hero motor corp
TRANSCRIPT
History & B.O.D
• Founded by Brijmohan Lall Munjal (Picture put to the right)
• 1984 as a joint venture between Hero Cycles of India and Honda of Japan at Gurgaon
• August 2011 Company was renamed as HERO MOTOCORP LTD
• In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family.
• Head quarter is at New Delhi.
• Managing director & C.E.Os. Mr Pawan Munjal
• Non Executive director Mr Poul Edgerley
Mission
• To become a global enterprise fulfilling its customers' needs and aspirations for mobility
• Setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates.
• providing an engaged environment for its people to perform to their true potential.
• It will continue its focus on value creation and enduring relationships with its partners
Vision
• The vision of a mobile and an empowered India, powered by its two wheelers.
• Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.
Strategies
• To build a robust product portfolio across categories, explore growth opportunities globally
• Continuously improve its operational efficiency, aggressively expand its reach to customers
• Continue to invest in brand building activities and ensure customer and shareholder delight.
Market share
• Hero MotoCorp is planning to diversify into the defence sector by offering the army its line of All Terrain Vehicles (ATVs) and off-road motorcycles in a bid to achieve an EBITDA (earnings before interest, taxes, depreciation, and amortisation) margin of 20 per cent.
AWARDS
• Green Pioneer Award - 2013
• Best value for Money Bike Maker and Best Advertising in Two Wheelers Category at the Auto India Best Brand Awards 2012
• Asias Third Best Employer Brand Award
• Innovation in Loyalty Marketing Award (Initiative: Hero GoodLife Utsav) by Colloquy Loyalty Awards
• Business Technology Excellence Awards 2012
ACHEIVEMENTS
• Neemrana Plant Foundation Stone laid
• 50 Million Cumulative 2 wheelers production
• Global Parts Centre Foundation Stone laid
• Huge Profit in crores(Rs)
Gross Sales 25,659.91 25,235.02 1.68%
Profit Before Tax 2,529.20 2,864.71 -11.71%
PAT 2,118.16 2,378.13 -10.93%
4 P’s of Marketing
• Product : 2 wheeler bike from 97CC to 225CC engine
• Place : Pan India(rural & urban), Latin America & Africa.
• Price : An Affordable price
• Promotion : Ads, Marketing assignment and promotion
BCG MATRIX
SPLENDER SERIES
PASSION SERIES
KARIZMA
HUNK
CBZ-EXTEREME
PLEASURE
CD DELUXE
CD 100SS
CD DAWN
ACHIEVER
GLAMOUR
AMBITION
PEST Analysis
• Social factor : A unique initiative of the “Har Gaon Har Aangan” program it seeks to reach every Indian home and every Indian village, and in the process, build long-lasting relationships with people across the country
• Technical factor : The Company has consistently relied on innovation, technology and design to sustain excitement amongst customers
• Environmental factor : In an effort to expand the horizons of its environmental practices, Hero MotoCorp is launching a Green Vendor Development Program (GVDP) in collaboration with its business partners
• Political factor: With the Company having firm plans to increase its footprint in Latin America and Africa, it will become more susceptible to country-specific as well as region-specific geo-political events.
Learning Perspective
• Hero Motocorp attracts the customer who is planning to buy a 2 wheeler
• It offers at low price & better quality
• Suggestible to family member & youth
Job Opportunities
• In the year 2012-13 recruitment, company offered non-R&D
• The complete process comprises of the following rounds:
• Written Test
• Group Discussion
• Personal Interview
Conclusion
• The World's largest two-wheeler manufacturer company
• It continues to maintain this position till date.• Termination of Honda joint venture December 10th
2010• August 2011 company was renamed Hero Motocorp
Ltd. • Net revenue from operations of the Company grew by
0.80%, from Rs. 23,579 crores in 2011-12 to Rs. 23,768 crores in 2012-13.
• Three Plants at Gurgaon, Dehradun & Haridwar and its cooperate office is at New Delhi