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PRESTIGE - RESIDENTIAL - SHORT STAYS HOME SELLING GUIDE

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Page 1: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

PRESTIGE - RESIDENTIAL - SHORT STAYS

HOME SELLING GUIDE

Page 2: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

PRICING YOUR PROPERTY

To establish the market value of your property, we take into account comparable

properties which have recently sold and also those that are currently for sale in and

around your area. We also consider, amongst other things, the availabil ity of finance for

prospective buyers and current market conditions.

We will take into consideration the close proximity of your property to all amenities and

believe that your properties should sell readily in the present sales climate from what

we have already research about this property.

We would anticipate that your property wil l attract either a first home buyer or investor.

And we suggest we undertake a comprehensive Rental Appraisal to accompany the sale

process.

WHAT OUR FEES INCLUDE

• Preparation of all sales contracts

• Overseeing & updating all media and marketing

• Attend all open and private inspections

• Screening all buyer enquires

• Conducting all negotiations

• Weekly Vendor reports

We would also strongly advise you invest in a Premier Listing on the worlds

leasing internet portal for buying and sell ing real estate - realestate.com.au

This wil l give your properties the widest market penetration and attract more

audience than any other portal.

Page 3: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

PREPARING YOUR PROPERTY FOR SALE

1. First Impressions Count

Before buyers even enter your home, make sure they l ike what

they see from the street. Tidy up the front yard; plant fresh

flowers, mulch your garden. Invest in a professional house wash to

clean away the cobwebs. These few extra dollars spent could add

thousands to your sale price.

2. Clear out the clutter

Be ruthless! Potential buyers, don’t want to see dirty dishes or

clothes, toys, or your bil ls on the fridge. By putting things away

and cleaning out cupboards, you can make things seem spacious.

Creating open uncluttered spaces invites buyers to “move in” in their

imagination.

3. Be neutral

A new coat of paint is the fastest and cheapest way to transform

your home Paint over feature walls and introduce crisp, white bed

linen. Remember to keep it neutral offering the buyer a blank canvas

where they could picture themselves l iving comfortably.

4. Lighten up

Where possible util ize as much natural l ight to make your

home appear bright. You can also increase the sense of space

with mirrors and lights and leave all internal doors open.

5. Fix it

From leaking taps to a broken blub, make sure the minor

repairs are taken care of. Basic maintenance work wil l help to

ensure buyers don’t f ind any faults.

6. Smell success.

Get rid of any cooking or pet smells by thoroughly airing out

your home. Buyers often feel a sense of warmth if there are

fresh flowers and a fresh coffee brewing.

Page 4: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

MARKETING YOUR PROPERTY

Every property is different as are the reasons for sell ing. At

Arrive, we can tailor and individual marketing program to

ensure that we can achieve you the highest possible sale price

for in the shortest time frame.

Arrive in Style

“It ’s Showtime!” It ’s time to showcase your beautiful home

Our exclusive ARRIVE styling service wil l make getting ready for

sale easy. Our expert stylists wil l partner with you in looking at

your existing furniture; then select individual pieces, artwork,

throw rugs, cushions and even flowers to bring out the heart

and stunning beauty of your home.

Professional Photography

When it comes to sell ing your home, first impressions count. For most hunters, most

research starts online and your photographs need to portray your home in all its glory. So,

it pays to engage a professional photographer, who know what wil l best capture the most

desirable attributes of your home.

Signage

Statistics show that most buyers purchase within their local area, so it makes sense to let

people know that your property is on the market. By investing in professional signboard,

you can showcase the interior of your property and when it is open for inspection.

Internet Advertising

At Arrive, we promote your home on the most prominent international and local websites.

Our sophisticated contact management software enables us to effectively communicate

with our large database of prospective buyers To ensure that your property stays on

top of the search results, we feature your home on Premier Property Listings. These

advertisements are seen first by prospective buyers for maximum buyer attention and

enquiry.

Page 5: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

Days on MarketDays on Market

7Ad types (Expires 24 February)Ad types (Expires 24 February)

Premiere PropertyeBrochureseBrochures

0 eBrochures sent

User interactions that indicate an initial interest in your propertyViews

Your Campaign.Market Comparison.

Views Include

7854 Property Carousel Views

967 Property Page Views

170 Property Map Fly-outs

Indications of a deeper interest in the details of your propertyEngagement

Engagement Includes

4934 Photo Views

67 Map Interactions

4 StreetView Views

0 Floor Plan Views

0 Project Profile Ad Click

0 Video Views

0 Virtual Tour Views

Interactions that indicate ongoing consideration of your propertySave & Share Save & Share Includes

23 Saves to MyRealestate

2 Send to a Friend

1 Shares on Social Media

0 Notes in MyRealestate

0 Print Page

Interactions that imply plans to visit your property or contact your agentEnquiriesEnquiries Include

4 Property Directions

3 Agent Details Views

2 Email to Agent

2 Inspection Times Saves

1 Click-throughs to Agent Website

0 Auction Times Saves

0 Emailed Directions

0 Inspection Times Reveals

Campaign Timeline - realestate.com.au

20 Bodacious Tce, Pimpama

House • ID 124450882

Your Campaign. Median Performance for House in Pimpama.

Campaign Report from 10 Jan, 2017 to 16 Jan, 2017

Total Campaign

Performance8,991Views

5,005Engagement

26Save & Share

12Enquiries

realestate.com.au 8,991 5,005 26 12

China, HK & SE

Asia

0 0 0 0

Campaign Performance - realestate.com.au

Melissa AveryARRIVE - WISHART

9/196 Wishart Rd

WISHART 4122

0448457000

[email protected]

Marketing History

Listed 10 Jan 2017

Premiere Property Day 1

*Excludes reporting from au.fang.com

98

114

8991

5005

Views

Engagement

0k 2k 4k 6k 8k 10k

1

0

26

12

Save & Share

Enquiries

0 5 10 15 20 25 30

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70

500

1000

1500

2000

2500

3000

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70

1000

2000

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70

5

10

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70

2

4

6

Virtual Videography

Our pioneering virtual videographers wil l transport your home beyond geographical

boundaries, captivating the most discerning viewers. Get ready to present your

property to the world – together, we will take your prospective residents upon

a memorable visual journey, placing your home on the map as a sought-after

destination.

Database and Social Media

We offer complimentary email and SMS marketing to our vast database of

prospective purchasers and targeted advertising via our Social Media platforms,

ensuring your marketing campaign reaches as many searchers as possible.

Marketing Material

We can provide an array of printed brochures, and fl iers which can also capture the

attention of buyers either in a glossy magazine or letterbox drops. Definitely worth

considering these in your marketing mix.

PREMIER PROPERTY

Page 6: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

Days on MarketDays on Market

7Ad types (Expires 24 February)Ad types (Expires 24 February)

Premiere PropertyeBrochureseBrochures

0 eBrochures sent

User interactions that indicate an initial interest in your propertyViews

Your Campaign.Market Comparison.

Views Include

7854 Property Carousel Views

967 Property Page Views

170 Property Map Fly-outs

Indications of a deeper interest in the details of your propertyEngagement

Engagement Includes

4934 Photo Views

67 Map Interactions

4 StreetView Views

0 Floor Plan Views

0 Project Profile Ad Click

0 Video Views

0 Virtual Tour Views

Interactions that indicate ongoing consideration of your propertySave & Share Save & Share Includes

23 Saves to MyRealestate

2 Send to a Friend

1 Shares on Social Media

0 Notes in MyRealestate

0 Print Page

Interactions that imply plans to visit your property or contact your agentEnquiriesEnquiries Include

4 Property Directions

3 Agent Details Views

2 Email to Agent

2 Inspection Times Saves

1 Click-throughs to Agent Website

0 Auction Times Saves

0 Emailed Directions

0 Inspection Times Reveals

Campaign Timeline - realestate.com.au

20 Bodacious Tce, Pimpama

House • ID 124450882

Your Campaign. Median Performance for House in Pimpama.

Campaign Report from 10 Jan, 2017 to 16 Jan, 2017

Total Campaign

Performance8,991Views

5,005Engagement

26Save & Share

12Enquiries

realestate.com.au 8,991 5,005 26 12

China, HK & SE

Asia

0 0 0 0

Campaign Performance - realestate.com.au

Melissa AveryARRIVE - WISHART

9/196 Wishart Rd

WISHART 4122

0448457000

[email protected]

Marketing History

Listed 10 Jan 2017

Premiere Property Day 1

*Excludes reporting from au.fang.com

98

114

8991

5005

Views

Engagement

0k 2k 4k 6k 8k 10k

1

0

26

12

Save & Share

Enquiries

0 5 10 15 20 25 30

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70

500

1000

1500

2000

2500

3000

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70

1000

2000

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70

5

10

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 70

2

4

6

CAMPAIGN TIMELINE COMPLIMENTARY FOR YOU

Internal Window Display brochure Value $ 50

Marketing Drop Cards Value $ 1500

Email and SMS to current database of 7000 Value $ 150

Social Media targeted advertising Value $ 500

Total complimentary marketing package Value $ 2200

Thank you for the opportunity to provide a marketing proposal on your property and I look

forward to assisting sending this through and talking to you further.

Page 7: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

MARKETING RUN SHEET

So very, very excited to inform you of the following marketing strategy for the sale of your property:

• Day 1 – Styling Consultation

• Day 2 – Styling Consultation

• Day 3 – Styling the property

• Day 4 – Professional Photography shoot & editorial to be written

• Day 5 – Owners approval for photos & editorial

– Property is uploaded to all international real estate internet portals

– Picture signboard ordered

• Day 6 – Sign erected

• Day 7 – Letterbox drop with marketing brochure (prior to Open Home)

– Internal marketing to current database of over 7000 clients and on social media

– Property preview with buyers unable to make it to Saturdays Inspection (by

appointment only)

• Day 8 – First open home – scheduled at 9.30

7 Kekua Banksia Beach

Owners Wanted $355,000 Listed Price $370,000 Sold $367,000

Days on Market: 7 Number of inspections: 1

Details: Multiple Contracts

20 Bodacious Pimpama

Owners Wanted $490,000 Listed Price $500,000 Offers Over Sold $495,000

Days on Market: 10 Number of inspections: 2

Details: Short Contract

10 Warrandah Rochedale South

Owners Wanted $410,000 Listed Price $420,000 Offers Over Sold $456,000

Days on Market: 7 Number of inspections: 1

Details: 10 Contracts within 48 hours

23 Denny Way Rochedale South

Owners Wanted $455,000 Listed Price $440,000 Offers Over Sold $457,100

Days on Market: 4 Number of inspections: 1

Details: 5 Contracts within 48 hours

RECENTLY SOLD

Page 8: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

WHAT OUR CLIENTS SAY “From the moment I took the opportunity to l ist my property with Melissa Avery, I felt as though I

was her only client. Melissa was at all t imes the epitome of professionalism while answering any

of my questions with humour and skil l . My ‘open home’ was held on a very hot Saturday morning

and Melissa fi l led my bar fridge with cold water for the attendees (of which there were 40!). She

also provided platters of l ittle cakes, a lolly jar and cold milk poppers for the children.

Melissa worked throughout the day and obtained a wonderful outcome for me. She somehow

managed to look cool, calm and collected while dealing with the prospective purchasers. I must

also congratulate Arrive - which is a new, exciting and fledgling company - on its professionalism

in regard to the wonderful quality of its photographer, Internet advertising, signboard and

brochures. Congratulations!”

- T. Hogarth

“Arrive Home’s Melissa and Karen were amazing. They helped us with their advice about the right

pricing and marketing for our house so that we were able to sell it in less than two weeks!!! The

whole process has been smoother than I could have imagined. Melissa has been thorough and

has gone above and beyond in helping us. If you want a quick sale and good service use these

guys.”

- J. Sabo

“Karen and Melissa from Arrive have worked very hard to present our property in its most

favourable l ight. They secured several offers in the first open house, and even when problems

arose that came unexpectedly they were able to professionally negotiate to a contract within 2

weeks. Melissa always promptly returned calls and kept us informed throughout.”

- M. Taropo

arrivehome.com.au

1300 913 820

[email protected]

9/196 Wishart Road,

Wishart QLD 4122

PRESTIGE

RESIDENTIAL

SHORT STAYS

Page 9: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

PRESTIGE - RESIDENTIAL - SHORT STAYS

Page 10: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

HOW WE ARRIVED

Brisbane’s premier executive leasing, managing and sales agency for prestigious and residential home destinations

has arrived. We are unlocking doors to beautiful homes, ensuring those seeking to either rent, buy or sell residential

accommodation are treated to an experience that is not only world class, but truly memorable. We invite you to

travel through our selection of exclusive destinations and disembark at your ultimate address. The passionate

experts at ARRIVE will provide exceptional service and expertise while partnering you in your property journey.

Karen Herbert — Founder and CEO

Karen is a leading authority in the property management industry. A successful

entrepreneur, she previously operated her own specialist Property Management

company that went on to became one of the most prominent in Brisbane.

Karen went onto win numerous prestigious Industry awards, including Property

Management Company of the Year. She has sat on the Chapter for REIQ and continues

to empower property managers through her industry training and support networks

and is a coach and mentor to the industry. After 20 years in the industry, Karen

recognised the need to showcase luxury and executive property and ARRIVE was born.

ATTRACTING YOUR AUDIENCE

ARRIVE SERVICES

At ARRIVE, we promote your home on the most

prominent international and local accommodation

websites. Our sophisticated contact management

software enables us to effectively communicate with

current and prospective residents looking for unique

accommodation, either locally or overseas.

Our highly trained leasing team will communicate

with interested residents throughout the entire

leasing process. We are passionate about presenting

your property in the best light and will also closely

monitor the selection process. This helps ensure

that the most appropriate residents are chosen to

accommodate your home

Page 11: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

MANAGING YOUR PROPERTY

Resident Arrival — Once we have agreed upon the selection of you new residents, we will help you navigate the process of

preparing for your new arrival. Entry and inventory reports are diarised and coupled with a video recording of your home’s condition.

This material can be viewed through an Owner Portal, which we set up for you.

Upon arrival, an Executive Residents Welcoming Guide is provided to your new residents. This guide sets out “Your Home’s Story”,

identifying important points of information about your home, while also detailing the responsibilities of residents during their stay. We like

to treat residents as our guests and thus promote the ARRIVE mantra – It all begins with Respect. We ask residents to treat your home with the

respect it deserves.

Your Resident’s Stay — Residents portals are provided to our residents, enabling them to easily pay rent, report any

maintenance issues, and efficiently communicate with their Arrive partner. Rent can be paid to you when you nominate and your

Owner Portal will enable you to view your balances, invoices due, and statements anytime, anywhere.

When reviewing a tenancy renewal, we scrutinise the current economic market place and recommend a plan for action. Of course, we

will communicate with you throughout the entire process, accompanying you as you proceed through this stage.

Arrivederci — Our efficient renewal monitoring process encourages residents to provide plenty of notice should they intend to

vacate. Our leasing experts will then guide you through the process of re-letting your home. A final inspection and Exit Report will be

completed. At this point, we will work with you to identify any potential property improvements so as to enhance your future rental

returns and capital growth. Your ARRIVE partner will accompany you every step of the way, helping you find the ideal residents for your home

Page 12: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

ARRIVE SALES

At ARRIVE, we don’t just sell properties, we help fulfill dreams by partnering you in your

property journey. Whether buying your first home, or selling your Investment property,

we take care of everything while providing you with your desired outcome and a worry

free experience.

The Arrive team consists of expert leaders in the business of property. We will oversee

every step of the process, from styling and marketing your property, attracting the right

audience, and negotiating the best possible outcome for you.

Page 13: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

ARRIVE SERVICES

ARRIVE In Style — Our exclusive ARRIVE styling service will make getting ready for

your residents or buyers easy. Our stylist will meet with you to discuss styling options

designed to present your home in all its grandness. By helping you get resident-

ready, we will ensure you attract the most suitable residents for your home.

Virtually ARRIVE — The ARRIVE photography team are experts when it comes

to showcasing a property’s distinctly unique features. Our pioneering virtual

videographers will transport your home beyond geographical boundaries, captivating

the most discerning viewers. Get ready to present your property to the world

– together, we will take your prospective residents upon a memorable visual journey,

placing your home on the map as a sought-after destination.

ARRIVE CONCIERGE

IMAGINE IT DONE!

Relocating is one of l ife’s most challenging experiences. Let us organise

the entire process for you, from packing up your home to arranging

expert home-movers. We even offer dedicated unpacking service. We

will oversee the moving process and arrange post tenancy cleaning if

required. And can even arrange your first shop delivered to your door.

We promise to take the stress out of moving and deliver you peace

of mind. If you have children, our team of specialists can also help by

gathering information on schools, after school programs and sport

clubs and assist you in the relocating process. Once we have you all

settled, you can let us handle your home-related ‘to do’ l ists.

Page 14: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

WE OFFER SERVICES INCLUDING:

• Cleaning

• Yard maintenance

• Pet services

• PA and account paying services

• And even picking up your dry cleaning!

In fact, you can rest assured knowing that wherever

you may find yourself, or in case of an emergency,

we’re just a phone call away 24/7. We play the

Perfect Host so that you be where you’d rather be.

A

Page 15: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

WHAT OUR CLIENTS SAY

“Melissa and Karen were amazing. They helped us with their advice about the right

pricing and marketing for our house so that we were able to sell it in less than two weeks!!!

The whole process has been smoother than I could have imagined. Melissa has been thorough

and has gone above and beyond in helping us. If you want a quick sale and good service use

these guys.” — Julie S

“Janine and her team are very professional and client focused. My recent rental property

experience with Arrive was smooth and pleasant. I highly recommend ARRIVE to

everyone who needs rental property services. Thanks to Janine and her team for

outstanding service.” —Elaine

“My experience with Arrive has been fantastic. Jodie my property manager is very

pleasant and understanding. Thank you for the professionalism.” — Lydia V

“Melissa and Janine were brilliant. They have given me back faith in Real Estates. Thank you

so much for your amazing customer service.” — Kylie M

‘It was obvious to us that you were looking after our best interest from the outset and you earned and deserved our trust.” — Donna S

The ARRIVE team partnering with you in your Property Journey

Become a Property Partner — We await your Arrival!

Page 16: HOME SELLING GUIDE · 1Click-throughs to Agent Website 0Auction Times Saves 0Emailed Directions 0Inspection Times Reveals Cam paign Tim eline - realestate.com .au 20 Bodacious Tce,

WE MANAGE PROPERTIES IN THESE SUBURBS

If you would like to add a suburb to our list

we would love to hear from you.

To become one of our valued

clients please contact us today!

arrivehome.com.au

1300 913 820

[email protected]

9/196 Wishart Road,

Wishart QLD 4122

PRESTIGE

RESIDENTIAL

SHORT STAYS