him international global shopper research 2016
TRANSCRIPT
© him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved
UNDERSTANDING SHOPPERS AROUND THE WORLD
October 2016
© him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved
WHO ARE HIM!?
We are shopper experts and have been for the last 50 years
Speak to over 100,000 shoppers every year
Covering all retail channels and key markets in depth
We work with most major FMCG suppliers & retailers
© him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved
WHAT MAKES US DIFFERENT
•Sales data tells you the WHAT•What has been bought, category brand and SKU where robust•Broad view across channels•Lower pick up of small baskets•Heavily reliant on quantitative analysis
• him! shopper research tells you the WHY
• We help you to understand the attitudes and behaviours of shoppers
• What is driving them to store and their decisions in-store
• How to influence their purchasing habits
• What their barriers to purchasing are• How satisfied they are with retailers
Shopper insights are the missing pieces of the puzzle that when
connected with sales data provides the complete picture
© him! international Ltd 2016. All rights reserved
WE ARE EXPERTS IN
COMPETITOR ANALYSIS
UNIQUE CONSULTANCY
“CONVENIENCE” SECTOR
SHOPPER EXPERIENCE
© him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved
WE OFFER FLEXIBILITY TO ENSURE OUR INSIGHTS ARE RIGHT FOR YOU
GlobalBenchmark shoppers across
the leading convenience markets highlighting the
latest trends, lifestyle habits, consumption behaviours, shopper importance and
satisfaction ratings
CountryLooking at specific countries
in depth with shopper attitudes, behaviours and
trends which are influencing how and why they shop.
With additional depth on key accounts within the country
Key accountsDigging deeper into key
accounts, to understand who the shopper is and what
makes them tick. Looking in detail at the key influencers
and the key barriers to purchase with additional category insight available
We can tailor a insight package to suit your needs
© him! international Ltd 2016. All rights reserved
READY-MADE SOLUTION: HIM’S GLOBAL SHOPPER STUDY
We look into small format convenience and forecourt shopping across key markets – we benchmark shopper feedback in key markets and across accounts
UK
Ireland
France
Spain
Germany
Russia
SwitzerlandJapon
China
Poland
Netherlands
Indonesia
Czech Republic
Belgium
Australia
Sweden
Denmark
Italy
© him! international Ltd 2016. All rights reserved
GLOBAL SHOPPER STUDY, TOPIC AREAS
• The importance and need for differentiation of offer to meet evolving shopper demands
• The rise of health – what does this really mean for shoppers in convenience
• Blurring of the convenience channel and the merging of shopper missions
• Maximising the in-store experience – what does the perfect store look like
• Exploring the reasons behind why shoppers use these stores and how it’s evolving
• Unlocking the keys to driving shopper loyalty through delivering satisfaction
• The shopper journey – understanding the drivers to store choice and how to increase footfall
• Purchase decision hierarchy - How best to influence the shopper in store and what is needed to change their pre-determined behaviour
• Understanding the core range and merchandising solutions to deliver against different shopper needs
• The role of price and promotions to the modern shopper
WE CAN INCLUDE YOUR INPUT TOO!
© him! international Ltd 2016. All rights reserved
AT HIM WE CAN SUPPORT YOU IN VARIOUS WAYS
We are consultants in the convenience sector and support our customers as an extension of their team
Internal workshops
Joint supplier workshops
Store validation
Working with your existing
sales dataThought
leadership & future
thinking
Best in class store tours
Further deep dive analysis
Range reviews
© him! international Ltd 2016. All rights reserved
DON’T JUST TAKE OUR WORD FOR IT
“HIM is a sounding board for our strategic and tactical business plans. The feedback enables us to focus and deliver on what matters most for our shoppers.”
The Co-operative
We have worked with him! to develop our strategy focussed on customer missions and clear points of differentiation to distinguish SPAR from the competition.
him! have been instrumental in developing our customer proposition with decades of experience in the convenience sector.
Debbie Robinson, MD of spar UK
“HIM provides us with invaluable information so we can identify opportunities within this category that help us to develop strategieswhich get results.“
Coca-Cola Enterprises Limited
No-one knows the convenience sector and "the shopper" as well as him! That powerful combination means that him! speaks with authority, credibility and deep-rooted knowledge to help businesses grow.
Martin Inkster, MD of UK & Ireland for Philip Morris
© him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved
For more information please contact:
07920566722
www.him.uk.com