heizer om10 ch05
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5 - 1 © 2011 Pearson Education, Inc. publishing as Prentice
Hall
5 Design of Goods
Hei!er and "enderHei!er and "ender
#perations $anagement, 10e#perations $anagement, 10e
Principles o% #perations $anagement, &ePrinciples o% #perations $anagement, &e
PowerPoint slides b
5 - 2 © 2011 Pearson Education, Inc. publishing as Prentice Hall
)cope o%
teams
Quality FunctionQuality Function Deployment Deployment
1. Identi% customer wants
2. Identi% how the goodser*ice will satis% customer wants
. "elate customer wants to product hows
3. Identi% relationships between the %irm4s hows
5. e*elop importance ratings
. E*aluate competing products
5 - 3 © 2011 Pearson Education, Inc. publishing as Prentice Hall
QFD House of Quality QFD House of Quality
"elationship matri7
Interrelationships
a s s e s s m e n t
+echnical e*aluation
5 - 5 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
9our team has been charged with designing a new camera %or :reat ameras, Inc.
House of Quality ExampleHouse of Quality Example
ustomer importance
olor correction 1
8hat the customer
5 - 6 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
o m p e t i t o r s
? o w
e l e c t r i c i t r e / u i r e m e n t s
l u m i n u m c o m p o n e n t s
u t o % o c u s
u t o e 7 p o s u r e
P a i n t p a l l e t
E r g o n o m i c d e s i g n
How to )atis%
?ightweight
olor corrections 1
o m p e t i t o r s
High relationship
$edium relationship
?ow relationship
"elationship matri7
House of Quality ExampleHouse of Quality Example
o m p e t i t o r s
? o w
e l e c t r i c i t r e / u i r e m e n t s
l u m i n u m c o m p o n e n t s
u t o % o c u s
u t o e 7 p o s u r e
P a i n t p a l l e t
E r g o n o m i c d e s i g n
"elationships between the things we can do
5 - 10 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
8eighted rating
o m p e t i t o r s
?ightweight
olor corrections 1
5 - 11 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
o m p a n
o m p a n A
: P
: P
olor corrections 1
How well do competing products meet customer wants
5 - 12 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
ompan A 0. 50B es 2 o(
Cs 0.5 65B es 2 o( :
0 . 5
2 c i r c u i t s
a i l u r e 1 p e r 1 0 , 0 0 0
5 - 1 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
ompleted House o% ;ualit
olor correction 1
#ur importance ratings
? o w
e l e c t r i c i t r e / u i r e m e n t s
l u m i n u m c o m p o n e n t s
u t o % o c u s
u t o e 7 p o s u r e
P a i n t p a l l e t
E r g o n o m i c d e s i g n
o m p a n
o m p a n A
: P
: P
ompan A 0. 50B es 2 o(
Cs 0.5 65B es 2 o( :
0 . 5
2 c i r c u i t s
a i l u r e 1 p e r 1 0 , 0 0 0
P a n e l r a n ( i n g
22 @ 26 26 2 25
5 - 13 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality SequenceHouse of Quality Sequence
igure 5.3
eploing resources through the organi!ation in response to customer re/uirements
P r o d u c t i o n
p r o c e s s
;ualit plan
House 3
c o m p o n e n t s
Production process
- e s i g n
c h a r a c t e r i s t i c s
)peci%ic components
u s t o m e r
r e / u i r e m e n t s
esign characteristics
House 1
5 - 15 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Organizing for ProductOrganizing for Product Development Development
Historicall distinct departments
hampion
5 - 1 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Organizing for ProductOrganizing for Product Development Development
+eam approach
ross %unctional representati*es %rom all disciplines or %unctions
Product de*elopment teams, design %or manu%acturabilit teams, *alue engineering teams
Fapanese Gwhole organi!ation approach
o organi!ational di*isions
5 - 16 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Manufacturaility and Manufacturaility and !alue Engineering !alue Engineering
Aene%itsJ
2. "eduction o% en*ironmental impact
. dditional standardi!ation o% products
5. Impro*ed 'ob design and 'ob sa%et
. Impro*ed maintainabilit <ser*iceabilit> o% the product
6. "obust design
5 - 1& © 2011 Pearson Education, Inc. publishing as Prentice Hall
"ost #eduction of a $rac%et"ost #eduction of a $rac%et via !alue Engineering via !alue Engineering
igure 5.5
5 - 1@ © 2011 Pearson Education, Inc. publishing as Prentice Hall
&ssues for Product&ssues for Product Development Development
"obust design
$odular design
omputer-aided design <>
5 - 20 © 2011 Pearson Education, Inc. publishing as Prentice Hall
#oust Design#oust Design
Product is designed so that small *ariations in production or assembl do not ad*ersel a%%ect the product
+picall results in lower cost and higher /ualit
5 - 21 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Modular DesignModular Design
dds %le7ibilit to both production and mar(eting
Impro*ed abilit to satis% customer re/uirements
5 - 22 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Csing computers to design products and prepare engineering documentation
)horter de*elopment ccles, impro*ed accurac, lower cost
In%ormation and designs can be deploed worldwide
"omputer 'ided Design"omputer 'ided Design ("'D)("'D)
5 - 2 © 2011 Pearson Education, Inc. publishing as Prentice Hall
esign %or $anu%acturing and ssembl <$>
)ol*e manu%acturing problems during the design stage
- #b'ect $odeling
through the internet
5 - 23 © 2011 Pearson Education, Inc. publishing as Prentice Hall
"omputer*'ided"omputer*'ided Manufacturing ("'M)Manufacturing ("'M)
Ctili!ing speciali!ed computers and program to control manu%acturing e/uipment
#%ten dri*en b the sstem <$>
5 - 25 © 2011 Pearson Education, Inc. publishing as Prentice Hall
1. Product /ualit
$enefits of "'D+"'M $enefits of "'D+"'M
5 - 2 © 2011 Pearson Education, Inc. publishing as Prentice Hall
!irtual #eality ,ec-nology !irtual #eality ,ec-nology
omputer technolog used to de*elop an interacti*e, - model o% a product %rom the basic data
llows people to Lsee4 the %inished design be%ore a phsical model is built
5 - 26 © 2011 Pearson Education, Inc. publishing as Prentice Hall
!alue 'nalysis!alue 'nalysis
ocuses on design impro*ement during production
5 - 2& © 2011 Pearson Education, Inc. publishing as Prentice Hall
Et-ics. EnvironmentallyEt-ics. Environmentally Friendly Designs. andFriendly Designs. and
Sustainaility Sustainaility
It is possible to enhance producti*it and deli*er goods and ser*ices in an en*ironmentall and ethicall responsible manner
In #$, sustainabilit means ecological stabilit
5 Design of Goods
Hei!er and "enderHei!er and "ender
#perations $anagement, 10e#perations $anagement, 10e
Principles o% #perations $anagement, &ePrinciples o% #perations $anagement, &e
PowerPoint slides b
5 - 2 © 2011 Pearson Education, Inc. publishing as Prentice Hall
)cope o%
teams
Quality FunctionQuality Function Deployment Deployment
1. Identi% customer wants
2. Identi% how the goodser*ice will satis% customer wants
. "elate customer wants to product hows
3. Identi% relationships between the %irm4s hows
5. e*elop importance ratings
. E*aluate competing products
5 - 3 © 2011 Pearson Education, Inc. publishing as Prentice Hall
QFD House of Quality QFD House of Quality
"elationship matri7
Interrelationships
a s s e s s m e n t
+echnical e*aluation
5 - 5 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
9our team has been charged with designing a new camera %or :reat ameras, Inc.
House of Quality ExampleHouse of Quality Example
ustomer importance
olor correction 1
8hat the customer
5 - 6 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
o m p e t i t o r s
? o w
e l e c t r i c i t r e / u i r e m e n t s
l u m i n u m c o m p o n e n t s
u t o % o c u s
u t o e 7 p o s u r e
P a i n t p a l l e t
E r g o n o m i c d e s i g n
How to )atis%
?ightweight
olor corrections 1
o m p e t i t o r s
High relationship
$edium relationship
?ow relationship
"elationship matri7
House of Quality ExampleHouse of Quality Example
o m p e t i t o r s
? o w
e l e c t r i c i t r e / u i r e m e n t s
l u m i n u m c o m p o n e n t s
u t o % o c u s
u t o e 7 p o s u r e
P a i n t p a l l e t
E r g o n o m i c d e s i g n
"elationships between the things we can do
5 - 10 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
8eighted rating
o m p e t i t o r s
?ightweight
olor corrections 1
5 - 11 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
o m p a n
o m p a n A
: P
: P
olor corrections 1
How well do competing products meet customer wants
5 - 12 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
ompan A 0. 50B es 2 o(
Cs 0.5 65B es 2 o( :
0 . 5
2 c i r c u i t s
a i l u r e 1 p e r 1 0 , 0 0 0
5 - 1 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality ExampleHouse of Quality Example
ompleted House o% ;ualit
olor correction 1
#ur importance ratings
? o w
e l e c t r i c i t r e / u i r e m e n t s
l u m i n u m c o m p o n e n t s
u t o % o c u s
u t o e 7 p o s u r e
P a i n t p a l l e t
E r g o n o m i c d e s i g n
o m p a n
o m p a n A
: P
: P
ompan A 0. 50B es 2 o(
Cs 0.5 65B es 2 o( :
0 . 5
2 c i r c u i t s
a i l u r e 1 p e r 1 0 , 0 0 0
P a n e l r a n ( i n g
22 @ 26 26 2 25
5 - 13 © 2011 Pearson Education, Inc. publishing as Prentice Hall
House of Quality SequenceHouse of Quality Sequence
igure 5.3
eploing resources through the organi!ation in response to customer re/uirements
P r o d u c t i o n
p r o c e s s
;ualit plan
House 3
c o m p o n e n t s
Production process
- e s i g n
c h a r a c t e r i s t i c s
)peci%ic components
u s t o m e r
r e / u i r e m e n t s
esign characteristics
House 1
5 - 15 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Organizing for ProductOrganizing for Product Development Development
Historicall distinct departments
hampion
5 - 1 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Organizing for ProductOrganizing for Product Development Development
+eam approach
ross %unctional representati*es %rom all disciplines or %unctions
Product de*elopment teams, design %or manu%acturabilit teams, *alue engineering teams
Fapanese Gwhole organi!ation approach
o organi!ational di*isions
5 - 16 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Manufacturaility and Manufacturaility and !alue Engineering !alue Engineering
Aene%itsJ
2. "eduction o% en*ironmental impact
. dditional standardi!ation o% products
5. Impro*ed 'ob design and 'ob sa%et
. Impro*ed maintainabilit <ser*iceabilit> o% the product
6. "obust design
5 - 1& © 2011 Pearson Education, Inc. publishing as Prentice Hall
"ost #eduction of a $rac%et"ost #eduction of a $rac%et via !alue Engineering via !alue Engineering
igure 5.5
5 - 1@ © 2011 Pearson Education, Inc. publishing as Prentice Hall
&ssues for Product&ssues for Product Development Development
"obust design
$odular design
omputer-aided design <>
5 - 20 © 2011 Pearson Education, Inc. publishing as Prentice Hall
#oust Design#oust Design
Product is designed so that small *ariations in production or assembl do not ad*ersel a%%ect the product
+picall results in lower cost and higher /ualit
5 - 21 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Modular DesignModular Design
dds %le7ibilit to both production and mar(eting
Impro*ed abilit to satis% customer re/uirements
5 - 22 © 2011 Pearson Education, Inc. publishing as Prentice Hall
Csing computers to design products and prepare engineering documentation
)horter de*elopment ccles, impro*ed accurac, lower cost
In%ormation and designs can be deploed worldwide
"omputer 'ided Design"omputer 'ided Design ("'D)("'D)
5 - 2 © 2011 Pearson Education, Inc. publishing as Prentice Hall
esign %or $anu%acturing and ssembl <$>
)ol*e manu%acturing problems during the design stage
- #b'ect $odeling
through the internet
5 - 23 © 2011 Pearson Education, Inc. publishing as Prentice Hall
"omputer*'ided"omputer*'ided Manufacturing ("'M)Manufacturing ("'M)
Ctili!ing speciali!ed computers and program to control manu%acturing e/uipment
#%ten dri*en b the sstem <$>
5 - 25 © 2011 Pearson Education, Inc. publishing as Prentice Hall
1. Product /ualit
$enefits of "'D+"'M $enefits of "'D+"'M
5 - 2 © 2011 Pearson Education, Inc. publishing as Prentice Hall
!irtual #eality ,ec-nology !irtual #eality ,ec-nology
omputer technolog used to de*elop an interacti*e, - model o% a product %rom the basic data
llows people to Lsee4 the %inished design be%ore a phsical model is built
5 - 26 © 2011 Pearson Education, Inc. publishing as Prentice Hall
!alue 'nalysis!alue 'nalysis
ocuses on design impro*ement during production
5 - 2& © 2011 Pearson Education, Inc. publishing as Prentice Hall
Et-ics. EnvironmentallyEt-ics. Environmentally Friendly Designs. andFriendly Designs. and
Sustainaility Sustainaility
It is possible to enhance producti*it and deli*er goods and ser*ices in an en*ironmentall and ethicall responsible manner
In #$, sustainabilit means ecological stabilit