holiday inn [add date here] brand orientation...2 during the next 90 minutes we’re going to learn...
TRANSCRIPT
• [Add date here]
Holiday Inn Brand OrientationWelcome to the team!
Date:
2
During the next 90 minutes we’re going to learn more about…
1. Each other
2. The Holiday Inn brand family
3. The Holiday Inn brand and its history
4. Our guests
5. What makes our brand unique
6. Our Stay Real service behaviors
7. How your managers help you be successful
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We’re part of a larger portfolio of brands
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The Holiday Inn Brand Family
Innovative Comfort
EngagingEfficiency
Effortless Family Fun
Vacation Retreat
Our Brand’sEssence
The trusted global leader in genuine Hospitality
Holiday Inn is focused on providing
Innovative Comfort
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The Holiday Inn is a global icon
Click on the logo below to play video
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Our Brand Promise
Holiday Inn is for sociable, responsible people who work hard to balance work and family and want a comfortably relevant hotel environment where they can feel relaxed and cared for. Unpretentious, honest, contemporary Holiday Inn provides
familiarity convenience and reliability while supporting me with services that meet my real needs.
Holiday Inn Family Core BrandPresentation Template
Date:
“I am happiest when I am with
people I am close to”
“I like to be myself”
“I work hard to balance work &
family”
“I am sociable”
“I am responsible”
“I know where I am going in life”
Our Guest;The Contemporary Traveler
Values:
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When they travel the Contemporary Traveler wants…
To be able to bond with friends and family
A hotel where their children feel welcome, provides fun opportunities for them to learn and where kids really enjoy the kids menu
To be around people who are like them and have social spaces to meet new people
To have productive meetings
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The Contemporary Traveler
The contemporary traveler is more leisure-focused driven by their families and relationship needs.
They’re more likely to… …travel to spend time with family/friends, visit a specific city or destination. …spend more per trip for both business and leisure trips …travel by airplane as primary mode of transportation (57%) and secondarily
by car (37%) …stay on average, anywhere between 1-4 nights. …be male more than female (with the exception of the US) …be between the ages of 25-45, married or living with a partner
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Holiday Inn Hallmarks
Hotels must participate in the Kids Stay & Eat Free Program.
The Brand approved InnTunes music program offered by an IHG designated vendor must be subscribed to and played
The wall behind the front desk should only have one of the two branded signature back walls installed.
Hotels must have a Guest Experience Champion.
The Signature Scent must be provided at the main entrance into the hotel and throughout the registration area.
Pillow designation Soft and firm designation must be clearly indicated on each front pillow
Signature Scent
Signature Sound
Branded Back Wall
GEC
Choice of Pillow
Kids Stay & Eat Free
Holiday Inn Hallmarks
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Setting you up for success
At Holiday Inn we provide tools and training so you can…
…be recognized
Carlos,Breakfast Host
Stephen,Front Desk Agent
…be involved
In return we ask you to:• Bring Holiday Inn to life by demonstrating our Stay Real service behaviors• Deliver consistently great experiences to help people feel relaxed and comfortable.
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Reflection on today’s brand orientation
In your table groups you have 5 minutes to discuss:
1. Five new things you’ve learned about Holiday Inn during this session.
2. What inspires you about working for Holiday Inn?
3. What is your role in helping deliver the Holiday Inn brand to the guest?
You make the difference is so many ways!
Thank you for your passion, support and commitment
You make the difference is so many ways!
Thank you for your passion, support and commitment