WHERE I’VE DONE IT

Tuul, Inc. Director, Brand & Creative 2014-PresentDrove brand creative for this mobile app tech start-up in the messaging and collaboration space for enterprise, small business, and consumers; both hands-on and directorial • Built and directed creative in brand and product, directly and through visual designers, UX designers,

the engineering team and external agencies—as in any start-up, wearing many hats• Defined identity design, brand voice, message strategy, copy writing and visual design systems; Unified

a fledgling company around creative—from investor decks to websites, videos, bizdev and product

StubHub Creative Director 2013-2014Managed and led designers, copywriters, and agency partners to establish vision and execute integrated marketing campaigns for TV, radio, OOH, email and digital for this eBay-owned marketplace for sports, music and entertainment; Supported cross-channel programs in advertising, CRM, social channels, and events marketing• Unified brand creative, from discovery and engagement to multi-platform product experiences in UX and

visual design on desktop, mobile, and native apps; Successfully launched the “NextStage Concert Series” • Improved process to be more efficient and effective for stakeholders in the US, Canada and UK

Electronic Arts Creative Director 2004-2013Drove creative development from creative brief to production for global-selling video game franchises; Created “Brand Centers” aligning brand design and voice with game experience• Built key relationships with internal product marketing teams and game studios, building trust and

aligning with stakeholders around creative recommendations• Directed all creative mediums, from design, photography, and illustration, to CG character creation,

producing final creative expressed at retail, including special materials, production and manufacturing

COMPANIES& CLIENTSTuul (mobile app)StubHubElectronic Arts (EA)AirwalkFila Rossignol AtomicAvalanche Snowboards Konami Ride BMX (magazine)Surfing (magazine)BodyBoarding (magazine)Snowboarding (magazine)Warp (magazine)BMX Action (magazine)

FUNCTIONS& ABILITIESCreative StrategyCreative VisionTeam LeadershipManagementVoice & MessagingCopy Writing/EditingBrand Identity Graphic DesignDigital Web & MobileAdvertisingPrintRadioVideoUXPublicationsProduct GraphicsAdobe Creative SuiteKeynoteMicrosoft Office

WHAT I DO

• Conceive and execute category-defining creative for global brands & start-ups• Express compelling stories in cohesive, integrated multi-channel programs• Align marketing and product creative to a unified brand strategy• Lead, inspire, and drive creative teams to execute on-time and within budget• Collaborate to make actionable decisions with cross-channel leaders • Convert customers into loyal brand advocates for products and companies

hi. i’m holden.i’m a creative director.WWW.HOLDENNOW.COM +1 415 269 3231 HOLDENNOW@GMAIL.COM LINKEDIN.COM/HOLDEN-HUME

WHERE ELSE I’VE DONE IT

Verb Design & Advertising Creative Director/Principal 1994-2002 Built this boutique “micro” agency from the ground up, delivering relevant, impactful adver-tising and design solutions for global corporations, small businesses, and start-ups; Created design and messaging solutions including brand identity, advertising, collateral, product graphics, packaging and digital; Proposed strategic insights for successful market positioning • Developed strategic relationships and collaborated on projects to understand and meet the creative

needs of action sports, lifestyle, and entertainment clients, including Airwalk, Fila, Rossignol, and others• Led projects from concept through execution, managing client relationships and leading internal teams• Collaborated with fine arts painter Joe Sorren to create advertising images that cut through the most

competitive environment in snowboarding history• Built the Hardcloud brand creative, establishing it as the leading provider of online content for action

sports during the 1999-2001 dotcom 1.0 boom

Hardcloud.com Sr. Director, Marketing/Brand Strategy 1999-2000Initially hired as Creative Director for brand and marketing; Promoted to Sr. Director, Market-ing/Brand Strategy role to bring an authentic, expert perspective on youth culture and action sports markets that would prove to be effective in those lifestyle markets• Led a team of four Marketing Directors and the creative agency to establish the brand and marketing

that first introduced Hardcloud to consumers• Drove consumer affinity, brand acceptance, and relevance for this action sports web “portal” serving

the youth culture markets of surfing, snowboarding, skateboarding, and BMX/mountain biking, includ-ing the look and feel of the product, advertising, collateral, events & promotions

PUBLICATIONS

Transworld Snowboarding & WARP Magazines Design Director 1990 -1994Editorial design for magazines, business journals, in-house advertising and events

Surfer Magazine Associate Art Director 1988-1989Editorial design for consumer magazines for surfers and beach culture

BMX Action Magazine Art Director 1988-1989Editorial design for consumer magazines for BMX (bicycle motocross) culture

REALMS OF EXPERIENCETeam BuildingCreative AdvocacyBrand AdvocacyStrategic PlanningChannel MarketingStudio PhotographyAction PhotographyVideoRadioWebsite DesignDigital DesignCRM & SocialResource ManagementPrint & ProductionFront End DesignUX/Visual Design

EDUCATIONRockmont CollegeBA Graphic &Advertising Design

Colorado Inst. of ArtAA Graphic & Advertising Design

FUN FACTSRan with the bulls in Pamplona, Spain

Took a lap at the Monaco Grand Prix

Surfed with dolphins in Del Mar, California

REFERENCESAvailable on request

WWW.HOLDENNOW.COM +1 415 269 3231 HOLDENNOW@GMAIL.COM LINKEDIN.COM/HOLDEN-HUME

hi. i’m holden.page 2