Here’s, How Microsoft Social Engagement Boost Lead Conversion

Here We GO…….

High-end information highway in the form of the internet opened newavenues to digitally connect with customers. Microsoft social engagementis the complete new virtual mode to connect with customer data in a rapidway.

This new feature namely Microsoft social engagement expedites customerrelationship management taps on the major social media platform Twitter,LinkedIn and Facebook for swift communication with customers.

These conversations are categorized into broadly two ways from consumerto consumer and from company to consumer. Quality of CRM data isenriched with Microsoft Social engagement insights that is a collection ofall the views of the customers on Facebook, twitter and LinkedIn.

Microsoft Social engagement is a kind of social media interactions to getinvaluable input of users, customers or critics on social media. Smartphonesare the major reason behind accelerated engagement of the customerson social networking sites sharing views and tweets on the companyproduct and services.

Today’s post will highlight the all -new Microsoft functionality in the softwareproduct enhancement that connect Microsoft Dynamics 365 with theMicrosoft social insight. In the recent jump with the mass scale use of socialmedia sites, the majority of the companies is investing heavily on the onlineand human resources, for the online image branding through social mediaprofiles.

Companies create various social media profiles and focus on establishingtheir brand value through daily social post to connect well with theconsumers. The consumer gets to know about the new product andservices through social media platforms like Facebook and Instagram postand prefer up to the minute updates on Tweets, Instagram posts, LinkedIn,Facebook trending news.

The following statistics gives 360-degree view of the social media engagement on the daily basis

• Active monthly users on Facebook comes out to be around 1.55 Billion.

• Microblogging site Twitter owns active monthly users of around 320 Million

• Online mobile photo sharing site Instagram accounts for 400 Million activemonthly users

• With a profound database of around 433 million professionals, LinkedIn isone of the most powerful social media platforms for professionalnetworking.

Moreover, the infinite uses of social media are immense. Microsoft SocialEngagement gathers customer data from social media site and displaysthem in a more refined way in the form of graphs and charts in your ownlanguage that gives real-time insight into customer comment andconversation consisting positive, negative, or neutral preferences andtones

The consumer sometime vent their anger on the disappointment of the product and services on social media that is easily resolved by the social media cell of the company on an immediate basis. In this way, the complaints and concerns of the customers are resolved rapidly and swiftly on the other hand, if the product is liked and enjoyed by the user positive reviews are shared and posted on social media platforms sometimes become viral in a matter of seconds.

With Microsoft, social engagement, bonding with the prospects andgenerating more leads is a way easier to enhance social presence as theroutine sales work of the salespeople gets more accelerated andpersonalized by sharing smart recommendations as a curated social poston the social networks.

Microsoft AppSource provide the option to install Social Selling Assistantfrom within Microsoft Social Engagement into MS Dynamics 365 for Salesapplication. Now, the salespeople can access this Social Selling AssistantDashboard from the Dynamics 365 web client and from Dynamics 365 fortablets, installed from AppSource app.

In addition, sales people, can start off with the social marketing campaignin Microsoft Social Engagement on LinkedIn account as this also givesflexibility to post on LinkedIn or share any public post. This feature isexclusively available on the all new Social Selling Assistant in MicrosoftSocial Engagement. Apart from accessing the social insight in your ownlanguage, Microsoft Social Engagement is available in traditionalJapanese and Chinese language user interface.

Driving sales by resolving customer concerns and capitalizing on thecustomer’s interest as businesses remain in touch with the customers andprospects by following them on the major social platforms, LinkedIn,Facebook, Twitter, Instagram etc. that facilitate perfect customerengagement with prospect leads with the help of social media, analyticaland mobile integration