Home SolutionsLive better

About• Trouble-free and convenient application

designed for mobile phone.

• Make labour available for customers for different households work for floor mopping, and utensils cleaning etc.

Vision

To develop a business that would help

people save their time by provide high

quality household services.

Mission

To provide quality housing solutions to our customers (families and individuals) and foster their relationship with people will the required skillsets.

Why choose us?

• Instant availability

• Professional staffs

• Certified workers and authority

• Quality assured

• Transparent pricing policy

Services

House cleaning Floor moppingUtensils cleaning

Free Services

Premium ServicesToilet cleaningLaundryVehicle cleaningCarpentryElectrical Appliances and Plumbing

Premium services will include free services.

Target Market

‘Home Solutions’ focuses on household work of families and individuals.

Working bachelors who cannot afford to look out for labours in new locality.

Demographic Segmentation

This app also takes into account the household works of large joint families in India.

Also, Old population of India who cannot work and may find it difficult to search for the workers.

Geographic Segmentation

Those areas on the outskirts of city where it is hard to find labour for different activities such as washing, mopping, cleaning utensils etc. This app will prove to be of great help.

Competitors

Helpr Home Maids Didi

Goals To be a creator of highly valued brands. To build team to create more value. to make your booking a delightful experience. To act as a bridge between the worker class and those

who are in need of services. To provide the customers quality services.

Strategy• Multiple packages available. • Services available as per customer’s need(monthly

or daily)• Premium services• Least prices.

PositioningPoints of Parity

1. Category POP - Multiple Services will give an advantage in the market.

2. Correlational POP - Cheaper services may arise a doubt within the customers.

3. Competitive POP - Quality of Vehicle cleaning, Carpentry, Electrical Appliances and Plumbing services.

Points of Difference'Home Solutions' make labour available at cheaper costs to its customers with respect to nature of domestic work, and costs incurred. The Premium services are specifically focused upon, to maximize customer satisfaction.

PromotionsSocial Media

The app will be promoted on :- Twitter Facebook Instagram WhatsApp Hike Google Plus Talon and Plume (for Twitter), Pinterest

Professional Networking Websites

LinkedIn Angel List

Advertisement

Keeping in mind zero budget advertisement will take place as :-

A skit will be prepared and put online on YouTube to promote the application.

IncentivesCoupons

Free monthly coupons will be provided for first 100 downloads.Special Coupons may also avail some of our premium services for free.

Referral Codes

Referral code used by customers may also give some discounts on our services.

CashbackRecommending our app to others will get you some cashback.

Distribution

The Application named ‘HOME SOLUTION’ will be uploaded to ‘Google Play’ for Indian Market.

Charges• Subscription Charges - ₹ 300 per Month.

House cleaning including floor mopping, toilet cleaning, utensils cleaning (Daily)- Free with Subscription

• Laundry (Twice a week) - ₹ 100 per Month.• Vehicle cleaning (Twice a week) - ₹ 100 per Month.• Carpentry, Electrical Appliances and Plumbing - ₹

50 per Appointment.

StrengthMultiple ServicesCustomer Satisfaction

Weaknessnot supported in other operating system

Opportunity New Services addition

ThreatNew Startups

SWOT

DISCLAIMERCreated by Mayank Lonkar, RCOEM, Nagpur, Maharashtra during a marketing internship under Prof. Sameer Mathur, IIM LUCKNOW.