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H&H Social Media Spotlight Report 08/09

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About the report

� H&H Webranking measures the performance in online

communication of some of Europe’s largest companies.

� Based on these surveys we can spot trends and upcoming

areas of interest and social media is definitly one of the top

subjects this year.

� The goal of the Social Media Spotlight Report is to give you

and your company a head start in social media investments.

� Buy the report and get the necessary tools to establish a

presence, increase your visibility, distribute information,

monitor and participate in social media.

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Disposition

� The Spotlight Report is divided into 5 different parts:

1. Visibility and presence

2. Findability

3. Listening and intelligence

4. Online distribution

5. Communication and participation

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Visibility and presence

� The first step into the world

of social media is to

establish a presence

outside of your own

website.

� The Spotlight report will

look at services like for

instance Wikipedia, where it

is important to be

represented.

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Findability

� Some say search engines have become the real start page of

your coprorate website. To make your website and it’s

content findable in search engines is therefor crucial.

� The Spotlight report advices on how to optimise your organic

and sponsored search results in order to increase findability.

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Listening and intelligence

� Your company, brands and

products are recurring

topics of discussion,

reviews and blog posts on

the Internet.

� Listen to the conversations

in order to get customer

feedback, catch early

rumours and measure the

success of your marketing

activities. We have the tools

for online monitoring.

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Online distribution

� Every company produces a

ton of material; news,

videos, images, white

papers, presentations etc.

� You need to have a strategy

for how to distribute your

corporate material to other

online channels to increase

the spread. The Spotlight

tells you about different

ways.

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Communication and participation

� Become and active

participant in social media

and start an earnest

dialogue with your

customers and

stakeholders.

� The report guides you

through virtual worlds,

social networks, blogs, and

micro-blogs

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Order report

www.webranking.eu