annual hotel data conference

W o r l d - c l a s s r e s t a u r a n t s

I n c r e d i b l e s h o p p i n g

N a t i o n a l l y r e n o w n e d s p a

L e g e n d a r y

e n t e r t a i n m e n t a t t r a c t i o n s

hotel data

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