IDEA

Our idea is creating a new kind of detergent whose main ingredient comes from honey locust fruits. This

idea comes from traditional experiences of our ancestor. In the past, when Vietnam is still a poor

country, products like shampoo, detergent and soap are made from nature. At that time, honey locust is

favored most because they can be used both like shampoo and like dete rgent. Nowadays, although

many detergent has been available in the market, theres no kind of detergent that is as effective as

detergent made from honey locust in keeping the colors for the clothes.

As the society develops, people are caring more about their health as well as the environment. People

now have a trend of using product that comes from nature or environmental friendly. This trend will

become even stronger in 2050. This new product will not only solve the problem of washing but it will

also meet peoples requirement.

We also suggest moving your production line to developing countries like Vietnam, China or India to

take advantages of the labor cost, the climate because honey locust trees like tropical climate, natural

resources, the development as well as the government policy. On the other hand, Henkel can help in

creating more jobs for people in these countries.

In addition, our suggestion is building a website for Henkels product. On this website, we will teach

people how to make small things from box or plastic package like bottle, bag or box that contains

detergent, shampoo, etc. These kinds of activities help reduce the amount of garbage as well as involve

people in useful activities and establish a relationship between the company and customers.

Market trends in 2050

In a recent report by PwC, Asia becomes the primary force that accelerates the growth of the global

economics. After the global financial crisis, the global economic power is shifted to the emerging

economies (the E7 countries), which are estimated to overtake the G7 economies by 2020. In this shift,

the United States will lose its leading position in terms of GDP measured in purchasing power parity

(PPP) to China. Even if the GDP measured at market exchange rates (MERs) are taken as the comparison

metrics, this overtaking process would be happening by 2050, not too far later. Also, the US would be

followed closely by India, which would become the third largest economy. The similarity between China

and India lies in their large population. This is a significant factor that helps cause the shift of global

economics power from the west to the east. Recall the Industrial Revolution prior period, China and

India were the dominating the world production and commerce. This dominance are returning back. Not

only countries in E7, large-population country such as Vietnam is also showing its rapid development

and estimated to emerge to the top 20 biggest economies and accounts for approximately 70% of the

UK's GDP by 2050. Rapid growth in consumer markets in major emerging economies motivates high

investment from the west. The fast growing of middle class in those countries would be an important

factor that attracts and shifts the long-term investment from traditional markets such as North America

and Western Europe to fast growing markets in Asia.

In 2050, clear-energy and lower-carbon technologies are overrated. At that time, customers have to

consider whether products are good for health and also for their environment. They will choose green -

products which are produced by clear- energy and ignore those which harm to natural conditions.

Therefore, the investors are looking for the effectively alternative energies for the production processes,

the emerging economies are looming as potentially new markets with largely diverse natural resources

and cheaper energy prices. Instead, The advanced G7 economies are gradually overtaken and more

depended on E7 emerging economies.

We can easily recognize that the economic growing stream is leaning to E7 countries, so if we intensif y

in investment for future-E7, we absolutely obtain a big market-share in those countries. By untilizing the

cheap and popular ingredients and even the labour in Brazil, China, or India,ect. We can save amount of

money for expanding markets, delivery to G7 countries around.

SUSTAINABLE MATRIX

Raw Material

Sourcing Production Retail Logistics Usage Disposal

Performance Easy to grow and collect

Faster and easier

production

Affordable price

Prevent discolor

Quick disposing

Safety and

Health

Less chemical

use

Harmless when

leak Safe for health

Social Process

More jobs

Improve air quality

Prevent erosion

Good quality

product with suitable price

Material and waste

Energy and climate

Bio-fertilizer from waste

Water and

Wastewater

Protect underground

water

Environmental friendly

wastewater

Increase value

PERFORMANCE

Our idea comes from traditional experience that honey locust can help washing the clothes

without fading theirs colors. In the past, we fried or dried honey locust fruits up and then boiled

for water. We then use the water to wash hair or clothes. Honey locust detergent has a magical

effect in keeping the color for clothes, especially those made from wool and silk.

Honey locust trees can easily grow in countries with tropical climate like Viet Nam. These trees

can survive under any kinds of weather and have a medium high so growing and collecting

fruits does not require much effort and money. Besides, processes like collecting fruits, drying

or frying and boiling are simple and even cost lesser time with the help of machine. On the

other hand, we have mentioned about moving your main production line to developing

countries in the IDEA sections. In these countries, you can reduce the cost of production

because of the comparative low labor price and the tax incentive. As a result, the products will

have an affordable price.

SAFETY AND HEALTH

During the detergent production time, employees have to contact with many kinds of chemical

substance that are harmful to their health. Making detergent from honey locust requires lesser

use of chemical substances, which is good not only to employees health but also to customers

health.

Because of the natural origin that this detergent is also friendly to peoples skin. Even if some

detergent left in the clothes after washing, they cause no harm to peoples health. Wastewater

after washing is also friendly to the environment.

Moreover, during its time in the retailers store, the detergent packages sometimes leak. This is

dangerous if the detergent contains unsafe chemical substances. However, with this product,

the danger can be eliminated.

All these things match peoples requirement very well because people care about their health

even more in 2050

SOCIAL PROCESS

Honey locust trees, like other trees can generate oxygen and reduce the carbon dioxide. If

grown near the factory, these trees can make the air fresher by absorbing exhaust gas and

constraining dust. Besides, growing these trees on bald hills can help preventing the erosion.

Honey locust wood also has good quality and is rather popular in wood industry. Waste

material during processing honey locust fruit can become bio-fertilizer.

In 2050, not only the environment is heavily damaged but the unemployment rate will also

increase. Because the technology develops, companies will use less people. In developing

countries (Viet Nam, China, India ), high population will lead to high employment rate. By

setting up the business in these countries, Henkel will generate more jobs that results in lower

unemployment rate. Moreover, people with low or medium income can benefit a lot because

detergent is an essential product and we give them good quality product with affordable price.

Reduce footprint

By using Honey locust as a main ingredient to make detergent, we anticipate new product that

will be more environmentally friendly and useful. In addition, we can use some recycled metals

and plastics for packaging

Rocketing population is virtually serious problem in 2050. People are tending to expand their

habitats to the forests and it causes the ecological imbalance. The green is gradually replaced

by the colors of buildings and industrial zones. As a result, our natural environment is destroyed

catastrophically. All we have to do is looking for a new clean input- ingredient for our company

to minimize the adverse affectations to environment. Honey locust is looming as a new

alternative resource in this manner.

Material and Waste: We utilize honey locust, which is very popular in tropical countries, to

product. Honey locust seeks can be used as partly input for detergent, and its peels are useful

nourishments for land. To sustain the input, we encourage and make contracts with local

farmers for using their land to farm and supply honey locust for us. In fact, this is the way to

obtain the input easily.

MATERIAL AND WASTE

We utilize honey locust, which is very popular in tropical countries, to product. Honey locust

seeks can be used as partly input for detergent, and its peels are useful nourishments for land.

To sustain the input, we encourage and make contracts with local farmers for using their land

to farm and supply honey locust for us. In fact, this is the way to obtain the input easily.

WATER AND WASTE WATER

Farming honey locusts usage is similar to afforestation; it helps to protect underground water.

The wastewater from the production process and ablution is simply friendly to the

environment, decomposable and harmless to not only underground water but also people s

living