High Voltage

Daniel Cowie

The Cover

Contents

The AudienceLanguageLayoutCoverlinesPicturesMastheadGenreFont

Contents Page

Incentive to buy

Contents Layout

Purpose

Price and Frequency

Q&A

The Cover

PurposeThe purpose of this magazine is to inform

readers of the goings on of the current genre of ‘grime/electric/club’ music. The magazine contains interviews with stars of this genre and contains other events associated with the genre, an example of this is ‘the house party of the year’. The initial purpose of a magazine cover is to attract a customer into purchasing the mag.

The Audience

The Audience of this magazine is of a specialized area as it is targeted at people who enjoy this genre but also I have involved a new audience by including features which teenagers will be interested in, this is the house party of the year section. I believe the magazine is predominately aimed at males but I have included a section of artists of the genre who are women which hopefully will attract female readers.

Language

The language of the magazine is simple as I believe teenagers will not be interested in magazine with long words which they do not understand as this is seen as ‘not cool’.

LayoutThis section up the top tells the reader key information when purchasing, this is the price which is needed when buying a mag.

These are the coverlines which are situated on the left hand side so the reader can see them when in shops when only the left column is viewable.

The most important part of a magazine is the masthead as without it a reader will not be able to distinguish the magazine. I have made it large to stand out from other magazine

This is the largest picture on the front cover as he is a star and this should attract the reader as he is well known Also I have placed him in front of a graffiti wall as it relates to his genre

I have put this in the corner as it looks like a piece of the page has been turned over. This shows like a sneak preview of what’s inside.

I have the barcode in the corner for the shops to scan when the magazine is sold. Most magazines have barcodes in this corner.

Coverlines

My coverlines are – .The biggest rave in the UK’s history as Kingpin

Dogg takes the stage. Our top 10 female MC’s in the business. Unknown rappers FOUND.I believe these appeal to the reader as they are all

to do with the genre they are down the left hand side of the magazine and stand out in white on the black background, I believe this is like the genre of music these opposites make it very vibrant just like the energy of the music.

Pictures

(above)These are two of the many pictures I took of ICE DADDY who is the artist I am interviewing in my magazine. We dressed him up in this clothing which appeals to teenagers as it is the latest fashion and this artist is someone they look up to. I placed ICE DADDY in front of a blank wall to make him stand out.

(below) This is a picture of a club/rave where strobe lighting is being shot in all directions. I chose this picture as it relates to the genre and looks good against my black background.

Masthead

My masthead is called High Voltage, this relates to the genre of music.

This is an electric bolt where the L should be in high voltage. This ties into the word voltage to do with electricity like the music.

It is in a bold font so it shouts out and is loud like the music in a club.

Genre

The genre of the music is club music mostly but a bit of grime and hip-hop are in their to, I think that the 3 genres should be tied into one as they are quite closely linked. There are very few magazines which delve in these genres most magazines are to do with the rock culture. As there are 3 genres involved I believe that we will appeal to a larger audience without being to mainstream by avoiding the pop genre. Many teenagers mostly boys are not interested in pop music any more so seek new genres and I believe this magazine helps them to find a genre they truly enjoy.

Font

I have kept the same font throughout the whole cover as I believe the cover looks to full when you have many fonts on the same page. The font relates to the boldness of the genre. The font colour has changed throughout, all the colours of the font are dynamic and are neon colours. These are the colours you expect to see in clubs in glow sticks and lighting and UV paint. The colours all stand out upon the black background so the readers attention is instantly grabbed.

Price and Frequency

The price of the magazine is 99p this is almost a trick of the mind. As if you see 99p you think bargain yet it is £1 customers my not want to purchase the magazine as you wont get change from a £1 coin. Also the audience of teenagers don’t want to be spending £3 on a magazine keeping it cheap we don’t deter potential customers.

The frequency of the magazine is weekly so it will only contain 60 pages.

Incentive to Buy

There are many incentives to buy this magazines these being the exclusive interview with ICEDADDY the 99p pricing which is cheap for a magazine. The free CD which will be included with the magazine is a freebie so customers will think buying this magazine is a bargain. Also the unique selling of ‘the only club music magazine in the UK’.

Contents Page

Contents Layout

Also I will create a message from an Editor about this weeks edition.

My idea is to have a thunderbolt(red) on a white background with white text inside the thunderbolt which lists the contents on the magazine.

I will also have a few pictures no more than 6 around the thunderbolt to give a sneak preview of what’s inside

I have decided to have an advertisement of hair gel as it appeals to teenagers

Any Questions?

Fin