hierarchical screening for capacity allocation in...
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Submitted to Management Sciencemanuscript (Please, provide the mansucript number!)
Hierarchical screening for capacity allocation indistribution systems
Ying-Ju ChenStern School of Business, New York University, [email protected]
Mingcherng DengColumbia Business School, [email protected]
Ke-Wei HuangStern School of Business, New York University, [email protected]
We consider the capacity allocation in a decentralized distribution system with a continuum of retailers, a
number of distributors, and a supplier. Retailers privately observe their local demands, and distributors are
equipped with information technology that facilitates finer prediction of retailers’ demands. The supplier
builds capacity, but observes neither local demands nor the precision of distributors’ technology.
We show that a distributor’s profit weakly increases in capacity and precision, but she cannot capitalize
on her technology with sufficiently small capacity. High production cost may induce the supplier to accept
retailers’ orders directly. With low production cost, the supplier delegates more capacity to distributors who
know local demands better, and no distributor is excluded.
We then numerically investigate scenarios with two types of distributors and uniform distribution of
retailers’ type. With moderate production costs, the supplier should offer a wholesale price contract, even
though some distributors do utilize technology to screen retailers. Quantity discount contracts are offered to
distributors when production cost is low, and the supplier may extract full surplus from all distributors when
technology is relatively common. Retailers need not receive more capacity when distributors have better
technology, and quantity allocation among retailers may be non-monotonic in local demand.
Key words : capacity allocation, distribution systems, multi-echelon, mechanism design
History :
1. Introduction
The objective of a supply chain is to create values for end consumers. To this end, it is essential
that capacity is delivered to the right channel participant, and this efficiency often requires demand
information from downstream retailers. Facing geographically dispersed, heterogeneous markets,
a supplier may not be able to monitor the demand of each local market, and hence must rely on
the reports of local retailers. This demand information is most valuable to supply chains when
products have short life cycles and long leadtimes (e.g., food, fashion, and electronics) or those
whose success heavily depends on local expertise (e.g., the automobile industry). Without sufficient
knowledge of the local markets, capacity cannot be allocated properly. It might result in excess
1
Chen, Deng, and Huang: Hierarchical screening in distribution systems2 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
inventory leftover, lost profit margins and goodwill, and future demand reduction.
Recent advances in information technology (IT) have made it possible for channel participants
to share information accurately and in a timely manner. Appropriate use of IT may accelerate
information exchange, so that suppliers can improve their prediction of local demands. This in turn
allows them to allocate capacity to those retailers who can extract the most benefit out of the scarce
resource, thereby increasing supply chain efficiency. For instance, Electronic Data Interchange
(EDI) and Internet have successfully made it less expensive to capture Point-of-Sale (POS) data
and transmit these data to regional distributors in real time. This practice has provided managers
invaluable information to better predict future demand and manage raw materials, inventories, and
merchandise much more efficiently. SAP enabled Sony Marketing Asia Pacific to reduce inventory
costs by 40% and helped OfficeMax to reduce inventory by $390 million and improve in-stock
rates from 89% to 98% (www.sap.com). Diageo, a premium drinks company, implemented demand
planning software and expects to reduce inventory by $1 million (Albright (2004)). Cognos Business
Intelligence system helped the exclusive importer in Belgium of Volkswagen, Audi, and Porsche
vehicles to get a daily picture of sales and demand figures (www.cognos.com).
When a supplier delegates the role of monitoring retailers’ demand to distributors who are
equipped with IT, supply chain performance critically depends on how effectively these distributors
utilize the technology. Apart from the successful examples reported above, SAP also had many
failure cases. The drug wholesaler FoxMeyer Corp. accumulated $5 billion in revenues but went into
bankruptcy after adopting SAP products. The downfall of K-Mart has been blamed on outdated
SCM systems, which caused it to fall far behind rivals such as Wal-Mart (Taylor (2003)). Hendricks
and Singhal (2005) provided a sample of 885 SCM glitches announced by publicly traded firms.
Overall, firms that experience glitches report on average 6.92% lower sales growth, 10.66% higher
growth in cost, and 13.88% higher growth in inventories. “Performance differences among those
utilizing information technology” is more the norm than the exception.
While the benefit of boosting information exchange has been well documented, information
technology might create further sophistication of incentive problems. An additional source of infor-
mation asymmetry arises between distributors and suppliers due to the performance differences
among distributors. First, these performance differences may result from different functionalities
of SCM systems or intangible organizational capabilities. To capitalize on information technology,
companies might need to invest in training employees, redesigning internal organizational and tech-
nical processes, and establishing external supplier-retailer specific domain knowledge and business
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 3
processes (Rai et al. (2006) and Subramani (2004)). Second, even if suppliers can identify those fac-
tors, it is impractical and illegal to price discriminate the distributors based on these factors (e.g.,
Robinson-Patman Act). Hence, the upstream suppliers can resolve the information asymmetry only
via incentive contracts.
The challenge of optimal contract design for capacity allocation mainly results from information
asymmetry, and from the heterogeneity, inextricably intertwined among the participants in a supply
chain. We have to design two different truth-inducing mechanisms to achieve information exchange:
(1) for aligning the incentives of intermediaries to truthfully reveal their precision on monitoring
their retailers, and (2) for each retailer to truthfully reveal her local demand at her own will.
Coordination schemes for multi-echelon (distribution) systems with heterogeneous downstream
parties are well studied. Nevertheless, researchers typically focus on scenarios where complete
information is available (e.g., Cachon (2003), Chen et al. (2001), and Munson and Rosenblatt
(2001)). Mechanism designs for supply chains with information asymmetry have also been studied
for decades, but the majority adopt simplified two-echelon settings where either upstream suppliers
or downstream retailers possess superior information, see, e.g., Cachon and Lariviere (1999b),
Corbett and de Groote (2000), and Porteus and Whang (1991). Two very recent papers (Erhun
et al. (2006) and Ozer and Raz (2006)) consider multi-layer screening problems, but they focus
on component sourcing issues where one retailer attempts to purchase from two suppliers and in
their model the private information is on the cost structure. In contrast, we include two sources
of information asymmetry, namely the precision of distributors’ technology and retailers’ local
demands. In addition, we consider three kinds of channel participants who specialize in production,
information technology, and selling to end customers, respectively. Because of the difference in
research focus, none of the papers aforementioned provides sufficient insights into how to design
optimal contracting mechanisms in this capacity allocation problem.
This paper attempts to analyze how contracting parties in supply chains respond to the infor-
mation technology via these informational effects. Specifically, we consider a stylized single-period
model with a three-echelon, decentralized distribution system, which comprises of a supplier, a
number of distributors, and a continuum of retailers. All channel participants are self-interested
profit maximizers. The supplier has the ability to build capacity, the distributors have access
to information technology, and the retailers specialize in their local markets with price-sensitive
demands. The inverse demand is linearly downward sloping with a market-specific intercept, which
is privately known to the corresponding retailer. Each distributor controls a region with a pool of
retailers, and these pools are assumed to have identical population and identical diversity of local
Chen, Deng, and Huang: Hierarchical screening in distribution systems4 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
demand. This assumption bypasses other underlying differences on aggregate demands of these
regions, thereby allowing us to concentrate on the informational effects. Each distributor privately
knows how precise her technology is in monitoring retailers’ demand. A higher precision allows the
distributor to get a finer partition of the space of retailers’ demands. The supplier knows neither
the local demand of any particular retailer, nor the precision of the distributor’s information tech-
nology. The supplier has two options to meet local demand: (1) She may leave the distributor aside
and accept the orders from retailers directly. (2) she could also make take-it-or-leave-it offers to
distributors, and delegate to the distributor if the distributor accepts it. This setting most suits a
supply chain system consists of a dominant manufacturer (e.g., auto and premium drinks industry),
several state (national) exclusive dealers (importers), and many local retailers.
We assume that quantity discount contracts can be implemented between any two layers. That
is, the supplier can offer quantity discount contracts to the distributors or retailers, and each
distributor in turn is allowed to offer a quantity discount contract to retailers as well. Quantity
discount contracts are commonly proposed to coordinate individuals’ incentives in the literature of
many fields, including economics, marketing, and operations management, see Chen et al. (2001),
Corbett and de Groote (2000), Jeuland and Shugan (1983), and Weng (1995). The quantity discount
contracts are also commonly used by practitioners, most notably in food industry (e.g., Barilla SpA
distribution system Hammond (1994)) and high-tech industries such as CPU (Kanellos (2001)),
DRAM, and personal computers (Vizard (2004)).
Basing on the model characteristics aforementioned, we obtain the following results:
• More effective information technology leads to higher revenue for distributors when they are
awarded adequate capacity. A distributor may not capitalize on her technology when allocated
sufficiently small capacity, because it suffices to serve the local retailers in the highest segment,
regardless of the precision in monitoring local demands. In addition, a distributor’s profit may
plateau when capacity allocation exceeds a certain threshold, suggesting that there exists an opti-
mal capacity needed for such capacity allocation.
• Whether or not the supplier should delegate to the distributors depends critically on pro-
duction costs. When the production costs are sufficiently high, the supplier should not delegate
capacity allocation to any distributor, in which case the supply chain structure is relatively flat.
With relatively low production costs, the supplier delegates more capacity to the distributors who
can segment retailers better. Surprisingly, the supplier never excludes any distributor, irrespective
of the distributors’ population and the heterogeneity of their information technology.
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 5
We then numerically investigate the capacity allocation based on two assumptions. First, there
are two types of distributors–one owns information technology and the other does not. Second, the
distribution of retailers’ type is uniform. The numerical results suggest that
• When the production cost is moderate and the information technology is pervasively adopted
among distributors, the supplier offers a wholesale price contract, even though some distributors do
utilize the technology to screen retailers. With low production costs, the distributors are offered a
quantity discount contract. This might explain why quantity discount contracts are more common
for high-tech industries. Moreover, when only a few distributors adopt information technology, the
distributors with superior technology enjoy information rents (which might allow them to recover
the investment on technology); however, when the technology becomes commonly adopted, the
supplier extracts full surplus from all distributors, even if she cannot observe the precision of the
technology. Supply chain structure is completely independent of the distributors’ population.
• The retailers under a distributor with superior information technology may receive less capac-
ity than those reporting to an uninformed distributor. This observation may explain why in practice
some downstream retailers resist adopting advanced technology, but others are willing to cooperate
with upstream divisions. It is also worth noting that when the distributors are equipped with infor-
mation technology, the quantity allocation among retailers may not be monotonic in the retailers’
demand.
The rest of this paper is organized as follows. Section 2 reviews the relevant literature. In Sec-
tion 3, we introduce the model setting. We then proceed to solve the optimal contracting mech-
anisms. Section 4 characterizes the optimal contracts offered by the distributors, and Section 5
investigates the supplier’s problem. In Section 6, we numerically investigate capacity allocation,
and Section 7 concludes. All proofs are in the Appendix.
2. Literature review
Our paper belongs to the literature on screening (adverse selection) problem, which refers to a
principal-agent problem where agents possess private information. A principal is endowed with the
bargaining power and aims at designing a set of (possibly different) take-it-or-leave-it offers for
agents to self-select. This framework has been applied to studying optimal taxation, government
regulation, product design, managerial compensations, and auctions, see Laffont and Martimort
(2002) for comprehensive discussions. It is also studied extensively in the operations manage-
ment literature, including priority pricing (Afeche (2006)), manufacturing/marketing compensa-
tions (Porteus and Whang (1991)), and kidney allocation (Su and Zenios (2006)), to name a few.
See Chen (2003) for more papers along this research stream.
Chen, Deng, and Huang: Hierarchical screening in distribution systems6 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
Inventory control theorists have discussed the impact of information technology, which facilitates
the information sharing within supply chains. Their emphasis is heavily on the non-strategic per-
spective. In a centralized multi-echelon system, information sharing makes it possible to acquire
the real-time downstream inventory status and demand information. As a result, a better replen-
ishment policy may be achieved to mitigate bullwhip effect, reduce holding costs, or increase fill
rates, see, e.g., Cachon and Fisher (2000), Gavirneni et al. (1999), and Lee et al. (2000). Apart from
the benefit of coordination, the adoption of information technology is also widely recognized as
mainly an engineering success. For example, IT could reduce operating costs, shorten the leadtime,
and lower the lot sizes (Kulp et al. (2004)). We show that the technological improvement may also
significantly change the business models and the nature of optimal contracting mechanisms.
Our work contributes to the literature on capacity allocation under information asymmetry.
Researchers typically focus on the strategic interaction among channel participants by allowing
informed players to bid for their desired quantities (see Harris and Raviv (1981) and Maskin
and Riley (1989)). Cachon and Lariviere (1999b) examine retailers’ incentives under certain pre-
determined allocation rules in a two-echelon supply chain. In his model, retailers are privately
informed regarding their local demands; a supplier builds a fixed capacity upfront and accepts the
retailers’ bids to determine how she allocates the scarce capacity. They prove that many simple
allocation rules may lead to manipulation, and suppliers may adopt these manipulable allocation
rules to amplify competition among retailers. Our paper assumes that there exists a continuum of
retailers, so that the aggregate distribution is known ex ante. This avoids the micro-level allocations
for every instance of type realization. Nevertheless, in our model the capacity constraint affects the
allocation among heterogeneous retailers in a qualitatively similar manner.
Finally, there has been a vast literature on multi-echelon inventory management for distribution
systems–e.g., the “one-warehouse-multi-retailer” problem. Though the optimal replenishment pol-
icy remains unknown, many researchers have successfully characterized nearly optimal policies and
proposed useful heuristics to minimize the long-run average inventory cost, see, e.g., Cachon and
Fisher (2000), Chan and Simchi-Levi (1998), and Roundy (1983). Our stylized single-period model
bypasses the inventory management problem and therefore does not aim at proposing heuristics
or algorithms following this literature.
3. Model
We consider a single-period model with a three-echelon distribution system that consists of a
supplier, a number of distributors, and a continuum of retailers indexed by θ. The supplier has the
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 7
ability to build capacity at a constant production cost c, the distributors have access to information
technology, and the retailers specialize on their local markets. The retailers serve geographically-
dispersed markets, and hence each retailer is considered as a local monopolist.1 A type-θ retailer
faces a deterministic downward sloping demand. We focus on the linear case, i.e., the inverse
demand function for the type-θ retailer is P (q) = θ− q, where q is the quantity in her local market.
We briefly discuss how to incorporate nonlinear demand functions in the appendix.2 The intercept
θ is the retailer’s private information, representing the demand of a local market. The population
of retailers is identical across regions and is represented by F (θ) with its associated density f(θ).
Both terms are common knowledge to all players and have monotone hazard rate property, i.e.,ddθ
1−F (θ)
f(θ)≤ 0.3 The intercept θ has a finite support and is normalized to [0,1].
There are N + 1 types of distributors, indexed by 0,1,2, ...,N . While trading with the retailers,
a type-n distributor is able to locate the intercept θ of the local market into one of 2n mutually
exclusive segments with equal length. In other words, compared with the supplier, who has a lim-
ited prior belief of the demand distribution f(θ), the type-n distributor can pinpoint the interval
θ ∈ (k−12n , k
2n ] with k ∈ {1, ...,2n} being the unique integer to which the retailer’s type belongs. The
interval{(k−1
2n , k2n ], k = 1, ...,2n
}can be viewed as a partition of the interval θ ∈ [0,1]; as n becomes
larger, the partition gets finer. Thus, we denote the value n as the precision of information technol-
ogy owned by the type-n distributor.4 When n = 0, the above union of intervals degenerates to the
grand partition. The type-0 distributor thus is uninformed regarding retailers’ private information
(the intercept θ). The precision of information technology n is not observable by the supplier,
but it is common knowledge that the proportion (or population) of distributors is (a0, a1, ..., aN)
such that an ≥ 0, ∀n = 0, ...,N , andN∑
n=0
an = 1. Although we consider multiple distributors, the
1 Under this assumption, we bypass the possible competition over customer demand among downstream retailers andconcentrate on strategic interaction entirely for capacity allocation. This assumption is also adopted in, e.g.,Cachonand Lariviere (1999a) and Chen et al. (2001).
2 The deterministic demand setting shares the same spirit with the classical EOQ (Economic Order Quantity) model,which allows us to characterize closed-form solutions.
3 This condition is satisfied by most usual distributions–uniform, normal, logistic, chi-squared, exponential andLaplace. See Bagnoli and Bergstrom (2005) for a more complete list. It is adopted in the screening literature to ruleout the possibility of bunching phenomenon. The population is common knowledge when the supplier knows aggre-gate demand for the entire market, but cannot distinguish which retailer gets high demand locally. The aggregate(macro-level) information is usually obtained via the supplier’s market investigation or forecasting system.
4 This representation follows from Celik (2006) and Liu and Serfes (2004), and models distributors’ knowledge bytheir information sets. It is appropriate for scenarios when distributors receive discrete forecasts and are able tosegment retailers into different groups based on demand forecasting. Practical examples include customer relationshipmanagement systems or business intelligence systems. These systems help managers to efficiently collect businessinformation and provide analysis tools for segmenting markets. Our analysis goes through as long as the partitionexhibits the nested manner. Equal-length assumption is made for ease of presentation.
Chen, Deng, and Huang: Hierarchical screening in distribution systems8 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
model can also be interpreted as if there is a representative distributor with uncertain precision of
technology, where {an}’s are the corresponding probabilities.
Given that the supplier observes neither the retailer’s private information θ nor the distributor’s
type n, she has two choices to allocate the capacity: (1) She may leave the distributor aside and
accept the orders from retailers directly, which bypasses one source of information asymmetry; (2)
She could make a take-it-or-leave-it offer to the distributor, delegating the allocation right to the
distributor if the distributor accepts. Once the contract is signed by both parties, the supplier is
prohibited from accepting the retailers’ orders. If the distributor accepts the contract, she pays
the supplier for capacity and then redistributes it to downstream retailers. The supplier accepts
retailers’ orders directly if the delegation does not lead to profit gain. Figure 1 shows the structures
of the supply chain under these two scenarios.
Figure 1 Supply chain structures under different scenarios.
We assume that quantity discount contracts can be implemented between any two layers of supply
chain. Let (K,T (K)) and (q, p(q)) denote the quantity discount contracts offered to the distributor
by the supplier, and to retailers by a regional distributor, respectively. We denote (q, p(q)) as the
contracts if the supplier deals with retailers’ orders directly.
As a type-θ retailer orders q units from the distributor, her profit is
U(q, θ) = q(θ− q)− p(q) = θq− q2 − p(q),
where p(q) is the lump-sum price paid to the distributor. Similarly, while directly contracting with
the supplier, a type-θ retailer’s payoff becomes U(q, θ) = θq− q2 − p(q).
Since each retailer faces a deterministic demand, the quantity discount contract is the most
general format to screen these retailers (as seen from U(q, θ)). To highlight the informational effects
and incentive problems, all operational costs (shipping, holding costs, etc.) are assumed to be
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 9
negligible, and no transshipment or resale between retailers is allowed. 5 Given the demand function
of each local market, the surplus of supply chain in the market θ is θq − q2 − cq. We assume that
c < 1 to avoid the trivial case where no transaction is profitable.
As a benchmark, we first consider the case in which the supplier directly contracts with the
retailers. The supplier first announces a quantity discount contract (q, p(q)) for the retailers in her
region to self-select. By the revelation principle (Laffont and Martimort (2002)), the retailers may
as well report their local demands and then the supplier assigns quantities accordingly. Thus, we
use q(θ) and p(θ) to denote the quantity and price schedule and denote U(θ|θ) = θq(θ)− q(θ)2 −p(θ),∀θ, θ ∈ [0,1]. The supplier’s maximization problem is as follows:
Π = max{q(θ), p(θ)}
∫ 1
0
[p(θ)− cq(θ)]f(θ)dθ,
subject to U(θ|θ)≥U(θ|θ),∀θ, θ ∈ [0,1], and U(θ|θ)≥ 0,∀θ ∈ [0,1]. Following a standard procedure
(Laffont and Martimort (2002)) to solve this problem, we can obtain the solution as:
q(θ) = max{
12(θ− 1−F (θ)
f(θ)− c),0
}
and the supplier’s payoff is Π =∫ 1
θq(θ)
[θ− q(θ)− 1−F (θ)
f(θ)− c]f(θ)dθ, where θ := inf{θ : θ− 1−F (θ)
f(θ)=
c} is the critical point at which the virtual surplus just becomes positive. Note that θ − c is
the efficient capacity, and the downward distortion 1−F (θ)
f(θ)is made in response to information
asymmetry. Π is common across regions if the supplier accepts retailers’ orders directly and can
be regarded as the supplier’s endogenous reservation value.
When the supplier contracts with the distributor, the sequence of events is as follows. At the
beginning, each retailer observes θ, and the distributor knows the precision of her information
technology n. The supplier first announces her quantity discount contract (K,T (K)) to the dis-
tributor. This menu of contract cannot be contingent on distributor’s choice of retail quantity
discount contracts. If a distributor accepts the delegation, she chooses a capacity K and pays the
money transfer T (K) to the supplier. This distributor then announces her quantity discount con-
tract (q, p(q)) for the retailers in her region to self-select. In contrast, the distributor receives zero
surplus if she refuses the supplier’s offering. In the end, each retailer selects a quantity q, pays the
lump-sum payment to either the distributor or the supplier, and realizes her profit.
We use Bayesian Nash equilibrium and subgame perfect Nash equilibrium as the solution con-
cepts, since our model involves incomplete information and multiple stages of actions (Fudenberg
5 The existing literature in operations management has well documented how introducing regional distributors savestransportation cost, and hence we ignore this effect. For the discussions on the impact of introducing a secondarymarket, see Lee and Whang (2002) in a two-echelon setting.
Chen, Deng, and Huang: Hierarchical screening in distribution systems10 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
and Tirole (1994)). By backward induction, we study the subgame facing each distributor in the
next section, and in Section 5 we analyze the supplier’s problem.
4. The distributor’s problem
In this section we first analyze how the distributor designs contracts to retailers when the supplier
delegates capacity to them. Suppose that the type-n distributor, awarded by capacity K, is con-
sidering how to design the quantity discount contract (q, p(q)). The revelation principle allows us
to denote the quantity and price schedule by q(θ) and p(θ).
Since the distributor cannot produce products, she faces a capacity constraint pre-determined
from the transaction with the supplier. Moreover, recall that the type-n distributor can locate
the retailers’ demand θ into one of 2n mutually exclusive segments. Hence, she can offer different
menus (sets) of quantity discount contracts to the retailers whose intercepts θ fall into different
segments. Let {qk(θ), pk(θ), k = 1, ...,2n} denote these menus of quantity discount contracts. When
n = 0, only one quantity discount contract is offered since the distributor has no access to retailers’
private information. Denote U(θ|θ) = θqk(θ)− qk(θ)2 − pk(θ) as the type-θ retailer’s payoff if she
reports her type as θ, where θ, θ ∈ (k−12n , k
2n ]. Furthermore, we define U(θ) = U(θ|θ).We now characterize the optimal quantity discount contracts. The maximization problem for the
type-n distributor is
πn(K)≡ max{qk(θ), pk(θ)}
2n∑k=1
∫ k2n
k−12n
pk(θ)f(θ)dθ,
U(θ|θ)≥U(θ|θ),∀ θ ∈ (k− 12n
,k
2n],∀ θ ∈ (
k− 12n
,k
2n],∀k ∈ {1, ...,2n} , (IC-R)
U(θ)≥ 0,∀ θ ∈ (k− 12n
,k
2n],∀k ∈ {1, ...,2n} , (IR-R)
2n∑k=1
∫ k2n
k−12n
qk(θ)f(θ)dθ ≤K, (CC)
where (IC-R) is the incentive compatibility constraint for retailers, (IR-R) is their individual ratio-
nality constraint, and (CC) is the capacity constraint facing the distributor. Note that a retailer
can choose a quantity/price bundle only from the contract offered to her segment.
By studying this optimal control problem, we can derive the optimal quantity discount contracts
from the distributor’s perspective.
Proposition 1. Suppose a type-n distributor is awarded capacity K. Then the optimal quantity
discount contract is
q(θ|K,n) = max{
12[θ− F ( k
2n )−F (θ)f(θ)
−λ∗(K,n)],0}
,∀ θ ∈ (k− 12n
,k
2n],∀k ∈ {1, ...,2n} , (1)
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 11
where λ∗(K,n)≥ 0 is the shadow price for the capacity constraint, i.e., it satisfies
λ∗(K,n)
[K −
2n∑k=1
∫ k2n
k−12n
q(θ|K,n)f(θ)dθ
]≥ 0,
and λ∗(K,n) = 0 if2n∑
k=1
∫ k2n
k−12n
q(θ|K,n)f(θ)dθ ≤K. Moreover, q(θ|K,n) is decreasing in K.
Proposition 1 illustrates the quantity allocated to retailers has three components: (1) efficient
amount (if there were no production cost), (2) distortion due to information asymmetry, and (3)
the shadow price that originates from capacity constraint, see Eq. (1). Recall that a type-θ retailer
generates profit U(q, θ) = θq − q2 − p(q). If the distributor were to know the local demand, the
efficient quantity for this local market should be θ. When the retailers possess private informa-
tion, the distributor intentionally distorts the quantity (F ( k2n )−F (θ)
f(θ)) to induce truth telling. Since
F ( k2n )−F (θ)
f(θ)≤ 1−F (θ)
f(θ), the quantity is less distorted because the information of the distributor is more
precise. The capacity constraint translates to an endogenous variable cost λ∗(K,n), which depends
on both the capacity and the precision of information technology. When the distributor has less
capacity, each retailer receives a lower quantity, and all retailers suffer from that irrespective of
her type. Moreover, even if the capacity K is sufficiently large, the distributor may not allocate
capacity to all retailers. Some retailers may not receive any capacity simply because by doing so
the distributor avoids the cannibalization problem and extracts more revenue.
We next investigate how the distributor’s profit is affected by the information precision as well
as the capacity. The following proposition demonstrates that given any fixed capacity K, the
distributor with more accurate information of the retailers’ local markets extracts more revenue
from the retailers.
Proposition 2. The distributor’s expected revenue, πn(K), is (weakly) increasing in K and n,
∀K ≥ 0,∀n∈ {0,1, ...,N}.
Since the distributor with more accurate information can always replicate the same quantity
schedule as that offered by the distributor with less precise information, advance in information
technology does lead to a more efficient allocation among retailers. This revenue differential comes
entirely from the informational effect, since our setting rules out other benefits of information
technology such as cost saving and leadtime reduction. We also find that when the capacity is
sufficiently low, the distributor cannot capitalize on her information technology, so that distributors
collect exactly the same profit from retailers. Proposition 2 suggests an economic tension between
the distributor and the supplier. When allocated more capacity, a distributor always gains more
Chen, Deng, and Huang: Hierarchical screening in distribution systems12 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
from retailers in her region, and hence she may incline to request more capacity. The supplier,
on the other hand, would like to allocate capacity to those distributors who are more informed
regarding the local markets (and hence are able to utilize the capacity appropriately).
We next show that the distributor cannot capitalize on her technology if the awarded capacity
is sufficiently small.
Theorem 1. There exists a capacity KN such that πn(K) = π0(K),∀K ≤ KN ,∀n∈ {0,1, ...,N}.
Theorem 1 can be rationalized as follows. When facing sufficiently low capacity, the distributor
cannot fulfill the local demands, thereby tending to give top priority to the retailers within the
highest segment. Consequently, all types of distributors incline to shut down all other segments
and a finer segmentation among retailers does not lead to a higher profit for the distributor. This
peculiar property implies that the distributors can be sorted naturally but full separation may not
be always possible, because their revenue functions are identical in certain situations. The strict
conflict between the supplier and the distributor drive the cannibalization problem in the first-stage
game, which we elaborate next.
5. The supplier’s problem
We in this section focus on how the supplier designs the quantity discount contract offered to the
distributors. Before analyzing this problem, let us first consider a benchmark scenario where the
supplier has full access to the distributors’ technology (i.e., the supplier knows n). By revelation
principle, we replace the quantity discount contract (K,T (K)) by {(Kn, Tn), n = 0,1, ...,N}.
5.1. The complete information scenario
When the supplier has complete information regarding the distributors’ type, her maximiza-
tion problem is max{Kn,Tn} {Tn − cKn : πn(Kn)−Tn ≥ 0, n = 0,1, ...,N} , where πn(Kn) is the profit
earned by the type-n distributor given capacity Kn, and the constraint ensures that each dis-
tributor receives at least a null profit. The efficient capacity allocation is obtained by equating
the supplier’s marginal cost of production with the marginal value of capacity for the distrib-
utor. Hence, the first-best capacity allocations {KFBn }’s are given by the first order condition:
∂πn(K)
∂K|K=KFB
n= c,∀n∈ {0,1, ...,N}, resulting in the optimal allocation as below.
Proposition 3. Suppose that the supplier can observe n. Then the optimal quantity schedule is
qn(θ) = max{
12[θ− F ( k
2n )−F (θ)f(θ)
− c],0}
,∀ θ ∈ (k− 12n
,k
2n]. (2)
Moreover, qn1(θ)≤ qn2
(θ),∀θ ∈ [0,1],∀n1 ≤ n2, n1, n2 ∈ {0, ...,N}, and KFBn1
≤KFBn2
.
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 13
Proposition 3 shows that when the supplier knows the effectiveness of information technology
n, the optimal quantity discount is parallel with the scenario of directly contracting with local
retailers without any capacity constraint. The distributors who know the local demands better are
allocated more capacity. Recall that πn(K) increases in K and n from Proposition 2. The optimal
allocation balances the marginal benefit from expanding the capacity and the marginal cost of
production cost. As information regarding local demands gets more precise, the supplier should
build more capacity and each retailer receives a higher quantity.
5.2. The incomplete information scenario
We now suppose that the supplier cannot access the distributors’ technology and thus must induce
the distributors to truthfully reveal her private information. The supplier’s problem is
Π = max{Kn,Tn}
N∑n=0
an (Tn − cKn) , (3)
πn(Kn)−Tn ≥ πn(Km)−Tm,∀m,n∈ {0,1, ...,N}, (IC-D)
πn(Kn)−Tn ≥ 0,∀n∈ {0,1, ...,N}, (IR-D)
where (IC-D) represents the incentive compatibility of the distributors, and (IR-D) assures that
each distributor receives at least a null profit.
Since {πn(K)}’s are endogenously determined via the distributors’ rational behavior, we cannot
naively impose conditions such as the Spence-Mirrlees single-crossing condition, i.e., ∂πn2 (K)
∂K>
∂πn1 (K)
∂K,∀n2 > n1, n1, n2 ∈ {0,1, ...,N}. As shown in the Appendix, this condition is only weakly
satisfied, which gives rise to the following theorem.
Theorem 2. Suppose the supplier cannot observe n.
1. When c is sufficiently high, the supplier accepts retailers’ orders directly.
2. If the supplier opts to delegate to distributors, then
(a) Kn increases in the effectiveness of information technology n,
(b) All distributors are served, independent of {an}’s and N .
Theorem 2 shows that when the production costs are sufficiently high, the distributor cannot
capitalize on her technology. Thus, it is optimal for the supplier to bypass the distributors and
accept retailers’ orders directly. We also find that when the supplier delegates capacity allocation
to the distributors, she is willing to allocate more capacity to the distributors with more effective
technology, because more advanced technology allows the distributor to pinpoint a finer partition
of retailers’ demand and to allocate capacity more efficiently. Conventional wisdom suggests that
Chen, Deng, and Huang: Hierarchical screening in distribution systems14 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
more effective information technology reduces demand uncertainty and hence safety stock. However,
in our model, because a finer segmentation among retailers allows the distributor to serve the
obscure markets without facing the cannibalization problem, a more-informed distributor orders
more quantity from the supplier.
An important implication of Theorem 2 is that the supplier shall allocate capacity based on
distributors’ knowledge regarding the local markets. Our results identify a previously ignored factor
for capacity allocation: information matters. The information effect might become more critical as
the improvement in information technology is evolving. A distributor’s knowledge of local markets
may change over time in response to technological advance, and leaders may become laggards
overnight. Allocating capacity based entirely on past performance, which is common practice in
various industries, might inevitably lack quick response to rapid technology advances.
Moreover, once delegating capacity to distributors, the supplier should never exclude any distrib-
utor. This assertion holds even when some distributors have completely no information advantage
over the supplier, and when the effectiveness of information technology among distributors may
be highly diverse. When the awarded capacity is sufficiently low, the distributors extract identical
profits from retailers regardless of how effective their technology is; that is, {πn(K)}’s are all equal
under scarce capacity from Proposition 1. Thus, the supplier can always induce distributors with
less effective technology to participate without giving up too much information rent. Difference in
information technology cannot justify the breakdown of contracting relationship in supply chains.
Since the single-crossing condition is only weakly satisfied by the distributors’ profit functions,
the standard procedure does not apply and fully separating equilibrium may not always occur. In
the next section we investigate optimal capacity allocation via numerical examples and demonstrate
that our solutions are significantly deviated from the standard solutions of screening problems.
6. Numerical examples
In this section, we provide some numerical examples to demonstrate how information technology
may affect the capacity allocation, the quantity discount contract and even the structure of a
supply chain. In this stylized model, we make the following assumptions. (1) Retailer’s type θ
follows a uniform distribution over [0,1]. (2) There are only two types of distributors (n = 0,1),
with a proportion of 1-a and a respectively. Type-1 distributor is able to distinguish whether a
retailer’s type θ is in the lower segment [0, 12] or in the upper segment (1
2,1]. Type-0 distributor is
as uninformed about retailers’ types as the supplier. Through our numerical studies, we are able to
investigate situations when products have high production costs (i.e., c is high) or are less costly
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 15
(c is low). We also examine how the capacity allocation as well as distributor’s profits are affected
when information technology is pervasively adopted (i.e., a is high) and rarely adopted (a is low).
From Proposition 1, we can obtain the optimal quantity schedule, as well as the distributor’s
profit function for a given capacity level. Since these solutions are obtained via straight-forward
algebra, we omit the details.
Proposition 4. Assume that θ follows a uniform distribution over [0,1], and let K be the
capacity allocated to the distributor.
1. Under the type-0 distributor, if 0 < K < 18, the optimal quantity schedule is q(θ|K,0) =
max{θ− 1 +
√2K,0
}, θ ∈ [0,1]. When K ≥ 1
8, q(θ|K,0) = max
{θ− 1
2,0}
, θ ∈ [0,1]. The type-0
distributor optimal revenue is
π0(K) =
{13
(3− 4
√2K)
K, 0 < K < 18
124
, 18≤K
.
2. Now we consider the type-1 distributor. When 0 < K < 132
, q(θ|K,1) = max{θ− 1+
√2K,0
}, θ ∈
[1/2,1], and q(θ|K,1) = 0 otherwise. If 132
≤K ≤ 1064
, the optimal quality schedule is
q(θ|K,1) ={
max{θ− 5
8+ 1
8
√64K − 1,0
}θ ∈ [0, 1
2)
max{θ− 7
8+ 1
8
√64K − 1,0
}θ ∈ [ 1
2,1]
.
Moreover, q(θ|K,1) = q(θ| 1064
,1),∀K > 1064
. The type-1 distributor’s profit is
π1(K) =
⎧⎪⎨⎪⎩
13
(3− 4
√2K)
K, 0 < K < 132
1384
[288K − (64K − 1)32 ], 1
32≤K < 10
64364
, 1064
≤K
.
Fig. 2 illustrates how the distributor’s profits are affected by capacity. First, when K is suffi-
ciently small (K < 132
in this case), both types of the distributors have identical profit functions,
as suggested in Theorem 2. Second, when the capacity exceeds certain thresholds, the distribu-
tor’s profit has begun to level off (K = 18, 10
64for n = 0,1, respectively). Thus, under the quantity
discount contract, there exists an optimal aggregate capacity for each region. Given π0(K), π1(K),
the first-best levels of capacity for type-0 and type-1 distributors are given by
KFB0 =
(1− c)2
8, c∈ (0,1); KFB
1 =
{(1−c)2
8, 1
2< c < 1
1+(3−4c)2
64, 0 < c≤ 1
2
, (4)
respectively from Proposition 3. Note that the upper bound of the production cost c equals to the
maximum demand intercept of a local market (i.e., the maximum value of θ). Thus, the production
cost c can be interpreted as a measure of potential payoff that the supply chain can extract from
Chen, Deng, and Huang: Hierarchical screening in distribution systems16 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
Figure 2 Distributors’ profit functions. Figure 3 The four regimes of supply chain struc-
tures and contracts.
local markets. Eq. (4) implies that when the product cost is relatively large (i.e., 12
< c < 1),
information technology does not generate higher revenue from local markets and hence the first-best
capacity is the same.
We next characterize the supplier’s optimization problem under information asymmetry. Propo-
sition 2 shows that the optimal capacity allocation depends on both production cost c and the
population of distributors a. We characterize the second-best solution in four mutually exclusive
regimes as shown in Fig. 3: Direct contracting (Regime 1), Wholes price contract (Regime 2),
Quantity discount with pioneering IT adopters (Regime 3), and Quantity discount with pervasive
IT adopters (Regime 4).
First, when the production cost is sufficiently high, the information technology is useless and
hence, the supplier should directly accept retailers’ orders rather than delegating capacity to
distributors–labelled as Regime 1 in Fig. 3. This insight may explain why in commodity industries
such as steel and gas, information technology is seldom used, and their supply chain structures are
relatively flat (or the left case of Fig. 1). Second, in Regime 2 where production cost is moderate
and technology is relatively common, the supplier offers a single contract to the distributors, even
though the type-1 distributor may use information technology to generate a higher profit. Since
both types of distributors are given capacity KFB0 , the capacity allocated to the type-1 distributors
is downward distorted. This result is in sharp contrast with that in the standard screening litera-
ture in which the single-crossing condition is strictly satisfied, see, e.g., Chen (2003) and Laffont
and Martimort (2002). In particular, the distributors may utilize their information technology, but
the wholesale price contract suffices to maximize the suppliers’ profit.
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 17
Fig. 3 also demonstrates that with relatively low production cost, quantity discount contracts are
offered to the distributors. Moreover, type-1 distributor receives her first-best capacity but type-0
distributor’s capacity is distorted downwards. We also find that distributors’ profits depend on
their population when quantity discount contracts are offered. When the distributors are seldom
equipped with technology (i.e., Regime 3 in Fig. 3), more informed distributors earn strictly positive
information rent. Thus, the leaders of information technology within a supply chain receive higher
capacity and make profit from knowing their downstream divisions better. When a large proportion
of distributors have adopted the technology (i.e., Regime 4 in Fig. 3), the supplier can fully extract
surplus from these distributors even if she cannot observe their types.
Of particular interest is that although type-0 distributors are as uninformed as the supplier, they
are never excluded from the supply chain network, as predicted in Theorem 2. Moreover, the supply
chain structure depends only on production costs, independent of the distributors’ population.
To corroborate our analytical predictions, we examine the financial reports of public firms within
the wholesale sector.6 We identify three financial measurements to represent the four mutual exclu-
sive regimes: profit margin (PM), return on assets (ROA) and standard deviation of ROA, which
are proxies for production cost, capacity allocation, and variance in capacity allocation within an
industry, respectively. Table 1 demonstrates the relation between the characteristics of industries
and the financial measurements.
Regime Industry Characteristics PM(%) ROA(%) Std(ROA)
1 Direct contracting Low Low Low2 Wholesale Price Moderate/High Moderate/High High3 Quantity Discount with
”Pioneering IT Adopters”Moderate/High Moderate/High High
4 Quantity Discount with”Pervasive IT Adopters”
Moderate/High Low Low
Table 1 Characteristics of the four regimes
Collectively, our analytical predictions are consistent with empirical evidence. Table 2 shows the
industries in the wholesale sector that satisfy these criteria listed in Table 1. Indeed, as shown in
table 2, information technology is infrequently adopted and the structure of supply chain is flat
6 Our sample includes all available firms within wholesale sector in the Compustat database from year 2000 to2005. Within the wholesale sector, firms are further classified into 41 industries according to the Standard IndustrialClassification system (SIC) by the U.S. Department of Labor. We restrict our analysis to the periods of year 2000to 2005 because of increasing popularity of Supply chain management (SCM) and to the industries with at least 20firm-year observations so as to eliminate the effect of outliers. We also conduct the analysis under different sampleperiods such as 2003-2005 and 2005 only; the results are qualitatively similar.
Chen, Deng, and Huang: Hierarchical screening in distribution systems18 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
for the industries in Regime 1, such as machinery equipment and petroleum products, including
infamous Enron Company. In Regime 2, suppliers tend to offer a wholesale contract to distributors,
although some distributors may utilize information technology. Autos and parts industry is a
famous example of this case. We expect to observe that suppliers in Regime 3 and Regime 4 adopt
quantity discount contract. Table 2 confirms our expectation. Industries classified in Regime 4,
like tobacco, electrical, and hardware equipment, are mostly adopters of information technology
than those in Regime 3, such as medical equipment and paper products. However, suppliers in
Regime 4 may extract more rents from the distributors. For example, in Regime 4, Hughes Supply
Inc. (a subsidiary of Home Depot), known for its utilization of IT technology, report a ROA of
only 4.31% in 2006. In contrast, in Regime 3, only leading wholesalers (e.g., OfficeMax) adopt
information technology and benefit from it, whereas other smaller firms do not utilize IT much
and suffer mediocre returns.
Regime Industry SIC code Nobs PM(%) ROA(%) Std (ROA)1 Machinery equip. 5080 74 2.46 4.72 0.0991 Petroleum prods. 5170-5172 84 2.21 7.19 0.0662 Drugs & proprietary 5120-5122 111 2.86 7.98 0.3112 Autos and parts 5010-5015 52 4.36 9.23 0.1793 Medical equip. 5047 54 2.49 10.15 3.0493 Paper prods. 5110-5113 29 2.95 7.51 0.1443 Apparel 5130-5139 24 8.29 12.50 0.1354 Metal and minerals 5050-5059 53 3.05 6.80 0.1034 Electrical equip. 5063 28 3.15 8.03 0.1214 Hardware equip. 5070-5078 71 2.97 6.53 0.0894 Farm (tobacco) products 5150-5159 22 4.45 6.92 0.037All Wholesale 5000-5199 1180 3.01 7.76 0.112
Table 2 Empirical illustrations of supply chain’s structure and contracts
Finally, although type-1 distributor is awarded by a (weakly) higher aggregate capacity, not
all local markets benefit from this unambiguously. Figs. 4 and 5 demonstrate optimal quantity
allocation among retailers under different types of distributors in two representative cases. Fig.
4 represents the case where the production costs are moderate, i.e., in Regime 2. We find that
retailers in the upper segment ( 12,1] actually receive less capacity when the distributor uses more
advanced technology compared to what they would have received under a type-0 distributor. This is
because the distributor also allocates capacity to retailers in the lower segment (0, 12], which in turn
reduces the amount of capacity she leaves for those in the high segment. Nevertheless, in this case
the retailers in lower segment benefit from the distributor’s technology. This might explain why in
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 19
Figure 4 An example where retailers of high seg-
ment receive lower capacity under type-1
distributor’s region (a = 0.85, c = 0.2).
Figure 5 An example where all retailers receive
higher capacity under type-1 distributor’s
region (a = 0.5, c = 0.1).
practice some downstream retailers resist adopting collaborative supply chain management systems,
but others are willing to cooperate with upstream divisions. On the contrary, in Fig. 5 where
production costs are relatively low (Regimes 3 and 4), all retailers receive higher quantities under
the more informed distributor. It is also worth noting that under type-1 distributors, the quantity
allocation among retailers is not monotonic in θ. The distributor could intentionally allocate more
capacity to local markets with less demand when equipped with information technology.
7. Conclusions and extensions
In this paper, we investigate the optimal capacity allocation when the distributors are equipped
with information technology. We show that the supply chain structure and optimal contracting
mechanism crucially depend on production cost as well as the distributors’ population. Surprisingly,
once the supplier delegates to the distributors, she never excludes any distributor, regardless of
their population and the heterogeneity of their technology. Through our numerical investigations
over uniform distribution of the retailers’ types, we find that no delegation may occur when the
production costs are sufficiently high. And in some circumstances, the supplier may offer a single
wholesale price contract to the distributors and distort the quantity for the distributors with
technology, even though information technology does result in more efficient allocation among the
retailers. We also find that when information technology is less common, the supplier may extract
full rent from all distributors. Not all retailers receive more capacity under the distributors with
superior technology, and the distributors with advanced technology may not allocate more capacity
to retailers with higher demands.
Chen, Deng, and Huang: Hierarchical screening in distribution systems20 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
Several extensions are in order. Our stylized model focuses on the informational effects of tech-
nology, ignoring other important issues in inventory management such as lot size, service level,
customers’ propensity to wait, set-up time, inventory cost, and variety planning. The assumption of
deterministic demand in the local markets allows us to obtain analytical results and is admittedly
a limitation. Channel participants may need to appropriately adjust the contracting mechanisms in
order to accommodate the inventory costs and demand uncertainty. Moreover, in many industries,
customized pricing may be possible at the retail level (e.g., zero financing from car dealers, person-
alized pricing via category promotions in the fashion industry). When local retailers are entitled
to make multiple decisions, achieving efficient capacity allocation may be a tough task.
Although in our model the heterogeneity among distributors is exogenous, there are situations
where the supplier may design appropriate incentive contracts to affect the investment decisions of
distributors. The effectiveness of information technology requires not only the acquisition of more
advanced technology, but also internal employee training and organizational reconfiguration. The
improvement of these internal factors is usually non-contractible, and hence more sophisticated
contracts are needed to coordinate the supply chain. To this end, an appropriate contracting
mechanism requires distributors to fully internalize the benefit of better demand monitoring and
a supplier to share appropriately the cost of technology investment, thereby inducing efficient
capacity allocation among retailers.
We may also consider voluntary information sharing among retailers. We have argued that
whether a retailer is willing to cooperate with the regional distributors is ambiguous. Apart from
these individual incentives, it is also possible to consider the scenario where retailers form a union
negotiating with the distributor. For example, the union may participate in determining how precise
the distributor is able to monitor the local demand (i.e., the value of n). Given the pre-announced
quantity discount contracts offered by a supplier, if the distributor is ineffective in monitoring the
local markets, the supplier may be unwilling to allocate capacity to that region, which eliminates
the possibility of meeting the local demand. On the other hand, if the information sharing is
perfect (i.e., the distributor can distinguish perfectly among these retailers), all the retailers are
left empty-handed even though capacity shortage becomes less severe. Thus, we conjecture that
there exists an endogenized optimal level of information sharing.
Finally, our focus on monopolies is clearly a bit excessive. In reality, it is common that dis-
tributors/wholesalers serve multiple suppliers. For example, a regional automobile dealer in US
may carry cars manufactured by Ford, GM, Hyundai, and Toyota, and can dynamically adjust her
inventory positions of these cars at her own. Distributors such as AmBev, National Distributing
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 21
Company, and U.S. Lumber all carry a variety of substitute products. This gives rise the “common
agency” problem. As we can expect, the distributor will allocate capacity to local retailers basing on
the incentive contracts offered by these competing suppliers. Since suppliers act non-cooperatively,
their bargaining power reduces. Consequently, the distributor may carry less inventory for each
supplier due to the substitutability among products, but the aggregate inventory level might be
higher because of demand stealing effect. The competitive behavior among upstream suppliers may
alter the predictions provided under the monopolistic setting, and is left for future research.
AppendixProof of Proposition 1
To simplify notation, we suppress the dependence on K and n, i.e.,
qk(θ)≡ qk(θ|K,n), pk(θ)≡ pk(θ|K,n),∀θ ∈ (k− 12n
,k
2n],∀k ∈ {1, ...,2n}.
Note that U(q, θ) = θq−q2−p(q) satisfies the single-crossing condition, i.e., ∂2U(q,θ)
∂q∂θ≥ 0. Therefore
the standard approach allows us to replace the incentive compatibility condition by the local
incentive compatibility (LOIC):
U′(θ) = qk(θ),∀θ ∈ (
k− 12n
,k
2n],∀k ∈ {1, ...,2n},
and monotonicity condition on qk(θ) (see, e.g., Laffont and Martimort (2002)). Recall that U(θ) =
U(θ|θ) = θqk(θ)− qk(θ)2 − pk(θ), and thus we can represent pk(θ) by θqk(θ)− qk(θ)2 −U(θ). After
these substitutions, the distributor’s maximization problem can be written as
πn(K) ≡ max{qk(θ)}, U(θ)
2n∑k=1
∫ k2n
k−12n
[θqk(θ)− qk(θ)2 −U(θ)]f(θ)dθ
s.t. U′(θ) = qk(θ),∀θ ∈ (
k− 12n
,k
2n],∀k ∈ {1, ...,2n},
q′k(θ)≥ 0,∀θ ∈ (
k− 12n
,k
2n],∀k ∈ {1, ...,2n},
U(θ)≥ 0,∀θ ∈ [0,1],2n∑
k=1
∫ k2n
k−12n
qk(θ)f(θ)dθ ≤K.
We now apply optimal control theory to obtain its solution. We first ignore the monotonicity of
{qk(θ)}’s and obtain a candidate quantity schedule. We then verify that it is indeed monotonic
and hence is feasible. Letting {qk(θ)} be the control variable and U be the state variable, the
Lagrangian L(q1, ..., q2n , µ1, ..., µ2n , λ;θ) can be expressed as
2n∑k=1
{[θqk(θ)− q2
k(θ)−U(θ)]f(θ) +µk(θ)qk(θ)}
+λ[K −2n∑
k=1
∫ k2n
k−12n
qk(θ)f(θ)dθ],
Chen, Deng, and Huang: Hierarchical screening in distribution systems22 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
where µk(θ) is the dual variable for the local incentive compatibility, ∀θ ∈ (k−12n , k
2n ],∀k ∈ {1, ...,2n},and λ is the dual variable for the capacity constraint. Let us first consider the interior solutions.
The necessary conditions are:
∂L
∂qk
= [θ− 2qk(θ)]f(θ) +µk(θ)−λ
∫ k2n
k−12n
f(θ)dθ = 0,∀θ ∈ (k− 12n
,k
2n],∀k ∈ {1, ...,2n}, (5)
− ∂L
∂U= f(θ) = µ
′k(θ),∀θ ∈ (
k− 12n
,k
2n],∀k ∈ {1, ...,2n}, (6)
∂L
∂λ= K −
2n∑k=1
∫ k2n
k−12n
qk(θ)f(θ)dθ ≥ 0. (7)
µ′k(θ) = f(θ) implies that µk(θ) = αk + F (θ), where αk is a constant. Note that in the inter-
val (k−12n , k
2n ], the state variable U is free of constraint at θ = k2n . Therefore, we obtain µk( k
2n ) =
αk +F ( k2n ) = 0, which leads to µk(θ) = F (θ)−F ( k
2n ),∀θ ∈ (k−12n , k
2n ],∀k ∈ {1, ...,2n}. The candidate
quantity schedule is therefore
qk(θ) = max{
12[θ− F ( k
2n )−F (θ)f(θ)
−λ∗],0}
,∀ θ ∈ (k− 12n
,k
2n],∀k ∈ {1, ...,2n},
where λ∗ is the corresponding dual variable that is common across k.
Finally, we verify that this quantity schedule is indeed monotonic. To see this, it suffices to show
that Hk(θ) = F ( k2n )−F (θ)
f(θ)is decreasing in θ, ∀θ ∈ (k−1
2n , k2n ], ∀k = 1, ...,2n. Consider two types θ1, θ2
such that k−12n ≤ θ1 ≤ θ2 ≤ k
2n . We have
Hk(θ2)−Hk(θ1) =F ( k
2n )−F (θ2)f(θ2)
− F ( k2n )−F (θ1)
f(θ1)
=1
f(θ1)f(θ2)
[F (
k
2n)(f(θ1)− f(θ2))−F (θ2)f(θ1) +F (θ1)f(θ2)
].
Suppose first that f(θ1) < f(θ2). Then we obtain
Hk(θ2)−Hk(θ1) =1
f(θ1)f(θ2)[(
F (k
2n)−F (θ2)
)f(θ1)−
(F (
k
2n)−F (θ1)
)f(θ2)]
≤ 1f(θ1)f(θ2)
[(
F (k
2n)−F (θ2)
)f(θ2)−
(F (
k
2n)−F (θ1)
)f(θ2)]
=1
f(θ1)(F (θ1)−F (θ2)) ,
where the inequality follows from f(θ1) < f(θ2) and F ( k2n ) − F (θ2) being positive. Therefore,
Hk(θ2)−Hk(θ1)≤ 0 because θ1 ≤ θ2.
If f(θ1)≥ f(θ2), we can rearrange the above equation as follows.
Hk(θ2)−Hk(θ1) =1
f(θ1)f(θ2)
[F (
k
2n)(f(θ1)− f(θ2))−F (θ2)f(θ1) +F (θ1)f(θ2)
]≤ 1
f(θ1)f(θ2)[f(θ1)− f(θ2)−F (θ2)f(θ1) +F (θ1)f(θ2)]
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 23
=1−F (θ2)
f(θ2)− 1−F (θ1)
f(θ1),
where we have applied that both f(θ1)−f(θ2)≥ 0 and F ( k2n )≤ 1 to obtain the inequality. From the
monotone hazard rate assumption on F, we obtain that Hk(θ2)−Hk(θ1) ≤ 0, k−12n ≤ θ1 ≤ θ2 ≤ k
2n ,
which implies that the quantity schedule is monotonic.
To show that ∂qk(θ)
∂K≥ 0, it suffices to show that ∂λ(K,n)
∂K≤ 0. We first consider the case in which the
capacity constraint is binding. Suppose that K1 < K2 but λ(K1, n) < λ(K2, n). Since the capacity
constraint is binding, we have
Ki =2n∑
k=1
∫ k2n
k−12n
qk(θ|Ki, n)f(θ)dθ =2n∑
k=1
∫ k2n
k−12n
max{
12[θ− F ( k
2n )−F (θ)f(θ)
−λ(Ki, n)],0}
f(θ)dθ, i = 1,2,
Since λ(K1, n) < λ(K2, n), we have
K1 =2n∑
k=1
∫ k2n
k−12n
max{
12[θ− F ( k
2n )−F (θ)f(θ)
−λ(K1, n)],0}
f(θ)dθ ≥2n∑
k=1
∫ k2n
k−12n
qk(θ|K2, n)f(θ)dθ = K2,
a contradiction. Moreover, when the constraint is not binding, we have dλdK
= 0. Thus the claim is
true. Q.E.D.
Proof of Proposition 2
Since increasing capacity K only relaxes the capacity constraint, the distributor’s expected payoff
is increasing in K. To prove that the distributor’s expected payoff is increasing in n, we recall
that πn(K) =2n∑
k=1
∫ k2n
k−12n
[q(θ|K,n)(θ − q(θ|K,n) − F ( k2n )−F (θ)
f(θ))]f(θ)dθ. Let us consider two integers
n1, n2, where n1 < n2, representing the effectiveness of information technology. A distributor with
the information set {⋃2n2
k=1[k−12n2
, k2n2
} can always replicate the schedule while her information set is
{⋃2n1
k=1[k−12n1
, k2n1
}. Thus, by optimality condition we have πn2(K)≥ πn1
(K). Q.E.D.
Proof of Theorem 1
We first prove a technical lemma, and then show that the theorem holds.
Lemma 1. Suppose a type-n distributor is given capacity K. Then there exists an integer
k∗(K,n) such that all retailers in [k1−12n , k1
2n ] are excluded for all k1 < k∗(K,n), and when k2 ≥k∗(K,n), the distributor will not exclude the entire segment of retailers in the intervals [k2−1
2n , k22n ].
Proof. We suppress the dependence on K and n, i.e.,
qk(θ) = qk(θ|K,n), pk(θ) = pk(θ|K,n),∀θ ∈ (k− 12n
,k
2n],∀k ∈ {1, ...,2n}.
Chen, Deng, and Huang: Hierarchical screening in distribution systems24 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
To show that this lemma holds, it suffices to prove that there does not exist a pair of integers i,
j such that 1≤ i < j ≤ 2n and the distributor serves a positive measure of retailers in the interval
[ i−12n , i
2n ] but excludes the entire interval [ j−12n , j
2n ] at optimality.
We now prove this by contradiction. Suppose the above were not true. Let {q∗(θ), p∗(θ)} be the
optimal quantity price schedule, and π∗ is the associated profit of the distributor. Denote q∗(θ) =
p∗(θ) = 0 if type-θ retailer is excluded from the schedule. Hence by our assumption q∗(θ) = p∗(θ) =
0, ∀θ ∈ [ j−12n , j
2n ], since the entire interval of retailers are excluded. We further let θi represent the
retailer that sits in the cutoff point within the interval [ i−12n , i
2n ], i.e., the distributor starts to refuse
offering the quantity price schedule to the retailers whose types are below her.
Now consider another quantity price schedule {q(θ), p(θ)} which is identical to the original
schedule {q∗(θ), p∗(θ)}, except that we swap the quantity schedule between intervals [ i−12n , i
2n ] and
[ j−12n , j
2n ]. That is, we offer
q(θ) = q∗(θ− j − i
2), ∀θ ∈ [
j − 12n
,j
2n],
and set the price as p(θ) =∫ θ
θj
(τq
′(τ)− 2q(τ)q
′(τ))
dτ, where θj denotes the cutoff level for the
retailers in [ j−12n , j
2n ]. Through the transition to this new menu of offers, the distributor discards a
subset of low-end retailers and serves a subset of high-end retailers instead. The quantity schedule
offered to this new inclusion remains the same, but the price is modified as above. Since the quantity
schedule for [ j−12n , j
2n ] in the new menu {q(θ), p(θ)} is identical to that for [ i−12n , i
2n ] under the original
menu {q∗(θ), p∗(θ)}, it follows that θj = θi +j−i2
. Note also that the swap does not change the total
capacity consumed by the retailers.
We now verify that this new menu of quantity price schedules is again incentive compatible.
Since we do not modify the menu offered to retailers whose types are outside these two intervals,
and they are unable to access the quantity schedules offered to those in these two intervals, the
incentive compatibility should still hold. In the interval [ i−12n , i
2n ], all retailers are not served, and
hence the incentive compatibility is automatically true. It remains to check the interval [ j−12n , j
2n ].
Recall that a type-θ retailer’s profit is θq(θ) − q(θ)2 − p(θ) under the new menu, and hence a
necessary condition for the menu being incentive compatible is that
q(θ) + θq′(θ)− 2q(θ)q
′(θ)− p
′(θ) = 0. (8)
The price p(θ) can be obtained by integrating over θ from the above equation, which gives us
p(θ) =∫ θ
θj
(τq
′(τ) + q(τ)− 2q(τ)q
′(τ))
dτ . From the proof of Proposition 1, we know that q∗(θ) is
monotonic in [ i−12n , i
2n ], and hence q(θ) is monotonic as well under the new menu when θ ∈ [ j−12n , j
2n ]
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 25
according to the swap. The local incentive compatibility and monotonicity of q(θ) ensure that
{q(θ), p(θ)} is incentive compatible for all retailers.
Finally, let us examine the expected profit collected by the distributor under these two menus.
The only difference between the two menus is the swap, and hence the distributor earns exactly
the same amount from the retailers outside these two intervals. Consider the payment for a retailer
with θ ∈ [θj,j
2n ]. We have
p(θ) =∫ θ
θj
(τ q
′(τ) + q(τ)− 2q(τ)q
′(τ))
dτ =∫ θ− j−i
2
θi
((τ +
j − i
2)(q∗)
′(τ) + q(τ)− 2q∗(τ)(q∗)
′(τ))
dτ
=∫ θ− j−i
2
θi
(τ(q∗)
′(τ) + q(τ)− 2q∗(τ)(q∗)
′(τ))
dτ +j − i
2
∫ θ− j−i2
θi
(q∗)′(τ)dτ
≥∫ θ− j−i
2
θi
(τ(q∗)
′(τ) + q(τ)− 2q∗(τ)(q∗)
′(τ))
dτ = p∗(θ− j − i
2),
where the second equality follows from the change of variables and the identity of q(τ) and q∗(τ −j−i2
). From the monotonicity of q∗(θ),∫ θ− j−i
2
θi(q∗)
′(τ)dτ is positive, which leads to the inequality.
The last equality results from the way we construct {q(θ), p(θ)}. Henceforth, the distributor earns
at least as much from the type-θ retailer under the new menu as from the type-(θ− j−i
2
)retailer
under the original menu.
We conclude that the distributor earns at least as much from the swapped intervals under the
new menu, which in turn implies that under the new menu {q(θ), p(θ)} she gets a higher total
profit. This, however, would contradict the fact that {q∗(θ), p∗(θ)} is optimal. Q.E.D.
We now prove the theorem. Let us first define G(θ)≡ θ− 1−F (θ)
f(θ). From the monotone hazard rate
property of F (θ), we know that G(θ) is strictly increasing. Moreover, G(θ) is continuous since f(θ)
exists, and therefore G−1 exists.
Consider the case when type-N distributor serves only one segment of retailers. From Lemma 1,
we know that if this is the case, she must serve retailers with θ ∈ [ 2N−12N ,1]. Moreover, the optimality
condition requires that the capacity K and λ∗(K,n) must jointly satisfy
∫ 1
2N−1
2N
q2N−1(θ)f(θ)dθ =∫ 1
2N−1
2N
max{12[θ− 1−F (θ)
f(θ)−λ∗(K,n)],0}f(θ)dθ = K,
12
(2N − 1
2N− 1−F ( 2N−1
2N )
f( 2N−12N )
−λ∗(K,n)
)≤ 0⇔ λ∗(K,n)≥G(
2N − 12N
), (9)
where the first equation is the capacity constraint and the second inequality ensures that the
distributor serves at most the entire segment [ 2N−12N ,1] of retailers. The integral can be further
simplified as∫ 1
G−1(λ∗(K,n))12[G(θ)−λ∗(K,n)]f(θ)dθ.
Chen, Deng, and Huang: Hierarchical screening in distribution systems26 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
Consider the function Γ(λ) =∫ 1
G−1(λ)12[G(θ)−λ]f(θ)dθ. Note that (λ,K) = (1,0) is a solution to
Γ(λ) = K. Moreover, Γ(λ) is strictly decreasing and continuous in λ since the integrand is decreasing
in λ, G−1 is increasing in λ, and they are both continuous in λ. Therefore, for a fixed constant
G( 2N−12N ), there exists a ξ such that whenever K1 < ξ, we can find a corresponding λ1 > G( 2N−1
2N )
such that Γ(λ1) = K1. This implies that all such pairs (λ1,K1) are feasible solutions to Eq. (9).
Now let KN = ξ. The above shows that when type-N distributor is allocated a capacity K1 less
than KN , she will serve only the retailers in the higher segment [ 2N−12N ,1]. Note also that the same
conditions will hold for any type-n distributors with n < N , since [ 2N−12N ,1] ⊂ [ 2
n−12n ,1], i.e., these
retailers also belong to the highest segment according to type-n distributor’s information set. This
implies that under capacity K1 < KN , type-n distributor will serve exactly the same set of retailers
and give them the same allocation, and consequently the same payment scheme. Thus, we conclude
that all types of distributors have identical profit functions under capacity K1 < KN . Q.E.D.
Proof of Proposition 3
The proof of optimal quantity is parallel with that of Proposition 1. The only modifications are
that there is no capacity constraint and that production cost is incurred. The problem becomes
πn(K)≡ max{qk(θ)}, U(θ)
2n∑k=1
∫ k2n
k−12n
[θqk(θ)− qk(θ)2 − cqk(θ)−U(θ)]f(θ)dθ,
subject to (IC-R) and (IR-R). After replacing (IC-R) by local incentive compatibility and mono-
tonicity of quantity schedule, we obtain the corresponding Lagrangian as
L(q1, ..., q2n , µ1, ..., µ2n ;θ) =2n∑
k=1
[θqk(θ)− q2k(θ)− cqk(θ)−U(θ)]f(θ) +µk(θ)qk(θ),
where {µk(θ)}’s are the dual variable for the local incentive compatibility. Following the argument
of Proposition 1, the optimal quantity schedule is
qn(θ) = max{
12[θ− F ( k
2n )−F (θ)f(θ)
− c],0}
,∀ θ ∈ (k− 12n
,k
2n], (10)
as stated in the lemma.
Now we show that when n1 ≤ n2, qn1(θ) ≤ qn2
(θ),∀θ ∈ [0,1], and KFBn1
≤ KFBn2
. From Eq. (2),
since the operator max{x,0} is monotonic with respect to x, it suffices to compare the terms inside
the parentheses in Eq. (10) for n1, n2. Consider a particular θ ∈ ( 2k2−12n2
, k22n2
] ⊂ ( 2k1−12n1
, k12n1
], where
( 2k2−12n2
, k22n2
] and (2k1−12n1
, k12n1
] are respectively the unique intervals that include θ given partitions
according to n2 and n1. Note that k22n2
≤ k12n1
, and therefore
F ( k22n2
)−F (θ)f(θ)
≤ F ( k12n1
)−F (θ)f(θ)
⇔ 12[θ− F ( k2
2n2)−F (θ)
f(θ)− c]≥ 1
2[θ− F ( k1
2n1)−F (θ)
f(θ)− c],
which implies that qn2(θ)≥ qn1
(θ),∀θ ∈ [0,1]. Finally, since the quantity for each retailer is weakly
higher under n2, the aggregate capacity needed is also higher. Q.E.D.
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 27
Proof of Theorem 2
We start with a technical lemma, and then provide the proof of this theorem. The following lemma
states that the marginal benefit of capacity is increasing in the distributor’s type.
Lemma 2. λ∗(K,n) is increasing in n, ∀K ≥ 0.
Proof. Recall that the optimal quantity schedule is given by
q(θ|K,n) = max{12[θ− F ( k
2n )−F (θ)f(θ)
−λ∗(K,n)],0},∀ θ ∈ (k− 12n
,k
2n],∀ k ∈ {1, ...,2n}, (11)
and the total capacity constraint is given by2n∑
k=1
∫ k2n
k−12n
q(θ|K,n)f(θ)dθ = K.
We prove this lemma by contradiction. Consider two integers n1 ≤ n2, and a particular θ ∈( 2k2−1
2n2, k2
2n2] ⊂ ( 2k1−1
2n1, k1
2n1], where ( 2k2−1
2n2, k2
2n2] and (2k1−1
2n1, k1
2n1] are respectively the unique intervals
that include θ given partitions according to n2 and n1.
Assume that λ∗(K,n1) > λ∗(K,n2) . Note that k22n2
≤ k12n1
, and thereforeF (
k22n2
)−F (θ)
f(θ)≤ F (
k12n1
)−F (θ)
f(θ).
Thus, 12[θ− F (
k22n2
)−F (θ)
f(θ)−λ∗(K,n2)] > 1
2[θ− F (
k12n1
)−F (θ)
f(θ)−λ∗(K,n1)], and we obtain that for all θ’s
such that q(θ|K,n1) and q(θ|K,n2) are nonzero:
q(θ|K,n2) = max{12[θ− F ( k2
2n2)−F (θ)
f(θ)−λ∗(K,n2)],0}> max{1
2[θ− F ( k1
2n1)−F (θ)
f(θ)−λ∗(K,n1)],0},
and hence q(θ|K,n2) > q(θ|K,n1). When the capacity constraint is binding for both n1 and n2,
K =2n2∑k=1
∫ k2n2
k−12n2
q(θ|K,n2)f(θ)dθ =2n2∑k=1
∫ k2n2
k−12n2
q(θ|K,n2)1{q(θ|K,n2) > 0}f(θ)dθ
>2n2∑k=1
∫ k2n2
k−12n2
q(θ|K,n1)1{q(θ|K,n1) > 0}f(θ)dθ =2n2∑k=1
∫ k2n2
k−12n2
q(θ|K,n1)f(θ)dθ,
which leads to K > K, a contradiction. Thus, λ∗(K,n1)≤ λ∗(K,n2) in this case.
When the capacity constraint is binding for n2 but not for n1, λ∗(K,n1) = 0≤ λ∗(K,n2). Finally,
we show that when the capacity constraint is binding for n1, it must be binding for n2 as well.
Suppose that this is not the case. Then it means the optimal capacity for n1 is higher than that for
n2 when both have unlimited capacity. This corresponds to a special case of Proposition 3 when
c = 0. Proposition 3 then rules out this possibility. Thus, λ∗(K,n1)≤ λ∗(K,n2). Q.E.D.
We now prove the theorem. We first prove that when the production cost is sufficiently high,
the supplier should not delegate to any distributor. From Eq. (2), when c ≥ 2N−12N , qn(θ) = 0,∀θ ∈
[0, 2N−12N ],∀n = {0, ...,N}. Therefore, when c > 2N−1
2N and the supplier knows the precision n, she
serves only the retailers in the highest segment independent of n. Given this, the allocation to
retailers is independent of n from Eq. (2). Hence, the first-best levels {KFBn }’s are all identical
Chen, Deng, and Huang: Hierarchical screening in distribution systems28 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
and the information is useless. When the supplier accepts retailers’ orders directly, the supply
chain profit is maximized since quantities are not distorted and she does not have to leave rents to
distributors. Consequently, when c≥ 2N−12N , the supplier should not delegate to distributors.
Now we consider the case when quantity discount contract is used. Recall that λ∗(K,n) is the dual
variable associated with the capacity constraint, and therefore it corresponds to ∂πn(K)
∂K. Lemma 2
shows that this term is increasing in n, ∀K ≥ 0, and therefore we have the single-crossing condition
on distributors’ payoffs: ∂πn2 (K)
∂K≥ ∂πn1 (K)
∂K,∀K ≥ 0, whenever n1 ≤ n2.
We first prove the monotonicity of K. If n1 ≤ n2, from (IC-D), we have πn2(Kn2
) − Tn2≥
πn2(Kn1
)−Tn1and πn1
(Kn1)−Tn1
≥ πn1(Kn2
)−Tn2. Therefore,
πn2(Kn2
) +πn1(Kn1
)≥ πn2(Kn1
) +πn1(Kn2
)⇔ πn2(Kn2
)−πn2(Kn1
)≥ πn1(Kn2
)−πn1(Kn1
),
which implies that Kn2≥Kn1
according to Lemma 2.
Moreover, some constraints in the optimization problem can be removed. If n1 ≤ n2, we have
πn2(Kn2
) − Tn2≥ πn2
(Kn1) − Tn1
≥ πn1(Kn1
) − Tn1≥ 0, where the first inequality follows from
(IC-D) and the second inequality is because πn(K) is increasing in n by Proposition 2. The last
inequality is due to (IR-D) for type-n1. Thus, (IR-D) for any type higher than the lowest type
served is automatically satisfied. This also implies that when some distributors are excluded, the
exclusion starts from lowest types.
Now we show that it suffices to consider local incentive compatibility constraints. Suppose n1 <
n2 < n3, and assume that type-n3 and type-n2 are unwilling to report as type-n2 and type-n1
respectively. We claim that type-n3 distributor would not like to pretend as if she is type-n1. From
their incentive compatibility constraints, we have
πn3(Kn3
)−Tn3≥ πn3
(Kn2)−Tn2
= πn3(Kn2
)−πn2(Kn2
) +πn2(Kn2
)−Tn2,
and thus πn3(Kn3
) − Tn3≥ πn3
(Kn2) − πn2
(Kn2) + πn2
(Kn1) − Tn1
≥ πn3(Kn1
) − Tn1, where the
first inequality follows from the local incentive compatibility of type-n2, and the last inequality is
according to Lemma 2. A similar argument shows that when type-n1 and type-n2 are unwilling to
report as type-n2 and type-n3 respectively, it is unprofitable for type-n1 distributor to pretend as
if she is type-n3. Thus, it suffices to consider incentive compatibility constraints for adjacent types.
After removing redundant constraints, if type-n¯
is the lowest type that is served, the optimization
problem becomes
Π = max{Kn,Tn}
N∑n=n
¯
an (Tn − cKn) ,
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 29
s.t. πn(Kn)−Tn ≥ πn(Km)−Tm,m∈ {n− 1, n+1},∀n∈ {0,1, ...,N},πn
¯(Kn
¯)−Tn
¯≥ 0.
If πn¯(Kn
¯)− Tn
¯> 0, we can increase all {Tn}’s simultaneously by πn
¯(Kn
¯)− Tn
¯. This will not affect
the incentive compatibility constraints by strictly increase the supplier’s profit. Therefore, type-n¯
distributor receives no rent.
We now prove that the supplier will not exclude any distributor. Suppose that there exists an
optimal allocation {Kn, Tn} where type-0 distributor receives no capacity. Let n > 0 be the lowest
type of distributor served by the supplier. Consider another allocation {K ′n, T
′n} where (K
′n, T
′n) =
(Kn, Tn),∀n ≥ n¯
and (K′n, T
′n) = (K,πN(K)), n = 0, ..., n
¯-1, where K is sufficiently small that
πn(K) = π0(K),∀n = 0, ...,N . By Theorem 1, such K must exist. Under this new allocation, we
only need to check the incentive compatibility conditions associated with (K,πN(K)). Distributors
with n = 0, ..., n¯-1 are willing to accept (K,π0(K)) because
πn(K′n)−T
′n = πn(K)−π0(K) = 0≥ πn(Km)−Tm = πn(K
′m)−T
′m,∀m≥ n
¯,
where the second equality follows from the choice of K, and the inequality is because type-n
distributor is unwilling to participate under the original allocation. Therefore, their incentive com-
patibility and individual rationality constraints are all satisfied. For n ≥ n¯, when the distributor
chooses the contract designed for her, she receives πn(K′n)−T
′n = πn(Kn)−Tn ≥ 0. Nevertheless, if
she accepts a contract for m≤n¯-1, her payoff will become πn(K
′m)−T
′m = πn(K)−π0(K) = 0, which
implies that she will not deviate. Hence the new allocation {K ′n, T
′n} is both incentive compatible
and individually rational.
Under the new allocation, the supplier collects more profit from the distributors since she offers
exactly the same to distributors with n≥ n¯, and receives π0(K) from others. When c < 1, we can
find a sufficiently small amount of capacity such that π0(K) > cK. Thus, we conclude that the
supplier is better off, and at optimality she should not exclude any distributor. Q.E.D.
The case with nonlinear demand functions
Our results go through to scenarios with nonlinear demand functions if the following technical
conditions hold. Let Γ(q, θ) denote the inverse demand function, and a type-θ retailer’s net payoff
is Γ(q, θ)q−p(q) if she receives quantity q and pays price p(q). (1) ∂Γ(q,θ)
∂θ> 0 is increasing in θ: high
θ represents higher demand. (2) ∂2Γ(q,θ)
∂q∂θ+ ∂Γ(q,θ)
∂θ≥ 0, which imposes the single-crossing condition
on retailers’ payoffs. (3) ∂2Γ(q,θ)
∂θ2 ≥ 0. (4) ∂Γ(q,θ)
∂q< 0 since it is downward sloping. Note that the
linear demand function used in the main text satisfies all these conditions.
Chen, Deng, and Huang: Hierarchical screening in distribution systems30 Article submitted to Management Science; manuscript no. (Please, provide the mansucript number!)
We only highlight the major modifications required for nonlinear demand functions. Since the
single-crossing condition is satisfied, the procedure to obtain optimal quantity schedule in Propo-
sition 1 remains unchanged, but quantity schedule is no longer separable. The capacity constraint
still translates to an endogenous variable cost for the distributor. There are two critical results for
establishing Theorem 1: Lemma 1 and that information is useless if capacity is sufficiently small.
We address both problems as follows.
For Lemma 1, the trick of swapping two segments of retailers continues to hold, and the distrib-
utor can simply use the same quantity schedule for the newly added interval. In Eq. (8), the local
incentive compatibility condition requires
[∂Γ(q, θ)
∂qq′(θ)+
∂Γ(q, θ)∂θ
]q+Γ(q, θ)q′(θ)− p
′(θ) = 0⇔ p
′(θ) = [
∂Γ(q, θ)∂q
+Γ(q, θ)]q′(θ)+
∂Γ(q, θ)∂θ
q(θ).
If q is a fixed monotonic quantity schedule, then p′(θ) is increasing in θ because
p′′(θ) = [
∂2Γ(q, θ)∂q∂θ
+∂Γ(q, θ)
∂θ]q
′+
∂2Γ(q, θ)∂θ2
q ≥ 0,
from Conditions (2) and (3). This implies that after swapping, the price increases at a higher
rate compared to that offered to the original interval. After swapping, it is still optimal for the
distributor to extract all the revenue from the lowest served retailer in the new interval, and hence
the price for her is p(θ) = Γ(q, θ)q, which by Condition (1) is higher than the lowest type in the
original interval. Thus, the entire price schedule for the new interval is higher, and the distributor
is better off by swapping the capacity between two intervals.
Now we deal with the second result. To this end, it suffices to prove that there exists a suf-
ficiently large λ such that q(θ) = 0,∀θ ∈ [0, 2N−12N ]. Consider the first-best quantity and take λ
as the endogenous marginal cost as in the proof of Theorem 1. The surplus of supply chain is
S(q|θ,λ) = Γ(q, θ)q−λq. The first-order condition yields
∂S(q|θ,λ)∂q
=∂Γ(q, θ)
∂qq +Γ(q, θ)−λ≤ Γ(q, θ)−λ≤ Γ(0,
2N − 12N
)−λ,∀θ ∈ [0,2N − 1
2N],
where we have used Condition (4) in the first inequality and Conditions (1) and (4) in the second
inequality. Since Γ(0, 2N−12N ) is bounded, and second-best quantity is lower than the first-best one,
there exists a sufficiently large λ such that the distributor wants to discard all retailers not in the
highest segment. Thus, distributors receive identical profits irrespective of their types.
Given that Theorem 1 holds for nonlinear demand functions, all the subsequent results remain
true since they are based on the property of {πn(K)}’s rather than retailers’ payoffs. Thus, it
merely requires some mild technical conditions for cases with nonlinear demand functions.
Chen, Deng, and Huang: Hierarchical screening in distribution systemsArticle submitted to Management Science; manuscript no. (Please, provide the mansucript number!) 31
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