83.33% of my respondent

were female whereas only

16.67% were male. Through

this I can see that my target

audience are mostly female

therefore I must represent

them in my trailer. However,

I must ensure that I must

make the character relatable

to both gender as male are

also my target audience.

Over half of the respondent were aged

between 18 to 20. Therefore, the theme of

my horror movie must be relatable to that

particular age group so that they feel

represented, which may urge them to

watch the movie. However, I must also

chose a theme that is relatable to

audiences that are not the ages of my

target audiences.

These responses allowed me

understand my target audience more.

I got to see what my target audience

like in a horror movie. Most of the

target audience likes when the movie

was realistic or based on real story.

Also themes of psychological thriller

and music played a big part.

The most popular themes were mystery,

haunted and psychological. As these themes

are popular amongst my target audience I will

be incorporating these themes in my trailer.

Settings such as school/college and forrest

are the most popular amongst my target

audience, therefore, I am going to using

these places as the setting for my scenes.

Children songs/lullaby and instruments

such as cello, piano and violin were the

most popular answer when respondents

were asked what music they find the

scariest. I need to ensure that these

types of music are featured in my trailer

to create a greater impact.

75% respondent prefer

horror movies that are

based on real life. The

plot of my story must

convey a sense of realism

and naturalness in order

to make my audience

believe that the story can

take place in reality.

Most respondent only watch

film trailers sometimes. In

order for my target audience

to want to watch the trailer I

must ensure that my movie

poster is very appealing.

Both fast and slow pace has

been prefered the most rather

than one particular pace. I am

going to try to include fast

paced scenes and slow

paced scenes to create a

balance and for suspense.

Most respondents prefer when

both music and dialogues are

included in the trailer.

Therefore, I am going to not

only feature music to stimulate

fear but also dialogues that are

haunting. This will help to

create a thrilling and haunting

ambience.