PowerPoint Presentation

Group Member M .Danish bhatti140090

Sohaib Iftikhar 140098Hot Air Balloons

History On the 19th September 1783 Pilatre De Rozier, a scientist, launched the first hot air balloon called 'Aerostat revillion

The passengers were a sheep and a duck and the balloon stayed in the air for 15 minutes

2 French brothers, Joseph and Etienne Montgolfier were the first humans to ride on hot air ballon The Balloon A hot air balloon is made up of 3 main parts:The EnvelopeThe actual fabric balloon which holds the air

The BurnerThe unit which propels the heat up inside the envelope

The BasketWhere the passengers and pilot stand

Technical Features1 - To move the balloon upwards- the pilot opens up the propane valve which lets the propane flow to the burner which in turn fires the flame up into the envelope. Works in much the same way as a gas grill, the more you open the valve, the bigger the flame to heat the air, the faster the balloon rises. the 'Parachute Valve' at the very top of the balloon

2 - To move the balloon downwards- is what is used to bring the balloon down towards the ground. It is essentially a circle of fabric cut out of the top of the envelope which is controlled by a long chord which runs down through the middle of the envelope to the basket. If the pilot wants to bring the balloon down he simply pulls on the chord which will open the valve, letting hot air escape, decreasing the inner air temperature. This cooling of air causes the balloon to slow its ascent

HOW HOT AIR BALLOONS ARE USEDCOMMERCIAL & LEISUREThe main use of a hot air balloon is for commercial flights, for the public to book a flight and go up for the day

Promotion and advertisements

Some companies choose to use hot air balloons as a means of advertising their products, so will have a 'Special Shape' balloon envelope made or will simply advertise on the side of a typical hot air balloon envelope.

Sports Ballooning is a popular sport these days and is growing all the time, from competitions in smaller races at local balloon festivals through to larger national and international events.

WEDDINGSPerhaps the most romantic use for a hot air balloon is weddings, when a couple decide to actually get married on board the balloon. While a hot air balloon wedding may be a strange concept to some, it has proved to be a popular option for many couples.

Hot Air Balloon As Advertisement Media

Statistics Imagine how many people wouldexperience your branded hot air balloon each time it flies over acity.

It's probable that 50,000 to 75,000 people would see your brand in a single balloon flight over a medium size city

ResearchResearch carried out in the United States suggests that every pound spent on balloon advertising, brought up to five times more attention than all other standard forms of media.

Social MediaWith the introduction and huge growth in social media, we can take full advantage ensuring that your balloon is seen on Facebook, YouTube, Twitter and other social networks where people can share their photographs and videos and like the comments and activity generated

Scope of Hot air balloon adv. in Pakistan

Why need in Pakistan???For AdvertisementIt is important because it is a highly effect media for promotion than other medias.For Brand AwarenessIt is effective source to create awareness about your brand in consumers mind.For Public RelationPublic relations can be built by engaging the customers in hot air balloon events.For Media ExposureCorporate hot air balloon event can also become a source of media coverage of your brand and create your strong corporate image.

But most of all.IT DRIVES SALES!It helps in driving your products & services sales or giving boost to your sales.

WHY IS A HOT AIR BALLOON PROGRAM PERFECT FOR COMPANY?

HIGH IMPACT

COST EFFECTIVE

BROAD APPEAL

FLEXIBILITY

Exciting

High ImpactWhen was the last time you saw someone take a photograph of a billboard, or speak with wonder and excitement about a television advertisement?

Cost EffectiveIn relation to Newspaper, Outdoor, Radio and TV media; Hot Air Balloon advertising rated as having the lowest cost per thousand among the five types

BROAD APPEAL

Hot Air Balloons are universally fascinating, regardless of the spectators age, income, gender, or occupation. As such, they are not limited to select demographic profiles.

FlexibilityHot Air Balloons can be employed in an infinite number of promotionally effective ways, unparalleled by any other medium (aerial or otherwise).

ExcitingCorporate Hot Air Balloon will Create Excitement! That excitement attracts, and holds, the viewers attention.

Effectiveness of Hot air balloon mediaHot Air Balloons have a very high retention rate. Respondents easily recall the Advertisers Brand with accuracy.Statistics show about 95% of people that see the balloon, mention the experience to friends and loved ones, thereby creating word of mouth advertising.

Hot air balloon advertisements, give a company the opportunity to target specific customers based on their geographical location and relateddemographics.Hot air balloon advertisement has a high recall rate and increased engagement with brand through social media.

LimitationsIt has a highly limited and ineffective scope in the age of theinternet. High recall and retention rate but the public exposure about brand name and the message conveyed is very limited.Govt. rules and regulations restrict the implications for all aerial campaigns. Including aircrafts, hot air balloons sky writing etc.There are limitations of weather for hot air balloons flight, because they tend to fly better when the air is cool and fairly calm..The biggest limitation is that you cant steer the anywhere.