HONEY BADGER Review and Comparison of Honey Badger, AppFolio, Propertyware, Buildium & Yardi

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22nd December 2015

Report Version 2.0

ContentsExecutive Summary …………………………………………………………………………………………………………… 3Property Management Categories & Features

…………………………………………………………………. 4Feature Highlights ……………………………………………………………………………………………………………...

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Technology Analysis & Research …………………………………………………………………………………………... 6

Overall Product Rating ………………………………………………………………………………………………………… 7

Category Ratings of Products .……………………………………………………………………………………………... 8

Honey Badger: Key Selling Points …………………………………………………………………………………………. 10Feature Comparison

Matrix…………………………………………………………………………………………. 12

Honey Badger: Upcoming Features …………………………………………………………………………….…………. 13

Honey Badger: Wish list …………………....…………………………………………………………………………………. 14

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Executive Summary

Objective“To evaluate the capability level of Honey Badger Property Management solution in comparison to the industry’s top rated software solutions”.

An industry research helped determine the key features of an ideal property management solution and identified the key products currently leading in the market. A framework for these features and products was generated for a detailed comparison of their features.

Based on the findings from the research, the following products were short-listed and used for a one to one comparison for each of the key property management feature.

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User Portals

Vendor PortalOwner PortalTenant Portal3rd Party Portals

Property Management Categories & Features

Based on the research on numerous property management products, the features identified in the comparison matrix are categorized into 5 areas:-

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Management

DashboardsProperty & Portfolio ManagementPeople ManagementRental Billing & PaymentsBasic Maintenance ModuleConfiguration & SettingsMobile Inspections

Marketing

Professional WebsiteVacancy AdvertisementOnline Rental ApplicationOnline Rental AgreementTenant ScreeningSEO, Social & SEM

User Experience

Integration PossibilityOS CompatibilityMobile Device CompatibilityUsability & SecurityAccounting

FinancialReporting & Budgeting

Feature HighlightsThe below blocks provides a high level overview of the key highlights & distinctive features

of the 5 property management software solutions:-

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Honey Badger

● Self-Showing during Leads Visits● Dedicated Maintenance Module● Centralized User Interface & Control● Structured Lead Management● Customized User Portals &

Integrations● Extensive Syndication ● Full fledged Accounting ● Responsive and User Interactive UI

AppFolio

● Extensive Accounting and Reporting Capabilities

● Marketing Management & Real-Time Tracking

● Rent Comparison matrix● Ratio Utility Billing available

Yardi

● Excellent Marketing and Analytics● Revenue Management Support● Budgeting & Forecasting● Payments via Text Message● Excellent Screening Capabilities

Buildium

● Extensive Accounting Features● Social Media Integration● Cost Effective Compared to the other

property management software solutions

Propertyware

● Marketing Management● Outlook and Google calendar sync

for scheduling appointments● Option to customize fields● Drag & Drop Dashboard Widgets

Technology Analysis & ResearchShort-Listing Software SolutionsAs part of the research, 4 of the most popular property management software solutions were shortlisted and reviewed to compare them alongside HoneyBadger. A feature wise review of the short-listed products were performed and each product was then rated on a scale of 1 -9 (1 Equal Capability, 5 Strong Capability and 9 very Strong Capability. ) for each of the key features identified during the research.

Pairwise Comparison using AHP Priorities (Analytic Hierarchy Process)

Evaluating the findings from the research and scoring the factors such as usability and feature wise capability required a comprehensive and methodical approach. The strategy behind using this approach was to convert these evaluations into numerical values that can be processed and compared to determine the overall rating of each software solution under review.

This is achieved by using the Analytic Hierarchy Process which is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. This technique has been used in this research to do a pairwise comparison to measure the individual feature wise capability rating of each software solution.

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Overall Product Rating

Overall Software RatingBased on the data gathered from the

research, the key features were marked and formulated using the Analytic Hierarchy Process (AHP).

Collaboration of the values acquired from the AHP review allowed to determine the feature wise capability levels of each software.

The review resulted in Honey Badger marginally leading on the scale closely followed by Yardi,AppFolio,, Buildium and Propertyware.

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Category Ratings of ProductsCategory RatingsThe basic features of a Property Management solution are categorized into 5 categories. The chart

below shows a breakdown of how each software product scale up on these categories.

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Category Ratings of Products Cont.Usability, Compatibility & SecurityAll four products are secure and compatible across devices and Operating Systems while HoneyBadger , AppFolio, &

Yardi slightly has a better user interface and thus scores marginally higher in Usability .

AccountingAppfolio & Yardi leads the section with an impressive accounting module with extensive reporting, analytic and

revenue management capabilities followed by Honey Badger with a full fledged accounting package including Budgeting, Trial balance, Ledgers, Delinquency calculation, check printing and track accounts in cash & accrual methods. Buildium and Propertyware are trailing closely behind.

Marketing & LeasingHoneyBadger delivers rich lead management and auto syndicates with controlled and real time marketing that tops

the list closely followed by Yardi & Appfolio.

User PortalsHoney Badger with its extensive & exclusive portals for Tenants, Owners, Vendors and 3rd Parties lead the scale in this section closely followed by AppFolio, Buildium.

ManagementHoney Badger provides users with user specific dashboards, extensive people management, maintenance, billing and

payment making it the heavy favorite in this section. Honey Badger also provides an industry independent Maintenance Module focusing precisely on Maintenance and Work Order Management requirements. Propertyware provides an independent module called “Maintenance Plus”, and Yardi provides “Yardi Advanced Maintenance” with similar capabilities.

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Honey Badger Key Selling PointsDedicated Maintenance Module

Honey Badger extends its Maintenance Management capabilities to another level with a feature rich Dedicated Maintenance Module. The dedicated maintenance module provides Ticket Generation, Map based Work order Assignment, Work Order Progress Tracking, Real-time monitoring of Vendors, Scheduling, Invoicing and Notifications. The add-on is highly versatile meaning it is industry independent.

Lead Management Industry best lead harvesting and lead management tools for agents through dedicated mobile leasing application . All-encompassing Lead management activities ranging from harvesting from a syndication partner to deal closure is made easy with Honey Badger. Instant notification of activity in Real Time via email or text messages for Property Managers, Leasing Agents, and Prospects to speed up lead closure process.

Intelligent auto decision making based on heavy built -in business rules and programmed instructions that are triggered by inputs and then application makes contingent choices. Few built-in logic being:

• Auto removal of property from vacant listing once security deposit has been paid by applicant

• Automatic status change of other deals linked to a property, if holding fee is refunded

• Automated deal status change and data update on receiving payment online.

Extensive Syndication Two way syndication with Transunion(Screening), Zillow, Rently, IVR (Ifbyphone), Mobile apps and GreatSchools.

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Honey Badger Key Selling Points Cont.Centralized Interface

Provides extensive and detailed focus on different verticals of property management such as Leasing, Rental, Lead Management, Maintenance, Accounting and so on.

Customized portals & IntegrationsHoney Badger provides individual portals for Tenant, Owner, Vendor and 3rd Party users. It further facilitates integration with various 3rd party softwares like IVR, Zillow and so on including mobile apps.

Self-showing during Lead Visits

Honey Badger provides the option to unlock the properties for Lead visits remotely using mobile thus enabling Self-Showing without the need of a property agent being present on site.

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Additional Features HoneyBadger Yardi Appfolio Buildium Propertyware

Syndication of vacant listing to various sites

Full Accounting Software

Systematic Lead management module

Independent Owner & Vendor portal

Mobile application integration

Dedicated Maintenance Management

Feature Comparison Matrix

Upcoming Features

• Full fledged maintenance mobile app for vendors

• Sync Google calendar to view vendor availability

• Auto maintenance scheduling by system

• Standalone property listing site to harvest leads for any real estate company

• Resident mobile app to carry out online payments, track maintenance etc.

• Card reader on mobile device to swipe and receive payment

• Customize and Monitor marketing of vacant properties

• Survey feedback customization and finger sign for residents to sign off work

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• Owner and Vendor ACH (Online payment)

• E-check payment

• Tenant Liability Insurance

• Ratio Utility Billing System

• Online Lease agreements for quick conversion of lead to tenant

• Mobile Inspections

• Setup Tax authority and calculate tax payments

• Customizable rental application form

• Social communication

• Generate data for 1099

Below is a list of all the features planned to be included in the upcoming release/versions;

Wish listBased on the industry research and comparison alongside the leading property

management software products, below are a list of features that are not available in Honey Badger:-

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• Rent Comparison Tool• RUBS - (Ratio Utility Billing)• Speech to Text Compatibility• Tax Filings• Social Media Integration• Blog & RSS Feed Compatible• One Click to convert to Tenant• Online Lease Agreement• e-Sign Lease Agreement

THANK YOU

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