hosur road bangalore 560029 - christ university mphil... · 2016-08-23 · hosur road bangalore ......

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CHRIST UNIVERSITY HOSUR ROAD

BANGALORE – 560029

Department of Commerce

MPhil in Commerce

Course Structure and Syllabus

JANUARY 2013

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MPhil in COMMERCE

Programme Overview

The M.Phil (Commerce) program is a one year program designed and well- founded for

smooth transition into advanced research including doctoral level (Ph.D). The program

equips the researcher to aspire for higher disciplinary and methodological competencies

in research. The program is rigorous and includes three courses and a dissertation. One

primary intensive course in the general and specific research methodologies (including

functional specialization tools and techniques), and two electives from the functional

specializations (Marketing, Finance & investment, Banking & insurance and Human

recourses). The pedagogy includes paper presentations, research colloquia, SPSS and

other tools training end term exam, case study, article critique and other media. The

program provides the requisite knowledge ,skills and abilities for planning, designing,

engaging and interpreting research data for problem solving and consultancy for

researchers, academicians, practitioners and corporate.

Designation and Format of MPhil Programme

Christ University confers on the eligible candidates, the academic degree of Master of

Philosophy (MPhil) on the basis of the course work in i) Research Methodology, ii) Two

specialization courses as per the electives. Each course work paper includes Continuous

Internal Assessment and an end semester Examination. Each candidate has to submit a

dissertation followed by public defense. The degree certificate indicates the discipline

under which the degree was pursued, the title of the dissertation and the date of public

defense. The total credits for the entire course will be 20

Eligibility

The Basic eligibility of candidates intending to pursue MPhil Programme is a pass with a

minimum of 55 % in the post graduate level. The candidates are allowed to do MPhil in

the subjects they studied at the post-graduate level. However, in special cases, candidates

may be allowed to do MPhil in interdisciplinary subjects provided the candidate has

acquired sufficient knowledge and competence in the field of study. This will be assessed

on the basis of the candidate’s undergraduate, work experience and significant

contribution in the specific area.

Admission and duration of the MPhil Program Admission process will be handled by the ‘Office of Admissions’ and HODs will extend

their help in the process of written tests and interviews. Candidates are admitted to the

MPhil program in the month of June-July every year. The Office of Admissions will

announce the commencement of the MPhil Program at least two months in advance

through the university website, posters and newspapers. The candidates are selected

based on their performance in the entrance test and interview by an expert committee.

The office of Admissions will announce the list of selected candidates as approved by the

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MPhil admission committee within two weeks after the test and interview. The

candidates have to pay the prescribed fees before joining the course. The question paper

for the written test shall consist of 50 objective type questions, with four choices for each

question. The duration of the test will be for one hour. Part A (25questions) will be for

testing the general aptitude of the candidate and part B (25 questions) will be for testing

the knowledge of the subject. The test may be conducted either on paper or online, as

informed in the intimation letter. The interview shall be conducted immediately after the

test as per the schedule announced by the Office of admissions. The MPhil program will

be conducted in two semesters. The candidate has to submit the Dissertation within the

stipulated time, after completion of the course work. Those who fail to submit the

dissertation within the specified time period can seek extension of up to one year with the

payment of prescribed fee. However this extension may be given by the HOD in

consultation with Dean, on the basis of written request from the candidates and approval

by the General Research Coordinator. The results of such candidates will be announced

separately. There will be only two repeat chances for the course work papers and this can

be availed only within two years from the date of registration. There is no improvement

for any paper at any stage of the program. The candidate has to submit the application for

the repeat examination in the prescribed form and remit the fee prescribed by the COE.

The time taken from the admission till the last date (without late fee) for submission of

dissertation shall be considered as the duration of the MPhil Program. In normal case, the

graduation certificate will be issued during the convocation in the last week of May.

Course Content

The MPhil program has three course work papers and a Dissertation.

The course content will be

Marks Credits

1) Research Methodology 100 4 (60 hrs)

2) Elective 1 100 3 (45 hrs)

3) Elective 2 100 3 (45 hrs)

Dissertation & Viva Voice 200

The course in Research Methodology may be conducted in groups (a cluster of academic

stream or departments).

The Dissertation marks include presentation of the project Proposal (25 Marks),

Presentation of Dissertation (25 Marks), Final Dissertation (100 marks) – double

valuation, and Viva after evaluation of the dissertation (50 Marks).

The HOD/GRC will compile the marks for presentation of Proposal, presentation of

Dissertation, evaluation of Dissertation and viva-voce for each candidate and submit to

the COE.

Board of examiners for the evaluation of each component, will be formed from the panel

proposed by the BOS, by the HODs in consultation with the Deans. The presentation of

Proposal and Dissertation will be assessed by Guide, HOD and the Dean.

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Assessment of course work

Each paper of the semester will be assessed upon 100 marks (Continuous Internal

Assessment (CIA) –45 marks, Attendance –5 marks and 50 marks for the End Semester

Examination)

The internal assessment should be done periodically and the CIA marks should be sent to

the HOD, who will forward a copy to the Dean, as per the following calendar, along with

the components (Seminar, Literature survey, presentation etc.) of CIA for each paper.

CIA 1: 10 Marks, assessment before the completion of 30% of the classes

CIA 2: 10 Marks, assessment before the completion of 60% of the classes

CIA 3: 25 Marks, assessment before the completion of classes

There is no minimum mark required for CIA.

The minimum mark to pass in ESE of each paper is 50%. The minimum marks to pass in

each paper is 50% aggregate of CIA and ESE.

Adjudication of the MPhil Dissertation

The dissertation submitted by the candidate under the guidance of a guide will be

assessed by two experts (One Internal and One External – from the approved panel). The

candidates also have to appear for final viva voce. The viva-voce will be arranged by the

concerned HODs, in consultation with the Dean. Assessment based on the viva and the

dissertation, along with the assessment of theory papers of both I & II Semesters will be

considered to declare the results. The candidates will be awarded marks card and a degree

certificate. The grade points and class obtained will be entered along with marks in the

marks card.

MPhil in Commerce - Course Structure

Semester

Subject/Paper

Hours

Marks

Credit

I

Research Methodology

60

100

4

II 1. Elective 1

2. Elective 2 45

45

100

100

3

3

III Dissertation (1 yr)

Proposal 25

Pre-submission 25

Adjudication 100

Viva 50

200

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TOTAL 500 20

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SYLLABUS FOR MPHIL

COURSE: RESEARCH METHODOLOGY

CODE: RCM 131 CREDITS: 04

Course Description:

Research methodology covers topics related to identification and investigation of

research problems applied to specific area of study, Formulation of research objectives,

research questions/hypotheses, Conducting an appropriate literature survey, Designing

and implementing an appropriate data collection methodology, Writing and presenting a

research.

Learning Outcome:

To provide a general framework of the research, its structure and characteristic

features as well as the modes of collection and analysis of data.

To give researchers knowledge about the framework of Statistics and familiarize

them with the different techniques to use them effectively in the area of research,

thereby making objective and logical decisions.

The course also enhances the use of Statistical software’s to facilitate multivariate

data analysis and highlighting applications to various managerial issues as per the

area of specialization of the individual student.

Level of Knowledge:

The learner should have some basic knowledge on how to carry on a proper research,

prepare a good dissertation with some knowledge on the usage of statistical tools.

PART A: GENERAL RESEARCH METHODOLOGY (40 Hours)

Unit-1 Research (03 Hours)

Focus: Analytical/ Working Knowledge

Research: Meaning – Purpose- Types of research-significance of research in social and

business sciences.

Unit-2 Steps in Research (08 Hours)


Steps in Research: Review of literature - Identification, selection and formulation of

research problem- Research questions-Research design- Formulation of hypothesis

Unit-3 Sampling Technique (08 Hours)


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Sampling Technique: Sampling theory-Types of sampling-Steps in sampling- Sampling

and Non-sampling error-Sample size – variables that go into sample size.

Unit-4 Data for Research (08 Hours)


Data for Research: Primary data-Meaning-Collection methods-Observation – Interview-

Questionnaire-Schedule-Pretest-Pilot study –Experimental and case studies- Secondary

data- Meaning – Relevance, limitations and cautions.

Unit-5 Processing Data (06 Hours)


Processing Data: Checking- Editing-Coding- transcriptions and Tabulation- Data

analysis- Meaning and methods- Quantitative and Qualitative analysis-interpretation of

analysis. Statistics in Research: Specific applications of measures of Central tendency,

Dispersion, Skewness and Kurtosis in research. Measures of Relationship: Correlation –

Simple, Partial and multiple- Regression- Simple and multiple-Association of Attributes

– applications in research.

Unit-6 Structuring the dissertation (07 Hours)


Structuring the dissertation: Chapter scheme– Pagination- Identification- Using

quotations- Presenting footnotes– abbreviations- Presentation of tables and Referencing-

Documentation-Use and format of appendices- Indexing.

PART B: SPECIFIC RESEARCH METHODOLOGY (20 Hours)

Unit-1 Probability Theory (05 Hours)


Probability Theory: Areas of application, Independent, dependent events, Mutually

exclusive and exhaustive events, Conditional Probability and Bayes’ Theorem, A Priori

and posterior probabilities, Concept of PMF(Probability mass function), Binomial

Distribution, Poisson Distribution,

Unit-2 Hypothesis Testing and estimation (06 Hours)


Hypothesis Testing and estimation: Fundamentals of hypothesis testing-Standard error-

point and interval estimates-Important non-parametric tests: Sign, Run Kruskal-Wallis

tests and Mann – Whitney test. ANOVA and Chi-Square Tests: One-way and two-way

ANOVA – Latin Square tests for association and goodness of fit, T test.

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Unit-3 Analysis and Interpretation (06 Hours)


Analysis and Interpretation using SPSS (Statistical packages for social sciences).

Application of Factor analysis Application of Discriminate analysis, Application of

Cluster analysis Uni-variate and Multi variate analysis

Unit-4 Financial Econometrics (03 Hours)


Financial econometrics

Essential Reading:

1. Goon, A. M., Gupta, M. K., & Dasgupta, B. D. (2001). An outline of

statistical theory. (Vol. I and II). World Press.

Recommended Reading:

1. Aldenderfer, Mark, S., & Roger, K. B. (1984). Cluster analysis . Thousand

Oaks, CA: Sage Publications, Quantitative Applications in the Social

Sciences Series No. 44.

2. Corter, & James, E. (1996). Tree models of similarity and association.

Thousand Oaks, CA: Sage Publications, Quantitative Applications in the

Social Sciences Series No. 112.

3. Kaufman, Leonard, & Peter , J. R. (1990). Finding groups in data: an

introduction to cluster analysis. NY: John Wiley & Sons, ISBN:

0471878766.

4. Aaker, D. A., Kumar, V., & Day, G. S. (2000). Marketing Research. John

Wiley and Sons.

5. Bagozzi, R. P. (1994). Principles of marketing research. USA: Edited by,

Basil Blackwell Ltd.

Multivariate Analysis:

1. Anderson, T. W. (1984). An Introduction to Multivariate Statistical Analysis,

(2nd ed.) N.Y.: Wiley

2. Bock, R. D. (1975). Multivariate statistical methods in behavioral research,

N.Y.: McGraw Hill.

3. Carroll, J. D., Green, P. E., & Chaturvedi, A. (1997). Mathematical tools for

applied multivariate analysis. (2nd ed.) N.Y.: Academic Press

4. Dillon, W. R., & Goldstein, M. (1984). Multivariate analysis: Methods and

applications. N. Y.: Wiley.

5. Flury, B. (1997). A first course in multivariate statistics. N.Y.: Springer

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Candidates will choose a minimum of 2 from among the following 6 courses

COURSE: LATEST TRENDS IN HUMAN RESOURCE

MANAGEMENT

CODE: RCM 231 CREDIT: 03

Course Description:

The course provides the knowledge, skills and increases the competencies to do research

with respect to latest trends in manpower management in today’s organizations. The

course covers topics related to organization’s and its characteristics, recent trends in

training and development, practical implications of Intellectual Capital, Competency

mapping and Data & Information needs for a HR Manager.

Learning Outcome:

To equip students with the knowledge and skills with respect to latest trends in

manpower management in today’s organizations.

To facilitate and increase competencies to research on latest trends and develop

expertise to handle people issues in a humanistic way.

To institute in executives the thrust of executing the new HR concepts in their life

as well as in their career development.

To help gain a synergistic perspective of the HR function to help contribute

concretely to organizations competitive advantage.

Level of Knowledge:

The learner should have some basic knowledge on various Organizations and the basics

and importance of Human resource and its management.

Unit 1 (07 Hours)

Focus: Basic and conceptual

Learning Organization, Meaning, Characteristics, Single-loop learning V/S Double loop

learning. Creating a learning organization. Knowledge Management- Meaning,

challenges and recendt trends. Approaches to KM- KM issues- E – Learning: Challenges

and issues.

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Unit 2 (08 Hours)


Recent trends in training and development, Trends in performance appraisal. Emphasis

on Continuous Feedback, 360 Degree - A Debate, Challenges ahead in Performance

Management Systems, Management Development- Introduction- Describing the

managers’ job- Making MD strategic- M Education- MT and experiences- Designing MD

programs- HRD programs for culturally diversified employees.

Unit 3 (07 Hours)


Intellectual Capital: the theory and its practical implications. Intellectual Capital defined.

Types of Intellectual Capital. Human capital- practical implications of Intellectual Capital

theory. Human Capital theory and practices. Emotion at work and Work Life Balance.

Unit 4 (08 Hours)


Competency mapping, HR Branding, HR Word Power, HR Score Card. Human Resource

Accounting and Audit: Meaning, process and importance. Managing work force diversity

– Challenges and issues; Psychological Contract and Enhancing Organizational

effectiveness

Unit 5 (08 Hours)


Introduction: Data & Information needs for HR Manager; Sources of Data; Role of ITES

in HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Programming

Dimensions & HR Manager with no technology background; Survey of software

packages for Human Resource Information System including ERP Software such as SAP,

Oracles Financials and Ramco’s Marshal [only data input, output & screens];

Unit 6 (07 Hours)


Definition- Aims- The rationale of SHRM- Resource based SHRM- Approaches to

SHRM- Limitations to the concept of SHRM- HR Information Strategy- Achieving fit

between HRS and Business strategy- Formulating HRS- Implementing HRS. Positive

Psychology - Mentoring & Coaching.

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Essential Reading:

1. Armstrong, M. (2009). Armstrong's handbook of human resource

management practice. Kogan Page Limited.

2. DeSimone, R.L. & Harris, M. D. (1994). Human resource

development. (2nd ed.). The Dryden Press, Harcount Brace College

Publishers.


3. Sanghi, S. (2004). Handbook of competency mapping. New Delhi:

Response Books.

4. Walker, A. J. (1982). Hris development: A project team guide to building

effective personnel information system. New York: Van Nostrand Reinhold

Company.

5. Cascio, E. W. (2000). Costing human resources: The financial impact of

behaviour in organizations. Ohio: South-Western College Publishing.

6. Alvesson, M., & Sveningsson, S. (2007). International organizational

behaviour. London: Routledge.

7. Adler, N. J., & Gundersen, A. (2007). International organizational

behaviour. New Delhi: CENGAGE Learning.

8. Senge, P. M. (2006). The fifth discipline: The art and practice of the

learning organization. USA: Doubleday.

9. Saks, A. M., & Haccoun, R. R. (2008). Performance management

through training and development. New Delhi: CENGAGE Learning.

10. Bacal, R. (1999). Performance management. New York: McGraw-Hill.

ISBN 0-07-071866-0.

11. Murthy, C. S. V. Managing information systems-text and applications.

Himalaya Publications.

COURSE: INTERNATIONAL HUMAN RESOURCE

MANAGEMENT


Course Description:

The course familiarizes the importance of cross-cultural issues, and varying management

practices and systems critical for business expansion and individual career success across

borders. International Human Resource Management covers topics related to Managing

& Supporting International Assignments, the various global HR issues, Labor relations

and its administration and HRS at Global Level.

Learning Outcome:

To introduce students to international aspects of human resource management,

legal requirements for HR functions.

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To familiarize the importance of cross-cultural issues, and varying management

practices and systems critical for business expansion and individual career success

across borders.

To facilitate students in critical and competitive areas of HRM that is SHRM and

ILO.

Level of Knowledge:

The learner should have some basic knowledge on various Organizations and the various

International Businesses in the world and the basics of Human resource management at

International level.

Unit 1 Introduction: The enduring context of IHRM (08 Hours)


The general nature of globalization and IHRM as a source of competitive advantage.

Differences in complexity between domestic HRM and IHRM, The role of IHRM in

transferring competence across borders, The critical nexus of IHRM and global strategic

management, Host country contexts and challenges for standardization and adaptation

Unit 2 Managing & Supporting International Assignments (08 Hours)


International staffing: Recruiting and selection, International training and development,

Compensation, Re entry and career issues (for expatriates) Contemporary Issues in Man

Power Planning and Recruitment & Selection

Unit 3 Global HR Issues (09 Hours)


HRM in Host country context, Business ethics and social responsibility in global

operations, managing workforce diversity in the global context (Industrial relation),

Performance management. International business ethics & HRM, Modes of Issues and

IHRM, Ownership issues, Practical issues, research questions, and theoretical

development

Unit 4 Labor Relations (05 Hours)


Labor relations – Key issues in international relations – strategic choices before firms –

strategic choices before unions – union tactics. Managing people in an international

context – Japan – Europe – US.

Unit 5 HRS at Global Level (05 Hours)

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HRS at Global Level- IHRS at the industry level- regional level- national level-

enterprise level- The HRS implications of globalization. Transformational Leadership

Unit 6 Labor Administration (10 Hours)


Labor Administration - ILO, ILC and Indian Constitutional Provisions in Relation to

Labor Administration - Central Machinery of Labor Administration - Labor

Administration at the State, District and Local Levels. Contemporary Trends and Future

of Industrial Relations in India. Contemporary Issues in Wage and Salary Administration

and Employee engagement and Retention.

Essential Reading:

1. Cherunilam, F. International business: Text & cases. (3rd ed.). Prentice

Hall India.

2. Daniels, J. D., Lee, R. H., & Sullivan, D. P. Globalization and

business. ISBN :81-203-2223-1.


3. Mendenhall, M. E., Oddou, G. R., & Stahl, G. K. (2007). Readings

and cases in international human resource management. London:

Routledge.

4. Jane, P. B. international perspectives on organizational behavior and

human resource management.

5. Nilakant , V., & Ramnarayan, S. (2006). Change management - altering

mindsets in a global context. Response Books, ISBN 0761934685.

6. Monappa, A. Industrial relations. Tata Mc-Graw Hill Publishing Company

Ltd.

7. Verma, P. Management of industrial relations – reading and cases.

Oxford and IBH Publication.

8. Mabey, C., & Salman, G. Strategically managing hr. Beacon Books or

Infinity Books.

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COURSE: STRATEGIC MANAGEMENT


Course Description:

The course provides the basic knowledge and understanding of the nature and dynamics

of the strategy formulation and implementation processes as they occur in complex

organizations. The course covers topics related to various strategies, internal appraisals,

strategic analysis and choices, corporate level strategies, leadership and corporate culture.

Learning Outcome: To provide an integrative framework that will allow students to synthesize

knowledge from other business courses into a comprehensive understanding

of competitive advantage.

To provide a basic understanding of the nature and dynamics of the strategy

formulation and implementation processes as they occur in complex

organizations.

To encourage students to think critically and strategically.

To develop the ability to identify strategic issues and design appropriate courses

of action

Level of Knowledge:

The learner should have some basic knowledge on various strategies and the processes

and management of strategies in organizations.

Unit 1 (07 Hours)


Definition, nature, scope, and importance of strategy; and strategic management

(Business policy). Strategic decision-making. Process of strategic management and levels

at which strategy operates. Role of strategists. Defining strategic intent: Vision, Mission,

Business definition, Goals and Objectives.

Unit 2 (12 Hours)


Internal Appraisal – The internal environment, organizational capabilities in various

functional areas and Strategic Advantage Profile. Methods and techniques used for

organizational appraisal (Value chain analysis, Financial and non financial analysis,

historical analysis, Industry standards and benchmarking, Balanced scorecard and key

factor rating). CSF. Environmental Appraisal—Concept of environment, components of

environment (Economic, legal, social, political and technological). Environmental

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scanning techniques- ETOP, QUEST and SWO TOWS).

Unit 3 (12 Hours)


Corporate level strategies-- Stability, Expansion, Retrenchment and Combination

strategies. Corporate restructuring. Concept of Synergy.Business level strategies—

Porter’s framework of competitive strategies; Conditions, risks and benefits of Cost

leadership, Differentiation and Focus strategies. Location and timing tactics. Concept,

Importance, Building and use of Core Competence.

Unit 4 (07 Hours)


Strategic Analysis and choice—Corporate level analysis, Industry level analysis, Porter’s

five forces model. Qualitative factors in strategic choice. Strategy implementation:

Resource allocation, Projects and Procedural issues.

Unit 5 (07 Hours)


Leadership and corporate culture, Values, Ethics and Social responsibility. Operational

and derived functional plans to implement strategy. Integration of functional plans.

Strategic control and operational Control. Organizational systems and Techniques of

Strategic evaluation

Essential Reading:

1. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing

industries and competitors. New York: free press.


2. Hoskisson. , Rowe, , & Sheppard , Strategic management, competitiveness

and globalization.

3. Hitt. Competitiveness and globalization (concepts),. 2nd Canadian edition.

4. Porter, M. E. (1985). Competitive advantage: Creating and sustaining

superior performance. New York, Free Press.

5. Porter, M.E. (1990). The competitive advantage of nations. New York: Free

Press

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COURSE: MANAGERIAL ECONOMICS


Course Description:

The course provides the basic knowledge on various techniques available in applied

research for the analysis of micro- level data in the study of economic behavior and

policy problems. The course covers theories of consumer and producer behavior under

certainty and uncertainty, general equilibrium theory with complete and incomplete

markets.

Learning Outcome:

The course examines the techniques available in applied research for the analysis

of micro- level data in the study of economic behavior and policy problems

The objective of the course is to examine the current state of microeconomic

theory at several of its frontiers. The course covers theories of consumer and

producer behavior under certainty and uncertainty, general equilibrium theory

with complete and incomplete markets.

The model is then used to study growth, inflation, exchange rates, monetary and

fiscal policy and the business cycle

Level of Knowledge:

The learner should have some basic knowledge on Economics and the market conditions

and its management.

Unit 1 Introduction to Economics (03 Hours)


Introduction to Economics; Nature and Scope of Managerial Economics, Significance in

decision-making and fundamental concepts. Objectives of a firm.

Unit 2 Econometric models (03 Hours)


Econometric models- meaning, classification and role. Consumer behavior – Utility

analysis

Unit 3 Demand and Supply Analysis (05 Hours)


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Demand and Supply Analysis; Law of Demand/ Supply, Exceptions to the law of

demand, Determinants of Demand. Elasticity of Demand- Price, , Cross and Advertising

Elasticity; Uses of Elasticity of Demand for managerial decision making, measurement of

Elasticity of Demand. Demand forecasting meaning, significance and methods.

Unit 4 Production concepts & analysis (09 Hours)


Production concepts & analysis; Production function, single variable-law of variable

proportion, two variable-Law of returns to scale. Cost concept and analysis, short-run and

long-run cost curves and its managerial use.

Unit 5 Market Structure (07 Hours)


Market Equilibrium and Average Revenue Concept. Market Structure: Perfect

Competition, Monopoly, Monopolistic Competition, Oligopoly

Unit 6 Pricing Strategies (07 Hours)


Pricing Strategies; Price determination, full cost pricing, product line pricing, price

skimming, penetration pricing.

Unit 7 National Income (07 Hours)


National Income; Circular Flow of Income ,Concepts and various methods of its

measurement, Inflation, types and causes, Business Cycle, Profit concept and major

theories of profits; Dynamic Surplus theory, Risk & Uncertainty bearing theory and

Innovation theory.

Unit 8 Monetary and Fiscal Policies (04 Hours)


Monetary and Fiscal Policies, Balance of Payment, Investment planning, Indian economy

Essential Reading:

1. Mithani, D. M. (2005). Principles of economics. Himalaya Publishing House.

http://www.indiastudychannel.com/resources/47850-UPTU-MBA-Syllabus-Managerial-Economics.aspx#_blank

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2. Mankiw, G. (2007). Principles of macroeconomics. (4th ed.). Thomson.

3. Petersen, C.H. (2006). Managerial economics. Pearson Education.

4. Salvatore, D. (2007). Managerial economics. Oxford Publication.

5. Atmanand. (2007). Managerial economics. Excel Books.

COURSE: FINANCIAL MARKETS AND DERIVATIVE

CODE: RCM 235 CREDITS: 03

Course Description:

The course provides the basic understanding and knowledge of derivatives and introduces

the analytics of derivative valuation and how financial institutions operate. The course

covers topics related financial systems since its inception and markets operations, market

theories and introductions to derivatives market.

Learning Outcome: To give the students an understanding of what is financial markets and how they

work.

To provide a basic understanding of derivatives and introduces the analytics of

derivative valuation.

To provide an understanding of financial markets and financial institutions that

operates within the financial markets. Students successfully completing this

course should have the necessary tools and understanding of the financial markets

operations and the functions of financial institutions in the economy.

To provide practical and simple investment and corporate financial management

strategies using derivatives in a manner this will allow students to apply these

concepts and skills.

Level Of Knowledge:

The learner should have some basic knowledge on various aspects of finance, financial

markets and financial institutions.

Part I: Capital Markets, Consumption and Investment

Unit 1 (03 Hours)


Introduction to Financial System, Markets and components – Background, structure,

nature, role, functions, necessity, economics, definitions, etc.

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Unit 2 (03 Hours)


Overview of the Financial System and Markets in India – Organization, operation,

growth, etc.

Unit 3 (07 Hours)


Money Market in India – in the framework of Products, Providers, Investors, Players,

Regulators, Yields, Liquidity, Regulations and Procedures and other aspects of various

Money Market Instruments

Unit 4 (12 Hours)


Capital Market in India – Building blocks of Project Financing Strategies and Options –

in the framework of Products, Providers, Investors, Players, Regulators, Yields,

Liquidity, Regulations and Procedures and other aspects of Capital Market Instruments in

designing an Optimal Financing Mix alongside critical parameters governing their

selection, implications, structuring, pricing, costs, prioritization, etc.

Unit 5 (06

Hours)


Primary Market, Secondary Market, Depositories, and Government Securities

Market

Part II: Advanced Capital Budgeting Topics

Unit 6: Efficient Capital Markets (07 Hours)


Efficient Capital Markets: Theory, Capital Budgeting under Uncertainty: The Multi

period Case, Overview of Fixed Income Instruments, Bond Mathematics.

Unit 7: Derivatives Market: (07 Hours)


(a) Introduction to Derivatives (b) Futures Markets (c) Pricing of Forwards & Futures (d)

Interest rate Futures (e) Swaps (f) Option Markets

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(g) Properties of Option Prices (h) Trading Strategies involving options (i) Binomial

Pricing (j) Black – Scholes Option Pricing Model (k) Options on Stock Index, Currencies

and Futures (l) Management of Market Risk (m) Value at Risk (n) Exotic Options

Essential Reading:

1. Mishkin, J. H., & Eakins, Financial markets and institutions. (6th ed.).


2. Hull, J. C. Introduction to futures and options markets . (3rd ed.). Prentice

Hall.

3. Hull, J. C. (2006). Options, futures and other derivative securities. (6th

ed.). Upper Saddle River, N.J: Prentice Hall.

COURSE: MARKETING MANAGEMENT


Course Description:

The course provides the in-depth knowledge of theoretical and practical aspects in

different areas of marketing. The course covers topics related emerging trends in

marketing, sales and distribution management, scope of advertising, integrated marketing

communications and international marketing.

Learning Outcomes: To familiarize the students with theoretical and practical aspects in different areas

of marketing.

To Increase depth of knowledge of the students in different areas of marketing.

To increase the competency of the students to apply knowledge and skills in

different areas of marketing to help solve problems confronted by organizations

Level Of Knowledge:

The learner should have some basic knowledge on marketing and its management at the

national and international level.

Unit 1: Introduction to Marketing (10 Hours)


Role, nature, scope and emerging trends in marketing; Importance of consumer behavior-

personality, perception, learning and consumer attitudes; STP strategies, Managing

marketing mix and importance of service marketing & industrial marketing.

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Unit 2: Sales Management (09 Hours)


Planning and organizing sales force, recruitment and training methods, sales forecasting-

sales quotas, territory allocation and routing, sales force compensation, motivating and

leading the sales force.

Unit 3: Distribution Management (09 Hours)


Channel structure, Retail management -formats, retail marketing mix, retail planning

strategies, procurement and distribution, merchandise plan; Channel planning –

designing channel systems, vertical integration, outsourcing; managing channel conflicts,

channel policies-market, customer coverage, pricing and on product lines.

Unit 4: Integrated Marketing Communication (08 Hours)


Importance, need and scope of advertising, elements of communication mix, associating

feelings with the brand – brand equity, image, personality associations and attitude,

advertising agencies, tracking advertising results, IMC process - sales promotion, direct

marketing, internet advertising, public relations.

Unit 5: International Marketing (09 Hours)


Challenges and benefits of International marketing, reasons for going global;

International Trade Theories – BOP, BOT, FOREX; Global marketing environmental

factors, global marketing mix, Indian Government policy and support for international

trade.

Essential Reading:

1. Kotler, P. Marketing management. PHI.

2. Cateora, & Graham, J. L. International marketing . Tata McGraw Hill

India.


3. Ramaswamy, & Namakumari, Marketing management. McMillan India.

4. Cundiff , & Still, Sales management. Prentice Hall of India.

5. Futrell, C. M., & Thomson, . Sales management, teamwork, leadership

and technology.

5. Sales and Distribution Management.

21

6. Coulghon, A. T. Marketing channels . Pearson Education.

7. Havaldar, K. K. Sales and distribution management . Tata McGraw Hill

India.

8. Belch, & Belch, Advertising management . Tata McGraw Hill India.

9. Batra, R., Aake, D. A., & Myer, J. G. Advertising management.

PHI.

10. Keegan, W. J. Global marketing . Tata McGraw Hill India.

11. Sakonvisit, & Shaw, J. J. International marketing . PHI.

Evaluation

Each Paper of the semester will be assessed upon 100 marks (Continuous Internal

Assessment (CIA) – 45 marks, Attendance 5 marks and 50 marks for the End Semester

Examination)

CIA 1 : 10 Marks

CIA 2 : 10 Marks

CIA 3 : 25 Marks

Attendance : 5 marks

End semester Exam: 50 Marks

Dissertation & Viva voce

Dissertation

The scholar is expected to submit a title mid of the II semester to the committee in a

specified format. Synopsis must be submitted within two weeks. The first defense, for the

dissertation work, should be held within two months’ time. Five Copies of Dissertation

Report must be submitted in a specified format to the project committee for evaluation

purpose at the end of III semester. Scholars are encouraged to publish papers in the

National /International journals. Appropriate weightage will be given for the published

work based on Research committee’s recommendations.

Presentation of research Proposal 25 Marks

Presentation of Dissertation 25 marks

Dissertation 100 Marks

Viva voce 50 marks

Total 200 Marks

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