1

2

3

4

Holiday Inn - Dubai, Al Bar-

sha (HIAB) is a small corpo-

ration, with a voluntary com-

mitment to sustainability

knowing that corporate suc-

cess is interdependent on its

social well-being and is com-

mitted to improving eco-

nomic, socio-cultural and envi-

ronment and energy practices.

HIAB as a responsible corpo-

ration, whilst respecting inter-

ests of all our stakeholders in-

cluding the wider community,

is proud to be a trend setter

amongst SMEs to make a dif-

ference in any which way to

the society and environment

with an ambition of taking sus-

tainability into every single op-

eration.

The management of this small

enterprise employing less than

300 individuals ensures that

awareness to all stakeholders

are made of our diligent busi-

ness practices to include

health and safety, anti corrup-

tion, human rights protection,

to the fortification of the envi-

ronment to building civil soci-

ety. We expect these issues to

be understood by our work-

force and directives supporting

the issues, practiced with ease

so actualization is exuded

through a culture of one

thought of uprightness and

transparent business.

The promoting of the culture

‘Way of Life @ Holiday Inn

Dubai – Al Barsha’ is remark-

able in its remit in building

unity between employees vary-

ing in age, status and thoughts.

The Holiday Inn – Dubai

‘Loves U Campaign’ is unique

in its appeal that all members

of the staff, regardless of rank,

color or creed, come together

to achieve its objectives. The

backdrop being Prophet Mo-

hammed's (PBUH) words

‘Life is only worth living if

lived for someone else’ helps

to inculcate an ethos of giving,

of putting another person be-

fore oneself that in turn re-

flects into service accorded to

the guest that in turn helps to

deliver the business objectives.

HIAB is proud to be a franchi-

see of IHG and is deeply com-

mitted in protecting the repu-

tation of the Holiday Inn

Brand and has actively taken

up the environmental manage-

ment tool , the 'IHG Green

Engage' system, notable not

only in introducing FLS en-

deavours, but being a move-

ment setter in bettering the

environment by initiatives of

reducing carbon footprint,

amongst others.

HIAB's corporate strategy

encompasses all different areas

of sustainability, endeavours

of which, are carried out

not for a financial reward,

but satisfaction as central

factors of ESG - Environ-

mental, Social & Govern-

ance - are impacted posi-

tively.

Holiday Inn - Dubai, Al

Barsha is proud to state that

following a strict regime of

Kaizen, involving making

changes and monitoring re-

sults, has led to an increase

in productivity and partici-

pation, resulting in a posi-

tive work environment, to

lay strong foundations in

the workplace of social re-

sponsibility.

We confidently state, that

for our employees, Holiday

Inn - Dubai, Al Barsha is

not only a place to earn a

keep, but is a ground from

which developed individu-

als who after their work ,

return back to their homes

refreshed, happy and with a

renewed learning that no

school or educational insti-

tute can accord.

“Our commitment to diligent business is part of our Hotel’s Corporate DNA and is the base of all practices that inform our business strategy” In

tro

du

cti

on

of

Dil

igen

ce

5

10 Y

ears

Su

stain

ab

ilit

y P

lan

Social Management

Community Involvement

Strengthen Municipal Ties

Food Safety Measures

Environment Protection

Carbon Footprint Reduction

Energy Use Reduction

Landfill Consciousness

Talent Sustainability

Growth through Skills Enhancement Program

Treat Diversity as Strength not a Weakness

Value Chain Impact

Embedding Sustainability in all Business Activities

Make all Stakeholders more Socially responsible

Good Corporate Governance

Uniform leadership style negating individualism

Accountability

Leading by example

Philanthropy

Provide complimentary English Learning at work

Help Global causes

“Our commitment to diligent business is part of our Hotel’s Corporate DNA and is the base of all practices that inform our business strategy”

“Green is the prime color of the world , and that from which its loveliness arises .’’ Pedro Calderon de La Barca, Spanish writer

6

CSR at HIAB began as philanthropic

initiatives as we opened our doors to the

public. With growing commitment of

staff and guests, sustainability emerged as

a course that began to run through the

core of every business operation. Our

compel became to make HIAB a re-

sponsible business to excel in all areas:

Economic, Social and Environmental

(Triple Bottom Line) and Profit to make

a measurable positive impact on People,

Planet and Profit.

As a role model, I personally embarked on

an educational drive from Jun 2014 to en-

courage our employees to embed sustainabil-

ity in their psyche. The drive has been met

with great enthusiasm being taken down the

line, as HOD's got inspired by my state-

ments:

“I’m making a Difference…….. Are You?’’

CE

O’s

Sta

tem

en

t

Feedback from guests has been in-

spirational as they make a choice in

lodging with a preferred hotel which

promotes diligent business and acts

responsibly. They are particularly en-

thused by HIAB's partnership with

UNWFP as they donate generously

so the hungry are fed in the world.

Social inclusion and indeed enrich-

ment with this partnership has be-

come a target as all stakeholders help

in our endeavor to bring change

where we can.

This report shows how our ten year plan

(page 5) to make diligent business as part

of HIAB's inherent DNA is coming to-

gether earlier than planned. This encour-

ages us to undertake initiatives that are

measurable and impact driven, and to

make greater efforts in embedding sus-

tainability continuously in all our business

practices so we continue to make that

difference to customers and society as

stewards of the environment.

‘I'm making a difference...................

By bringing a positive change in the mind set of my management team

By enabling a one culture of being socially responsible in enabling a meaningful wealth crea-

tion

By motivating a team, to be more empowered, more innovative, so 'out of box' solutions are

engendered for continual growth in human capital as much as the bottom line.

Through a greater sense of EI, in decoding individuals who do not conform to the moral

guidelines of the company mission, and promote individualism and undermine needs of their

followers.

..................................... Are You?’

Sustainably Yours

Roxana Jaffer

7

Sustainably Yours

HIAB is a 4* Deluxe Hotel located in the heart

of Dubai on a prime thoroughfare of Sheikh

Zayed Road, operates under a tag line ‘A 4Star

Hotel with a 5Star Look’ The 310-rooms hotel

with 9 Food & Beverage Restaurants, employs

around 300 colleagues from 25 nationalities and

is a hub of dissimilar cultures, but prides itself in

the superlative service it provides where safety

of our stakeholders is super most to become

The Best 4star Hotel in Dubai .

Besides delivering business strategies, a prime objective

to ensure one culture of uprightness has been para-

mount. An ongoing mission for our employees is to

embrace and exude a unified winning culture . Under a

banner of ‘Way of Life @ HIAB’ we prescribe strict

core values : viz. (i) Do the Right Thing (ii) Aim

Higher (iii) Show We Care (iv) Celebrate Difference ;

(v) Work Better Together; which aid to inculcate an

understanding of not only to show morality but to be-

come socially responsible.

HIAB enjoys great popularity as a corporate and

business hotel since its opening in 2008. As

voted by its guests, the hotel has been awarded

for three consecutive years the Silver Award of

‘The Best Corporate & Business Hotel’ in the

MENA region.

This speaks about our employees’ passion to

serve the guests with love, care and comfort.

HIAB is a flagship hotel of the global corpo-

ration, InterContinental IHG Hotels Group

(IHG) and is a recipient of ‘The Quality of

Excellence’ Award amongst other accolades.

A

bo

ut

Th

e C

om

pan

y

“It is just over a year since I set out our Ambition to be #1, for guests, for owners and for

colleagues and we defined what was going to help get us there – building our Winning

Culture” Richard Solomons

Chief Executive Officer, IHG

8

Sustainability Vision

‘To permeate an ethos of social and environmental responsibility in all areas of business operations and to all stakeholders , so sustainability becomes HIAB's Driving Force.’

Sustainability Mission

‘To make a difference in the life of the individuals we touch every day, to deliver, through unparal-leled commitment, a superior hospitality product by upholding a strong moral system that actively contributes to improving its economic standing by improving socio-cultural, and environmental/energy practices through 'responsible business' reforms’

Sustainability Roots

Corporate responsibility germinated in 2008 when the CEO, inspired by a quote, ‘Life is not worth living unless lived for someone else’ chalked out a 10 year plan in sustainability (see Page 3)as HIAB's call to action. Simply, the drive was to help to improve quality of human life, through busi-ness endeavours in helping economic development, social development or environmental protec-tion. She knew for the corporation to be truly socially responsible, she had to inculcate these thoughts in every employee, so they could help HIAB to build a legacy for future generations as their call in social responsibility.

Sustainability Infinitive Journey

The infinitive journey of the ‘Hotel with a Heart’, began with an establishment of 3 arms, each with different mandates.

Dil

igen

ce

Rem

it

“Protecting resources, defining purpose, accountability, transparency, leading by example, driving ethical company health, corporate consciousness,

risk management are some attributes practiced top down.”

" We recognise that every business has to play a critical role in addressing global

challenges. That is why we continuously engage with internal and external

stakeholders to address issues so we can become responsible and diligent."

8

9

“Protecting resources, defining purpose, accountability, transparency, leading by example, driving ethical company health, corporate consciousness,

risk management are some attributes practiced top down.” G

ove

rnan

ce D

rive

rs

" We recognise that every business has to play a critical role in addressing global

challenges. That is why we continuously engage with internal and external

stakeholders to address issues so we can become responsible and diligent."

CSR Executive Board

Roxana Jaffer

CEO

Vincent D’Souza

Director Finance

Kezia Da Rocha

Director Marketing

Zamir Abbasi

Director HR

Steering Committee Chair Persons

Caroline D’Souza

Security Manager

Soumya Mukherjee

Front Office Mgr.

Mukhtar Hussain

Director Engineering

Focus Groups

10

“HIAB adopts IHG-Green Engage to help monitor, reduce and manage

energy, water, waste consumption and carbon output. We adopt ‘Green solutions’

to be environmentally sustainable, help towards energy savings and

enhancing guest experiences and educating stakeholders for a better

tomorrow.”

0.00

1,000,000.00

2,000,000.00

3,000,000.00

4,000,000.00

5,000,000.00

6,000,000.00

7,000,000.00

8,000,000.00

9,000,000.00

10,000,000.00

2012 2014

Carbon kgCO2e

Electricity kWH

Water Gal

Energy Conservation—2014 Vs. 2012

2014

Year

in R

evi

ew

- E

nvi

ron

men

t

11

“HIAB adopts IHG-Green Engage to help monitor, reduce and manage

energy, water, waste consumption and carbon output. We adopt ‘Green solutions’

to be environmentally sustainable, help towards energy savings and

enhancing guest experiences and educating stakeholders for a better

tomorrow.”

HIAB’S Human Formation

for Going Green

2014

Year

in R

evi

ew

- E

nvi

ron

men

t

“ ‘Green Values’ emitted throughout the organisation enhance

the '4 Rs of Sustainability i.e. rethink, reduce, reuse and recycle”

12

2014

Year

in R

evi

ew

- C

om

mu

nit

y

“Holiday Inn Loves U (HI-LUC) a registered entity has rapidly got

popularity as a community partner having joined hands with Red Crescent,

Action Care, Al Noor Training Centre for Children with special needs ,

in previous year initiatives”

Adopt-a-camp

Objectives:

Awareness of local issues

To enable low income earners a sense of worth through 5Star service in our hotel.

To make aware of global issues

To raise funds to alleviate global needs.

ALS Bucket Challenge

Objectives:

2014 partnerships were :

13 “Holiday Inn Loves U (HI-LUC) a registered entity has rapidly got

popularity as a community partner having joined hands with Red Crescent,

Action Care, Al Noor Training Centre for Children with special needs ,

in previous year initiatives”

Adopt-a-camp

Objectives:

Awareness of local issues

To enable low income earners a sense of worth through 5Star service in our hotel.

2014

Year

in R

evi

ew

- T

ale

nt

Su

stain

ab

ilit

y

“The ‘Way of Life’ is a guide for our 300 colleagues on how to

live in the IHG Core Values which are taken up through a series of

employees social welfare initiatives happening around the year”

Below are results of some trainings on our culture and other initiatives

Employee Engagement Survey (Online)

96% Overall Positive Results –

210 colleagues (70%) participated

Staff Survey (Online) ‘13 Reasons

Why I should Work at HIAB’

219 (73%) colleagues participated

#1 Reason ‘Sense of Belonging’

whilst “Monetary Benefits” was at #11

Training & D

evelopment

Outstan

ding scores

in IH

G

Training M

etrics

– achiev

ed

10,705 tra

ining hours durin

g 2014

by trai

ning 300 co

lleag

ues

Skills Enhancement Program (SEP)

A specially designed program for developing 70

Management and mid-Management level col-

leagues so growth can be given through self reali-

sation of performance.

HIAB Family Facebook

Creation of HIAB Family Facebook - a tool for

colleagues motivation, engagement readiness

and feedback for sustainability and SGE stan-

dards to follow.

Living in the Core Value

Training through creating

‘Human Formation Symbols’ Be-

low is ‘Aim Higher’ symbol

14

2014

Year

in R

evi

ew

- C

oll

ab

ora

tio

ns

a. Embracing Ramadan - Iftar -HIAB's pledge to feed 4 hungry persons from each booking

b. Hotel Guests to add 5AED upon checkout (optional)

c. Bridge Tournaments

d. Collection of new and nearly new items to raise funds

e. Karaoke evenings

2014 Collections enabled

16500 families (average 4 persons) 66000 people to be saved in Syria from starvation.

From 2012 HIAB has helped 205,665 people in total

“HIAB has several partnerships and collaborations under its sustainability

Remit”

United Nations World Food Pro-gramme (UNWFP), the largest hu-manitarian agency fighting hunger worldwide. Is the most notable col-laboration of HIAB.

The partnership was consummated in Dec 2012 to help further WFP's Strategic Plans in achieving a world with zero hunger, under its operational framework. Since this time, HIAB has pursued its partnership, in the MENA region allowing activi-ties to be sanctioned by Islamic Affairs And Chari-table Activities Department of the Government of Dubai.

Sustainable Drives that HIAB participated in raising

awareness and funds are:

15

a. Embracing Ramadan - Iftar -HIAB's pledge to feed 4 hungry persons from each booking

b. Hotel Guests to add 5AED upon checkout (optional)

c. Bridge Tournaments

d. Collection of new and nearly new items to raise funds

e. Karaoke evenings

2014 Collections enabled

16500 families (average 4 persons) 66000 people to be saved in Syria from starvation.

From 2012 HIAB has helped 205,665 people in total

2

014

Year

in R

evi

ew

- A

ward

s &

No

min

ati

on

s

Arabia CSR Awards 2013 HIAB felt extremely proud to apply for this very coveted decoration.

Completing the in-depth questionnaire helped to put our diligence practices into a per-spective that enabled formalization of several aspects -an understanding of risks and op-portunities as well bringing our initiatives for stakeholder engagement, continuous im-provements, and even practices on human rights that we followed as part of responsible business. Learning alignment to GRI guidelines of reporting was indeed a great plus.

Whilst we did NOT receive an award, we attained 148 points against a bench mark of 223.5 in the total score . We believe that HIAB learnt 100% and will be ready for an award for 2014.

Dubai Green Tourist Awards 2014 HIAB’S was honored to receive from Dubai Green Tourism,

“The Best 4 Star Hotel, ‘Best Waste Management Practices’ for 2014”

16

Way F

orw

ard

...

2015

“HIAB's approach to diligence takes advantage of what is available on

hand, but explores what is practically available and achieves......”

‘HIAB believes in continual improvement in all its endeavors especially business and is con-

tinually innovating. Since sustainability is part and parcel of business strategy, it too has to be

continually innovating. Accordingly sustainability processes are monitored and analyzed by

Steering heads and necessary amendments are introduced’

KPI's for 2015 UN Global Compact does not define guide-

lines for hospitality industry KPI's However HIAB has defined 3 KPI' s or

Key Success Indicators (KSI), for each area of environmental and social performance.

Environmental KPIs

are set for both short term and

long term. An example is of re-

duction of water consumption by

5% annually , electricity by 5% an-

nually and carbon footprint 5% an-

nually. Measurement has indicated

a progress year on year.

Social KPI

is to ‘create a fully motivated workforce

towards sustainability’ by measuring im-

pact through number of nominations in

upholding ‘way of Life’ defined values

that attain not only the token financial

reward but the coveted Gold Star.

Governance KPI

examples are: To promote a one-style leadership style negating individualism

and to have zero complaints from staff, on leaders demonstrating autocratic

behavior. And on target number of training hours for staff.

Other Targets for 2015 To introduce a ‘Training Passport ’ for colleagues to include learning in sustain-

ability, so there can be a wider number of colleagues serving on our Steering

Committee focus groups.

To become a registered member of the United Nations Global Compact. To learn

from the World’s largest CR initiative and incorporate their 10 principles in our

business operations (if not already in place and committing to their requirements.

To send a member of the CSR Executive Board for external training to CSR Ara-

bia for Fundamentals of CSR & Sustainability.

17

Holiday Inn Dubai - Al Barsha

P. O. Box 115443

Dubai, United Arab Emirates

Tel: +97143234333 | www.hialbarshadubai.com

Published: 26 July 2015

www.hialbarshadubai.com/value-systems/global-responsibility