HERBAL HAIR GEL MADE BY-

ANKUR TAWARANKIT DHYANI

DHRUV SHARMASUSHANT BARTHWAL

PIYALI DAS

COMPANY PROFILE

• NAME - Herbal hair care private ltd.• company engaged in producing herbal

styling hair care products… • START- September 2010.• LOCATION- Dehradun• EMPLOYEE STRENGTH- 350

PRODUCT-FUNKSTER• HAIR GEL- Herbal hair gel….

SLOGAN AND LOGO

• Logo signifies that the product is stylish as well as it is natural.• “Add Style To Your Life Naturally”

COMPANY MISSION..• To become a household hair care name by consumer

to manage and maintain their hair so that it is healthy, shiny and easy to style in today’s fashion world.

VISION- • “Our” vision is to be the market leader in terms of

market share within 5 years in men’s hair care segment.

ABOUT THE PRODUCT…

• It is entirely a herbal product• Gives style, maintain moisture, enhances growth of hair.

• Additional properties• Strong hold.• Fragnance.• Switch to multiple hairstyle.• Freshness.• Long lasting effect.

COMPETITORS

59%23%

10%

9%

Sales

Brylcreem Setwet Park Avenue others

SEGMENT GEOGRAPHIC SEGMENTATION- • DEHRADUN.• CHANDIGARH• LUCKNOW• DELHI-NCR REGION• PUNE• PANJIM• Ahmedabad

DEMOGRAPHIC• AGE- 15 – 30 YEARS• GENDER- Male• SOCIO ECONOMIC CLASS- Upper and middle

class.• BEHAVIOR• Occasion –regular • Benefit –herbal,hence no damage to hair

TARGETING• COLLEGE AND SCHOOL GOING STUDENTS

MALE YOUTHS OF UPPER AND MIDDLE CLASS FAMILIES WHO ARE ENGAGED IN PARTIES AND SPORTS.

POSITIONING• “An herbal hair styling gel which holds your

hair as you want”.• On quality.• Herbal characteristic.

DIFFERENTION • Herbal nature of gel does not contain content such as

sulpher,ammonia and alcohol that damage hair.• Better performance.• Certified organic aloe vera as number one

ingredient • Helps in maintaining moisture in hair that helps

in growth of hair and gives hair wet look

PRODUCT LIFE CYCLEINTRODUCTION

OBJECTIVE:

To create awareness and trial –promotion.

GROWTH

OBJECTIVE:

To complete-advertising spending high.

MATURITY

OBJECTIVE:

To sustain market share-sales promotion and use of greater variety of media.

DECLINE

OBJECTIVE:

To retain the product at reduced cost –price cut and cost cutting in promotion.

PACKAGING• The colour of the gel inside the pack will be of sky

blue colour to present the sootheness and freshness of the product.

SWOT ANALYSIS STRENGTH- • Long lasting effect.• No hair damage.• Hair nourishment. WEAKNESS• New product• Market share

OPPORTUNITES• Huge market.• Changing trends, taste and preferences.

THREAT Competition from brylcreem, set wet, Park avenue, Garnier.

TREND For on the go population. Multiple hair style.

Marketing Mix –Product Strategy

• Product is differentiated on the basis of performance quality.

• This styling product helps you to maintain the moisture in your hair which is necessary their better growth.No artificial ingredients.100% naturalCertified organic aloe vera as the number one

ingredient.

Pricing Strategyproduct cost for company is 40 paisa /gm.

Sachet(3 gm)-Rs 2 sachet pack.15 gm tube-Rs. 10 small tubes.60 gm tube – Rs. 36 Standard tube.105 gm tube-Rs. 90 Large tubes.

Distribution Strategy• Phase 1-small tubes and standard tubes will be

introduced to gain benefit and market share.Area of Distribution -8 cities- Delhi, Kolkata , Chennai,

Bangalore, Ahmadabad , Chandigarh, and Lucknow.• Phase 2- large tubes will be introduced to build

credibility of product in the market.• Phase 3- Sachet will be introduced to cater new

segment of market.

PROMOTION• Online Marketing and Direct Marketing• Event-press conference• Advertising.Print Ad in Newspaper and Magazines.Electronic Ad in Broad Cast Media.Hoardings.

PRODUCT UNDER LAUNCH

• Here are some our product we are about to lauch.

• Wet look Strong hold beach look

THANK YOU