hooklogic autohook mobile2show - you're only mobile strategy to combat "showrooming"...
TRANSCRIPT
Building the Ultimate Attribution Model in Mobile
Copyright 2015 – HookLogic Inc.
What is the AutoHook Suite of Solutions?
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What we deliver:
We’re not a lead provider, we’re a Show Provider
• Identify leads who have the highest intent to buy• Drive these leads into your showroom• Get show rates of up to double the national average
32% 60% $75Avg. Show Rate Avg. Close Rate Avg. Cost per Sale
Deliver traffic where it matters – to your showroom
LESS THAN
Copyright 2015 – HookLogic Inc.
HookLogic AutoHook Suite
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Web2Show Lead2Show
Converts traffic from your website into more showroom visitors. Prospects that visit your site are invited to choose a free gift, redeemable by visiting your showroom.
Maximizes your 3rd party leads using immediate scoring via data partners such as Polk and Dataium to identify and immediately the highest intent to buy customers.
Partners:
Mobile2Show
Targeting Competitive Dealerships/Brands in the mobile environment, both on your site and on endemic sites and prospects are driven to your showroom.
Copyright 2015 – HookLogic Inc. 4
Showrooming is a Very Real Problem for Car Dealerships Too..
The Use of Mobile Devices in a Car Dealership
What is your mobile strategy?
Copyright 2015 – HookLogic Inc. 5
If you see a customer on their mobile phone, they are probably going to another dealership.
Car Shoppers on Mobile
Copyright 2015 – HookLogic Inc.
How Do You Compete?
Give the customer a reason to get out of this dealership..
..and drive to your dealership.
Copyright 2015 – HookLogic Inc.
Mobile “Showrooming” Conversion Opportunity
Dynamic offer pushes customer out of competitor dealership for a test drive in your
dealership
Step 1: Step 2:
Customer searches your Dealer/OEM’s
site while at the targeted
competitor
Step 3: Step 4:
Customer redeems offer in your dealership via 30 second
redemption process
Your Dealer/OEM picks competitive
dealerships to target with our AutoHook UI
Copyright 2015 – HookLogic Inc.
What if the consumer is not on your mobile site?
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Reaching the right behavioral profile is key to success . . .
Reaching people in the right place on the path-to-purchase drives results
Copyright 2015 – HookLogic Inc.
Features & Customization of Mobile2Show
• Proximity Targeting
Solution
• Target Local Auto Intenders
• Retarget users that showed
interest in your ad/offer
anywhere they go
• Reach the right person at
the right place, at the right
time with the right offer
Customize the Mobile Experience
Geo-hex 5: Competitve Dealership
Geo-hex 9: Neighborhoods
Copyright 2015 – HookLogic Inc.
Mobile “Showrooming” Conversion Opportunity
Dynamic offer pushes customer out of competitor dealership for a test drive in your
dealership
Step 1: Step 2: Step 3: Step 4:
Customer redeems offer in your dealership via 30 second
redemption process
Your Dealer/OEM picks competitive
dealerships to target with our AutoHook UI
A qualified user is reading the local news
on NBC, Fox, CBS while within the vicinity
of your dealership/competitive
dealerships and receives a Dynamic
Offer
Copyright 2015 – HookLogic Inc.
The Best-In-Class Showrooming SolutionCombining HookLogic’s Showrooming Solution
on your site
..as well as across the mobile web.
Copyright 2015 – HookLogic Inc.
Dealership Experience: Coupon Redemption & Fulfillment Process
Customer visits Dealership and presents Coupon to Sales Manager
Sales Manager, ILM, or receptionist Redeems Coupon using HookLogic’s 30-
second Redemption Tool
Customer Receives Gift Card instantly via e-Code
• HookLogic’s web-based tool or mobile apps; allows for easy Coupon Redemption in 30-seconds
• HookLogic manages the entire Gift Fulfillment and Shipping process
• Customer receives email verifying redemption of coupon
• Gift Card will be received by customer instantly by e-code
Copyright 2015 – HookLogic Inc.
Client Login: When Logged In
• Enter in 8 digit code that is on the incentive offer customer brings in• Include the “-” and no spaces• Hit “Submit”
Copyright 2015 – HookLogic Inc.
Client Login: When Logged In
• Status of reward is “Pending”
• Dealership will need to enter in the following fields• Email Address • Street Address • City • State • Zip Code
Click “Confirm Redemption”
Copyright 2015 – HookLogic Inc.
Client Login: When Logged In
Redemption will state “Successfully Completed!”
• Status will changed to Redeemed
• Customer will receive e-code via email delivery.
Copyright 2015 – HookLogic Inc.
Building the Ultimate Attribution Model in
Copyright 2015 – HookLogic Inc.
Award Winning Solutions
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