hk artists media kit

8/6/2019 HK Artists Media Kit

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Youre Art is in the Right Place

All You Need Is Te Right FrameAbout us & whats in it for you:

With the premier issue o the semi-annual At theEdgeArts Magazine, youll have a remarkableadvertising opportunity not only to appeal to artists and art lovers directly, but also to have an early jumpon a snazzy, stylish and hyper-ocused platorm. With us you will nd more targeted distribution percapita than any other magazine in New York City.

AttheEdgewill have abundant yet audience-oriented distribution as it will be placed athundreds o key tourist, leisure and culture

locations throughout the city to be picked-upby upscale visitors and locals. Distributed atpopular cultural and leisure destinations. Teseinclude many Broadway Teaters, scores oRestaurants, Festival Venues, Hotels, Oces,Boutiques and Art Supply shops in the dynamicneighborhoods o Hells Kitchen, imes Square,Midtown East, Chelsea and Greenwich Village.In addition, the inaugural and collectors edi-tion supports the established HK: ArtiS reeestival weekend, which draws so much more

interest to our neighborhood.

Your custom-made ad designed by us or in collaboration with you, at no extra expense!Since this publication preceeds & mutually sponsors our annual Arts Festival, All advertisersofAttheEdgewill enjoy these added rewards:

Your business name/logo on over 25,000, ull color, two-sided postcards andinvitations with 80% o them sized 6 x 9, which will be distributed beore and dur-ing all June 24-26 HK: ArtiS 11 Free Weekend Art Festival Events.

Name and logo on our state-o-the-art website artistsinthekitchen.org, inclickable link orm on our homepage, which will take visitors to your website.

Prominantly eatured name and logo on thousands o our Maps/Event Guides.

A considerable boost or all our advertisers through promotion on our active web-site and Social Media hotbeds: Facebook, witter, Flickr and umblr.

J d N


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Join the inaugural Collectors Edition which issupported by the 3rd annual massive ree weekendHK: ArtiS (Artists in Studio ours) taking placeshortly ater distribution: dozens o artists in home,studios, galleries, theaters, all manner o Perormanceand Public Spectacle, complimentary ormal & aterparties or 3 nights, with a cornucopia o mediaattention! Tis also draws copious visitors near you,

where so many attendees live and/or work. SEE ourstate o the art Web Site and assorted roiling SocialMedia, starting with artistsinthekitchen.org.

Unique, daring, brash Editorial ContentTe magazines unique editorial ormat eatures articles about artists written by artists about cuttingedge art and photography. We guarantee a pinch (or more) o attitude and a dash o sass. We promiseto ventilate a ew bruised egos, and to grant the unortunate captivated reader a unique, polishedliterature with nely rendered and surreal art supplementing touching art(ist) photography. You will

nd an emotively raw, always enthralling glimpse directly into the ront line and established art world,oten via the artists turbulent souls. With the dramatic inside stories o HK: ArtiS, elite andAttheEdge artists and perormers.

A Glorious, vivacious world awaits (or should we say lurks) inside AttheEdge: New audacious, artists for your gallerys palette. Read whats cooking and shaking in the dynamic art neighborhood of HK. Get the inside track (and latest gossip) on whats happening on the street and in the galleries. Perceptive, stripped to the bone Articles written by industry experts: artists, art dealers,

collectors and gallery owners.

EricEyeballRichardson


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Friday June 24th

Sunday June 26th

Price List & Sponsor Level Benefits

Visionary-Quasar: $20,000- Several Ad Choices: Double page spread, Centerfold or back coverin the inaugural

issue of our new Arts Magazine, At theEdge- Includes all benefits as described in levels below.

Patron/VIPPlatinum: $10,000

- Inside Back Cover or Page 3: Full color ad to run in the inaugural issue of

At theEdge

.

- Includes all benefits as described in levels below.

CuratorGold: $5000- Full-Page Color Ad: Designs Custom Made by us for you, or in consultation with you.- Yourbusiness name & logo on 20,000+ huge full colored 2 sided (6" X 9") postcard invitation

& 5,000+ standard 4" X 6" versions. Widely hand distributed by 1000's of artists, for a month+before and during our Arts Festival. Also circulated at numerous festival & other venues.

- Front of Web Site Newsletter Promotion, also E-mailed to all of our1000s of artists & fans.- Your business name & logo on 1000s of ourEvent Guides & Maps (available at all venues &

downloadable online).- Clickable links prominently displayed on our website & blog.- Optional, but useful for your promotion & much appreciated, services &/or products offered fo

Art Festival parties, including the Promotional Raffle.Recommended: Specials offered for HK: Artist Festival attendees with a map.

- Also appreciated is of course space to show our great art work &/or perform!

PartnerDiamond: $3500- Half-Page Color Ad: Widely distributed by 1000's of artists by hand, & at numerous venues,

a month + before & during our Arts Festival.

- Includes all benefits as listed above.

Sustainer- Silver: $1000 - Benefactor- Pearl: $500 - Friend- Bronze: $100- Ad: 1/4 page, 1/8th page, & 1/16th page ads: respectively, to run in our inaugural of our new

Arts Magazine At theEdge.- Includes all advertising & promotional benefits as listed above.

For further info about sponsorship benefits: View and downloadour 18 pg. color Media KitsMagazine ads. Available on the Home Page of our website.

facebook.com: ArtistsintheKitchen - twitter @HKArtInHell - artistsinthekitchen.tumblr.com - flickr.com/photos/artistsinthekitchenMichael Felber / Founder & President :: 212.582.2990 :: www.ArtistsInTheKitchen.org


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Friday June 24th

Sunday June 26th

3rd Annual Hells Kitchen Artists in Studio ToursSupport yourcommunityAdvertise your businessBecome a Sponsor today!As a sponsor, you or your business will be acknowledged with:

- Full color ads up to 1 page in the Inaugural Issue of our new Arts Magazine At theEdge.- Your logo on 20,000+ over sized, 9 x 6" postcard invitations, + over 5,000 standard 4" x 6"

hand delivered to artist contacts & placed strategically in local commercial establishmentsfor weeks before & during our arts festival.

- Your logo on our website, with prominent clickable links listed on our home page.-

Your logo prominently displayed on 1000s of 11x17 Event Guides/Maps.

- Promotion on all of our Social Media sites, including Facebook, Flickr, Twitter & Tumblr.- Sponsor credit: your business name included in multiple Press Releases to be sent to

dozens of media outlets.(Print, TV, Radio, Internet/Web) Chiefly covering in and aroundNYC. Examples include: NY Times, all tabloids, NY Magazine, Time Out NY, Majornetworks, assorted Blogs, etc.

- Color ads of various sizes (Dependent upon contribution level) in the inaugural issue ofAttheEdge. This publication is a Collector's Edition supporting the huge HK: Artist 11Festival; packed with local features of art, commentary, reviews, great soul baring &personal stories.

- Promotion in our Web Site Newsletter, also E-mailed to all of our1000s of artists & fans.Tell us how else we can help you get the word out about your business and your support of the HK community!There are many ways to become a Sponsor & Benefit, including:

- Make a financial contribution to support the event, discounts provided for those who donatespace to exhibit work or feature our performers.

- Contribute significant time for artists to perform during our festival. - Significantly contribute materials or services, such as printing, event or art materials,

advertising, or graphic design.- Volunteer time to plan & organize the event, including referring sponsors.- Donate majorproducts or services such as catering & prizes to be raffled as fundraisers at

our Opening Night Party.- How else can you help make HK: Artists 11 a resounding creative & commercial success?- Recommended: Specials offered for HK: Artist 11 Festival attendees with a map.

About HK:Artist 11: June 24th 26th is a weekend-long opportunity for thousands of Hells

Kitchen residents & visitors to tour local artist studios, galleries, theaters, gardens, meet artists at

nightly parties, & more. The weekend is an excellent opportunity to advertise your business & show

your support of the community. Learn more by visiting our website: www.artistsinthekitchen.org

To become a Sponsor please contact Mike Felber at [email protected] or at info below.

facebook.com: ArtistsintheKitchen - twitter @HKArtInHell - artistsinthekitchen.tumblr.com - flickr.com/photos/artistsinthekitchen

Michael Felber / Founder & President :: 212.582.2990 ::www.ArtistsInTheKitchen.org

For further info about

sponsorship benefits

& Magazine Ads: View

and downloadour 18

pg. color Media Kits.

Available on the Home

Page of our website.


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Celebrities PurgatoryTe Celebrities who have better get their ass in HK on the double

Hell o a RideTe lthy, crooked, exhilarating History o Hells Kitchen

Crooked MirrorTe artsiest, quirkiest people in HK (revealing, soul baring photos)

Big Deals, Cheap TrillsHow to survive HK on $72 a month

Nine CirclesOur devilish comic strip will make the ground burn under your eet

ake Tem For Everything Teyve Got!ransition: Bringing Your Career to Fruition

All Glitz and Glamour? You Betcha!Broadway theaters join in on the Fun

Yeah, Baby, Its All YOU!Art or Everyone. Channel your inner Warhol!

O the Wall

Galleries: Te Rewards and Challenges o Representing Tem

Power and PathosStruggles and riumphs o emerging artists

Ghosts, Hosts and PostTe history, present and uture o art and theater in NYC and neighborhoods like HK

On he EdgeFirst Issue Story Coverlines

At top: Adrian Viajero Roman, Homes/Studio o Alec & Gloria Schloss, Giorgio Casu, Celeste Macbeth DuboAt bottom: W56th Street Mural by Chris Kull, Guillermo Vidal, Jill Slaymaker, Marcia Haurecht


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A he Edge/HK:AristPromotional Postcards and Ad


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Comparitive Rates Cont.:

ime Out New York

Ad Size Cost

Cover $20,610

Full Page $9,126

Hal Page $5,473

1/4 Page $3,283

1/8 Page $1,973

Te New Yorker

Ad Size Cost

1/2 Page $39,292

1/3 Page $26,205

1/12 Page $6,5541.5 inches $3,938

1 inch $2,626

Art Forum

Ad Size Cost

Full Page $24,600

Hal Page $16,8001/4 Page $10,800

Attop

bottom:EricEyeballRichardson

American Art Collector

Ad Size Cost

Inside Cover $43,200

Full Page $18,000

Centerold Spread $30,000

1/2 Page $12,500

1/4 Page $8,100


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Abou Our Neighborhood:

Hells KitchenHells Kitchen is a busy mesh o tourists, theaters, restaurants artists and colorullocals. Its nickname, which dates to the 1880s, is believed to be reerent to terrible

riots that used to take place in the overcrowded tenements o the area when actoriesdominated the west side. Hells Kitchen (also known as Clinton) began to improveater the re-development o imes Square.

Te Kitchen is a Historic District that is exploding with new art galleries andtheaters, new commercial, art and housing developments like Worldwide Plaza.Te neighborhood overlaps with Broadway and imes Square, yet is built in acharming 19th Century small scale that retains a strong neighborhood eel.

Aside rom the bustling tourist attractions and Teater Row, Hells Kitchen boastsRestaurant Row (W. 46th St, between 8th and 9th Avenues) where one can nd any culinary delight imaginable.Ninth Avenue is a busy walk o shops, caes artists lots and galleries. W. 51st St, with its brownstones andquaint rowhomes, evokes a French favor with many Parisian caes and bars. Tis is a neighborhood that isconstantly busy and thriving, be it 4 PM or 4 AM.

Demographic Breakdown:

otal Population 70165Male Population 32925 (46.93 %)Female Population 37240 (53.07 %)Percent Change Since 1990 16.0 %

Percent Change Since 2000 12%Density (Persons per sq. mile) 46032.00Median Age 33.62

Employment White Collar 10117Blue Collar 2452

Householdsotal Households 27173Family Households 17541

Non-Family Households 9632Households With Children 8954Households Without Children 18220 Average People Per Household 2.57

Income / Financial Average Household Income $46,515Median Household Income $40,594Median Income Under 25 $34,974

Median Income 25-34 $38,651Median Income 35-44 $42,823Median Income 45-54 $48,005Median Income 55-64 $43,641Median Income 65-74 $35,823Median Income Over 75 $25,134Percent increase/decrease in

income since 1990 44.0 %Percent increase/decrease in

income since 2000 20.0 % Average Household Net Worth $305,143

Median Household Net Worth $85,079Median Home Sale Price $120,000Median otal Debts $102,129Sales ax Rate 8.3750%Sales ax ype PL Average otal Household Expenditure $41,687

Phillip Martoglio


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ChelseaChelsea has it allnightlie, art, shopping, and recreation at thePiers. No wonder those enormous luxury rental buildings havesprung up all over the neighborhood! Chelsea is the art capitalo New York with more than 200 galleries. Tey dot the WestChelsea streets between 20th and 28th. Some o the mostamous include the Gagosian Gallery on West 24th, the

atthew Marks Gallery on West 22nd, and the Sonnabendon West 22nd. Plan a gallery tour to see more o Chelseasart community.

Demographic Breakdown

otal Population 47339Male Population 21188 (44.76 %)Female Population 26151 (55.24 %)Percent Change Since 1990 %Percent Change Since 2000 -1.0 %Density (Persons per sq. mile) 134101.00Median Age 39.36

Demographic Breakdown Cont:

Employment White Collar 14610

Blue Collar 2835

Householdsotal Households 25745Family Households 9316Non-Family Households 16429Households With Children 4477Households Without Children 21268 Average People Per Household 1.82

Income / Financial Average Household Income $176,312Median Household Income $95,992Median Income Under 25 $52,234Median Income 25-34 $85,490Median Income 35-44 $117,789Median Income 45-54 $115,344Median Income 55-64 $107,064Median Income 65-74 $91,176Median Income Over 75 $65,192Percent increase/decrease in

income since 1990 80.0 %Percent increase/decrease inincome since 2000 22.0 %

Average Household Net Worth $969,786Median Household Net Worth $288,138Median Home Sale Price $898,030Median otal Debts $342,136Sales ax Rate 8.3750 %Sales ax ype PL Average otal Household Expenditure $107,532

NandiR

igue

ro


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Greenwich VillageGreenwich Village is the second oldest Historic District inNew York City built by and still populated by some o thegreatest artists in the world. Te Village is a riendly and cuttingedge neighborhood lled with galleries, shops, quaint alleywaysand scores o culture o diversity.

Te district is comprised o residential and commercial properties

that are linked together in true neighborhood ashion wheresmall, owner-operated galleries and boutiques outnumber nationalchain stores, lending a small village atmosphere to an otherwiseurban environment.


otal Population 50165Male Population 24099 (48.04 %)Female Population 26029 (51.89 %)Percent Change Since 1990 8.0 %Percent Change Since 2000 %Density (Persons per sq. mile) 22410.00Median Age 37.83Employment White Collar 25422Blue Collar 5411

Householdsotal Households 20197Family Households 12155Non-Family Households 8042Households With Children 4968Households Without Children 15230 Average People Per Household 2.36

Income / Financial Average Household Income $56,370Median Household Income $48,480Median Income Under 25 $39,539Median Income 25-34 $48,994Median Income 35-44 $50,667Median Income 45-54 $60,229Median Income 55-64 $57,723Median Income 65-74 $38,358Median Income Over 75 $31,145Percent increase/decrease in

income since 1990 61.0 %Percent increase/decrease inincome since 2000 22.0 %

Average Household Net Worth $387,601Median Household Net Worth $113,652Median Home Sale Price $484,322Median otal Debts $134,136Sales ax Rate 8.3750%Sales ax ype PL Average otal Household Expenditure $47,361

Judy Negron


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Midtown EastOne o the liveliest business sections in the city, Midtown East oers beautiul new luxury buildings as wellas old world charm. Located between 30th and 59th Streets on the East Side, this area is home to manycorporations such as Met Lie and Citicorp as well as the United Nations. Te center o Midtown East is

Grand Central Station, which has been magnicently renovated,and is an architectural marvel lined with shops and restaurants. Withthe art deco Chrysler Building illuminating the skyline, every style

o home is available in this neighborhood. New luxury high-risebuildings are popular among proessionals who choose to live closeto work. ownhouses and prewar buildings are also available, withmany in the elegant and upscale Beekman area, located between49th and 51st Streets rom First Avenue to the East River. Tere arealso reasonably priced studios and one-bedroom apartments locatedcloser to First and Second Avenues. Despite being one o the busiestplaces by day, there is no shortage o nightlie here. Numerousdelicious restaurants, alluring shops, and jazzy local bars keepresidents alive at night.


otal Population 94996Male Population 44595 (46.94 %)Female Population 50400 (53.05 %)Percent Change Since 1990 -4.0 %Percent Change Since 2000 1.0 %Density (Persons per sq. mile) 90964.00Median Age 38.61

Employment White Collar 14591Blue Collar 3023Householdsotal Households 42872Family Households 18027Non-Family Households 24845Households With Children 9588Households Without Children 33283 Average People Per Household 2.10

Income / Financial Average Household Income $100,601Median Household Income $59,588Median Income Under 25 $42,702Median Income 25-34 $59,930Median Income 35-44 $70,229Median Income 45-54 $69,946

Median Income 55-64 $60,238Median Income 65-74 $43,123Median Income Over 75 $33,438Percent increase/decrease inincome since 1990 76.0 %

Percent increase/decrease inincome since 2000 21.0 %


Scott Goodwillie


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imes SquareOriginally called Longacre Square, in 1904 this neighborhoodbecame known as imes Square. It is oten debated as to whetherit was at the bidding o New York imes owner Alred Ochs whenthe New York imes headquarters were built on 42nd Street whereBroadway and 7th Avenue meet or whether the owners o theindependently owned subways in the neighborhood made thechange happen. Nineteen hundred and our was an important onein the history o imes Square, as it was then that the rst NewYears Eve celebration was held there. Over 26 million people visitimes Square each year, some to attend the areas many Broadwayshows, some to dine, and all experience the glowing lights andenergy o this amed area.


otal Population 18921Male Population 10868 (57.44 %)Female Population 8053 (42.56 %)Percent Change Since 1990 14.0 %Percent Change Since 2000 10.0 %Density (Persons per sq. mile) 46401.00Median Age 39.34Employment White Collar 145419Blue Collar 22089Householdsotal Households 10612Family Households 2330Non-Family Households 8282Households With Children 1036Households Without Children 9576 Average People Per Household 1.70

Income / Financial Average Household Income $82,588Median Household Income $46,814Median Income Under 25 $42,500Median Income 25-34 $56,895Median Income 35-44 $55,288Median Income 45-54 $43,361Median Income 55-64 $44,430Median Income 65-74 $27,092Median Income Over 75 $31,071Percent increase/decrease inincome since 1990 85.0 %

Percent increase/decrease inincome since 2000 18.0 %


artistsinthekitchen.org

David Scalza


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Youre Art is in the Right Place artistsinthekitchen.org

artistsinthekitchen

@HKArtInHell artists in the kitchen

fickr.com/photos/artistsinthekitchen

Mike WolfLead Graphic Designer

www.mikewolgallery.com

Mike FelberMock covers and ads

www.theelbs.com

Special thanks to Fountain Gallery Artist and Sherry Aliberti.

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