hello. i’m dino de leÓn. here’s what i’ve...

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HELLO. I’M DINO DE LEÓN. HERE’S WHAT I’VE LEARNED: When you uncover INSIGHTS they lead to IDEAS that INFLUENCE people which IMPACTS sales. This is essentially the formula that I have used to inspire teams, build brands and grow agencies. TRACYLOCKE : EXECUTIVE CREATIVE DIRECTOR : 11 - 13 Led and re-structured department of 50+ creatives, co-wrote agency positioning and process. I learned about social marketing. New business wins : Samsung, 24 Hour Fitness and Nokia. CATAPULT MARKETING : EVP CREATIVE DIRECTOR : 09 - 11 Doubled our creative team. We were agency of the year in 2009 according to PROMO. I learned about shopper marketing. New business wins : Kellogg’s, Kraft and Evian. RAZOR : VP/PARTNER CREATIVE DIRECTOR : 06 - 09 I built the creative department. We were Ad Age’s fastest growing marketing services co. I learned about direct marketing. New business wins : GameStop, Blockbuster and Baskin Robbins. MOOSYLVANIA : VP : 06 Led agency positioning, creative and new business process. I learned about event and environmental marketing. New business wins : Purina and Enterprise. ZIPATONI : VP SENIOR CREATIVE DIRECTOR : 03 - 05 Headed up innovation and new business teams, plus agency re-branding. I learned about promotional marketing. New business wins : Jim Beam, Maytag and Home Depot. BRANN DALLAS : VP CREATIVE DIRECTOR : 99 - 03 I created the agency’s digital capability and grew existing accounts. I learned about retail. New business wins : Tower records, Rent–A-Center and Footaction USA. ITALIA ADVERTISING : ART DIRECTOR : 96 - 99 I helped our largest client, CompUSA absorb their largest competitor, Computer City. I learned about advertising, branding and strategy. New business wins : True Value Hardware. Interested? I’d be happy to discuss my experience and learn more about what you are looking for. dinodeleon.com . [email protected] 214 499 4369 . @dinothinks

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Page 1: HELLO. I’M DINO DE LEÓN. HERE’S WHAT I’VE LEARNEDdinodeleon.com/Dino_deLeon_Resume_2013.pdf · I’M DINO DE LEÓN.HERE’S WHAT I’VE LEARNED: When you uncover INSIGHTS they

HELLO. I’M DINO DE LEÓN. HERE’S WHAT I’VE LEARNED:When you uncover INSIGHTS they lead to IDEAS that INFLUENCE people which IMPACTS sales.

This is essentially the formula that I have used to inspire teams, build brands and grow agencies.

TRACYLOCKE : EXECUTIVE CREATIVE DIRECTOR : 11 - 13

Led and re-structured department of 50+ creatives, co-wrote agency positioning and process.

I learned about social marketing. New business wins : Samsung, 24 Hour Fitness and Nokia.

CATAPULT MARKETING : EVP CREATIVE DIRECTOR : 09 - 11

Doubled our creative team. We were agency of the year in 2009 according to PROMO.

I learned about shopper marketing. New business wins : Kellogg’s, Kraft and Evian.

RAZOR : VP/PARTNER CREATIVE DIRECTOR : 06 - 09

I built the creative department. We were Ad Age’s fastest growing marketing services co.

I learned about direct marketing. New business wins : GameStop, Blockbuster and Baskin Robbins.

MOOSYLVANIA : VP : 06

Led agency positioning, creative and new business process.

I learned about event and environmental marketing. New business wins : Purina and Enterprise.

ZIPATONI : VP SENIOR CREATIVE DIRECTOR : 03 - 05

Headed up innovation and new business teams, plus agency re-branding.

I learned about promotional marketing. New business wins : Jim Beam, Maytag and Home Depot.

BRANN DALLAS : VP CREATIVE DIRECTOR : 99 - 03

I created the agency’s digital capability and grew existing accounts.

I learned about retail. New business wins : Tower records, Rent–A-Center and Footaction USA.

ITALIA ADVERTISING : ART DIRECTOR : 96 - 99

I helped our largest client, CompUSA absorb their largest competitor, Computer City.

I learned about advertising, branding and strategy. New business wins : True Value Hardware.

Interested? I’d be happy to discuss my experience and learn more about what you are looking for.

dinodeleon.com . [email protected] 214 499 4369 . @dinothinks