holiday infographic (5)
TRANSCRIPT
Female Active on at least 2 social media platforms
Live in top 25 DMAs Minority
Snapshot of Holiday VoxBox Recipients
100% 99% 78% 34%
Income:
Friends:
Beauty Queen
Followers:
74 K72%
Fashionista
71%
Sweet Tooth
45%
587
492
Most Common Badges Average Influenster ScoreAverage. . .
Urbanite
42%
Mother Bear
39%
Decorator
27% Age: 28
86#
Facebook6900+ Posts6500+ Likes
Offline1,100,00 Product
conversations
29%
59%
74%
87%
99%
Social ReachNumber of views per brand on:
4,400,000
4,300,000
1,800,000
1,400,000
1,100,000
Reviews
Videos
Blogs
1,900,000Other
Our research from past programs shows aver- age expected conver- sion rate for VoxBox featured products is 72%.
Will talk about your product to an average of
With second generation chatter, total number of offline conversations about your product will reach 1.1 million.
Other Social1600+ Pins
3000+ Instagrams500+ Google+ 1+s
Videos1700+ Videos
Blogs1500+ Blogs
Will complete at least one task
Will share your product on social media
Will complete the survey
Will write an online review of your product
Will make a blog or vlog about your product
Twitter10,000 8600+ Tweets
5900+ Followers
Reviews6200+ SEO
Reviews
Conversion: 72%
Offline Conversations: 1.1 Million
Projected Reach for Your Brand
Percent of Recipients who will Complete VoxBox Activities
Total Online Mentions
14,150+Total Online Reach
15,200,000
Holiday VoxBox Recipients
10,000
Socializes with friends at least twice a week
Write reviews online of product discoveries
Regularly post inspirations on Pinterest
Are college educated
Are bloggers
Post videos on YouTube
95%
90%
61% 35%
30%
91%
Holiday VoxBox 2012
9/10
22 people
VoxBox Unveiling Video
Social Media Posts
Brand Challenges
2nd Gen Conversations and Purchases
VoxBox Twitter Party
Show off Purchases
Introductory Blog
December 3VoxBoxes Delivered
January 28Performance and Research Reports
Delivered
Dedicated Blogs
Targeted Offers/Coupons
Product Reviews
Post-Experience
Survey
Dedicated Videos
5 to 7 week engagement period
Holiday VoxBox Journey