project management | real estate development branding | retail design | marketing + advertising

H o l l y T. Fa b b r i hollytfabbri@gmail.com | 917.226.611715 Clark Street, Apt. 5E, Brooklyn, NY 11201

Gap Store Experience

As a lead on the Global Store Exp. team, I am responsible for managing the development and communication of all windows, in store marketing and visual merchandising for Gap, Gap Kids, BabyGap, Gap Body & GapFit. This entails a heavy amount of communication between cross functional partners in merchandising, design, and finance. My team writes all of the creative briefs for the windows and in store team and ensures the seasonal brand objectives are delivered. We set a mock store that is presented to Senior Leadership for approval each month. I manage the creative feedback and ensure the Leadership Team’s vision is carried out. To wrap up the seasonal process, my team delivers all creative and visual presentations to our global partners.

Gap White Space Store Experience

At Gap’s flagship location on 5th Ave. in NYC the global marketing team took over an 1000SF space meant to generate excitement for the brand and showcase our best collections/partnerships. I managed the budget, timeline and overall process each month from creative concepting through opening. The scope ranged from contracting 3rd party vendors, such as the illustrator who drew the Paddington Bear wallpaper (that kids could color in), to large prop installations to sourcing and purchasing special furniture in order to display the merchandise. It was a fun opportunity to think outside the box with a small and dedicated team.

SAP Branding

At Siegel+Gale I managed the SAP account, one of the agency’s lon-gest standing and largest clients. In 2010 we led them through a comprehensive re-brand, updating the logo, color palette and web-site in addition to developing a new brand voice and personality so that SAP could connect with real people, gain new clients and main-tain existing ones. I personally oversaw all aspects of the re-brand, providing creative feedback and approvals, presenting to our cli-ents and ensuring the project remained within scope. Following the launch, we developed an implementation plan which involved an extensive employee training curriculum and redesigning high profile digital sales tools. In 2012 I more than tripled the size of the annual retainer from $600,000 to $2,000,000 by proposing a pro-gram that extended the new design system into additional business units and physical environments. This entailed bringing the brand to life in their Executive Briefing Centers, including the SAP Head-quarters in Walldorf, Germany. I drew from my hopsitality design experience to manage the creative process; leading brainstorming sessions and influencing decisions. As my final project on the ac-count I was personally selected by SAP to manage the design of both interior and exterior brand moments throughout the NYC Hudson Yards development, where they will be one of the marquee tenants in 2017.

Prakti & Tugende Branding

In the Fall of 2012, Siegel+Gale launched a Corporate So-cial Responsibility initiative. We partnered with an incuba-tor program for social entrepreneurs and awarded 2 of them with the breadth of our branding services. I was selected to be the account lead on both clients: Prakti, a clean cook stove design/manufacturing company targeted at women in 3rd world countries and Tugende, a business that provides loans to Ugandan motorcycle taxi (boda boda) drivers so they can purchase their own bikes. Because these projects were pro-bono, I had to be creative in how I managed them in order to keep costs down. This entailed staffing the proj-ects with a smaller, more efficient team, scaling down the deliverables, and maintaining a tight timeline. I also ensured that all of our design solutions were easy and inexpensive to implement since both clients had limited funds. Prakti & Tugende have since launched their new brands which have been well received by their respective communities.

The Study at Yale Hotel Development

®

CELEBRATE NEW YEAR’S EVE

with

● Overnight Accomodations● 2 Tickets to The Temptations Review featuring Dennis Edwards at the Shubert Theater ● After Party at HEIRLOOM ● $395 Per Couple

Call for Reservations

and The Temptations!

PACKAGE INCLUDES

studyhotels.com1157 chapel street new haven ct 06511 203 503 3900

DETAILS ● Overnight stay includes double occu-pancy. The Temptations show is from 9pm-11pm at the Shubert Theater in New Haven. After Party at Heirloom includes 2 hours open bar, champagne toast at midnight, and hors ‘d oeuvres. Price is $395 per couple plus tax.

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Hospitality 3 purchased the Colony Inn in 2007 with the intent to renovate and reposition the hotel in New Ha-ven’s emerging market. I was involved in every aspect of the development process from conceptual meetings with the architect through construction and opening. My role was focused as but not limited to the Project Manager of Interiors. I sourced hundreds of products ranging from OS+E items such as searsucker bathrobes and red pepper grinders, to FF+E and construction items such as fine linen duvet covers, books for the many bookcases and energy efficient heating and cooling units. I was at the center of the creative branding process, laying the groundwork for the hotel’s identity, which included selecting a name for the hotel along with designing the printing and collateral (such as the do-not-disturb sign below). I themed and drafted layouts for the 11 suites which were designed to feel like home with a ‘study’ off of the bedroom featur-ing built-in bookcases, expanded work surfaces and two comfy leather reading chairs. I managed the FF+E and OS+E installation process. I created all of hotel’s print and web advertisements such as the New Year’s Eve ad on this page. I oversaw the brand image for both The Study and its restaurant by controlling the appearance of marketing materials, menus, and retail items.

W Hoboken Project Management

Hospitality 3 was an investment partner in the W Hoboken. We began work on the project in 2004 as development advisers, providing programming, budgeting and design expertise. This project gave me a flavor of the challenges involved in construct-ing a branded hotel from the ground up. I was involved in early meetings with the architecture and design firm, Gwathmey Siegel and weighed in on multiple design decisions including the final approval of the model room. I created and imple-mented a system to document and track all FF+E in order to assist in the procurement and installa-tion processes. This included building multiple ma-trices and creating tagged furniture plans in CAD. I managed the FF+E installation on-site for all guest-rooms and public areas, working directly with the purchasing agent, freight forwarder and installer. I generated both FF+E and construction punch lists for the lobby, meeting rooms, prefunction and all 225 guestrooms to ensure a high level of quality was achieved.

St. Regis, Princeville Project Management

Hospitality 3 was hired to manage the redevelop-ment of the Princeville Resort on the island of Kau-ai, Hawaii. I was involved in early design meetings and assisted in all aspects of design coordination, communicating directly with the asset manager, designer, architect and purchasing agent. After a hiatus from the project (while opening The Study at Yale and the W Hoboken) I returned to man-age the furniture installation of all public areas (lobby, living room lounge, 3-meal restaurant, prefunction, meeting space, spa, pool deck) and 252 guestrooms. This project was unique in that approximately 25% of the FF&E was expected to arrive during installation or post-opening which made scheduling the work very challenging. How-ever, I successfully organized the process by gen-erating phasing spreadsheets and coordinating daily with the purchasing agent and freight-for-warder to ensure all available FF&E was installed prior to opening. I negotiated and signed change orders with the furniture installation company. I worked directly with Starwood and the property to complete punchlists for all areas of the proper-ty. I oversaw the installation of all interior and ex-terior signage which included surveying the prop-erty for missed locations. Post-Opening, I managed the FF&E close-out which included resolving faulty FF&E and remaining deliveries/installation.