hitd 201: design thinking - lecture4 - ideation
DESCRIPTION
The fourth lecture in the HITD 201 course. This lecture was taught by Mark Billinghurst at the University of Canterbury on Wednesday, December 11th 2013. It talks about how to generate problem solving ideas.TRANSCRIPT
HITD 201 Ideation
Mark Billinghurst HIT Lab NZ
December 11th 2013
Design Thinking Process
5 modes iterated through
The Ideate phase transforms your Discover research into meaningful insights that you
will then use as a structure for brainstorming innovative new ideas.
Process Sort learnings Search for themes Find insights Generate How Might We questions Brainstorm Select ideas
Evolution of Notes
From learnings to ideas Individual to group input
Sorting Tell stories about what was learnt Process
Set up a space Take turns Use story prompts Actively listen Capture information in small pieces Display notes
Story Prompts » Personal details: who did you meet? » Interesting stories: what was the most memorable and
surprising story they told you? » Motivations: what did this participant care about the most?
What motivates him/her? » Barriers: what frustrated him/her? » Interactions: what was interesting about the way he/she
interacted with his/her environment? » Remaining Questions: what questions would you like to
explore if you had another conversation with this person?
Search for Themes
Cluster related information Find headlines
Journey Map To gain empathy for a person’s process
through an experience Consider the details of that process to illuminate
areas of potential insights
Create diagram with multiple observations Organize data in timeline with significant dates Look for patterns
Journey Map
2 x 2 Matrix Use during problem synthesis process
Organize relationships between things or people
Process Pick two spectra - axes Draw 2 x 2 matrix Plot items on matrix Look for gaps/opportunties
Example: Breakfast Cereals
2 x 2 Matrix
Themes into Insight Statements Insights – concise expression of what is learned
from research and inspiration activities Process
Turn headlines into statements Reconnect learnings to challenge Refine insight Get an outsiders perspective
Create How Might We ? How might we questions
Starting point for brainstorming
Generate questions from insights Start with How might we/I ? Multiple questions for each insight
Select 3 brainstorming questions
Problem Definition Creates Insight
User + Need = Insight
How Might We … ? Short questions that launch brainstorming
Examples How might we provide transportation options
for distributors supplying fruit in low-income neighborhoods?
How might we sell more fruit in low-income neighborhoods?
How might we incentivize distributors to make fruit deliveries in low-income neighborhoods?
Examples How might we provide transportation options
for distributors supplying fruit in low-income neighborhoods? TOO NARROW
How might we sell more fruit in low-income neighborhoods? TOO BROAD
How might we incentivize distributors to make fruit deliveries in low-income neighborhoods? JUST RIGHT
Brainstorming
Best with interdisciplinary team
Facilitating a Brainstorm Energy
Keep ideas flowing, seed questions
Constraints Add constraints that might spark new ideas Process constraints – eg lack of time
Space Create space for brainstorming
Idea Constraints What are the most obvious solutions for this problem? What can you add, remove or modify from those initial
solutions? How would a 5-year-old child solve the problem? How would you solve the problem if you had an
unlimited budget? How would you solve the problem without spending
any money? How would you solve this problem if you had control
over the laws of nature?
Body Storming
Physically acting out ideas Physically experiencing a situation
Props, actors, space
Selection Narrow down brainstorm list
Hang onto ideas people excited about Don’t worry about feasibility Carry forward multiple ideas into Prototyping
Techniques Post-it voting Four categories method
- Rational, delightful, darling, long shot
Bingo method - Idea that inspires
Assignment Three How might we create a space that supports both private and shared working? Brainstorm as many ideas as possible (> 20) The select down to your three favourite ideas Submit a list of the brainstormed ideas, and
the final three ideas with reasons why you selected them