heritage management - 00 assignment
TRANSCRIPT
Concepts and As-is analysis
Critical analysis
Proposal
1. The Concept of Heritage
2. Stakeholders
3. Copyleft and Wikipedia
4. Interpretations and Services
5. Target Groups
6. Implications of Heritage
7. Authenticity
8. Structure of a Proposal
9. Strengths / Weaknesses
10. Threats / Opportunities
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
Iolanda Pensa, Heritage Management, Università di Bergamo, [email protected] - http://iopensa.it
Assignment
Please send me your personal research
3 weeks before the oral exam
Upload it on the google folderhttps://drive.google.com/drive/folders/1a1hOhzBsqFWJY6pIOzxOYk2b5nVxLP9u?usp=sharing
Provide your file in PDF
Title the file: Lastname_Name_Personal research_2017
update the excel file “Name account and link to maps” with your data
Concepts and As-is analysis
Critical analysis
Proposal
Estimated time 20 hours
1. The Concept of Heritage
2. Stakeholders
3. Copyleft and Wikipedia
4. Interpretations and Services
5. Target Groups
6. Implications of Heritage
7. Authenticity
8. Structure of a Proposal
9. Strengths / Weaknesses
10. Threats / Opportunities
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
Lessons Assignment Competence
Assignment
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
A personal research focusing on a specific territory. The research includes cultural mapping and as-is analysis, critical analysis and personal proposal. 7500 words with slides.
Concepts and As-is analysis
Critical analysis
Proposal
AssignmentCompetence Expected Outcomes (format)
Area
Heritage
Services
Wikipedia
Legislation
Stakeholders
Target Groups
Message(s)
Gaps
Concept
SWOT
Heritage
New Services
Budget (excel)
Assignment
Map a territory
Identify Heritage/Stakeholders
Identify Licenses/Sources
Identify Services
Analyze Target groups involved
Analyse Message(s) promoted
Identify Existing Gaps
Show Concept/Message/Target
Produce a SWOT
Describe Services
A personal research focusing on a specific territory. The research includes cultural mapping and as-is analysis, critical analysis and personal proposal. 7500 words with slides.
Assignment Expected Outcomes (format)
Area
Heritage
Services
Wikipedia
Legislation
Stakeholders
Target Groups
Message(s)
Gaps
Concept
SWOT
Heritage
New Services
Budget (excel)
Evaluation
SufficientAt least 20 heritage sites mapped and described, plus the list. At least 20 services mapped and described.All content produced according to the request. Up to 5 mistakes.GoodNo mistakes.ExcellentNo mistakes and depth of the as-is analysis, critical analysis and proposal.
As-is analysisContext analysisFeasibility study
The structureYour personal research
How is the situation?
1. 2. 3.
What is missing?What is wrong?What can/should change?
Critical analysis Your proposal
Your proposal.
Area
Heritage
Services
Wikipedia
Legislation
Stakeholders
Target Groups
Message(s)
Gaps
ConceptHeritage
New Services
Budget (excel)
SWOT
How is the situation?
Assignment: Identify the territory you want to focus on
A place you care about
A place you want to visit
A place you already know well
A place where you want to work
A village, a city, a region, an existing administrative unit, a transnational area…
Map a territory
Assignment: Register on OpenStreetMap
https://www.openstreetmap.org
Map a territory
http://umap.openstreetmap.fr/en/
Assignment: Register on umap and create a mapMap a territory
Types of heritage attractions
Source: Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 22 (adapted from Prentice 1994)
Natural history attractionsScientific attractionsManufacturing centresPrimary production attractionCraft centres and workshopsTransportation attractionsSociocultural attractionsGalleriesPerforming arts attractionsFestivals and pageantsReligious attractions (including sacred places, pilgrimage, temples, churches, mosques, rivers, grottoes, forests, mountains, cemeteries, points along spiritual routes)Attractions associated with historic peopleMilitary attractions (including battlefields, war graves, memorials, cemeteries)Genocide monumentsPleasure gardensTheme parksVillages and hamletsCountryside and treasured landscapesTowns and townscapesVillages and hamletsSeaside resorts and seascapesRegions
Assignment: Map HeritageIdentify Heritage/Stakeholders
Titolo
Personal
National World
Local
Shared heritage
Source: Adapted from Timothy & Boyd, Heritage Tourism, 2003, p. 14 (from Timothy 1997)
Different scales in linear tourist attractions (heritage trails such as slave routes)Recognitions
Assignment: Map Heritage Identify Heritage/Stakeholders
Cultural Heritage Landscapes Intangible HeritageMuseums Villages TraditionsChurches Mountains FestivalsBuildings Natural areas Lifestyles
Mountain shelters Seaside resorts Culinary heritageTombs Craft
Galleries EventsTransportation attractions Religious events
Industrial buildingsGalleries
Assignment: Map Heritage Identify Heritage/Stakeholders
Examples of heritage
Example of your map on umap http://umap.openstreetmap.fr/
Assignment: Map Heritage Identify Heritage/Stakeholders
Stakeholders Interests/Focus Resources Possible benefits from my proposal
Municipality
Supporting the image and identity of the territory and its community.Facilitating tourism.Fostering a positive reputation of the municipality.Coordinating the work of associations and volunteers.
Ownership of the monuments…Website of the city council.Links with local associations and the community.Buildings (library, museum…)
TBD
Province Ownership of the monuments… TBD
Region Ownership of the monuments… TBD
FAIOwnership of the monuments…Management of the monuments…
TBD
Association XYOwnership of the monuments…Management of the monuments…
TBD
European Union Grant XY TBD
UNESCO Monuments recognized as word heritage… TBD
Assignment: StakeholdersIdentify Heritage/Stakeholders
Example: IranSources about Heritage
National Heritage Protection Act, 1930List of all laws http://whc.unesco.org/en/statesparties/ir/laws/
Resources/SupportPrince Claus Fund http://www.princeclausfund.org/en/programmes/grants-collaborations
Iran Heritage Foundation http://www.iranheritage.org/ Roshan Cultural Heritage Institute http://www.roshan-institute.org/474551
Mandate/scopeNational heritage: protect and inventory
Keywords: Protect, Knowledge, Identity, Admonition
HeritageNational heritage: all artifacts, buildings and places having been established before the end of Zandieh Dynasty era in Iran, either movable or immovable (1930) Heritage: relics which indicate man's historical progress and serve as a basis for a better knowledge of human identity and their path of cultural progress, thus providing for Man’s admonition (1986)6)
Legislation Intellectual property (IP)Iran on WIPO http://www.wipo.int/wipolex/en/profile.jsp?code=IR
Assignment: LegislationIdentify Licenses/Sources
Freedom of panorama, https://commons.wikimedia.org/wiki/Commons:Freedom_of_panorama, cc by-sa.
Assignment: LegislationIdentify Licenses/Sources
Freedom of Panorama https://en.wikipedia.org/wiki/Freedom_of_panorama
Assignment: LegislationIdentify Licenses/Sources
Freedom of panorama, https://commons.wikimedia.org/wiki/Commons:Freedom_of_panorama, cc by-sa.
Assignment: Wikipedia
Location/Heritage Link
Quality of the article
Wikipedia in English
Other linguistic editions Images Notes
Esino Lario
Museo delle Grigne
Scuola degli arazzi di Esino Lario
…
Identify Licenses/Sources
Example of how to review Wikipedia
600
300
38
100
100
38
i200
100
100
100
100
150
50
MeetupsPanels Support
Assignment: ServicesIdentify Services
Example of your map of services
Accommodation Itineraries Guilded toursFood/catering Activities Websites
Shops Training BooksTransport Outdoor activities Guides
Children care Indoor activiites LabelsSchools Sports Dépliants
Information centre Picnics LanguagesCity council Relax Institutions supporting
Safety/security Adventure Associations supportingHospitals/medical Nature
Police station 1/2 dayInternet 1 day
Electricity CinemaToilets Festivals/events
Post office Organized toursAccessibility
Assignment: ServicesIdentify Services
Examples of services
What is missing?What is wrong?
What can/should change?
Critical analyisis
Identify at least 10 target groups
Assignment: TargetCritical analyisis
Assignment: Target
Demographic characteristics Geographic characteristics Psychographic characteristics Motivation What the territory offers
Consider also residents and quality of life
How the territory responds
ConsiderCurrent or use demandLatent or non use demand
Think also about yourself
Critical analyisis
Douala. Photo Emiliano Gandolfi, 2007, cc by-sa.
Analyze the message and identify the gapsCritical analysis
What is the common image of this place?How people think it is?What is the image sold to the tourists?It is based on what kind of heritage?
What is its present situation?Are there other “richnesses”?Is there heritage which can document differently this place?
Am I satisfied with the current image?What image of this place I want to highlight?Is there something I want to change?Is there something missing?
Current situation Potentialities
Critical analysis
1. Relationships with the community (engagement, planning, sharing…)2. Flows3. Accessibility4. Representation(s)5. Visibility6. Communication
Analyze the challenges and identify the gapsCritical analysis
I am the centre
Where I can walk in less than 30 minutes
Where I can walk in less than 2 hours
Where I can drive in less than 30 minutes
Where I can drive in less than 1 hour
Attractions
Services
Attractions
Services
Attractions
Services
Where I can go by bus in less than 1 hour
Attractions
Services
Critical analysis
Context with the identification of the gap/problem/opportunityHere you allow people to understand why your proposal is relevant
ConceptYour proposal
Your proposal: ObjectiveHere you explain what you intend to do and who are you addressing (target)
Your proposal: ActivitiesHere you provide information on what you are going to do to reach your objective
Summarize the most important information.
Introduction: say it all!
1-3 sentences
3-5 sentences
3-5 sentences
1-3 sentences
How to make an estimate budgetYour proposal
Production60% Communication
15%
General costs5%
Management20%
Use percentages to understand and check your budget.
20% Projects for the EUCalled also overhead
5% Projects for the EU
Communication materials, publications, booklets, translations, websites, PR, press office
Office costs, phone, bills…
Make sure as much as possible of your budget is spent for the project itself.
How to make an estimate budget
Area
Cost per unit
estimate in Italy
Number of units Cost
Renovation of a building m2 1000-3000
Publication costs per book € 10
Printing costs per leaflets per leafleat € 0.30
StaffJunior staff per hour € 10
Junior staff per day € 100
Technical staff Guided tours, laboratories per day € 50
Senior staff Experts, conferences per hour € 100
Senior staff per day € 400
EventRenting spaces per room € 100
Catering coffee break per person € 5
Catering for lunch per person € 20
Economic lunch in a restaurant per person € 10
Transport - renting a bus per bus € 500
Your proposal
First pageYour proposal
PayoffA short title which summarized the main concept of your proposal
Your name[if possible provide an email and website]date
Heritage Management 2017 Dr. Iolanda Pensa
TerritoryWith a map (at a national or continental scale) of the territory
License
The context analysis is released under CC by-sa all.The proposal is released under CC by-sa-nc all.
License and creditsYour proposal
License
The context analysis is released under CC by-sa all.The proposal is released under CC by-sa-nc all.
This means that the images and content you use need to be compatible with your license.
Search for images with a open licenseCC by-saCC byCC 0 Public domain
Google advanced searchAll Wikimedia Commons repository is under CC by-sa or CC by or CC 0 Public domain.
Credit images (attribution)
Photo by name and last name of the author [embedded link], year, license.For artwork or buildings:Artist, title, year. Photo by name and last name of the author [embedded link], year, license.