hksocial jan2012 - social good
DESCRIPTION
Presentation to the hksocial crowd about social media and social good and how every business needs to do more for charity.Key title, "its OK to make money from helping charities."TRANSCRIPT
SOCIAL GOOD, SOCIAL MEDIA & SOCIAL BUSINESS
ALI BULLOCK
GLOBAL SOCIAL MEDIA MANAGER, CX
CO-FOUNDER ANIMALS IN PHOTOS
5 MYTHS AROUND SOCIAL MEDIA AND SOCIAL GOOD
5 REASONS TO WORK WITH A CHARITY
CRISIS MANAGEMENT AND SOCIAL MEDIA
WANT TO KNOW MORE?
15 MINUTES BETWEEN ME AND YOUR DAY JOB, SO I’LL BE QUICK…
*whisper… “IT’S OK FOR COMPANIES TO MAKE MONEY FROM SOCIAL GOOD.”
IN 2008 I CREATED THE FIRST CX FAN PAGE
IN 2011 WE PASSED 250,00 FANS
“AND YOU GET TO SAY THIS… WHY?”
And in 2012 we have the potential to reach over 21 million people.
(3 times the population of Hong Kong.)
“AND YOU GET TO SAY THIS… WHY?”
“AND YOU GET TO SAY THIS… WHY?”
CO-FOUNDER OF ANIMALS IN PHOTOS
I AM “ASIA’S FOREMOST CHARITY WILDLIFE PHOTOGRAPHER. “
WORKED WITH OR LINKED TO SPCA, HKDR, WWF, BORN FREE, ANIMALS ASIA FOUNDATIONS, ACRES, STOP HK, JANE GOODHALL, SPCA TAIWAN, ACRES, WSPA…
5 MYTHS AROUND SOCIAL MEDIA AND SOCIAL GOOD
#MYTH 1: CHARITY WORK LOSES ME MONEY
#MYTH 2: CHARITY ONLY WORKS FOR LARGE CORPORATIONS.
#MYTH 3: I DON’T HAVE TIME…
#MYTH 4: ITS NOT SEXY. CHARITY WORK DOESN’T MAKE ANY IMPACT.
#MYTH 5: IT’S A WASTE OF TIME. I’M JUST ONE PERSON…
5 REASONS TO WORK WITH A CHARITY
THE WORLD IS CHANGING THANKS TO SOCIAL MEDIA.
… NO MATTER THE SIZE OF BUSINESS WE MUST ALL ADAPT TO THIS NEW MEDIA
DO YOU LIKE WHAT PEOPLE ARE SAYING ABOUT YOU?
My company is…?
BECAUSE THEY ARE SAYING IT ON TWITTER, FACEBOOK, AND GOOGLE…
EVERY PERSON IS NOW SPEAKS FOR YOUR BRAND
IT HAS AN IMPACT ON THE BOTTOM LINE
BEN & JERRY’S
INNOCENT DRINKS
BODY SHOP
VIRGIN AMERICA
CATHAY PACIFIC
STANDARD CHARTERED
NOT JUST HUGE COMPANIES
FLUID HK
DIGITAL BUTTER
SMARTDROP CMS DEVELOPMENT
IMPACT ASIA PR
THE FIRM HONG KONG
SWIRE HOTELS
SOCIAL MEDIA IS A LEVEL PLAYING FIELD FOR ALL BRANDS.
CHANGE IS FORCED THROUGH SOCIAL MEDIA
SHARK-FIN FREE HOTELS
SWIRE HOTELS
PENINSULA HOTELS GROUP
MOTIVATE YOUR EMPLOYEES AS WELL AS YOUR CUSTOMERS.
WORLD OF MOUTH WORKS…
“35% OF PEOPLE SURVEYED SAID THEY WOULD BE MORE LIKEY TO BUY A PRODUCT IF THEY KNEW IT SUPPORTED A GOOD CAUSE.”
- THE ECONOMIST 2010
SOCIAL MEDIA IS WORD OF MOUTH. AND YOU CAN’T GET
LOUDER THAN SOCIAL GOOD.
IT DOESN’T HAVE TO BE EXPENSIVE…
STAND OUT FROM THE COMPETITION.
THINK ABOUT WHAT YOU WOULD LIKE TO GET BACK FROM THE CHARITY.
NOTHING IS FREE IN LIFE.
BUT WHATEVER YOU DO, DO IT BECAUSE YOU BELIEVE IN IT.
CRISIS MANAGEMENT AND SOCIAL MEDIA
Greenpeace released a video highlighting the plight of Orangutans in Borneo who are loosing their homeland to Nestlé and loggers for Palm Oil.
Nestlé's lawyers removed the video form Youtube on brand reputation grounds and so Greenpeace asked their supporters to re-post.
The argument moved onto facebook and other social media platforms where customers and fans forced a corporate change in direction.
LETS TALK ORANGUTANS. AND NESTLE
NESTLE USED LAWYERS. GREENPEACE USED SOCIAL MEDIA.
ANYONE LIKE TO GUESS WHAT HAPPENED (OTHER THAN A LESSON IN SOCIAL MEDIA)
ORANGUTANS ARE BUT 0.2% DIFFERENT TO US IN DNA
BUT WITHOUT SOCIAL MEDIA – HOW MANY PEOPLE WOULD KNOW?
SADLY, WHAT YOU SEE ON YOUTUBE IS REAL…
ANYONE FANCY A KIT KAT NOW…?
SADLY, ALL TOO REAL.
SUDDENLY HAVING A KLOUT SCORE ABOVE 50 DOESN’T SEEM SO IMPORTANT
NESTLE CHANGED, TOO LITTLE TOO LATE.
WORKING WITH A CHARITY ISN’T A SILVER BULLET.
EVERYTHING MAKES A DIFFERENCE - ONE SMALL GOOD DEED GOES A LONG WAY.
SOCIAL MEDIA BRINGS TRANSPARENCY. CONSUMERS ARE BECOMING MORE ACTAVIST.
WANT TO KNOW MORE?
*THANK YOU SO MUCH FOR YOUR TIME.
“I’m dressed like a f*&**king rabbit. And that’s your idea of good???”
ali bullock