Beyond everything Hindustan times

Brings you:-

• Advertising innovation• Brand solutions

• Advertiser responses• Marketing activations

• Responses

Advertising Innovations

Advertising

innovation

French window 3-d issue

Double page jacket

Recycled ad

Impactful innovatio

n

French window

First to invent a French window in print media which has started as

a trend

3-D ISSUE

Experiment within innovation

• 3d glasses with every

newspaper

• A never before experience

for the readers

• Head turner in field of

advertising

• Can actually experience

the brand

DOUBLE PAGE JACKETS

“we have brought new ideas into advertising making other competitors follow us”

-Mr Prateek Mehta(Media Marketing,HT)

INDIA’S FIRST RECYCLED AD

Impactful innovation

Fair and Lovely Innovation

Frair and lovelydabur

Godrej nupur mehendi

Brand Solutions

Brand Solution

Dabur chavanprash immune

india

Lakshay jee Anokhi club

Dabur gulabri

miss rose contest

HT active

DABUR CHAVANPRASH IMMUNE INDIA

Campaign to select most

immune school in India

More than 2000 entries

through FB and website

50 schools were

shortlistedFortis being the health partner

Prize distribution was

held at Lalit

Chief guest was then

health minister Dr Smt.

Kiran Walia

Hindustan & Veltech – Lakshya JEE

Mock test was held for joint

entrance exam(engineeri

ng)

2000 students from 6cities participated

Local experts were called for guest lectures

Various promotional

activities were held like van

promoting,3part edit series, hordings and

kiosks

Anokhi club-A Hindustan initiative

Workshop on women empowerment

Exclusive event for women readers

Event held every month in more than 11cities

Active participation of more than 2500 women across cities

Local expert are called to discuss on important women empowerment topics

Event takes place every month

Lot of interactive activities are scheduled like games , tambola etc.

Dabour gulabri miss rose look contest

A beauty pageant held across Up ,Bihar , Jharkhand

Audition of 1700 enteries

20 participants were shortlisted

Vanya Mishra got wild card entry to pantaloons miss India

HT active

A never before experience

for readers

Augmented reality app

that enhances newspaper

reading experience.

Discovers 3D models,

games, videos, latest

updates and more.

Connect to social media to

share your opinion and

experience.

Advertiser response

Advertiser

response

Hero Emirates

Malaysian

airlines

Making mark in Bihar and Jharkhand

Hindustan being the only choice in Bihar and Jharkhand

HT helped Hero in developing base in these areas

Hero with the help of HT has doubled it sales

Hero account has increased from 1.43cr to2.7cr

Malaysian Airlines was facing a slowdown in their business. In order to recover their losses, they came up

with a strategy to promote themselves through HT. Malaysian

Airlines had 60,000 Ringgit to invest for their promotion scheme. And in effect this scheme favoured them.

Emirates opted HT media for their promotional activities.

In the initial stage they did not get an impactful response from the mass.

HT marketing team showed their innovations and creativity to overcome this obstacle by bringing in unique and effective marketing strategies.

They made use of flyers, double-page jacket and other efficient tools.

The magnificent outcome compelled them to raise their spending from Rs. 3.5 crore to Rs. 9.5 crore.

Marketing / Editorial Activation

Marketing

activations

No tv day

You read they learn

Aao rajneeti karein

Jago Agra Intel

Hindustan ki yuva

naari

A drive to encourage people to shun their television sets and take on other interesting activities on that day

The campaign aims to instigate the city dwellers to switch off their television sets and do something worthwhile and memorable

HT has lined up a host of activities for that day such as:-

free helicopter rides over the city

painting competitions for school children,

exclusive discount deals with about 100 restaurants in the city

laser and fireworks shows entertainment activities heritage rides

No TV Day

You Read They Learn

A year-long initiative to help educate underprivileged children.

HT contribute 5 paise every day from every Metro copy of Hindustan Times

Fund the education of over 10,000 children over the year.

Partners with Pratham Delhi Education Initiative and Child Rights And You (CRY)

Aao Rajneeti KareinCampaign started to drive people to register in

elections• 6 months long campaign was

launched

• Goal was to bring 35lacks new

registrations• Keynote Speaker: Honourable Chief

Minister of Uttar Pradesh, Mr Akhilesh Yadav

• Inaugural Address by Former President of India, Dr A P J Abdul Kalam

• Chief Guest – Mr Kapil Sibal, Union Cabinet Minister

• Response was huge and 1.5 cr new registrations were made

The campaign -Aao Rajneeti Karein

Ph 1 : An ideal MLA Ph 2 : YOUR election agendas

Ph 3 : Opinions/issues digital, on ground Ph 4 : Voter Enrollment

LOCATION ‘07 ELECTION ‘12 ELECTION

Basti, Gonda, etc 60.1% 46%

Gorakhpur, Deoria, Ballia

55.6% 43%

Allahabad, Varanasi, etc

57.22% 42.5%

Lucknow, Unnao, etc

58.38% 35.8%

Kanpur, Etah, Mainpuri

60.47% 47.37%

Aligarh, Meerut, Agra

60.08% 46.58%

Moradabad, Bareilly, Rampur

62.04% 50.99%

• Of the total women electors, a total of 59.85% women voted, against 41.92% in 2007 polls

• Women turnout was more than of men (57.82%)

• Mr SY Quraishi, CEC, added that “this is specially significant in view of the adverse gender ratio of voters in UP which is 816 women to 1,000 men”

Jago Agra

Aimed to expose the underbelly of the real estate in Agra city

Supported heavily through a high decibel 360 degree communication plan

shaken up the entire city with its breaking story on the nexus between the 3 Bs of real estate – that is, Builders, Brokers

and Banks.actual issues were faced and taking them to the concerned

authorities, and providing legal and financial advice

“The successful launch of ‘Jaago Agra’ just goes on to prove Hindustan’s mettle and the kind of high octane impact we are capable of creating. Hindustan will continue to empower its readers through such initiatives and pick

up issues that no other newspapers dare tackle.”

-Amit Chopra, CEO, Hindustan Media Ventures Ltd

Intel – Hindustan ke Smart ParivarBrief-Print Solution for Intel for their new family of processors

Proposition -Regular middle class families are turning into ‘Smart Families’ by using technology smartly

The Launch Dummy StoriesInvitation of

enteries

Agra - “Kyo Batti Gul ?”Getting the people of Agra their Due

Sensitization - 26,000 Consumer Complaints

Jan Pratinidhi movement

Endorsement by the CM

Nukkad-Naatak, 4000 People

3500 People participated in the Candle March

5 KEY PROMISES MADE BY POWER CO.

360 Engagement in Hindi HeartlandIntel – Hindustan ke Smart Parivar

An 8 week editorial series published on the ‘Taiyaari ‘page of Hindustan

Entries/Nomination: Readers invited to share/ recommend the ”Smart” families they know of:• Announcer ad / contest ads• Radio spots• TV promos

Gratification: Best stories got published with the readers winning Intel Core processor powered laptops

Engagament: Weekly SMS contest, a question on the technology by the week’s Smart Parivaar ; readers won prizes

J & J – Hindustan ki Yuva Naari

Brief:To promote the brand Stayfree in hindi belt amongst progressive young women

Solution: An initiative to select the best icon of change among Young women in the Hindi belt

• Initiative launched on Women’s day with a Jacket to invite entries from readers

• 10 part Editorial Series featuring 20 real stories of change published

• Readers invite to vote for their favorite story that wins cash prize

Post Event PR Coverage

The Winner and Family

Eminent women activists

IPRs and response

IPRs and responses• Consumer electronic fair• Real estate fair• Train to bulandshehar• Travel fair• Pratibha samman• Lifestyle fair• Education fair• Campus calling • Kisan mela

CONSUMER ELECTRONICS FAIR

A new initiative for consumer durable market

Participation of >17 brands has been seen

More than 10000 people visit the fair

Over 1000 appliances were sold on spot

Real estate-Mr. Shobhit (media marketing, real estate)

Real estate fair

• Held for 6-7 days• Footfall of 6000-7000

prospective clients• Generated revenue of

10cr• More than 27

participant

A Train For Bulandshahr

60 years ago - a demand for a train from Bulandshahr

Hindustan – made the Railway Ministry notice

Impact – Rail Budget ’13 announced starting of the train from Bulandhsahr

Appreciation – Residents thanked Hindustan on Hoardings across the city

Travel Fair

HT Destination is most popular among

the Travelers who are planning or their

Holidays both Domestic &

International.

One of the most advertised Travel Fair.

(Approx. media budget Rs. 1.25 crores)

Impressive turnout Middit Hussain (Royal Carribean International)  Good decision to hold the Travel Fair right on the onset of the holiday season. All in all the arrangements have been a pleasant experience.

Meenakshi Bhattacharya (Worldwide Destinations) A wonderful idea! Good Coverage, Lots of visitors. Well Done HT!!!! Anil Sharma - The Sirmour Retreat

Quite a good response of some very serious travelers. the event was very well managed with some lucky good draw prizes. the layout plan of the stalls was good & all exhibitors could get good visibility. Overall a very good experience to be present at this HT Destination Travel Fair. STIC Travel Group Excellent show. Good response. we have been participating in HT Destination Travel Fair for 5 years & every time the response has been increasing which is good for the Travel Industry. Vikas Gupta (Grand View Resort) This time HT Destinations Travel fair is supported by good advertising resulted in very lively & great footfalls. Lots of enquiries are generated from perspective travelers. also the timings of fair is good as people are planning their summer holidays. Anurag Agarwal (S.A. southend Travels Pvt. Ltd.

Meritorious students fall

behind because they lack the

monetary resources needed.

Hindustan is proud to

institute the "Hindustan

Pratibha Samman

2010:Scholarship"

We provide 25 students with a scholarship of

Rs. 1 Lakh each.

All meritorious students who have scored

more than 80% marks in their

class 12 exams and whose

Monthly Household

Income is less than Rs. 20,000

can apply

LIFESTYLE FAIR

Lifestyle Fair

Offer some great deals and bargains on leading lifestyle

products.

Features participants such as Volkswagen Auto, Panasonic,

Loom Crafts, which offers chic interior décor goodies, and fashion

house Meena Bazaar.

The Kingdom of Dreams, has lined up some kickass

entertainment for the affair.

There’s also a lucky draw for visitors every hour, apart from

great gifts to win

Education Fair

Being the oldest educational fairs

It is also one of the most sought after and much awaited annual educational fairExhibition also offers scholarship opportunities, on the spot admissions etc.

Career counselling sessions offered

Campus Calling

The destination point for all admission related information and guidance.

A series of career counselling seminars across Mumbai/Delhi during the admissions season

It covers all the tools that a student needs to make that dream decision

Eminent counsellors talking about issues related to admissions, career decisions

Hindustan-kisan mela

A complete Rural consumer fair targeting TV dark upcountry consumers

An informative showcasing of new and upcoming farming technologies

Entertainment & Cultural elements to draw in the Audience

21 fairs across 4 states – Uttar Pradesh– Uttarakhand– Bihar– Jharkhand

Information and education on new age farming techniques

Outdoors, mobile branding, Edit coverage

Outdoors, mobile branding, Edit coverage