hfn media kit
TRANSCRIPT
F O R H O M E A N D H O U S E W A R E S D E C I S I O N M A K E R S
ME
DIA
KIT
KEVIN CASTELLANIPublisher336.605.1034 | Fax: [email protected]
NATALIE FILTSERAssociate Publisher917.934.2276 | Fax: [email protected]
JOSEPH SGAMMATOAssociate Publisher917.583.7405 | Fax: [email protected]
KRISTIN SPRAGUEDigital Publisher336.605.1024 | Fax: [email protected]
WARREN SHOULBERGEditorial Director917.934.2876 | Fax: [email protected]
2015
HFN 1350 BROADWAY, #1715NEW YORK, NY 10018P: 917.934.2830 •F: 646.365.2307 hfnmag.comfacebook.com/httmag
HFN is the most authoritative source of news, information, analysis, statis-tical data and viewpoints for key busi-ness decision makers—from senior management to buyers—in the home furnishings industry.
Every issue of HFN features:
HOUSEWARESIncluding Cookware, Kitchenware, Gourmet Products, Small Appliances, Personal Care, Floor Care and Storage.
TABLETOPIncluding Dinnerware, Serveware, Flatware, Collectibles and Gifts.
FLOOR COVERINGIncluding Scatter, Area and Room-Size Rugs, Carpeting, Hard Flooring and other surfaces.
FURNITUREIncluding Case Goods, Upholstery, Ready-to-Assemble and Outdoor Products.
LIGHTING AND DECORATIVE ACCESSORIESIncluding Portable and Hard-Wired Lamps and Lighting, Wall Décor, Mirrors, Framed Art and Home Décor.
HOME TEXTILESIncluding Bedding, Bath, Window Fashions, Kitchen and Table Soft Home Products and Fashion Accessories.
BEDDING AND MATTRESSESIncluding Innerspring, Foam, Hybrid, Futon and Alternative Bedding Constructions and Accessories.
PLUSRetailing, Business and Finance, Marketing, Media, Design, Trends, Statistics, Opinion and the Sicial Side of the Industry.
EDITORIAL MISSION
For more than 80 years, HFN
has offered the most
comprehensive coverage
of the home
furnishings industry.
CIRCULATION
Total Audience ProfileDecember 2014
About This Report Contact Information
HFN
1350 Broadway
New York, NY 10018
www.HFNmag.com
(917) 934-2830
Additional contact information on back of this report.
About HFN
Audience Summary
Newsmagazine - December 2014 issue Aggregate Audience
Qualified Paid Circulation 14,479 Qualified Non-paid Circulation 531
Total Qualified Newsmagazine Circulation 15,010
eNewsletters - December 2014
HFN Daily 20,034 HFN Housewares 25,940
HFN Rugs 15,929
Total eNewsletter Circulation (unduplicated)1 27,323
Total Newsmagazine & eNewsletter Circulation (unduplicated)1 38,754
Website/Mobile Activity -July through December 2014
Average Monthly Unique Visitors 10,233Average Monthly Page Views 49,158
1Totals are derived from a match of the email addresses provided by subscribers. All duplicate records have been subtracted from these totals.
This report contains demographic and online activity data regarding HFN's magazine,
eNewsletter, website and mobile site audience.
Unduplicated Circulation - December 2014
15,010
27,323
10,233
Total Qualified Newsmagazine Circulation
Total eNewsletter Circulation
(unduplicated)1
Average Monthly Unique Visitors
HFN is the only publication for the total home and housewares industry, providing news, analysis, trends, exclusive statistic al data, special
reports, opinions, fashion coverage and market information across the broad spectrum of the industry.
Individual product segments included in HFN are: Housewares, Tabletop, Rugs and Floor Covering, Furniture, Home Textiles, Con sumer
Electronics, Lighting, Gourmet and Major Appliances.
Key readers are senior managers and merchandising executives at mass merchants, department stores, specialty chains, independ ent retailers
and online sellers as well as suppliers and vendors.
HFN reaches its audience through its newspaper, eNewsletters, website, and other online products.
Page 1
CIRCULATION
Total Audience ProfileDecember 2014
BUSINESS Subscribers % JOB TITLE Subscribers %Retailers CEO/Owner/Partner/President 8,422 56.1%
Vice President/General Manager 1,787 11.9%
General Merch Mgr/Div Merch Mgr/Store Mgr 3,906 26.0%
Buyer 234 1.6%
Product Manager 108 0.7%
7,359 49.0% Marketing/Advertising Manager 120 0.8%
Other 433 2.9%
Total 15,010 100.0%2,578 17.2%
Furniture Stores, Mattress Specialty Stores 4,078 27.2% GEOGRAPHIC Subscribers %Sub-Total Retailers 14,015 93.4% United States 14,996 99.8%
Non-Retailers Canada 7 0.1%
Wholesalers/Jobbers, Distributors 208 1.4% Other International 7 0.1%
Manufacturers/Suppliers 317 2.1% Total 15,010 100.0%Other 470 3.1%
Total 15,010 100.0%
BUSINESS Subscribers % JOB TITLE Subscribers %Retailers CEO/Owner/Partner/President 11,776 43.1%
Vice President/ Director 1,749 6.4%
Merchandise Manager 1,421 5.2%
Manager 1,503 5.5%
Buyer 8,962 32.8%
20,684 75.7% Interior Designer 55 0.2%
Sales Manager 55 0.2%
Sales Representative 55 0.2%
1,858 6.8% Manufacturer's Representative 27 0.1%
Other 1,720 6.3%
Furniture Stores, Mattress Specialty Stores 2,842 10.4% Total 27,323 100.0%Sub-Total Retailers 25,384 92.9%
Non-Retailers GEOGRAPHIC Subscribers %Wholesalers/Jobbers, Distributors 27 0.1% United States 14,864 54.4%
Manufacturers/Suppliers 1,202 4.4% Canada 191 0.7%
Other 710 2.6% Other International 12,268 44.9%
Total 27,323 100.0% Total 27,323 100.0%
Department Stores, Specialty Stores, Consumer Electronic Stores,
Direct Sales, Gourmet Stores, Supermarkets, Specialty Store
Chains, Floor Covering/Rug Stores, Internet Retailers, Gift
Retailers, Lamp/Lighting Retailers, Home Accent Retailers,
Linen/Bath Retailers and Housewares Specialty Stores
Mass Merchants, Discount Stores, Wholesale Clubs, Housewares
Stores, Hardware Stores, Home Centers, Drugstores and Other
Retailers
Newsmagazine Circulation
eNewsletter Circulation
The data shown below is a brief summary of the information available from the newsmagaine subscriber database for the December 2014 issue.
The data shown below are projected from the subscriber demographics contained in the eNewsletter circulation database.
Department Stores, Specialty Stores, Consumer Electronic Stores,
Direct Sales, Gourmet Stores, Supermarkets, Specialty Store
Chains, Floor Covering/Rug Stores, Internet Retailers, Gift
Retailers, Lamp/Lighting Retailers, Home Accent Retailers,
Linen/Bath Retailers and Housewares Specialty Stores
Mass Merchants, Discount Stores, Wholesale Clubs, Housewares
Stores, Hardware Stores, Home Centers, Drugstores and Other
Retailers
Page 2
CIRCULATION
Total Audience ProfileDecember 2014
HFN Newsmagazine Circulation
Total 15,010
Unique 11,431
HFN eNewsletter Circulation
Total 27,323
Unique 23,744
HFN Combined Newsmagazine and eNewsletter Circulation
Total Unduplicated 38,754
Common 3,579
Unique UniqueNewsmagazine eNewsletter
Circulation Circulation
11,431 23,744
Common Newsmagazine/eNewsletterCirculation
3,579
WEBSITE ACTIVITY GEOGRAPHIC ANALYSIS OF VISITS6-month Totals and Averages December 2014
Month Visits Page ViewsUnique Visitors
Page Views per
Unique Visitor
Page Views per Visit Region Visits %
July 2014 22,531 74,231 11,131 6.7 3.3 United States 14,261 85.2%
August 2014 22,604 73,529 11,320 6.5 3.3 Canada 490 2.9%
September 2014 18,339 42,876 9,570 4.5 2.3 India 296 1.8%
October 2014 21,803 41,143 10,877 3.8 1.9 United Kingdom 168 1.0%
November 2014 18,143 33,150 9,745 3.4 1.8 Russia 160 1.0%
December 2014 16,743 30,016 8,756 3.4 1.8 Norway 156 0.9%
Averages 20,027 49,158 10,233 4.7 2.4 Other/Data not available 1,212 7.2%
Total 16,743 100.0%
PAGE TYPES VIEWED December 2014Page Types Views %Home Page 4,475 14.9%
Articles 20,292 67.6%
Other Pages 5,249 17.5%
Total 30,016 100.0%
The data presented below represents the total reach of both the newsmagazine and eNewsletter circulations as of December 2014. Totals are derived from a match of
the email addresses provided by subscribers.
Website/Mobile Activity
Newsmagaine/eNewsletter - Total Circulation
The data below is based on statistics provided by Google Analytics.
Modern Materials Handling serves executives, managers and engineers in the materials handling in manufacturing, warehousing All
Page 3
CIRCULATION
Total Audience ProfileDecember 2014
Website/Mobile Activity - Definitions Contact Information
President/PublisherKevin Castellani
(336) 605-1034
Editor-in-Chief Duke Ratliff
(917) 934-2275
EVP of Brand Creative Services Connie Lineberry
(336) 605-1060
Editorial DirectorWarren Shoulberg
(917) 934-2876
Associate Publishers Joseph Sgammato
(917) 583-7405
Natalie Filtser
(917) 934-2276
Nancy Wolkow
(646) 417-2483
Classified Sales Manager Spencer Whittle
(336) 605-1027
Digital Publisher Kristin Sprague
(336) 605-1024
Vice President, Audience Marketing Eric Rutter
(303) 954-9531
Audience Marketing Manager Angela Tanner
(303) 862-4766
Modern Materials Handling serves executives, managers and engineers in the materials All
Visit: A visit is one individual visitor who arrives at the web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to the site. Page View: A page view is a request to load a single web page of an Internet site. Page view statistics are filtered to remove robotic activity, internal requests and page-like items such as pop-ups and interstitials. Unique Visitor: Refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
Page 4
IN FOCUS:2015: WHAT’S IN STOREHFN’s exclusive report on industry, fashion, design and retail trends to expect in 2015.
SPECIAL FEATURES:Special Gift/Home Decor SectionConsumer Electronics Show PreviewDallas Market PreviewAtlanta Gift & HomeAtlanta Rug Market Preview
THE PRODUCTS:HOUSEWARES:Atlanta Show PreviewProduct Spotlight
TABLETOP & GIFTS:Atlanta Market PreviewNew Products: Barware FLOOR COVERING: Atlanta Rug Market Preview
FURNITURE/LIGHTING/HOME DECOR:Dallas Lighting PreviewProduct Spotlight: Home Decor
TEXTILES:Product Spotlight: Kitchen and Tabletop LinensNew Products: Blankets and Throws
SHOWS/EVENTS:CES Jan. 6-9Atlanta Int’l Gift & Home Market Jan. 6-13Atlanta Int’l Area Rug Market Jan. 7-10Dallas Lighting Market Jan. 14-18Dallas Total Home & Gift Market Jan. 14-20
SPECIAL ISSUES:HFN Atlanta
IN FOCUS:RENTERS RULEHow the changing demographics of the housing market – more renters, less owners – are changing home furnishings purchas-ing patterns.
SPECIAL FEATURES:Las Vegas Market PreviewNY Now PreviewHeading to the Housewares ShowAmbiente PreviewOutdoor LivingSurfaces
THE PRODUCTS:HOUSEWARES:Heading to the Housewares ShowNY NOW PreviewJanuary Show Wrap-up TABLETOP & GIFTS:Ambiente PreviewLas Vegas Market PreviewNY Now PreviewJanuary Show Wrap-upProduct Spotlight: Alternative MetalsNew Products: Glassware
FLOOR COVERING: Las Vegas Market PreviewSurfaces PreviewNY Now Market January Show Wrap-ups
FURNITURE/LIGHTING/HOME DECOR:Las Vegas Market PreviewDallas Market Wrap-upProduct Spotlight: RTANew Products: Mattresses
TEXTILES:NY NOW PreviewJanuary Show Wrap-up
SHOWS/EVENTSLas Vegas Market Jan. 18-22Surfaces Jan 20-23Ambiente Feb. 13-17NY Now Jan. 31-Feb. 4
SPECIAL ISSUESHFN Las Vegas
DEADLINESAd Closing: Dec. 1, 2014Materials Due: Dec. 10, 2014
DEADLINESAd Closing: Dec. 15, 2014Materials Due: Dec. 19, 2014
JANUARY FEBRUARY2015 EDITORIAL CALENDAR
IN FOCUSHERE COME HOUSEWARESThe International Home and Housewares Show is one of the year’s biggest events.
SPECIAL FEATURESHousewares Show PreviewN.Y. Home Fashions Market Preview
THE PRODUCTS:HOUSEWARES:Chicago Housewares Show Preview
FLOOR COVERING: N.Y. Home Fashions PreviewLas Vegas Market Wrap-upProduct Spotlight: Area RugsNew Products: Scatter Rugs
FURNITURE/LIGHTING/HOME DECOR:Las Vegas Market Wrap-upProduct Spotlight: Wall DecorNew Products: Lighting
TABLETOP & GIFTS:Housewares Show PreviewAmbiente Wrap-upProduct Spotlight: Casual DinnerwareNew Products: Water Bottles
TEXTILES:N.Y. Home Fashions PreviewProduct Spotlight: BeddingNew Products: Top of Bed
SHOWS/EVENTS:Int'l Home & Housewares Show March 7-10NY Home Fashions Market Week March 23-26
SPECIAL ISSUES:Housewares Show DailiesNew York Home Fashions Sourcebook
THE CONSUMER SPEAKS Brand new, proprietary consumer research on buy-ing tendencies and triggers in the year ahead in key housewares and tabletop product categories.
SMARTWARESThe industry’s first comprehensive look at the most revolutionary category of new products to hit the housewares industry in a generation, including smartphone-controlled appliances, digital devices and connected home systems.
HOUSEWARES BY THE HALLSA brand new way to preview the Show, organized by the three key buildings at McCormick Place in Chi-cago, with product and business trends, events and a guide to each hall’s services and restaurants.
DEADLINESAd Closing: Jan. 23, 2015Materials Due: Jan. 30, 2015
DEADLINESAd Closing: Feb. 2Materials Due: Feb. 6
FEBRUARY HOUSEWARES PREVIEW SPECIAL
MARCH2015 EDITORIAL CALENDAR
IN FOCUS:COFFEE & TEA REPORTEverything you need to know for this continuously hot category.
SPECIAL FEATURES: New York Tabletop MarketHigh Point Market
THE PRODUCTS:HOUSEWARES:Housewares Show Wrap-up
TABLETOP & GIFTS:New York Tabletop Market PreviewProduct Spotlight: Dinnerware
FLOOR COVERING: High Point Market Show PreviewN.Y. Home Fashions Wrap-upProduct Spotlight: Accent RugsNew Products: Licensed Rugs
FURNITURE/LIGHTING/HOME DECOR:High Point Market PreviewProduct Spotlight: Natural WoodsNew Products: Wall Decor
TEXTILES:N.Y. Home Fashions Wrap-upProduct Spotlight: Licensed itemsNew Products: Towels
SHOWS/EVENTS New York Tabletop Show April 14-17High Point Market April 18-23
SPECIAL ISSUES:HFN High PointNY Tabletop Show Daily
IN FOCUSTHE ONLINE ISSUEEverything you need to know about e-tailing, m-tailing, om-nichannel and the continuing revolution in retailing.
SPECIAL FEATURES:Maison & Objet Americas PreviewConsumer Electronics
THE PRODUCTS:HOUSEWARES:Product Spotlight: VacuumsNew Products: Cutlery
TABLETOP & GIFTS:Product Spotlight: FlatwareNew Products: Mugs
FLOOR COVERING: High Point Market Wrap-upProduct Spotlight: Wool RugsNew Products: Outdoor Rugs
FURNITURE/LIGHTING/HOME DECOR:Maison & Objet Americas PreviewHigh Point Market Wrap-upProduct Spotlight: Wall DecorNew Products: Transitional Styles
TEXTILES:Surtex PreviewProduct Spotlight: Towels
SHOWS/EVENTS:International Contemporary Furniture Fair (ICFF) May 16-19Surtex May 17-19
DEADLINESAd Closing: March 5Materials Due: March 11
DEADLINESAd Closing: April 2Materials Due: April 8
APRIL MAY2015 EDITORIAL CALENDAR
IN FOCUSTHE HFN BIG LISTThe 50 most important people, products and things impacting the home and housewares business this year. You’ll only see it in HFN.
SPECIAL FEATURES:The Licensing Show2015 Trade Show PreviewDallas Lighting Market
THE PRODUCTS:HOUSEWARES:Product Spotlight: Licensed HousewaresNew Products: Laundry Care
TABLETOP & GIFTS:Product Spotlight: Licensed TabletopNew York Show Wrap-up
FLOOR COVERING: Product Spotlight: Licensed RugsNew Products: Contemporary Rugs
FURNITURE/LIGHTING/HOME DECOR:Product Spotlight: Licensed Furniture/Home DecorNew Products: Mirrors
TEXTILES:Product Spotlight: Licensed TextilesNew Products: Top of Bed
SHOWS/EVENTS:Dallas Lighting Market June 24-27Dallas Total Home & Gift Market June 24-30
DEADLINESAd Closing: May 6Materials Due: May 11
JUNE2015 EDITORIAL CALENDAR
IN FOCUSMADE IN THE USAAmerican-made goods are in demand as consumers look to purchase items from domestic manufacturers.
SPECIAL FEATURES:Special Gift/Home Decor SectionAtlanta, Gift & Home, Rug Market PreviewConsumer Electronics
THE PRODUCTS:HOUSEWARES:Product Spotlight: Housewares Made in the USANew Products: Food Storage
TABLETOP & GIFTS:Atlanta Show PreviewProduct Spotlight: Tabletop Made in the USA
FLOOR COVERING: Atlanta Rug Market PreviewProduct Spotlight: Rugs Made in the USA
FURNITURE/LIGHTING/HOME DECOR:Product Spotlight: Items Made in the USA
TEXTILES:Product Spotlight: Textiles Made in the USANew Products: Bath Accessories
SHOWS/EVENTSAtlanta Int’l Gift & Home Furnishings Market July 7-14The Atlanta International Area Rug Market July 8-11
SPECIAL ISSUES:HFN Atlanta
DEADLINESAd Closing: June 4Materials Due: June 10
JULY
IN FOCUSSTATE OF THE INDUSTRYThe only complete statistical overview of the home and house-wares industry with data on all key product categories.An HFN exclusive.
SPECIAL FEATURES:Outdoor AdvertorialChicago Casual Furniture Show PreviewNew York Home Fashions Market PreviewNY Home Fashions Sourcebook
THE PRODUCTS:HOUSEWARES:Product Spotlight: IronsNew Products: Cookware
TABLETOP & GIFTS:Product Spotlight: FlatwareNew Products: Dinnerware
FLOOR COVERING: N.Y. Home Fashions Market PreviewProduct Spotlight: Traditional Styles
FURNITURE/LIGHTING/HOME DECOR:Chicago Casual Show PreviewLas Vegas Market Wrap-up
TEXTILES:N.Y. Home Fashions Market Preview
SHOWS/EVENTS:NY Home Fashions Market Sept. 28-Oct. 1
SPECIAL ISSUES:New York Home Fashions Sourcebook
IN FOCUS:RANKING THE TOP HOME FURNISHINGS RETAILERSHFN’s exclusive annual report charts the biggest in the business across all home and housewares channels.
SPECIAL FEATURESLas Vegas Market PreviewNY Now Preview
THE PRODUCTS:HOUSEWARES:NY Now PreviewProduct Spotlight: Gadgets
TABLETOP & GIFTS:Las Vegas Market PreviewNY Now PreviewAtlanta Market Wrap-upProduct Spotlight: Dinnerware
FLOOR COVERING: Las Vegas Market PreviewProduct Spotlight: Contemporary Rugs
FURNITURE/LIGHTING/HOME DECOR:Las Vegas Market PreviewDallas Lighting Market Wrap-up
TEXTILES:NY Now PreviewProduct Spotlight: Beach Towels
SHOWS/EVENTSLas Vegas Market Aug. 2-6NY Now Aug. 15-19
SPECIAL ISSUES:HFN Las Vegas
DEADLINESAd Closing: July 2Materials Due: July 8
DEADLINESAd Closing: Aug. 4Materials Due: Aug. 10
AUGUST SEPTEMBER2015 EDITORIAL CALENDAR
IN FOCUS: CELEBRITY DESIGNERS Well-known designers continue to make their mark in the home furnishings industry.
SPECIAL FEATURES:High Point Market PreviewNew York Tabletop Show PreviewMaison et Objet Report
THE PRODUCTS:HOUSEWARES:Product Spotlight: Food PrepNew Products: Home Environment
TABLETOP & GIFTS:N.Y. Tabletop Show PreviewProduct Spotlight: Casual Drinkware
FLOOR COVERING: High Point Market PreviewN.Y. Home Fashions Market Wrap-up
FURNITURE/LIGHTING/HOME DECOR:High Point Market PreviewProduct Spotlight: Leather
TEXTILES:N.Y. Home Fashions Market Wrap-up
SHOWS/EVENTSNY Tabletop Show Oct. 13-16High Point Market Oct. 17-22
SPECIAL ISSUES:HFN High PointNY Tabletop Show Daily
IN FOCUS:2016 TRADE SHOW PREVIEWAll the dates and details on home furnish-ings shows for the first half of the new year.
THE PRODUCTS:HOUSEWARES:Product Spotlight: Men’s ShaversNew Products: Personal Care
TABLETOP & GIFTS:Product Spotlight: BarwareNew Products: Holiday Ornaments
FLOOR COVERING: Product Spotlight: ShagsNew Products: “Green” Rugs
FURNITURE/LIGHTING/HOME DECOR:Product Spotlight: MattressesNew Products: Occasional Furniture
TEXTILES:Product Spotlight: BarwareNew Products: Holiday Ornaments
IN FOCUSTHE HFN BRAND REPORTThe industry’s only complete look at how brands stack up in the home and house-wares business. A long-time HFN exclu-sive returns to the publication.
SPECIAL FEATURES:Consumer ElectronicsTop Chefs ReportBridal Report
THE PRODUCTS: HOUSEWARES:Product Spotlight: GadgetsNew Products: Men’s Shavers
TABLETOP & GIFTS:N.Y. Tabletop Show Wrap-up
FLOOR COVERING: High Point Market Wrap-up
FURNITURE/LIGHTING/HOME DECOR:High Point Market Wrap-up
TEXTILES:Product Spotlight: Blankets and ThrowsNew Products: Table Linens
DEADLINESAd Closing: Sept. 4Materials Due: Sept. 10
DEADLINESAd Closing: Oct. 5Materials Due: Oct. 9
DEADLINESAd Closing: Nov. 4Materials Due: Nov. 9
OCTOBER NOVEMBER DECEMBER2015 EDITORIAL CALENDAR
All advertisers must sign up on PBM.SENDMYAD.COM and create an account before any ads can be submitted.
GENERAL GUIDELINES FOR ADS
AD TYPE NON-BLEED SIZE BLEED SIZE TRIM SIZE*
Full page 9.375" x 12" 10.5" x 13" 10.1875" x 12.75"
Full page spread 20.125" x 12.5" 20.625" x 13" 20.375" x 12.75"
Junior page 7.5" x 10" 8" x 10.875" 7.875" x 10.75"
Junior page spread 15.75" x 10" 15.75" x 10.875" 15.75" x 10.75"
1/2 page horizontal 9.375" x 6.5" 10.5" x 7.375" 10.1875" x 7.25"
1/2 page spread 19.5" x 6.5" 20.625" x 7.375" 20.375" x 7.25"
1/4 page square 5.625" x 6" — —
1/5 horizontal 5.625" x 4.125" — —
1/5 vertical 3.625" x 6" — —
Two column vertical 3.625" x 12" — —
Three column vertical 5.625" x 12" 6.125" x 13" —
Horizontal strip 9.375" x 2.75" — —
Bellyband — 24.25" x 4.25" 24" x 4"
Cover box 5.25" x 1.25" — —
DISPLAY ADVERTISING SIZES
•�Make sure all ads are built correctly to specs and scaled at 100%
•�Make sure there are no missing fonts
•�Make sure all of your images are linked
•�CMYK embedded images only. No RGB Images (convert your images to CMYK in Photoshop be-fore you place them in your layout program)
•�Verify that all images are hi-res (images will fail preflight at 150 dpi & below)
•�Maximum ink density should be 300 percent or less on all images
•�NO Pantone colors (convert to process)
•�NO Spot colors (convert to process)
•�Please make sure “white” type is NOT set to Overprint
•�Please make sure your crop marks are ON for partial ads
•�Please name PDF to identify: title/year/month/ad size/client example: HFN/11071_3VKas.pdf
•�For special issues please substitute title for identifier of supplements example:hsw for Housewares Show Daily
•�If using InDesign, go to the preferences, and under “Appearance of black” both options for black should be set to display & output blacks “Accurately”
For further help, Google “Create PDF-X1A”
MINIMUM COLUMN DEPTH PER WIDTH COLUMN
1 column 1.75 " 1"
2 column 3.625 " 1.5"
3 column 5.5 " 4"
4 column 7.375 " 6"
CLASSIFIED MECHANICAL REQUIREMENTS
For more information or to place an ad in the classified section, please contact: Spenser Whittle 336.605.1027 or [email protected]
* Please add 0.1875" type-safety from trim on all bleed ads
ADMATERIALS REQUIREMENTS
PDF-X1A Settings via PBM.sendmyad.com
1 Open ad in layout pro-gram (we are using Adobe InDesign as our example layout program)
2 To create your PDF, go to File> Adobe PDF Presets >Define (this saves a preset for PDFs via PBM.sendmyad.com)
3 Use the following settings illustrated here
4 Hit Export, and save PDF (please make sure to name PDF to our speci-fied naming convention)
5 Your ad has been created in PDF-X1A format and is ready for submission to PBM.sendmyad.com
PDF-X1A Export Settings with CMYK Conversion
For pbm.sendmyad.com support, please contact: [email protected]
1
3
5
2
4
s
NOTE: ADS NEED TO BE CREATED TO THE PROPER
TRIM AND BLEED SIZE
ADMATERIALS REQUIREMENTS
1x 3x 6x 12x 16x 24x
Full page $11,040 $10,380 $8,270 $7,520 $6,830 $6,210
Junior page $9,920 $8,540 $7,410 $6,630 $6,100 $5,590
1/2 page $8,220 $7,310 $6,490 $5,930 $5,140 $4,680
Three full columns $8,220 $7,310 $6,490 $5,930 $5,140 $4,680
Two full columns $6,720 $5,670 $4,470 $3,930 $3,630 $3,240
1/4 page $5,070 $4,280 $3,930 $3,350 $2,870 $2,590
Horizontal strip $5,070 $4,280 $3,930 $3,350 $2,870 $2,590
1/5 page $4,320 $3,490 $3,130 $4,860 $2,420 $2,070
NET PRICES ARE FOR FOUR-COLOR ADS.
2015 DISPLAY ADVERTISING RATES
PREMIUM POSITIONS
Cover 2 (inside front cover) +15%
Cover 3 (inside back cover) +10%
Cover 4 (back cover) +20%
Guaranteed Position +10%
INSERT DISCOUNTS4 pages -25%
6 pages -30%
8 or more -50%
Tip-in fee $1,630
2015 ISSUES & CLOSING DATES
DISPLAY ADVERTISING FORMATS
FULLPAGE
STANDARDJUNIORPAGE 1/2
PAGE
2 COLUMNVERTICAL
3 COLUMNVERTICAL 1/4
PAGESQUARE
HORIZONTAL STRIP
1/5PAGE
VERTICAL1/5
PAGEHORIZONTAL
ISSUE AD MATERIALDATE CLOSING DUE
January 12/1/14 12/10/14February 12/15/14 12/19/14March 2/2/15 2/6/15April 3/5/15 3/11/15
ISSUE AD MATERIALDATE CLOSING DUE
May 4/2/15 4/8/15June 5/6/15 5/11/15July 6/4/15 6/10/15August 7/2/15 7/8/15
ISSUE AD MATERIALDATE CLOSING DUE
September 8/4/15 8/10/15October 9/4/15 9/10/15November 10/5/15 10/9/15December 11/4/15 11/9/15
1x $300 per column inch
2x $205 per column inch
4x $185 per column inch
12x $160 per column inch
16x $155 per column inch
24x $145 per column inch
30x $130 per column inch
2015 CLASSIFIED ADVERTISING RATES
AD RATES & CLOSING DATES
SHOW DAILIESOnly HFN puts together the total home editorial pack-age that attendees and exhibitors rely on to navigate the most important industry events.
HFN’s show dailies provide all the newest products and business trends and offer readers the chance to learn about show news, events and activities within hours of when they happen. Make sure you’re included in the most influential show publications that your customers will turn to when they make their buying decisions.
Contact us now to reserve your space in the Internation-al Home & Housewares Show Dailies.
N.Y. HOME FASHIONS SOURCEBOOKHFN will once again publish two sourcebooks for the NY Home Fashions Market. These exclusive resource guides will provide retailers with the latest trends and products in the home textiles category.The Spring and Fall Home Fashions Sourcebooks will be polybagged with the March and September issues of HFN and have bonus distribution at both NY Home Fashions Markets.
Don’t miss your chance to ensure you are included in the most definitive guide for home fashions in the industry. Contact us now to participate.
HFN'S CHICAGO INTERNATIONAL HOME + HOUSEWARES SHOW DAILIES
SPRING N.Y. HOME FASHIONS SOURCEBOOK
FALL N.Y. HOME FASHIONS SOURCEBOOK
MARCH 7-10, 2015
Advertising Rate $5,145 (for 3 days)
Ad Closing 2/2/15
Materials Due 2/6/15
Mailed with the March issue of HFN
Advertising Rate $3,040
Ad Closing 2/2/15
Materials Due 2/6/15
Mailed with the September issue of HFN
Advertising Rate $3,040
Ad Closing 8/4/15
Materials Due 8/10/15
Bonus Distribution: NY Home Fashions Market March 23-26, 2015
Bonus Distribution: NY Home Fashions Market Sept. 28-Oct 1, 2015
AD TYPE NON-BLEED SIZE BLEED SIZE TRIM SIZE*
Full page 7" x 10" 8.125" x 11.0625" 7.875" x 10.8125"
Full page spread 15.375" x 10" 16" x 11.0625" 15.75" x 10.8125"
2/3 page vertical 4.5625" x 10" — —
1/2 page horizontal 7" x 4.875" — —
1/2 page spread 15.375" x 5" 16" x 5.4375" 15.75" x 5.3125"
1/2 page vertical 3.4375" x 10" — —
1/3 page square 4.5625" x 4.875" — —
1/3 page vertical 2.1875" x 10" — —
1/3 page horizontal 7" x 3.25" — —
1/4 page square 4.5625" x 3.625" — —
1/4 page horizontal 7" x 2.5" — —
SOURCEBOOK ADVERTISING SIZES
* Please add 0.1875" type-safety from trim on all bleed ads
DAILIES & SOURCEBOOKS
SHOW DATES HFN Atlanta• January 6-13, 2015
Ad Closing: 12/3/14 Materials Due: 12/10/14
• July 7-14, 2015 Ad Closing: 6/4/15 Materials Due: 6/10/15
HFN Las Vegas• January 18-22, 2015
Ad Closing: 12/10/14 Materials Due: 12/17/14
• August 2-6, 2015 Ad Closing: 7/2/15 Materials Due: 7/8/15
HFN High Point• April 18-23, 2015
Ad Closing: 3/5/15 Materials Due: 3/11/15
• October 17-22, 2015 Ad Closing: 9/4/15 Materials Due: 9/10/15
GET THE LATEST NEWS AT THE 2015
MARKETS
MARKET EXTRASHFN offers attendees at Atlanta, Las Vegas and High Point markets the opportunity to read all about news, products and events happening at the shows.
HFN’s show publications are produced exclusively for each of the 2015 markets.
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HFNmag.com is the best source for breaking news and up-to-the minute cov-erage of the home furnishings industry. Many integrated mar-keting and sponsor-ship opportunities are available including:
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RICH MEDIA ONLINE AD UNITS
DYNAMIC AND ENGAGING ONLINE ADVERTISING THAT WORKS!HFN now offers innovative Rich Media ad units that are the latest in interactive digital advertising. Rich Media web options include our Polite Pushdown, Welcome Interstitial and Ticker.
POLITE PUSHDOWN: This ad module sits above the fold on all HFN website pages and automatically expands your advertisement while politely pushing all content downward then rolls up to the top of the page where users can expand again. The base unit stays on all pages even when the larger unit is not expanded.• Dimensions: 970 x 418 (970 x 66 base unit)• Expansion: Auto expands for 15 seconds on page load then retracts into base unit• Frequency Cap: Auto Expand one ad per day per user. User-initiat-ed no frequency cap.
PRICE: $1,000 a week
WELCOME INTERSTITIAL: This impactful ad unit places your message over-top of our HFN content ensuring users see your mes-sage. The unit stays open for 15 seconds before redirecting users to the homepage.• Dimensions: 640 x 480• Ad “plays” for 15 seconds upon site entrance• Frequency Cap: One ad per day per user• Flash, Image (GIF, JPEG)
PRICE: $1,000 a week
TICKER: this ad module sits above the field on all HFN website pages. Message can be static or on a loop from left to right.• Dimensions: 960 x 66• Ad can be static or on a 4 loop max.• Frequency Cap: One ad per day per user• Animated GIF or Flash accepted*
PRICE: $750 a week
Send your message to our opt-in list of eNewsletter subscribers. All ads include click-thru capability to lead recipients directly to your website or microsite. See diagrams for available positions and rates.
Leaderboard$3,995/month
Leaderboard$1495
Leaderboard$1495
Anchor Panels$1,995/month
Banners$????/month
Sponsor Buttons130 x 50 pixels
Sponsor Buttons130 x 50 pixels
Sponsor Buttons130 x 50 pixels
Classified Ads150 x 190 pixels
Housewares eNewsletter*
Rug eNewsletter*
HFN Daily eNewsletter*
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EMAIL MARKETING
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Reach out to our third-party opt-in email list. Have your company's message delivered to the inboxes of key decision makers in the home furnishings industry.
SPONSORSHIP OPPORTUNITIES INCLUDE:•Custom eBlasts•Custom eNewsletters•Surveys
Prices start at $1,250 per mailing
CUSTOM eBLAST MATERIAL REQUIREMENTS:HTML file or jpg file sent as an attachment, maximum file size around 200k, with a maximum width of 600 pixels.
•Subject line•Date/time of eblast•Email of person to approve a test eblast•Seed names•Suppression file
Email materials to: [email protected] at least one week prior to scheduled eblast deployment
HFN eBLASTS
EMAIL MARKETING
JANUARY6-9 International Consumer
Electronics Show Las Vegas Convention Center/ Las Vegas Hilton/Venetian/ Westgate Las Vegas/Wynn Las Vegas/Sands Expo/ Aria Las Vegas cesweb.org
6-13 Atlanta International Gift & Home Furnishings Market
AmericasMart Atlanta Atlanta americasmart.com
7-10 Atlanta International Area Rug Market
AmericasMart Atlanta Atlanta americasmart.com
11-13 Fancy Food Show Moscone Center San Francisco specialtyfood.com
14-17 Heimtextil Frankfurt Messe Frankfurt Fairgrounds Frankfurt, Germany messefrankfurt.com
14-18 Dallas International Lighting Market
Dallas Market Center Dallas dallasmarketcenter.com
14-20 Dallas Total Home & Gift Market
Dallas Market Center Dallas dallasmarketcenter.com
17-20 Domotex Hannover Exhibition Center Hannover, Germany domotex.de
17-20 Homi Milano Homi Milano Fairground Milan, Italy homimilano.com
17-20 Philadelphia Gift Show Greater Philadelphia Expo Center Oaks, Pa. philadelphiagiftshow.com
17-20 Seattle Gift Show Washington State Convention Ctr Seattle seattlegift.com
18-22 Las Vegas Market World Market Center Las Vegas lasvegasmarket.com
19-25 IMM Cologne Koelnmesse GmbH Cologne, Germany imm-cologne.com
20-22 International Builders Show Las Vegas Convention Center Las Vegas buildershow.com
20-22 Kitchen and Bath Show Las Vegas Convention Center Las Vegas kbis.com
20-23 Surfaces Mandalay Bay Convention
Center Las Vegas surfaces.com
21-26 GALLA Winter Market L.A. Mart Los Angeles lamart.com
21-26 L.A. Gift & Home Market California Market Center Los Angeles californiamarketcenter.com
23-26 California Gift Show Los Angeles Convention Center Los Angeles thelagiftshow.com
23-27 Maison & Objet Paris-Nord Villepinte Paris maison-objet.com
24-27 Windy City Gift Show Donald E. Stephens Convention Ctr Rosemont, Ill. windycitygiftshow.com
25-29 CanGift Toronto Gift Fair Toronto International Centre and Toronto Congress Centre Toronto cangift.org
31-Feb. 2 Orlando Gift Show Orange County Convention
Center Orlando, Fla. orlandogiftshow.com
31-Feb. 4 Gift & Home Textiles Market 41 Madison Ave., 7 W New York, 230 Fifth Ave. New York 41madison.com 7wnewyork.com 230fifthave.com
31-Feb. 4 NY Now Jacob K. Javits Convention Center and Piers 92 & 94 New York nynow.com
FEBRUARY13-17 Ambiente Messe Frankfurt Fairgrounds Frankfurt, Germany messefrankfurt.com
21-24 San Francisco International Gift Fair
Moscone Center San Francisco sfigf.com
22-25 CanGift Alberta Gift Fair Edmonton Expo Centre, Northlands Edmonton, Alberta cangift.org
MARCH3-7 Malaysian International
Furniture Fair Putra World Trade Centre and MATRADE Exhibition & Conference Centre Kuala Lumpur, Malaysia miff.com.my
7-10 International Home + Housewares Show
McCormick Place Chicago housewares.org
10-12 International Travel Goods Show
Las Vegas Convention Center Las Vegas travel-goods.org
13-15 Atlanta Spring Gift, Home Furnishings and Holiday Market
Americasmart Atlanta Atlanta americasmart.com
13-16 International Furniture Fair Singapore
Singapore Expo Singapore iffs.com.sg
13-16 Manila FAME International SMX Convention Center, World Trade Center Mall of Asia Complex Pasay City, Philippines manilafame.com/en
18-20 Intertextile Shanghai Shanghai World Expo Exhibi- tion and Convention Center Pudong, Shanghai, China messefrankfurt.com
18-22 China International Furniture Fair
China Import and Export Fair Complex Guangzhou, China ciff-gz.com
19-22 Architectural Digest Home Design Show
Pier 94 New York archdigesthomeshow.com
20-22 Portland Gift & Accessories Show
Oregon Convention Ctr Portland, Ore. urban-expo.com
22-25 Quebec Gift Fair Place Bonaventure Montreal cangift.org
23-26 New York Home Fashions Market Week
Various locations (Home Fashion Products Association) New York homefashionproducts.com
25-28 Dallas Total Home and Gift Market
Dallas Market Center Dallas dallasmarketcenter.com
28-31 Boston Gift Show Boston Convention & Exhibition Center Boston bostongiftshow.com
29-31 GALLA Spring Market L.A. Mart Los Angeles lamart.com
29-31 L.A. Gift & Home Market California Market Center Los Angeles californiamarketcenter.com
APRIL14-17 New York Tabletop Forty One Madison 7 W New York 230 Fifth Ave. New York 41madison.com 7wnewyork.com 230fifthave.com
2015 SHOW CALENDAR
14-19 Salone Internazionale del Mobile
Rho Fairgrounds Milan, Italy salonemilano.it
18-23 High Point Market Various locations High Point, N.C. highpointmarket.org
20-23 Hong Kong Houseware Fair Hong Kong Convention & Exhibition Centre Hong Konghktdc.com/fair/hkhousewarefair-en
21-27 Jinhan Fair for Home & Gifts Poly World Trade Center Expo Guangzhou, China jinhanfair.com
27-29 Proposte Villa Erba Cernobbio, Italy propostefair.it
27-30 China Sourcing Fair: Home Products
AsiaWorld Expo Hong Kong chinasourcingfair.com
MAY5-7 National Hardware Show Las Vegas Convention Center Las Vegas nationalhardwareshow.com
12-15 Maison & Objet Americas Miami Beach Convention Center Miami maison-objet.com/en/americas
13-15 HDexpo Mandalay Bay Las Vegas hdexpo.com
16-19 International Contemporary Furniture Fair (ICFF)
Jacob K. Javits Convention Center New York icff.com
17-19 Surtex Jacob K. Javits Convention Center New York surtex.com
17-20 National Stationery Show Jacob K. Javits Convention Center New York nationalstationeryshow.com
19-23 Evteks CNR Expo Istanbul, Turkey cnrevteks.com
25-28 Domotex Middle East CNR Expo Center Istanbul domotexturkey.com
31-June 3 ITMA Showtime Fabric Show Market Square Complex High Point, N.C. itma-showtime.com
JUNE4-7 Canadian Home Furnishings Market International Centre Toronto tchfm.com
15-17 NeoCon World’s Trade Fair Merchandise Mart Chicago neocon.com
24-27 Dallas International Light-ing & Accessories Market
Dallas Market Center Dallas dallasmarketcenter.com
24-30 Dallas Total Home & Gift Market
Dallas Market Center Dallas dallasmarketcenter.com
25-27 Ambiente India Pragati Maidan New Delhi ambiente-india.in
25-27 Heimtextil India Pragati Maidan New Delhiheimtextil-india.in.messefrankfurt.com
28-30 Fancy Food Show Jacob K. Javits Convention Center New York specialtyfood.com
JULY7-14 Atlanta International Gift &
Home Furnishings Market AmericasMart Atlanta americasmart.com
8-11 Atlanta International Area Rug Market
AmericasMart Atlanta americasmart.com
14-16 International Casual Furniture Pre-Market
Merchandise Mart Chicago casualmarket.com
15-20 L.A. Gift & Home Market California Market Center Los Angeles californiamarketcenter.com
15-20 GALLA Summer Market L.A. Mart Los Angeles lamart.com
17-20 California Gift Show Los Angeles Convention Center and L.A. Mart Los Angeles californiagiftshow.com
19-22 Philadelphia Gift Show Greater Philadelphia Expo Center Oaks, Pa. philadelphiagiftshow.com
21-23 Home Textiles Sourcing Expo
Jacob K. Javits Convention Center New York messefrankfurt.com
25-28 Windy City Gift Show Donald E. Stephens Convention Center Rosemont, Ill. windycitygiftshow.com
AUGUST2-6 Las Vegas Market World Market Center Las Vegas lasvegasmarket.com
8-11 Orlando Gift Show Orange County Convention Center Orlando, Fla. orlandogiftshow.com
8-11 San Francisco International Gift Fair
Moscone Convention Center San Francisco sfigf.com
9-12 CanGift Toronto Gift Fair Toronto International Centre and Toronto Congress Centre Toronto cangift.org
15-18 Seattle Gift Show Washington State Convention Center Seattle seattlegift.com
15-19 Gift & Home Textiles Market 41 Madison Ave. 7 W New York 230 Fifth Ave. New York 41madison.com 7wnewyork.com 230fifthave.com
15-19 NY Now Jacob Javits Convention Center and Pier 94 New York nynow.com
16-19 Alberta Gift Fair Edmonton EXPO Centre Edmonton, Alberta, Canada cangift.org
26-28 Intertextile Shanghai Shanghai World Expo Exhibi-
tion and Convention Center Pudong, Shanghai, China messefrankfurt.com
29-Sept. 1 Ecostyle Messe Frankfurt Fairgrounds Frankfurt, Germany ecostyle.messefrankfurt.com
29-Sept. 1 Fort Lauderdale Gift Show Greater Fort Lauderdale/
Broward County Convention Center
Fort Lauderdale, Fla. ftlauderdalegiftshow.com
29-Sept. 1 Tendence Messe Frankfurt Fairgrounds Frankfurt, Germany tendence.messefrankfurt.com
30-Sept. 2 Quebec Gift Fair Place Bonaventure Montreal cangift.org
SEPTEMBER4-8 Maison & Objet Paris Nord Villepinte Paris, France maison-objet.com
8-10 MoOD (formerly Decosit Brussels)
Brussels Expo Brussels, Belgium moodbrussels.com
16-18 Atlanta Fall Gift & Home Furnishings Market and The Atlanta Gourmet Market
AmericasMart Atlanta americasmart.com
2015 SHOW CALENDAR
16-19 International Casual Furni-ture & Accessories Market
Merchandise Mart Chicago casualmarket.com
20-21 Vancouver Gift Expo PNE Forum Building Vancouver, B.C. vancouvergiftexpo.com
27-28 GALLA Fall Market L.A. Mart Los Angeles lamart.com
27-29 L.A. Gift & Home Market California Market Center Los Angeles californiamarketcenter.com
28-Oct.1 New York Home Fashions Market Various locations Home Fashions Product Association New York homefashionproducts.com
OCTOBER13-16 New York Tabletop Market 41 Madison Ave. 41Madison.com 7 W. 34th St. New York 7wnewyork.com 230 Fifth Ave. 230fifthave.com
17-22 High Point Market Various locations High Point, N.C. highpointmarket.org
18-21 ABC Kids Expo Las Vegas Convention Center Las Vegas theabcshow.com
19-22 China Sourcing Fair: Home Products
AsiaWorld Expo Hong Kong chinasourcingfair.com
20-23 Mega Show Part 1 Hong Kong Convention and
Exhibition Centre Hong Kong mega-show.com
21-27 Jinhan Fair for Home & Gifts Poly World Trade Center Expo Guangzhou, China jinhanfair.com
27-29 Mega Show Part 2 Hong Kong Convention and
Exhibition Centre Hong Kong mega-show.com
NOVEMBER8-10 Intl. Hotel/Motel &
Restaurant Show Jacob K. Javits Convention
Center New York ihmrs.com
DECEMBER6-9 ITMA Showtime Fabric Show Market Square Complex High Point, N.C. itma-showtime.com
2015 SHOW CALENDAR