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e Intergovernmental Foundationfor Educational, Scientific andCultural Cooperation

With the support of the UNESCO Office in Moscow

for Armenia, Azerbaijan, Belarus,

the Republic of Moldova and the Russian Federation

United Nations

Educational, Scientific and

Cultural Organization

NEW INFORMATION AND

COMMUNICATION TECHNOLOGIES

FOR MUSEUM DEVELOPMENT

POLICY BRIEF



Policy Brief

Moscow, 2014

NEW INFORMATION

AND COMMUNICATIONTECHNOLOGIES FOR MUSEUM

DEVELOPMENT

-

e Intergovernmental Foundationfor Educational, Scientific andCultural Cooperation



This publication is prepared by the Russian Committee of the International Council of Museumsin consultation with the State Hermitage Museum and with the participation of experts from the Commonwealthof Independent States, as part of the UNESCO/IFESCCO Pilot Project «Running a Museum – XXI Century: ThematicRegional Capacity-building UNESCO/ICOM Trainings and Expert Meetings for CIS Countries» (2011–2014).

New Information and Communication Technologies for Museum Development: Policy Brief / Author-

compiler: Natalia Tolstaya (ADIT, Russian Federation)

In consultation with experts: Ani Avagyan (ICOM Armenia), Nikolay Burov (State Museum-monument«Isaakievsky Cathedral», Russian Federation), Irada Gasimova (Icherisheher History Museum, The Administrationof State Architectural-Historical Reserve Icherisheher under the Cabinet of Ministers of Republic of Azerbaijan),Nurhat Imankulova (Kyrghyz State Historical Museum, Kyrgyz Republic), Gulrukh Rakhmatova (Samarkand StateMuseum-reserve, Uzbekistan), Tetiana Tkachenko (Kirovohrad Regional Art Museum, Ukraine).

Edited by Ksenia Novokhatko (ICOM Russia).

Translated by Elena Petrova.

Moscow, 2014

Produced with the financial support of the UNESCO Moscow Office and Intergovernmental Foundationfor Educational, Scientific and Cultural Cooperation (IFESCCO).

The authors are responsible for the choice and the presentation of the facts contained in this publicationand for the opinions expressed therein, which are not necessarily those of UNESCO and IFESCCOand do not commit the Organizations.

This publication is a gift edition and its distribution shall be free.

ISBN 978-5-93322-080-0 © UNESCO, 2014

© Russian National Committee of Interantional Council of Museums

(ICOM Russia), 2014



The Context and Significance of the Issue 5

Analysis of the Current Situation in the Field of New Informationand Communication Technologies in Museums of the CIS Countries 7

Professional Training and Capacity-buildingfor Specialists in Information Technologies in Museums 10

Tasks and Prospects of the Development of Museum Community 12

Conclusions 14

Recommendations 15

The Main Goals of the UNESCO/IFESCCOPilot Project «Running a Museum – 21st Century» 19

About Author 20

Useful Links 20

CONTENTS



The contemporary museum cannot beimagined without many technical andtechnological achievements. The use ofinformation and communication technologiesat the beginning of the second decade ofthe 21st century became necessary not onlyfor large museums, but also for quite small,

and even municipal ones. Informationtechnologies help solve many, if not all,issues that are traditional for museums.

Digital databases facilitate museumregistration and storage, help systematizeand «attach» to every museum object thehistory of its acquisition, its use, and itscirculation both within the museum andoutside of it, for exhibitions, all publicationsof the object, and all restoration work it

undergoes.

Such concentration of information, in itsturn, facilitates research in museumcollections, the compilation of various lists,selections, and the preparation ofcatalogues and curatorial and restorationdocuments. The main issue that arises hereis the necessity of entering these data, andalso of digitizing collections, since the mostsought-after and effective databases arethose containing images.

Information technologies can also helpmuseums in the presentation of theircollections. The forms of presentationcan be quite different – from producinghigh-quality digital copies of fragile works(e.g., documents or graphic works), which

THE CONTEXT

AND SIGNIFICANCE

OF THE ISSUE

can be displayed as part of permanentexhibitions, to creating virtual exhibitionsshown online and providing accessto museum collections for remote users,and solving the issue of expandingthe museum’s audience through attractingInternet users.

Many museums nowadays cannot imaginetheir exhibitions without integratedmultimedia elements, which have numeousfunctions, from being explanations orsubstitutes for essential objects unavailableat the museum, to bringing the spectatorinto a certain emotional state,and involving him in interaction withthe museum space and objects.

Currently, almost all museums haveor seek to have their own websites,and many of them extensively use socialnetworks for promotion and providinginformation about their activitiesto a wider audience. Some museums,especially those that enjoy governmentsupport, try to join their digital resourcesin portals; this is of special importancefor small regional museums that, thanksto their co-listing with the museumleaders of their regions, acquire valuableexperience and can solve the problemsof information system development usingthe «recipes» of larger institutions.Therefore, joint museum portals playan enormous role in the «levelling»of the cultural landscape andthe possibility of providing access



• The Context and Significance of the Issue

to museum collections of both large and small museums accordingto a single standard.

A museum is a space for lifelong learning. Now that there arechildren, students, adults and senior citizens among regularInternet users, museums are able to provide these differenttarget audiences with special online programs, both educational

and entertaining.

The appearance of such international projects as GoogleArtProjectand Europeana permits the inclusion of the digitized culturalheritage of museums in the international context, which is veryimportant for mutual integration and creating a global multiculturalspace.

By no means unimportant is the use of information technologiesin the field of museum management, in the dialogue of the museumwith the organizations to which they are subordinate and with

bodies supervising the transfer of cultural heritage objects. In thisarea, total digitization of al l collections remains the main task forthe museum, which, ultimately, is one of the conditions of safetyand preservation of museum collections, inasmuch as the moreopen and accessible information about museum objects is, the better protected they are.

The object of this report is to analyze current situationin the sphere of usage new information and communicationtechnologies for museum development in CIS countries museumsin the context of international tendencies and museums’ currentneeds, and to propose the recommendations in the developmentof the potential of museums of the CIS countries in mentionedsector.

The Canal House (Amsterdam, Netherlands)

Google Art Project. The State Hermitage Museum(St. Petersburg, Russian Federation)



ANALYSIS OF

THE CURRENT SITUATION

IN THE FIELD OF

NEW INFORMATION

AND COMMUNICATION

TECHNOLOGIES IN MUSEUMS

OF THE CIS COUNTRIES

It must be reluctantly admitted that theuse of information technologies in museumsof the CIS countries is not yet sufficientlywidespread and effective. Special surveywas held in the framework of this PolicyBrief preparation. Results show thatmuseum employers mostly use the Internet

to get information about what is goingon in the museum field and to provideinformation about events taking placein their museums. This being the case, notall the museums in the republics have theirown websites or a webpage on the portalof state institutions. The museums’systematic work on promoting theiractivities by means of social networks isalso just beginning.

One of the major problems here isthe personnel. At some museums, the listof personnel positions has been preservedsince the time when nobody had any ideaof the extensive use of informationtechnologies, so in most museumsof the CIS countries the website and socialnetworks are just an auxiliary responsibilityof public relations departments,and sometimes even of an academicsecretary or museum director. Quite often

museum employees post information onwebsites and social networks outside theirworking hours, or it is an additionaland optional duty. Only a few museums,mainly large national ones, have specialinformation departments and suchpositions as a deputy director forinformation technologies.

Moreover, museum websites are not alwaysseen as an important part of the museum’s brand. Many museums having their ownwebsites do not use their potential foranything except informing about the eventsthat take place at the museums.

The best examples of museum websitesshow that the website becomesan alternative opportunity to get acquaintedwith the museum and its collections forthe users for whom it is hard or impossibleto come to the museum (disabled people,users from other cities or countries, etc.).In this regard, it is especially importantto include the maximum number of digitalimages of museum objects on the website,which can result not only in a growing

number of virtual visitors (i.e., those visitingthe museum online), but also in newopportunities for cooperation betweenmuseums. One of the earliest examplesof a museum collection that was made fullyavailable on a website is that of the RybinskState Historical, Architectural, and ArtMuseum.

The option of providing a real visitorpreparing for his museum visit by means of

the website with additional online services,such as online booking of a tour, buyingentrance tickets, or making purchases atthe museum shop, also remains undeveloped(e-commerce is very rarely used by museumsin the CIS countries, possibly due to legalcomplications). Opportunities for onlinelearning or even games based on museum



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• Analysis of the Current Situation in the Field of New Information and Communication Technologies in Museums o f the CIS Countries

collections or history are also undeveloped. Many foreign museumspost on their websites special pre-visit materials – information thatis useful to remember before the visit, or, alternatively, printoutsto be used interactively during the visit that the visitors can printin advance at home. Such materials can be intended for schoolstudents, or for a couple of college students, or for a teacher whois going to bring a whole class to the museum.

Almost everywhere the opportunity to establish a two-waycommunication with the visitor and get his feedback is not usedsufficiently. At present, forums on the websites are used for thispurpose less frequently than before, and more and more oftenpages or groups of the museum in social networks are used, whichmakes it possible for a museum employee and a visitor to havea less formal and more intimate conversation. Almost everymuseum has an account in social networks that is mostly usedto communicate what is going on at the museum to the public.But social networks can also create additional opportunities for

marketing research and the development of museum visitorstrategy.

The audience actively using the Internet for their communicationwith museums is determined by museum professionals as «peoplefrom 18 to 35–40 years old», though now such stratificationseems to be, on the one hand, too narrow – as the Internet becomes a part of the life of people of different generations, fromschool pupils to senior citizens, and on the other hand, it seemstoo generalized, as the «18–40» category itself includes more thanone generation. In this respect, it seems important to diversify

offerings for visitors of different ages with their different, includingspecial, needs.

Work with visitors with special needs demands considerable effort,including involvement of specialists from both within and outsideof the museum sector. It is necessary to creat special programsfor different categories of visitors, including online ones.

State Museum of Political History of Russia (St.Petersburg)

St. Isaac's Cathedral (St. Petersburg, Russian Federation)



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• Analysis of the Current Situation in the Field of New Information and Communication Technologies in Museums o f the CIS Countries

According to the survey the numberof visitors of museum websites in the CIScountries is from several hundred to severalthousand people a month. It is still severalorders of magnitude less than in Europeand elsewhere in the world.

A positive feature is the multilingualcharacter of museum websites in the CIScountries – almost everywhere alongsidethe national language the websitesare offered in Russian, sometimes alsoin English, and in some countries they eveninclude three languages: national, Russian,and English. In a number of states websitesof certain museums are maintained onlyin Russian (Abkhazia, Trans-Dniester,Kyrgyzstan).

Many museums use multimedia in theirexhibitions, though, as a rule, not efficientlyenough yet – only for the demonstrationof videos. Interactive forms of non-linearmultimedia are used very rarely so far.

Information systems for registrationand curatorial departments of museums,or creating a museum database exist inonly a few countries (Russia, Azerbaijan,and Uzbekistan). And none of the CIScountries except Russia has yet triedto compile a consolidated database

(a national catalogue) including allthe museums in the country. To a largeextent, it is impeded by the fact that thesystem of standards for describing museumobjects is still undeveloped.

On the whole, museum professionalsof the CIS countries see the applicationof information technologies as undoubtedlyuseful and promising not only for thepromotional activities of the museum, but

also for strategic planning and marketing.However, nobody mentioned in thequestionnaires the possibility of usinginformation technologies for researchin museums in the future.



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At present, each CIS member country hashigher education institutions that preparemuseologists and also specialists inprofessions whose representatives havetraditionally worked for museums: historians,philologists, art historians, biologists, etc.At the same time, more and more

institutions of higher education graduatetechnical specialists and programmerswhom museums need. But programmersseldom and usually only by forceof circumstances seek employmentat museums. A major reason for it is lowsalaries.

This situation gives rise to a personnelproblem that impedes the more activeuse of information technologies in

the museum sector. On the other hand,the demand for such specialists withinthe museum is very high. Even in the caseof cooperation between a museum andoutside partners in creating a website,a multimedia product, or a database,it is necessary to have within the museumskilled professionals who are ableto formulate the technical specifications,sign off on the completed work, and usethe product.

Employees who are able to combine abilitiescovering several specializations are beginning to play a significant rolein museums. Capacity-building ininformation technologies skills for museumemployees is a long-felt need. A partialsolution to this problem can be seminars,

conferences, and workshops by expertsrecognized among multimediaprofessionals.

One such professional association of museumspecialists, which has been dealing witha broad range of issues related to information

technology usage in museums for 18 yearsnow, is the Non-commercial Partnership«ADIT» (Automation Directions in Museumsand Information Technologies) (www.adit.ru).The annual «traveling» conference of ADITtakes place each year in a different regionof Russia. In 2011, the conference was heldin Minsk, Belarus. Not only Russianspecialists participate in the conferences, but also representatives of the other CIScountries (Ukraine and Belarus), and

representatives of European museums.

As part of the conference, the «ADITSchool» takes place, which introducesrepresentatives of museums of the regionto a range of issues discussedat the conference. In addition, membersof the ADIT Non-commercial Partnershipcarry out consultations and seminarsat the invitation of Culture Departmentsof the regions or individual museums.

The second important event of this kindis the annual conference EVA (ElectronicVisual Arts) in Moscow. This conference isone of the conferences that are held annuallyin London, Berlin, Florence, and Jerusalem.Representatives of European countries alsotake part in the Moscow conference.

PROFESSIONAL TRAINING

AND CAPACITY-BUILDING

FOR SPECIALISTS

ININFORMATION

TECHNOLOGIES IN MUSEUMS

http://www.adit.ru/

http://www.adit.ru/



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Two ICOM Committees – CIDOC and AVICOM – have their conferencesevery two years in different countries of the world. As partof AVICOM conferences, the FAIMP Festival is also held. Attendingthese international events can also be an additional opportunityto become familiar with the best world practices in the fieldof mastering multimedia by museums.

Besides, in the near future ADIT will develop a course of additionaleducation in practical application of information technologies formuseum professionals.

• Professional Training and Capacity-building for Specialists in Information Technologies in Museums



TASKS AND PROSPECTS

IN THE DEVELOPMENT

OF MUSEUM COMMUNITY

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The application of information andcommunication technologies requires,probably more than any other areaof museum practice, openness and thepossibility to get familiar with the experienceof colleagues from other cities and countries.Therefore, one of the highest priorities for

museums, and also for executive authoritiescontrolling them and for internationalorganizations dealing with cultural exchangesand museum activities, should be providinginternational communication betweenmuseum professionals as part of variousevents, and developing joint projects, includinginternational ones. This sector of museumpractice is developing at a fast pace, andthe situation is changing very quickly, soinvolvement in the international professional

community is of vital importance in thiscase, as it will help to avoid many mistakes,take advantage of colleagues’ rich experience,and choose optimum solutions to specificproblems.

Museums that are only starting on the pathof active introduction of informationtechnologies in their day-to-day practicehave an advantage over those that beganthis process earlier and learned from

the experience of their own mistakes.

One of the primary tasks for a contemporarymuseum is the development ofa computerized database of its collections,and then its integration at the level ofthe city, region, and country into a singleresource, which may be termed a national

catalogue. Based on the example of Russianmuseums that began to develop databasesover 15 years ago using several platforms,we can say that the only system that hasretained its feasibility and usability is theKAMIS system, which evolved and developedresponding to the museums’ ongoing needs.

The system gained an excellent reputationin different types of museums, both largeand small, and located both in the capitaland in the regions. In fact, this system,which is further modified at each individualmuseum, provides a universal tool for workingwith collections, both for curators andemployees of registration departments, aswell as restorers and curators of exhibitions, both real and virtual.

However, the creation of a database is onlythe beginning on the path towards thedigital future of museums. The whole-scaledigitization of museum objects is necessary –it can help cope with some tasks withinmuseums (for example, modelling offuture exhibitions), as well as serve as a kindof «protection document» of the museumobject in case it is stolen.

Nowadays, information is the most valuable

product, and the most reliable wayto preserve it is to make it as accessibleas possible. This is why museums’ effortsto make their collections available online,and to create virtual exhibitions andmultimedia publications are so important.On the one hand, it helps a museumto provide maximum access to the cultural



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heritage for the maximum number of people,and on the other hand, it establishes anassociation in people’s minds betweencertain collections or objects and a givenmuseum.

Broadly publishing a museum’s collections

online gives the museum the opportunityto attract new visitors and new partners.The principle of openness will contributeto the expansion of collection mobility,including internationally. Existence ofmultilingual museum websites, which useforeign languages in addition to the nationalone, is a very encouraging sign.

However, in order to speak to the globalmuseum community «in the same language»,

it is additionally necessary to adopt thestandards of describing museum objects andto adhere to them. It would be reasonableto rely on existing international experience,and among others on the LIDO format(Lightweight Information DescribingObjects) (http://www.lido-schema.org). It was designed with the participation of ICOMCIDOC specialists as a response to thedemand from museums that had accumu-lated considerable amounts of digital

information to publish descriptions fromtheir internal databases in the Internet.

• Tasks and Prospects in the Development of Museum Community

LIDO is a schema that is intended fordelivering metadata for their further usein a wide range of online applications andservices, from an organization’s onlinecatalogues to portals of aggregated resources both on a national and international level,as well as for exposing, sharing and

connecting data on the web. The LIDO formatcannot be used as a basis for a collectionmanagement system within the organizationand is not intended to design systemsof collection mobility registration and tosupport any similar management functions.The only designated purpose of the LIDOformat lies in its ability to support the fullrange of descriptive information aboutmuseum objects of any type (including artworks, or objects related to material culture,

technologies or natural sciences), andin addition it can be used in multilingualapplications.

The translation of the LIDO format intothe national languages of the CIS countrieswill make it possible for museums tosubstantially ease their work on publishingcollections on their own websites andto join international projects aimed at thepreservation and publication of cultural

heritage (EUROPEANA, MINERVA, andothers).

Jewish Museum and Tolerance Center(Moscow, Russian Federation)

Malag Interactive Museum of Music (Spain)

http://www.lido-schema.org/




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Using multimedia in museum exhibitionshas now become almost commonplace.Diverse and more and more sophisticatedtechnical inventions make many museumspursue these novelties in order to attractnew audiences. One has to give creditto producers of modern equipment and

programs that are interested in buildingpartnerships with museums and that serveas excellent showcases for the latesttechnical achievements. Sometimesproducers of equipment act as partners inthe development of temporary or permanentexhibitions.

New technologies, for example, thetechnology of Augmented Reality, makeit possible to create modern exhibitions

that are attractive for the public, but it isespecially important here to observe theright balance between the entertainingand educational functions of the museum.Application of new technologies shouldnot take the place of the museum visitor’s

possibility to come in contact with originalartifacts.

Diverse application of information andcommunication technologies in museumsis necessary, and should help museumsin carrying out their chief mission – the

preservation, study and demonstrationto the public of cultural heritage, not onlytangible, but also intangible, in its fullamplitude.

The use of the Internet as a powerful meansof communication between a museum andthe external world, and with visitors,including virtual ones, and the activeincorporation of new forms of communication –not only through websites, but also through

social networks – is worthy of specialemphasis. The aim of such communicationis always the expansion of the museum’saudience and providing access to the worldcultural heritage for the maximum numberof people, wherever they are located.

CONCLUSIONS



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These recommendations are based onthe results of the expert discussion duringthe preparation for and holding of theRegional UNESCO/ICOM Thematic Training«New Information and CommunicationTechnologies for Museum Development»,which took place on November 15–18

in St. Petersburg as part of the UNESCO/IFESCCO Pilot Project «Running a Museum – XXI Century: Thematic Regional Capacity-building UNESCO/ICOM Trainings and Expert Meetings for CIS Countries».

The recommendations in the developmentof the potential of museums of the CIScountries in the field of museummanagement, information andcommunications technologies, and

museology are designed with the participationof the leading specialists in museology,museum management, and informationand communication technologies formuseums who are trainers and experts,and also with the participationof representatives of museums inthe projects’ target countries: Azerbai jan,Armenia, Belarus, Kazakhstan, Kyrgyzstan,the Republic of Moldova, the RussianFederation, Tajikistan, Uzbekistan,

and Ukraine.

The recommendations are sentto competent representatives of the Ministriesof Culture, museum community, andnon-governmental profile organizationsof the CIS member states.

The participants of the UNESCO/ICOM Regional Thematic Training « New Informationand Communication Technologies for Museum Development »,

Noting the growing role of museumsin society and their responsibility for

the preservation of collections and theiraugmentation, for the study of tangible andintangible world cultural heritage, and alsofor the communication of knowledge aboutthe historical and cultural heritage kept inmuseum collections, and for providing broadaccess to museum collections;

Understanding the importance of securingthe positive image of the museum in thecontemporary social structure as a flexible

and innovative institution capableof development;

Being aware of the fact that the museumshould occupy a central place in the culturaland spiritual life of the local, national andinternational community;

Emphasizing the growing significanceof information and communicationtechnologies for the preservation, study and

promotion of cultural and natural heritage,and also for the development of the dialogue between various cultures, peoples, andstates;

Taking into consideration the necessityand effectiveness of the system approachin the development of information and

RECOMMENDATIONS

NEW INFORMATION

AND COMMUNICATION

TECHNOLOGIES FOR MUSEUM

DEVELOPMENT



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communication technologies for museums, innovative modelsof working with visitors that give opportunities for creativeinvolvement, participatory culture, the increase of knowledge basedon the principle of life-long learning in museums, the potential forintercultural dialogue, and the improvement of museum serviceand partnership relations of museums;

Noting the huge potential of new information and communicationtechnologies for the realization of the 1960 Recommendationsof UNESCO concerning the most effective measures of providingaccessibility of museums for everybody, including disadvantagedand disabled people;

Emphasizing the importance of information and communicationtechnologies for the development of distance learning and thecreation of museum websites and portals, virtual exhibitionsand tours for people located in remote areas;

Acknowledging the large contribution of new information andcommunication technologies to the realization of the main provisionsof the 1970 UNESCO Convention and to the preventionof illicit import, export, and transfer of ownership of culturalproperty,

RECOMMEND:

To recognize the necessity and effectiveness of the furtherdevelopment of the partnership between museums of CIS countriesand their cooperation with international museum community,

in particular with consideration of the results of the UNESCO/IFESCCO Pilot Project «Running a Museum – XXI Century:Thematic Regional Capacity-building UNESCO/ICOM Trainingsand Expert Meetings for CIS Countries», and also of other formsof exchange of experience during international researchand training and special conferences, internships, and other formsof cooperation in museology.

• Recommendations. New Information and Communication Technologies for Museum Development



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To assist the development of interdisciplinary contacts of museumprofessionals with specialists in other areas, including lawyersspecializing in copyright and allied rights, with employees of Interpoland national agencies controlling the transfer of cultural property,specialists in the protection of cultural heritage, professionalsin information and communication technologies, teachersof institutions of higher education, and consultants in museum

planning, by involving representatives of governmental and privateinstitutions from the aforementioned areas.

To contribute to the expansion of the audience of thematic trainings,actively involving representatives of different types of museums,upper- and medium-level managers, and rank-and-file employeesinto the system of professional retraining.

To use the materials of the thematic trainings as a tool for the analysisand diagnosis of the current situation in the museum sectorat the national and regional levels. The information received from

the participants in the trainings should be considered as a guideto establishing priorities and making decisions in the processof planning the development of national museums.

To assist the further development of international contacts of museumswithin ICOM and its international committees, the organizationof professional study tours with the aim of broadeningthe informational horizons of museum specialists, strengtheningtheir special knowledge and skills to correspond to internationalprofessional standards, and also with the aim of disseminationof information about the regional cultural experience and heritage

on the European scale and worldwide.

To call the attention of national authorities in the museum sectorin the CIS countries to the possibility of professional and careerdevelopment for museum professionals who attended the museumtrainings during the long-term joint project of UNESCO andthe Intergovernmental Foundation for Educational, Scientific andCultural Cooperation (IFESCCO) «Running a Museum – 21st Century».




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To present to the Ministries of Cultureof CIS member countries the issue of thenecessity to develop, at the intergovernmentallevel, a system for interaction in designingand introducing a joint standard of museumdocumentation for the CIS countries, usingthe experience of European countries.

To recommend that the Ministries of Cultureand Ministries of Home Affairs of the CISmember countries begin the developmentof a joint interdepartmental digital databaseof missing cultural objects that are beingsought by the authorities.

To build a system for disseminationof information about achievements andthe most successful projects in the field

of information and communicationtechnologies in museums, and alsoto encourage museums of the CIS countriesto participate in the international competitionFIAMP held every two years by the internationalcommittee ICOM – AVICOM (http://network.icom.museum/avicom/fiamp-festival/fiamp-competition-registration/L/10/)and in the annual international conferenceADIT ((http://adit.ru/).

To draw the attention of museums inthe CIS countries to the necessity of usinginformation and communication technologiesfor providing accessibility of museums,including for disabled people, and also fordeveloping distance learning and creatingvirtual exhibitions and tours for people

located in remote areas.

To suggest that museums use more activelyin their daily practice contemporarytechniques of expanding museumaudiences, promoting museum collectionsand museum activities through socialnetworks, and creating promo-videosand promo-websites about importantevents and exhibitions.

The participants of the UNESCO/ICOM Regional Thematic Training « New Informationand Communication Technologies for Museum Development »

Favorably comment upon the high level of theorganization and implementation of theUNESCO/ICOM Regional Thematic Training«New Information and CommunicationTechnologies for Museum Development»,

the Special Session «Development of MuseumLegislation as a Basis for National andInternational Museum Policy and a Factorfor Museum Practice Development», andthe meeting of CIS experts «Actual Issuesof Museology and Practice of MuseumManagement in the 21st Century» (November

15–

18, 2013, St. Petersburg).

Appreciate the intensiveness and diversityof forms of the training, andthe opportunity to receive consultationsfrom experts and lecturers with significantpractical achievements in their fields.

Are hopeful of the continuation anddevelopment of the program of internationalthematic trainings in the field of museology

in the CIS countries.

Propose to widely use the materials preparedunder the UNESCO/IFESCCO Project«Running a Museum – 21st Century».


Participants of the Training «New Information and Communication Technologies forMuseum Development» express their gratitude to UNESCO and IFESCCO for the long-term project «Running a Museum – XXI Century: Thematic Regional Capacity-buildingUNESCO/ICOM Trainings and Expert Meetings for CIS Countries» (2011–2014) andemphasize the importance of the UNESCO/ICOM Trainings and Expert Meetings holdingfor CIS museum community.

http://network.icom.museum/avicom/fiamp-festival/fiamp-competition-registration/L/10/



http://adit.ru/

http://adit.ru/






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The New Global Partnership for Museums,intended to recruit museums and otherrelated institutions as parts of the processof introducing cultural policy for sustainabledevelopment, this Policy Brief «NewInformation and CommunicationTechnologies for Museum Development»

seems to be the continuation of discussionabout the development of the professionaland social responsibility of museums,widening of professional skills of museumworkers and recruitment of the new typesof specialists. It is implemented by sharingof the best practices, improvementof communication, and effective museummanagement. This activity will helpmobilize the main stakeholders in the fieldof cultural heritage in order to promote

and increase the role of museums as social,educational, and economic actors.

In light of the new UNESCO program«Heritage and Dialogue», this project helpsdevelop new approaches to complex issuesof cultural heritage management by meansof creating a regional expert team workingto promote the educational potentialof museums, in particular interculturaldialogue and social unity. Participants

exchange professional information and

THE MAIN GOALS

OF THE UNESCO/IFESCCO

PILOT PROJECT «RUNNING

A MUSEUM – 21ST CENTURY»

experience in the field of cultural heritagepolicy and museum management, and alsoraise issues that arise from the practice ofprotecting and promoting cultural heritageat the regional and national levels.

The realization of the project contributes

in every possible way: to the increased role of museums asactors in social, educational, and economicactivities;

to the increased potential of museumprofessionals of the CIS countries in heritageprotection, and increased awarenessof cultural diversity and of economicendeavors in the field of traditional craftsand the cultural and cultural tourismindustries;

to providing the participants withnecessary knowledge and skills for theimplementation of national trainingsin their respective countries based on theUNESCO/ICOM Museum Studies TrainingPackage;

to the strengthening of networking andpartnership between museums in the CIScountries;

to the development of museum practicein the CIS countries taking into account

international experience.



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ICOM International Committee for Audiovisual and New Technologies of Image and Sound (AVICOM) – http://network.icom.museum/avicomICOM International Committee for Documentation (CIDOC) – http://network.icom.museum/cidoc/Non-commercial Partnership «Automation Directions in Museums and Information Technologies» (ADIT) – http://www.adit.ruInternational Council of Museums (ICOM) – http://icom.museum UNESCO/IFESCCO Pilot Project «Running a Museum – 21st century»http://www.unesco.org/new/en/moscow/culture/the-unescoifescco-project-running-a-museum-21st-century/Object ID standard –http://archives.icom.museum/objectid/

LIDO standard–

www.lido-schema.org ICOM CIDOC Multimedia Working Group report «Introduction to Multimedia in Museums» (1996) –

http://www.icom.org.ru/docs/A58_280-introtomultimediamuseums.pdfEVA Moscow Conference – https://eva.rsl.ru Museum Neхt – European conference for innovation and technology in culture sector – www.museumnext.orgMuseum and Web – annual conference for digital practice for cultural, natural and scientific heritage –www.museumsandtheweb.com Blog on innovation technologies for museums (in Russian) – http://mart-museum.ru/

USEFUL LINKS

AUTHOR-

COMPILER

Natalia Tolstaya ICOM Russia board member since 2013,ICOM member since 2008, Presidentof the Non-commercial partnership«Automation of museum activityand informational technologies» (ADIT)since 2011, ADIT member since 2005.

Art critic, independent expert, curatorof exhibition and editorial projects.Natalia Tolstaya has got more than 20 yearsexperience of museum work (The State

Tretyakov gallery), V. Potanin Charityfoundation (Head of the editorialprogram «First publication», Headof the Festival «Museum guide»,Head of the program of the supportof the State Hermitage). Winner and then –

expert and jury member of the contest«Changing museum in a changing world».Participant of the different internationalprojects, including ones in the Internet.

http://network.icom.museum/avicom

http://network.icom.museum/cidoc/

http://www.adit.ru/

http://icom.museum/

http://icom.museum/

http://icom.museum/

http://www.unesco.org/new/en/moscow/culture/the-unescoifescco-project-running-a-museum-21st-century/

http://archives.icom.museum/objectid/




http://www.icom.org.ru/docs/A58_280-introtomultimediamuseums.pdf

https://eva.rsl.ru/

https://eva.rsl.ru/

http://www.museumnext.org/

http://www.museumsandtheweb.com/


http://mart-museum.ru/

http://mart-museum.ru/


http://www.museumnext.org/

https://eva.rsl.ru/

http://www.icom.org.ru/docs/A58_280-introtomultimediamuseums.pdf



http://www.unesco.org/new/en/moscow/culture/the-unescoifescco-project-running-a-museum-21st-century/

http://icom.museum/

http://www.adit.ru/

http://network.icom.museum/cidoc/

http://network.icom.museum/avicom



Project coordinators: Liubava Moreva (UNESCO), Olga Barakaeva (IFESCCO)

Author-compiler: Natalia Tolstaya (ADIT, Russian Federation)

In consultation with experts: Ani Avagyan (ICOM Armenia), Nikolay Burov (State Museum-monument «Isaakievsky Cathedral», Russian Federation), Irada Gasimova (Icherisheher HistoryMuseum, The Administration of State Architectural-Historical Reserve Icherisheher under

the Cabinet of Ministers of Republic of Azerbaijan), Nurhat Imankulova (Kyrghyz StateHistorical Museum, Kyrgyz Republic), Gulrukh Rakhmatova (Samarkand State Museum-reserve, Uzbekistan), Tetiana Tkachenko (Kirovohrad Regional Art Museum, Ukraine).

Edited by Ksenia Novokhatko (ICOM Russia)

Photos of the Training participants: ICOM Russia (Ksenia Novokhatko), The State Hermitage.

Translation: Elena PetrovaEnglish Editor: Patrick MurphyDesign of the cover: Varvara UrovaLay-out: Maria Belaya

Edition: 100 copies

Policy Brief «New Information and Communication Technologies for Museum Development» was preparedin the framework of the UNESCO/IFESCCO Pilot Project «Running a Museum – XXI Century: ThematicRegional Capacity-building UNESCO/ICOM Trainings and Expert Meetings for CIS Countries» (2011–2014).

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