highlights from day 1 of mma forum istanbul 2012
DESCRIPTION
14th -15th November 2012 Mobile Marketing Association event was held in Istanbul. These are the speaker highlights from day 1 #MMAF2012TRANSCRIPT
MMA FORUM FOUR SEASONS BOSPHORUS ISTANBUL, TURKIYE 14TH – 15TH NOVEMBER 2012
DAY ONE SPEAKER QUOTATIONS
“Nothing will get you closer to your customers than mobile” PAUL BERNEY MOBILE MARKETING ASSOCIATION
“Digital has lowered the barriers to connecting us - mobile does it better than anything else” ���FRANK COOPER���PEPSICO
“The key to good advertising is to become part of people nature”���ÖZGE ERDEM���P&G
In 2013, the expectation will be to globally spend $9.6 million on mobile ads ���TIBET SOYSAL ���FORD
“Mobile is very personal. Allowing a brand to engage with the same users again and again”���GAMZE ÖZTOYGAR���AGIDIA UNILEVER
���
“Don’t just use industry data.
You need to understand what
mobile techniques your
customers use” ���JONATHAN STEPHEN���JETBLUE AIRWAYS
“Mobile is the glue that is holding human experiences together”���PACO HORTIGUELA���SAMSUNG SPAIN
91% of Egyptian smartphone user visit social networks, with 66% visiting daily ���KARIM KAHLIFA���DIGITAL REPUBLIC
”It´s not about mobile marketing, it´s about brand building in a mobile world”���ÖZGE ERDEM���P&G
“Leading with our largest brands, we are pushing towards investing 10 percent of our global marketing budget in mobile activations and channels across the entire consumer journey”���ANDREA KADERSCHABEK���MONDELEZ INTERNATIONAL
“Give customers something they understand and are familiar with, then attach it to your brand” ���JONATHAN STEPHEN���JETBLUE AIRWAYS
“Mobile is the channel. Mobility is the consumers” PACO HORTIGUELA���SAMSUNG SPAIN
“Everything is becoming digital and everything digital is becoming mobile” PACO HORTIGUELA SAMSUNG SPAIN
‘Integration, interactivity & engagement are the keys to mobile campaign success’���GAMZE ÖZTOYGAR���ALGIDA UNILEVER
“Understand what devices your customers are using, understand how they access your content and ensure your content is accessible and consumable across various different platforms”���JONATHAN STEPHEN���JETBLUE AIRWAYS
“If the internet was a wave, mobile is a tsunami”���ANDREA KADERSCHABEK���MONDELEZ INTERNATIONAL