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HOLT, RINEHART AND WINSTON P P SYCHOLOGY SYCHOLOGY PRINCIPLES IN PRACTICE 1 Chapter 2 PSYCHOLOGICAL METHODS Section 1: Conducting Research Section 2: Surveys, Samples, and Populations Section 3: Methods of Observation Section 4: The Experimental Method Section 5: Ethical Issues

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Page 1: HOLT, RINEHART AND WINSTON P SYCHOLOGY PRINCIPLES IN PRACTICE 1 Chapter 2 PSYCHOLOGICAL METHODS Section 1: Conducting ResearchConducting Research Section

HOLT, RINEHART AND WINSTON

PPSYCHOLOGYSYCHOLOGY PRINCIPLES IN PRACTICE

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Chapter 2PSYCHOLOGICAL METHODS

Section 1: Conducting Research

Section 2: Surveys, Samples, and Populations

Section 3: Methods of Observation

Section 4: The Experimental Method

Section 5: Ethical Issues

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Chapter 2Chapter 2

Question: What steps do scientists follow in conducting scientific research?

STEPS IN SCIENTIFIC RESEARCH Form a question (posing a question based on

experience, psychological theory or common knowledge)

Form a hypothesis (making an educated guess) Test the hypothesis (examining the evidence

through any of a variety of means)

Section 1: Conducting Research

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Chapter 2Chapter 2

Question: What steps do scientists follow in conducting scientific research?

Analyze Results (looking for patterns or relationships in the evidence)

Draw a conclusion (determining whether the findings support the hypothesis and adjusting it if they do not)

Section 1: Conducting Research

STEPS IN SCIENTIFIC RESEARCH (continued)

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Chapter 2Chapter 2

Question: Why are proper sampling techniques important?

IMPORTANCE OF PROPER SAMPLING TECHNIQUES

Samples must be selected scientifically to ensure that the samples accurately represent the populations they are supposed to represent

Section 2: Surveys, Samples, and Populations

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PPSYCHOLOGYSYCHOLOGY PRINCIPLES IN PRACTICE

Surveys

survey – people are asked to respond to a series of questions about a particular subject two methods:

1) fill out questionnaire or 2) interview

Not always accurate. Why?

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Chapter 2Chapter 2

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Population & Samples Target Population – whole group you want to study or describe

Sample – only part of a target population

Select a sample – as similar to target as possible random – chance from target

E.g. selecting every 10th person from the phone book

stratified- subgroups are represented proportionally in comparison to the population

E.g. 2.5% of British are of Indian origin, so 2.5% of your sample should be of Indian origin… and so on

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Chapter 2Chapter 2

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Volunteer Bias

A predisposition to a certain point of view• People who volunteer to participate in studies

often have a different outlook from people who do not and can skew the results• More willing to disclose personal info.• More spare time

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Chapter 2Chapter 2

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Chapter 2Chapter 2

Question: What are the various methods of observation, and how is correlation used in analyzing results?

METHODS OF OBSERVATION Testing Method – several types of tests

measure various elements of human behavior such as abilities, interests, and personality It is convenient but doesn’t always provide a

complete representation of a person’s true abilities or personality.

Section 3: Methods of Observation

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Chapter 2Chapter 2

Longitudinal Method – a group of participants are observed at intervals over an extended period of time – same people/person

The pitfall of this method is that it is time consuming, expensive, risky because participants may not stay available

Section 3: Methods of Observation

METHODS OF OBSERVATION (continued)

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Cross-Sectional Method – researchers compare the differences and similarities among people in different age groups at a given time

This is a less expensive/time consuming way to study questions that may be studied longitudinally, however, it is less reliable than longitudinal studies.

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Chapter 2Chapter 2

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METHODS OF OBSERVATION (continued)

Case-study Method – researchers conduct in-depth investigations of individuals or small groups, providing insight interview others who know them observe or speak with person find out about their backgrounds

PITFALLS – memory lapses, lie to impress, try to fulfill researchers expectations

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Chapter 2Chapter 2

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Chapter 2Chapter 2

Naturalistic-Observation Method – researchers observe the behavior of people or animals in their natural habitats – psychologists don’t interfere with the organisms

they are observing **Jane Goodall**She is responsible for findings in the science of

Evolutionary Psychology PITFALLS – people may become angry/defensive

if they feel they are being watched

Section 3: Methods of Observation

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METHODS OF OBSERVATION (continued)

Laboratory-Observation Method – participants are observed in a laboratory setting, enabling researchers to precisely control certain aspects of the study. PITFALLS – can’t duplicate real life situations

 

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Chapter 2Chapter 2

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Chapter 2Chapter 2

CORRELATION Correlation measures how closely one thing is

related to another (not cause & effect) positive – between IQ and grades / both sets of data are

increasing or decreasing / as IQ increases, grades increase OR as IQ decreases, grades decrease

negative – as one set of data decreases, the other increases - between number of hours practicing tennis & dbl faults, as hours of practice increases, the number of dbl faults decrease

no correlation – after plotting there is relationship

Section 3: Methods of Observation

Analyzing Observations

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Chapter 2Chapter 2

Question: What are the purposes and elements of experiments?

PURPOSES AND ELEMENTS OF EXPERIMENTS

Researchers conduct experiments to learn about cause and effect.

Elements of experiments include independent and dependent variables, experimental and control groups, and the placebo effect.

Section 4: The Experimental Method

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QUESTION: Suppose the hypothesis is that warm temperatures cause aggression in humans

A variable is a factor that can change or vary

An independent variable is the factor that researchers can manipulate

So what in this “question” is the variable?

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Chapter 2Chapter 2

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The dependent variable is a factor that is dependent on something; what is measured.

So what is the dependent variable?

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Chapter 2Chapter 2

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Controlled experiments – use both control & experimental groups

The experimental group are the participants in the experiment that receive the treatment

What is the treatment?

The control group are the participants that do NOT receive any treatment.

Who is included in that group?

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Chapter 2Chapter 2

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Steps experimenters take to avoid bias.

Placebos – administering placebos to a group within the study to eliminate the results being caused by an unknown factor

Single Blind Study – helps to eliminate expectation that the treatment will work

Double Blind Study – helps to keep those who are recording results from being influenced or biased

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Chapter 2Chapter 2

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Chapter 2Chapter 2

Question: How are ethical issues involved in psychological research?

ETHICAL ISSUES AND RESEARCH Protect study participants from harm Maintain the scientific integrity of the study Promote the dignity of the individual Foster human welfare Confidentiality Informed Consent

Section 5: Ethical Issues

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Chapter 2Chapter 2

Question:

How are research questions formed?

Sources for Research Questions

Daily Experience

Psychological Theory

Folklore and Common

Knowledge