helenio waddington president - world tourism...

MAIN INNOVATIONS IN THE HOTEL INDUSTRY

Roteiros de Charme Hotel Association Helenio Waddington

President

SMEs & The Tourism Sector in Brazil • Represents more than 80% of lodging facilities and is the greatest source of employment opportunities

• Important factor in keeping large sections of population in places of origin, thus avoiding exodus to large urban centres

ROTEIROS DE CHARME HOTEL ASSOCIATION

• Biodiversity is tourism’s greatest asset

• Social factors are key to the success of the hospitality sector

Key Challenges

Lack of resources (financial, human, technology, etc)

Lack of capacity building of professionals working in tourism( differs at each destination)

High competitive market _need to differentiate from others (resources efficient an brand and market abroad and nationally)

ASSOCIAÇÃO DE HOTÉIS ROTEIROS DE CHARME

To maintain and improve quality standards of our hotels in line with the evolution of client expectations.


History

• Established as a private non-profit association; • Founded in 1992, inspired by Agenda 21, Rio Eco 92 (UN Earth Summit);

• Consists presently of 55 Hotels, Pousadas (Inns), Ecolodges and farms, selected

respecting their varied profiles, and maintaining their independence and individual personalities;

• Present in 47 Tourist Destinations in 15 States, with diverse ecosystems: Tropical Rainforest, Tropical Wetland, Savanna, Shrubland, Atlantic Forest, and including Costal Regions and Southern Plains

Hotel Rosa dos Ventos Teresópolis – Rio de Janeiro

Hotel Solar do Império Petrópolis – Rio de Janeiro

Pousada do Mondego Ouro Preto – Minas Gerais

Pousada Enseada das Garças São Pedro da Aldeia – Rio de Janeiro

Estalagem ST. Hubertus Gramado – Rio Grande do Sul

Pousada Pitinga Porto Seguro – Bahia

Pousada Ilha do Papagaio Palhoça – Santa Catarina

Parador Casa da Montanha Cambará do Sul – Rio Grande do Sul


INNOVATIVE VISION

Independent Hotels having in common:

Continuous Performance

It focuses on improvements in

waste management,

sustainability, and energy and

water conservation at our

properties, and innovative

community outreach

programs involving local

groups and partnerships. This

aims at conserving

destinations & to promote

environmental education of all

stakeholders

Commitment

To maintain high quality

standards, in terms of services

and infrastructure to exceed

guest expectations of

operational sustainability.

A WONDERFUL CHALLENGE


MULTILATERAL PARTNERSHIPS

With UN agencies aimed at improving knowledge on sustainable tourism

development INNOVATIVE PROCESS

For the implementation of the Association’s social and

environmental policy

INNOVATIVE VISION To promote the sustainability of

our hotels through:

PRIVATE SECTOR INNOVATIVE

PARTNERSHIPS Providing access to green innovation opportunities

and market

Parot Island – Florianopolis, SC Sustainable and community based seafood production • 1 million oysters and mussels p/y

Manary Beach Hotel – Natal, RN Stuffed toys for conservation

National Geographic + Abril Publishers + Roteiros de Charme

= “Journey of Knowledge” Competition

• 296.000 students • 3.000 schools


To support the Association’s environmental programme has associated to high end labels and Partner’s marketing campaigns have reached more than 5 million potential new clients

Joint procurement of equipments and services resulting in direct financial gains that are greater than the annual membership fee paid by associated establishments

Financial support to replace eletronic appliances to new models or rental

Innovative Partnerships • Private Sector

COST REDUCTIONS FOR ASSOCIATES More modern and Superior equipments and services

More efficient energy consumption and greater economic sustainability

Main Partners


United Nations Environment Programme


1992: Environmental Practices:

Innovative Process

• A common objective that allows for harmony between environmental conservation and economic development . • Produced in partnership with UNEP and adopted by all associated hotels since 1999

Simple actions with great practical results.

• Environmental Newsletter, with simple and practical actions that can be implemented without further explanations • Visits and evaluation of existing environmental impacts • Direct appraisal by means of questionnary • Independent Monitoring by professionals hired by the Association: biologists, environmental forest engineers and other equally qualified professionals

Instruments:

1998: Code of Ethics and Environmental Conduct

The commitment for the preservation of natural resources also stems from a simple truth: the

planet is not extensible, its resources are limited.


Our Vision: Roteiros de Charme + 30

To reach up to 100 Associates.

Roteiros do Charme Association aspires to be nationally and internationally

recognized as a model for sustainability

To be present in new destinations in Brazil and abroad.

To strenghen the environment program and become a laboratory for R&D in sustainability and green innovation for hotels

To undertake Private Public Partnerships.

ASSOCIAÇÃO DE HOTÉIS ROTEIROS DE CHARME

Goals

Muito obrigado Thank you

Muchas gracias

helenio waddington president - world tourism...

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