hearst submission shining star - wmor - sof

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Page 1: Hearst Submission Shining Star - WMOR - SOF
Page 2: Hearst Submission Shining Star - WMOR - SOF

MOR’S Summer of Fun is a multi-platform campaign that is designed to be an engaging and entertaining campaign that embraces the spirit of summertime.In 2016 MOR:

• Created a fun and engaging on-air campaign that included Team MOR, and the MOR dance team.• Engaged more Summer of Fun sponsors than ever before.• Executed multiple sweepstakes featuring prizing that included theme park tickets, concert and sporting event tickets, electronics, and more!• Executed a multi-platform partnership with convenience store chain Circle K and had presence all summer long in all nearly 400 locations

around the Tampa Bay area.• Introduced the MOR Summer of Fun Polar Cup featuring MOR program characters and Team MOR members.• Executed a 3rd party promotion with Bud Lite Lime, which included social media promotion that included Instagram as the platform, and

featured an in-store MOR-Bud Lite POP that was placed in all Circle K locations in Tampa Bay.• We partnered with movie marketing companies to engage special movies screenings and promotions surrounding summer blockbuster

releases. MOR’s Summer of Fun ran from Memorial Day to Labor Day and included branding across the MOR on-air look. MOR’s Summer of Fun continues to be a staple in our overall marketing scheme, as we look to evolve and elevate it every year.

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MOR’s Summer of Funhttps://youtu.be/137TK24u1pA

MOR’s Polar Pop Cup offerhttps://youtu.be/SPDAT89Dz24

MOR presents Bud Light Lime Selfie Sweepstakeshttps://youtu.be/WAPC2WVdXoo

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MOR presents Bob Evanshttps://youtu.be/fst_rp37OGY

MOR presents Crayola Experience Orlando https://youtu.be/xvFLrlRlAcI

MOR presents SOF Fantastic Sams https://youtu.be/EbtRogzGV9U

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SOF - Team MOR - Mary IDhttps://youtu.be/fst_rp37OGY

SOF - Team MOR - Jason IDhttps://youtu.be/xvFLrlRlAcI

SOF - Team MOR - Alina IDhttps://youtu.be/01tuO1PgeEE

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All social posting is shared through Instagram, Facebook and Twitter

Ran a minimum of 2 times a week, here are just a chosen few examples.

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Here are two examples of our sweepstakes page and viewers who participated

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