Web Reservations International

Conference Berlin www.hostelworld.com Ltd., June 18th 2009

Agenda · Who?

· What‘s Social Media?

· Why should we use it?

· Examples

· Tools – what do we need?

· What‘s next?

· Discussion

· Contact Data

2

Who?

Oliver Berger · COO and Co-Founder

Tags: Speaker, Evangelist, Metadata

· one of the first XING Ambassadors announced, brand promotion as a gatekeeper to build reputation and success for XING

· Spokesperson of German Social Media Association

· 15 years of professional experience

4

13. Stock Online Relations · 13. Stock is an agency which specializes in

online relations:

· synthesis of classic PR and social media

· social media marketing, Web 2.0 in the enterprise, analysis of online penetration and the conception and implementation of online marketing activities as well as SEO/SEM

5

Key Competences · Social Media

· Blogs and Microblogging Services

· Community Building

· Community Management

· Social Media Marketing

· Social Network Marketing

6

AG Social Media e.V. Mission Statement

· Research in the field of social media

· Lobbyism

http://ag-sm.de/wiki/index.php/Mission_Statement

7

Social Media?

„Social Media in plain english“ by the CommonCraft Show (3:48)

9

http://www.youtube.com/watch?v=MpIOClX1jPE

Why use it?

Why use Social Media? · to engange customers in conversations

· to empower your guests to start a dialogue

· to help others in becoming a brand ambassador for you

· to make it more easy to listen to what your customers are saying

11

Examples · Rating platforms (Qype.com, tripadvisor.de)

· Microblogging services (Twitter.com)

· Media channels (flickr.com, youtube)

· Social Bookmarking (del.icio.us, Mr. Wong)

· Social Networking (Facebook, XING)

12

What do you need?

Tools “The people formerly known as the

audience.” Jay Rosen, NYU

· Know your audience. Use site statistics (Google Analytics, eTracker).

· Listen to your audience. Use multiple channels (see earlier examples).

22

What‘s next?

Next Steps · Know your audience. Use site statistics

(Google Analytics, eTracker).

· Listen to your audience. Use multiple channels (see earlier examples).

· Aggregate your content and let others find it, use it.

25

Discussion

Contact · 13. Stock Online Relations GmbH & Co. KG

Oliver Berger

Twitter: @OliverBerger E-Mail: oliver.berger@13stock.de Mobil: 0178 – 3999 773

Blog: http://blog.13stock.de

28