heaven's haven case study
TRANSCRIPT
O n l i n e M a r k e ti n g S o l u ti o n s f o r L o c a l B u s i n e s s e s i n A u c k l a n d
Chirag AhujaInternet Marketing ConsultantLets Get [email protected]
Case Study
© Lets Get Social 2011Feb 2011
Heaven’s Haven
• BEACHFRONT bed & breakfast at Snells beach.
• Marketing strategy BEFORE signing up with Lets Get Social:
• Small ad in Yellow Pages. That’s it.
Feb 2011© Lets Get Social 2011
Heaven’s Haven
• No business website.
• No marketing channels.
• No tracking methods to know where the customers are finding you.
• No way to measure return on investment made on listing the business with yellow pages.
• Keyword Analysis showed hundreds of customers searching for bed & breakfast in warkworth on google.
• Heaven’s Haven was nowhere to be found.
• Losing all its customers to its competitors who were optimized for google.
Marketing Strategy loopholes
© Lets Get Social 2011Feb 2011
Heaven’s HavenLets Get Social Marketing Strategy
Keyword Research
Website Development
Competition Analysis
On Site Optimization
Off Site Optimization
Google Rankings Monitoring & Maintenance
Finding out what keywords are your customers searching to find you online.
If business does not have a website, We can make one for them. A high quality professional site at discounted pricing.
Analysing the top 10 websites currently ranking for your keyword & why.
Optimizing the website so that Google can find you easily & rank better
Promoting your website all over the internet
Achieving better rankings on Google and maintaining them using state of the art online marketing strategies
© Lets Get Social 2011Feb 2011
Heaven’s HavenSite URL: www.accommodationsnellsbeach.co.nz
Keywords Rank in Google.co.nz (as on 04/02/11)
Yahoo NZ Rankings (as on 04/02/11)
Bed breakfast snells beach
#1 #1
Snells beach bed breakfast
#2 #1
Accommodation snells beach
#7 #1
Snells beach accommodation
#9 #1
Warkworth bed breakfast
#17 #1
Search Engine Optimization (SEO) for a website is a continuous project. Above rankings were achieved by working on the website for a few weeks only.
© Lets Get Social 2011Feb 2011
Heaven’s HavenProfit Improvement
• An increase of 50% in the occupancy of Bed & Breakfast.
• Clients finding & booking online from as far as UK.
“Chirag has been hugely instrumental in setting up a beautiful & professional website for Heaven’s Haven. I have begun to receive referrals through this
website from NZ as well as overseas due to my top rankings on Google & Yahoo. I am most grateful for his competence and expertise. I would highly recommend
any small businesses & professionals in New Zealand to take advantage of his excellent services at a great price.”
-- Beulah Heaven, Owner Heaven’s Haven.
© Lets Get Social 2011Feb 2011
© Lets Get Social 2011Feb 2011
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