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History of Advertising

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Page 1: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

History of Advertising

Page 2: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

Since the 1950’s they have

discovered many interesting things

about people. They say people can be sold on 3 of the following different levels.

Page 3: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

1.Subconsciouspeople can act without knowing why.

Advertising at this level is subliminal and can be a matter of message or of

process. Generally, the message form is legal; the process form can be illegal

Page 4: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

2.Emotionalpeople are not always, or even usually, rational

beings. Advertising on this level caters

to the longings, fear, desires, and

prejudices of people. It does not have to

be factual and reasonable

Page 5: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

3.Intellectual

advertising must, at this

level, be factual and reasonable.

We very rarely operate

at this level

Page 6: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

They began to combine color, sound, visuals, and message with

out desires and needs and it becomes very difficult for us to not

be affected by advertising.

Page 7: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

Selling by association

Present something universally appealing and associate a product with it. People then buy for the associated value.

Under this heading comes the concept that “sex sells”. It also works for

the “status seeker”

Page 8: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

SELLING BY WORKING ON FEARS

All people have secret fears, consciously or

subconsciously. These include the dear of being

sick, ugly, old, or unpopular. Promise a

release and the product will sell – frequently used in cosmetics, soft drinks, and

hair-care products.

Page 9: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

Selling by creating needsNew products frequently are not particularly

necessary in our society, advertising sells one on the absolute necessity of having the product.

Page 10: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

Selling that distorts the truthThese ads do not lie, they deliver a

message in some way that leads the viewer/listener to a conclusion that may not be the entire truth. This is often used in commercials for health-care products.

Page 11: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

1.They must use the product2. since they use it, it must be

worthwhile.3. image of a personality or word of authority to sell, not the merits of the

product

Page 12: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

Appealing to reason

Not as frequently seen, these

commercials treat the consumer as an

intelligent person who can be sold on

the basis of fact. These use honesty

and frankness

Page 13: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

HISTORY OF INVENTIONSAND PRODUCTS

THEN & NOW

Page 14: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. The name was a suggestion given by John Pemberton's bookkeeper

Frank Robinson.

Page 15: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted “Coca-Cola" into the flowing letters which

has become the famous logo of today.

Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses,

so the first year of sales were a loss.

Page 16: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

Page 17: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

Page 18: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

IPODWas invented on October 2001, offering

1.000 songs in your pocket

Page 19: History of Advertising. Since the 1950’s they have discovered many interesting things about people. They say people can be sold on 3 of the following

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