Home Fashions

Major Categories

• ____________: bed linens, bathroom items, table/kitchen linens

• ________________ – window treatments, upholstery, furniture, throw pillows, etc.

• _________________ – carpeting, area rugs, throw rugs, floor tiles, hardwood.

• __________________ – pictures, lamps, other decorative items.

Home Fashions & The Economy

• The economy has a ______________ on the home fashion business. – In times of hardship, people spend less on home

furnishings.– New home sales directly affect the purchase of

home accessories.– _____________ and levels of income affect home

furnishing sales.

Brand Names in Home Fashions

• Designer’s name on the label is assurance of a consistent look that the consumer recognizes from the designer’s apparel line.

• Ex: – Laura Ashley– Ralph Lauren– Calvin Klein– Liz Claiborne– Tommy Hilfiger

Market Segments in Home Fashions

• Bridal

• New Home/Vacation Home

• Replacement

Retail Channels of Distribution

* __________________________:– Customers who are making their own selections.– Wal-mart, JC Penny, Kmart & Target– Category Killers – Bed Bath & Beyond, Linens & Things

• __________________________:– Offer customized upholstered furniture & window

treatments and expert advice.– Designers have their own firms or work within home

furnishing & department stores.

Advertising & Publicity

• _______________ Magazines –– Home & Garden– House Beautiful– Martha Stewart Living– Elle Decor

Home Fashion & Color

• ___________– – warm, bold, stirring, energetic– Can increase heart rate and body temperature– Use in rooms where activity occurs (family room)– Avoid using in rooms of rest/sleeping

Colors

• _____________– Causes more eye fatigue than any other color– Increases metabolism– People tend to lose their temper more often in

yellow rooms– Cheerful, energetic, happy– Works well to brighten small rooms– Buttery shades are easier to live with than

sunflower yellow

Color

• ______________– Favorite among both genders– Relaxes, soothes, feel more spiritual– Considered a clean color– Can suppress appetite– Great color for bedrooms, bathrooms and laundry

room.

Color

• ______________– Appeals to many– Calms, relaxes and is considered a healing color.– Works well in kitchens, bedrooms

Orange

• Welcoming, warm and cheerful• Tends to improve appetites• Used in kitchens, breakfast nooks, and dining

rooms.

Purple

• Mystery and/or spirituality• Used in ________________bedrooms• In certain shades, it can be subtle and a

flexible neutral.

Black

• Dark colors make rooms seem much smaller than they are.

• Avoid using as the _____________ color in the room.

• Very classy, elegant, modern when used as an accent color with white or other neutrals.– Example: Black furniture is becoming very

popular.

Pink

• Known as a feminine color• Reduces angry behavior (temporarily)• Comfort color that is favored by many for its

sweet, childlike appeal.• Often used in little girl rooms

Grey

• Enhances creativity• Great color for offices and studios• Provides a ___________________ for many

color combinations.• Livable for a long while• Can be traditional, modern, contemporary or

beach house friendly.

Brown

• Security, ______________, reassurance• Soothing• Great color for family rooms• Combines well with pale blue, fuchsia,

chartreuse.