HELLO! WE ARE

January 2017 MKTG Overview 1

22018 MKTG Trainee Program Overview

MKTG is a global lifestyle marketing agency – comprised of pioneers and

practitioners of live events, sport and entertainment, sponsorship,

enterprise/b2b and retail innovation.

Our outlook on marketing is simple. The more human a brand can

be, the more people will connect to it and value adopting it.

Our job is to humanize brands and connect them to passionate

communities everywhere.

32018 MKTG Trainee Program Overview

MKTG offers a unique and

rewarding Trainee Program for college

graduates seeking entry to the sports and

entertainment marketing industry. The

program lasts for six months, at which

point successful Trainees are offered

promotions to Coordinator level positions,

based on position availability.

The MKTG Trainee Program has proven

to be an ideal way to begin one’s career in

the sports and entertainment marketing

industry.

Historically, 70% of participants in the Trainee Program have been offered a full-time Coordinator position.

70%

Approximately 60% of our current full-time Sports and Entertainment employees have come through the Trainee Program

60%

5MKTG currently offers positions in 5 disciplines of the sports and entertainment marketing industry including sponsorship strategy, hospitality, digital, research, and experiential.

PROGRAM OVERVIEW

7

The January 2019Trainee Program will hire in 4 US cities including Westport, CT, Charlotte, NC, Chicago, IL, and San Francisco, CA. MKTG has a global presence with 32 offices all over the world.

RETAILLIVESPONSORSHIP &

BRAND PARTNERSHIPSTUDIO ENTERPRISE / B2BEVENTS AND HOSPITALITY

JOB OPPORTUNITIES IN CORE DISCIPLINES

42018 MKTG Trainee Program Overview

• Event Activation and Logistics

• Scaled Event Production

• Promotional Road Shows

• National Promotions

• Trade Show Production

• Sampling

• Demos

• In-Store Promotion

• Field Marketing

• Sport and Entertainment

Activation

• Product Launches

• Consulting Services

• Negotiation Strategies

• Portfolio Development and

Optimization

• Messaging and Communication

Strategies

• 360 Degree Integrated Planning

• Campaign Development and

Execution

• Talent Procurement and

Management

• Property Development

SPONSORSHIP STRATEGY DIGITAL STRATEGY RESEARCH AND INSIGHTS EXPERIENTIAL / LIVE EVENTS

• Initial Property Analysis

• Activation Plan Testing

• ROI Analysis

• Strategic Appraisals and Valuation

• Renewals/Sales/Servicing

• Post Event Analysis

• Brand Amplification

• Social Listening

• Digital campaign architecture

• Digital Strategy and Implementation

• Social Strategy

• Content Strategy and Development

• Digital Consultancy

• Social Listening, Measurement, Analytics

• Tech Builds, Websites, Mobile Apps

• Influencer Marketing and Social Awareness

• Corporate Events

• Meetings and Incentive Programs

• Proprietary Event Building and Execution

• Hospitality and Customer Entertainment

• Event and Logistics Management

• C-Level and Upscale Hosting Programs

• Sweepstakes Fulfillment

• Full Service Event Planning

LIBERTY MUTUAL INSURANCE | NASCARLIBERTY MUTUAL INSURANCE – A CHALLENGER BRAND AMONGST INDUSTRY BEHEMOTHS – WANTED TO UNDERSTAND IF SPONSORSHIP

COULD BE A COST-EFFICIENT WAY TO IMPACT KEY BUSINESS OBJECTIVES AND SERVE AS AN EFFECTIVE COMMUNICATIONS PLATFORM

FOR THEIR “WORRY LESS” BRAND POSITIONING. MKTG GUIDED THEM THROUGH A ROBUST PORTFOLIO / LANDSCAPE ASSESSMENT,

DEVELOPED A PROPERTY EVALUATION FRAMEWORK AND IDENTIFIED NASCAR AS A POTENTIAL FIT. BUT COMPETITORS AND LIMITED

BUDGET REQUIRED A SMARTER AND MORE NIMBLE APPROACH THAN “TRADITIONAL” NASCAR SPONSORSHIP. TO THAT END, MKTG

WORKED WITH NBC, FOX, ISC, AND SMI TO DEVELOP A NEVER-BEEN-DONE BEFORE PROGRAM THAT CREATED A STRATEGIC ALIGNMENT

BETWEEN LIBERTY MUTUAL AND THE “NASCAR SPOTTER”. DEALS WERE STRUCTURED TO MAKE A BIG IMPACT ON A SMALL BUDGET,

RESULTING IN DOUBLE DIGIT GROWTH IN KEY METRICS AT A FRACTION OF THE COST OF TRADITIONAL SPONSORSHIP.

MARS WRIGLEY| SKITTLES LOCKER ROOMFOR YEARS MKTG HAS HELPED BRING THE SKITTLES BRAND TO LIFE AT THE FAN FEST FOR THE BIGGEST GAME IN SPORTS – THE

SUPER BOWL. TO CREATE AN EVERGREEN FOOTPRINT, MKTG PLAYED OFF PREVIOUS BRAND CAMPAIGNS AND DESIGNED THE

SKITTLES LOCKER ROOM. GOING ON ITS FIFTH YEAR, THE LOCKER ROOM IS SCALABLE AND REUSABLE, AND HAS BEEN

EXPERIENCED BY OVER HALF A MILLION NFL FANS. EACH YEAR MKTG REFRESHES THE LOCKER ROOM WITH NEW ENHANCEMENTS

AND BRAND UPDATES, ENSURING THAT EACH FAN HAS AN ‘AWESOMER’ TIME THAN EVER BEFORE.

AVIS | Fantasy GolfTO INNOVATE AVIS’S PGA TOUR SPONSORSHIP AND CREATE AN OWNERSHIP POSITION IN A CLUTTERED SPACE, THE BRAND SIGNED ON AS PRESENTING SPONSOR

OF PGA TOUR FANTASY GOLF. AFTER REVAMPING THE FORMAT, AVIS OFFERED A NEW, ENGAGING EXPERIENCE UNLIKE ANY FANTASY GOLF GAME. THE NEW

PLATFORM AFFORDED AVIS THE OPPORTUNITY TO INTERACT WITH GOLF FANS AND DRIVE BRAND CONSIDERATION THROUGH UNIQUE BENEFITS, PRIZING AND

RENTAL INCENTIVES. TO FOSTER AWARENESS, REGISTRATION AND CONVERSATION ABOUT THE GAME, MKTG DEVELOPED A DIGITAL MARKETING STRATEGY

LEVERAGING THE MEDIA PARTNER CHANNELS OF PGATOUR.COM, GOLF DIGEST, AND USA TODAY. IN ADDITION, WE CREATED A FOCUSED SOCIAL MEDIA CAMPAIGN

STRATEGY WITH PAID AND ORGANIC POSTS, A ROBUST INFLUENCER PROGRAM, AND A SOCIAL INTERCEPT INITIATIVE. TOTAL IMPRESSIONS ACROSS TWITTER AND

FACEBOOK SURPASSED 5.5 MILLION WITH A $.06 ENGAGEMENT RATE (FAR BETTER THAN THE INDUSTRY AVERAGE). TOTAL SIGN-UPS FOR THE GAME DURING THE

CAMPAIGN REACHED 48,000, NEARLY DOUBLING OUR TARGET KPI.

IBM | US Open Finals Weekend ProgramAS THE OFFICIAL TECHNOLOGY PARTNER OF THE US OPEN, IBM PROVIDES INNOVATIVE TECHNOLOGY SOLUTIONS TO

ENHANCE THE US OPEN EXPERIENCE FOR FAN, MEDIA AND PLAYERS. FOR OVER 25 YEARS, IBM CALLS UPON MKTG TO

CREATE PERSONALIZED EXPERIENCES FOR THEIR TOP CLIENTS. IN 2017, MKTG HOSTED MORE THAN 20 C-LEVEL EXECUTIVES

FROM IBM’S TOP CLIENTS WITH A COMBINED OPPORTUNITY REVENUE OF MORE THAN $1 BILLION. GUESTS WERE TREATED TO

TICKETS TO EACH DAY OF FINALS WEEKEND, A BROADWAY SHOW INCLUDING A PRIVATE CAST TALK-BACK, LUXURY

ACCOMMODATIONS AT THE RITZ-CARLTON NEW YORK, CENTRAL PARK, AND A PRIVATE BRUNCH IN ROCKEFELLER PLAZA.

WORK WITH BEST-IN-CLASS BRANDS

92018 MKTG Trainee Program Overview

Retention : 10+ YEARS

CONTACT:

MICHELLE TRACY

MICHELLE.TRACY@MKTG.COM

203-831-2005

To apply, please visit our MKTG Careers Page.

For more information about MKTG, and additional case studies of our work please visit: http://mktg.com/

2018 MKTG Trainee Program Overview 10

THANK YOU